Brief #06 — Peter & Paul White Wall Brief
Rinesh Mistry
Context
Target Audience
A little while ago, having completed work on the identity refresh project, Peter & Paul were asked by Leeds College of Art to think about how they might bring some life to the building walls. Pretty soon they identified that plastering the identity visuals on the wall wouldn’t be the best way to go so they started thinking of ideas as though the brief was almost a blank-sheet of paper – they were starting again from scratch. With what they knew about LCA, Peter & Paul defined some themes about the place and that led the thinking – it was the catalyst.
OUGD603
Brief
This is your building. You live here. So we want you to create something for the space that’s yours. This is your chance to become part of the fabric of the building and have a legacy even after you’ve left! Your brief is to design a piece of semi permanent artwork to live in two spaces in the Graphic Design department. Your piece can be anything so long as it lives on these walls. Anything goes: Illustration, typography, photography, installation, whatever but there are some important things to bear in mind: This has to be something that you and your course mates want to look at every day – so it has to have some aesthetic value It has to be practical – something we can feasibly produce for a moderate budget It should communicate an idea.
The target audience for this brief are current and potential LCA Students in addition to the staff who work in LCA and alumni. Consideration need to be made as the installation would potentially be viewed the general public during times like open days and exhibitions.
This brief was a collaboration with Bobby Jones.
Deliverables #01
Extended Practice Submission
1 x PDF Presentation of Concept and & Idea for Installation