Branding

the perspective of someone who couldn’t try all the snacks on offer.

With their feedback, I was able to devise some solutions that better accounted for a more inclusive user experience in the revisions. With the screens optimized for usability, I was able to then move on towards branding the project.

With the foundation of the application done, branding had to be completed in order to finalize the screens and finish the prototyping. For the purposes of a global theme, I wanted the brand to be represented by a food item that had international recognition, and could be identified as a snack even if the exact food item was not familiar to the user. With that in mind, the choice for the logo was castella, a Japanese dessert bread that is based off of the Portuguese pao de quiejo. The logo was not only multicultural but a personal choice that felt close to home with my family being close in proximity to where it is most famously made in Japan. Other users who could not identify the snack were able to recognize it as bread or cheese, which was close enough to the original