Personal Branding
Rinesh Mistry
Context
You may be good, you may be the best you might be exactly what the world is looking for, but who cares if nobody knows you exist. Developing an effective design presence requires a clear sense of what you want/need to communicate about yourself combined with an informed understanding of what your potential clients, employers or collaborators expect to see. What do you want/need to say about yourself. What makes you unique and how do you communicate it. It is likely that you may have multiple audiences. How do you address this. Do you tailor your material to specific audiences or aim to create a uniform identity. How will your audiences(s) receive your material? What is your budget and what can you get for it? How can you get free publicity? How do you maximise exposure?
Target Audience
The target audience for this brief are potential clients, other designers and creatives and industry professionals.
OUGD602
Brief
Produce a range of self promotional material for delivery through print and electronic media. You will be expected to produce: Print based portfolio of work An appropriate online presence Personal branded CV business cards and stationary Any other material appropriate to the promotion of your design practice or stated progression strategy
Deliverables
Print based promotional material appropriate to your ambitions. An accessible online presence. Any other material appropriate to your individual design practice. On-going evaluation on blog.
#01
PPP
Personal Branding
Rinesh Mistry
OUGD602
1
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1 - Editable Portfolio & Packaging
For my personal branding this year I felt that I did not want to make a lot of changes from the design I had done in the previous year, but the main thing that I wanted to change was my CV and portfolio. Therefore I looked into examples of portfolios which could easily editable as this was one thing I had an issue with and wanted to address through this years branding. I had also had a look into ways that I could potentially send the portfolio out, as opposed to emailing a PDF.
#02
PPP
Design Publication
Rinesh Mistry
3
Extended Practice Submission
3
Concept
The concept behind my personal branding was to design something which was suitable for my design practice. I would say that I do not have a specific area of design which I only design within but I do have areas of design which I have been doing more work within over the past year. The idea of using a portfolio folder with inserts was something which I had seen online which I thought was a great way to send out my portfolio. In addition to this the use of inserts will allow me to add and tailor the projects I would send out specific to the given place.
#03
OUGD603
3 - Final Solutions
My initial logo-mark has not changed much from the one I had been previously using, I have simply altered the one I was using before and changed the colours. The introduction of a serif font for body copy would be the other largely noticeable change I have made from my previous branding. I have removed all use of colour and kept the logo and identity black and white, I feel as though this is better suited to my design practice as black and white is a very versatile combination. In addition to this it is more cost effective with printing labels, sticker and mail-outs such invoices and letters.
Personal Branding
Rinesh Mistry
OUGD602
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4 - Final Deliverables
I decided to keep the deliverables to a minimum and only to the items I knew I would use. This would also keep waste to a minimum. I have produced a set of branded stationary ranging from, letterheads, invoices, business cards, a poster tube, DL Envelope and a B5 bubble wrap envelope.
#04
PPP