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Personal Branding

Rinesh Mistry

Context

You may be good, you may be the best you might be exactly what the world is looking for, but who cares if nobody knows you exist. Developing an effective design presence requires a clear sense of what you want/need to communicate about yourself combined with an informed understanding of what your potential clients, employers or collaborators expect to see. What do you want/need to say about yourself. What makes you unique and how do you communicate it. It is likely that you may have multiple audiences. How do you address this. Do you tailor your material to specific audiences or aim to create a uniform identity. How will your audiences(s) receive your material? What is your budget and what can you get for it? How can you get free publicity? How do you maximise exposure?

Target Audience

The target audience for this brief are potential clients, other designers and creatives and industry professionals.

OUGD602

Brief

Produce a range of self promotional material for delivery through print and electronic media. You will be expected to produce: Print based portfolio of work An appropriate online presence Personal branded CV business cards and stationary Any other material appropriate to the promotion of your design practice or stated progression strategy

Deliverables

Print based promotional material appropriate to your ambitions. An accessible online presence. Any other material appropriate to your individual design practice. On-going evaluation on blog.

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