Brief #07 — Oscar Henderson-Pennington Branding
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Rinesh Mistry
OUGD603
Extended Practice Submission
Context
Oscar Henderson -Pennington is a 3rd year photography student at Leeds College of Art in need of branding. Oscar’s work is primarily documentary photography, which focuses on objective exploration into obscure characteristics of vernacular culture. He has a keen interest within traditional and conventional photography that focuses on composition and lighting, but is always experimenting and pushing the boundaries with new and alternative image based technologies. Most of his practice is aimed at producing photographic sets and bodies of work, as opposed to stand along images.
Brief
Create a logo and identity that can be applied through a range of suitable printed deliverables. In addition to producing a set of personal stationary and promotional materials that are significant to Oscars needs and interest within the profession, which can be easily updated with new projects.
Target Audience
The target audience for this brief are potential clients that Oscar maybe approaching, or either other professional photographers, creatives, printmakers and design professionals in general.
Deliverables
A final set of logo and Identity marks with variants Produced set of promotional material and Personal stationary
Brief #07 — Oscar Henderson-Pennington Branding
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Rinesh Mistry
OUGD603
Extended Practice Submission
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Research
There were numerous elements that had been looked into for this brief ranging from the client’s personal and professional interests, the clients work itself in addition to contextual research into branding, logo-marks and promotional materials.
1 - Oscars Professional Interests
Oscar had prepared a PDF containing information and images from the studios and photographers that have influenced him and informed his practice. Researching into these further aided me in gaining a better understanding of Oscar’s practice and the context of some of his work.
2 - Oscars Personal Interests
Along with his professional interests and influences, Oscar also included a few personal interests and influences in the PDF, that have informed his practice and how they are related back to his work. Doing some research into these topics and interests further informed me about Oscars practice as a photographer and about him as a person.
Brief #07 — Oscar Henderson-Pennington Branding
Rinesh Mistry
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3 - Oscars Photography
OUGD603
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From looking at Oscars work it is clear to see that his work is of varied style and that he does not have a specific way in which he takes all of his shots. This was something I wanted to make sure I addressed through the design of his identity. Along with being compositionally strong, Oscar’s photography uses bold and vibrant colours throughout each set, something else which I aimed to address through the branding and colour choices.
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Extended Practice Submission
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4 - Branding & Logo Mark Research
Some contextual research into existing photographer branding and logo marks was crucial to get an idea of what had already been done but also to see what deliverables to include within the branding itself. Along with primary and secondary logos the idea of using a branding system was something which I found was being used on many examples, which have been highlighted.
Brief #07 — Oscar Henderson-Pennington Branding
Rinesh Mistry
OUGD603
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5 - Promotional Materials
Along with looking into existing photographer branding examples and logo mark designs, I also looked into existing promotional and stationary materials for photographers. The majority of examples which I have highlighted in the images above all utilise publications for showcasing the photographs. I particularly liked the idea of using a form of binding which can be easily editable, such as acco clips. The use of acco clips would enable Oscar to add new photographic sets and projects, further complimenting the format in which Oscar works.
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Extended Practice Submission
Brief #07 — Oscar Henderson-Pennington Branding
Rinesh Mistry
OUGD603
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6 - Initial Sketches & Visual Developments
Due to the fact that Oscar’s photography did not solely consist of shots from a camera, we had both agreed to stay away from the idea of using anything strongly related to camera lens and aperture shape, not only would this have been an untrue representation of his practice within photography but was also a personal choice that he did not want within the branding. We had initially settled for using a fairly typographic logo, but in the end it looked too bare and minimum and would not have been strong enough for use as a logo.
7 - Final Solutions
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The final solutions, utilise a simple box and negative space which tie in perfectly with the simple idea of framing a shot, one thing which remains through all of the media types which Oscar uses throughout his photography. With the use of an extended logo which can be applied on larger deliverables such as mailshot stickers.
8 - Early Mock Ups
Extended Practice Submission
Due to Oscars presentation deadline approaching, I did some quick digital mock-ups of what the final outcomes will look like that he in then include in the presentation. We had agreed to have everything produced for when he was going to be presenting the presentation, which was not for another couple of weeks.
Brief #07 — Oscar Henderson-Pennington Branding
Rinesh Mistry
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Concept
OUGD603
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Oscars Identity and promotional pack aims to be effective and above all suitable and easily editable for his professional needs. The minimal design of the logomarks complimented with the bold use of colour which runs through majority of the deliverables compliments the work and maintains focus on them as the subject matter. The use of triplexing for the business cards and mail-shots further emphasises this and is a subtle addition of colour to keep in line with the branding. Ease of use and production were essential for the way Oscar works enabling him to easily reproduce and add projects and photo sets add a later date.
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Extended Practice Submission
9 - Final Deliverables
The final deliverables included within Oscars branding pack consisted of, business cards, letterhead, invoice, personal note pad, envelopes, poster tube and the promotional booklet. The deliverables are designed to be easily reproduced and have all been printed on GF Smith stock which are triplexed with a thick yellow card which has also been used throughout the promotional booklet.
Brief #07 — Oscar Henderson-Pennington Branding
Rinesh Mistry
OUGD603
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9 - Final Deliverables
The final deliverables included within Oscars branding pack consisted of, business cards, letterhead, invoice, personal note pad, envelopes, poster tube and the promotional booklet. The deliverables are designed to be easily reproduced and have all been printed on GF Smith stock which are triplexed with a thick yellow card which has also been used throughout the promotional booklet.
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Extended Practice Submission