March Voice 2018

PHELPS INDUSTRIES IS DOGGONE GOOD

AMEROCKZIOK BUILDING FUNDING

SMALL BUSINESS HAS A BIG IMPACT

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THE VOICE IS ONLINE AT ROCKFORDCHAMBER.COM

of the Rockford Business Community

✔

Community Organizations Support Home Rule

Many community-based and business organizations have lined up to support restoring Home Rule powers to Rockford.

The Rockford Chamber of Commerce and the League of Women Voters issued their formal endorsements for Home Rule in late January. After reviewing the various benefits and opportunities for having Rockford become a Home Rule municipality, several others have also joined the many supporters who believe it is time for a change to address Rockford’s future. The organizations include Transform Rockford, the Rockford Area Convention and Visitor’s Bureau, Next Rockford, the Rockford Area Economic Development Council, Black Ministers’ Fellowship, Rockford Register Star, Northwest Quarterly, and the Rockford Regional Good Government PAC.

“The board feels strongly that the City of Rockford would be best served by returning to home rule,” said RACVB Board Chair David Anderson. “At RACVB, we know that what is good for residents will help attract visitors. Our residents are concerned about public safety and want to see their neighborhoods thrive. Home rule will provide our elected leaders the ability to make decisions locally and efficiently about what is best for Rockford, rather than relying on Springfield to do the right thing. We need to return control to the citizens of Rockford.”

In a statement from the League of Women Voters: “We believe Home Rule will provide greater regulatory powers for addressing our community needs and better tax revenue sources, so as to eliminate the over reliance on property taxes. It is time for Rockford to return to local control and not be subject to the dictates of the Illinois General Assembly.”

“Transformation is underway, and we are optimistic about our region’s future. To

march 2018 | Volume 31 | No. 3 best maintain the momentum, we believe local matters should have local control,” said Mike Schablaske, Executive Director of Transform Rockford. “We are glad to see City leadership broadly engaging residents, taking feedback, and adjusting course.

Those are good indicators of engagement and accountability – factors this community and the Transform Rockford movement value highly.”

At the January 23rd meeting of the Board of Directors, the Rockford Chamber of Commerce voted to endorse supporting the upcoming March 20 referendum to restore Home Rule powers to the City of Rockford.

The Board authorized the support via a comprehensive resolution that included recommended policies to limit or provide a governor on the use of Home Rule Powers.

“Partisan gridlock in Springfield has brought our great state nearly to its knees and had a negative impact on Rockford as well,” said Einar Forsman, President/ CEO of the Rockford Chamber, “Without home rule, Rockford only has the power to move forward using tools that the General Assembly gives us. With home rule, we hold the control of our future in our own hands.”

Rockford voters are encouraged to vote YES for Home Rule on March 20th! theVoice

Chamber Supports Consolidation of County Offices

At its February 27th meeting, the Rockford Chamber of Commerce Board of Directors voted in favor of the proposed consolidation of the Winnebago County Clerk and County Recorder of Deeds Offices. The question placed before County voters on the March 20th ballot is as follows:

“Shall the office of the Recorder of Deeds of Winnebago County be eliminated and all the duties and responsibilities of the office of the Recorder of Deeds be transferred to, and assumed by, the office of the County Clerk of Winnebago County on December 1, 2020?”

In Illinois, more than 70% of counties take advantage of a single office with excellent results. While initial cost savings may not be the primary reason for consolidating, it would save more than $100,000 annually in costs.

“The County is engaging in various efforts to reduce costs and achieve greater efficiencies,” said Einar Forsman with the Rockford Chamber, “This consolidation is a good start to reconsider long-standing government structures.”

Peaches celebration to be a true city event Making Rockford center for women’s professional baseball

Visit us online at: rockfordchamber.com n online registration n keynote speaker video clips n event photos n list of Chamber events

Questions? 815-987-8100

Join the Chamber’s LinkedIn Group

The Peaches 75th Anniversary Celebration is Rockford’s contribution to the year-long Illinois Bicentennial Celebration. Source: pinterest.com.

By Alex Gary For most of the 1940s and early 1950s, The Rockford Peaches and Rockford’s Beyer Stadium were the center of women’s professional baseball, and this summer the city is planning a nearly week-long celebration as the first step in restoring Rockford to that position.

The All-American Girls Professional Baseball League opened play in 1943 and Rockford will celebrate the 75th anniversary of the league and the Peaches with a series of events from May 30 through June 3. The celebration truly will be city-wide with events happening at the Coronado Performing Continued on page 4

2018 ROCKFORD CITY MARKET VENDOR APPLICATION NOW OPEN Vendors, artisans and vendors of unique items are encouraged to submit their applications for the 2018 Rockford City Market.

Deadline is April 6 to begin by opening day. Vendors also must be able to provide photos of their products and booth set-up to show the application committee. Rockford City Market looks for farmers and vendors to sell locally grown and handmade products including vegetables, fruits, eggs, meats, cheeses, flowers, herbs, baked goods and ethnic and prepared foods. Visit rockfordcitymarket.com/ vendor-application.

MARK YOUR CALENDAR!

State of THE COUNTY

March 21 • giovanni’s, inc.

For more info, see page 31 SPONSORED BY

SOME POSITIVE TRENDS IN AREA RESIDENTS’ HEALTH The Rockford Regional Health Council released results of its 2017 Healthy Community Study, indicating progress on some important health indicators, and challenges on others. Positive trends for Winnebago and Boone county residents are a reduction in individuals without health insurance, decline in low birth weight and mortality among infants, and reductions among the Medicare population in heart disease and high cholesterol. Negative trends included increases in obesity and the health conditions that go with it for both adults and children, and increases in depression and visits to the emergency room for drug use.

Speakers at an event on Feb. 6 at the Nordlof Center, which publicly announced the study results, called for healthcare providers and government, business, education and non-profit entities to work on responding to the community’s health challenges.

“The Healthy Community Study helps us understand trends and the current status of our health; now we must identify priorities for action and implement programs that make a difference,” said Rebecca Cook Kendall, executive director of the Rockford Regional Health Council.

2 | march 2018

theVoice • rockfordchamber.com

Thayer attends State of the Union Address Congressman Adam Kinzinger (IL16) invited Patti Thayer, president and owner of Thayer Lighting Inc., to the 2018 State of the Union Address on Jan. 30 in Washington, D.C. The successful local entrepreneur is former Rockford Chamber president and an advocate for women in business “Under the new tax plan this year, Patti and other community business leaders like her will finally get relief from high taxes so they can keep more of their earnings, invest in their employees and grow their businesses for the future,” said Rep. Kinzinger in Crain’s Chicago Business on the day of the address.

Thayer spoke about her experiences at the State of the Union Address: “Congressman Adam Kinzinger’s office called me the week before the State of the Union to see if I had an interest in attending. Absolutely!

“My sense of awe and excitement lasted throughout the evening. I watched people as they came into the chambers which included U.S. Congressmen as well as our U.S. Senators. Then, to see our Vice President Mike Pence walk in and join the Speaker of the House only heightened my senses.

“Our President came in and delivered what I felt was an optimistic speech of “a safe, strong and proud

America.” He delivered his speech with reserve but impact.

“Security was everywhere, and I literally had to go through three security screenings. I walked into the gallery almost 2½ hours before the address. A gentleman walked in and was seated next to me. He was a miner from West Virginia. He said, and I concurred, that this was an incredible opportunity and humbling at the same time.

“Attending the SOTU was truly a highlight of my adulthood. It was an honor and a privilege.

“My takeaway was that we can continue living the American dream, yet we must do our part. We can have a future for our children and grandchildren and have a safer tomorrow.

Goodwill returns 10K in silver coins to customer

“There is always room for a difference of opinion, but no room for being militant or discourteous. We must be a respecter of persons and do what’s right because it is the right thing to do.

New Federal Tax Reform “The much-needed tax reform passed late 2017 and created optimism in our country,” Thayer said.

“This reform helps me both personally and in my business.

“My employees receive more in their weekly paychecks, which is like a small raise. My hope is to be able to hire an additional employee to help relieve a stretched staff. Also, to be able to offer continuing education to keep us on top of fast-paced technology in our field.”

Thanks to a keen-eyed donation attendant at Goodwill Industries of Northern Illinois in Machesney Park this past fall, a customer got back $10,000 worth of uncirculated silver coins hidden in a hollow book, donated unbeknownst to the family along with other items from an estate.

The Goodwill attendant, upon finding the coins, turned them in to his supervisor. Since no one had reported the coins missing, Naomi Miller, finance director at Goodwill, went on a super sleuth mission. With only a receipt in the book, she couldn’t find the individual’s family through online obituaries, and enlisted outside help in Brent Ward, an employee at Chase Bank. Ward helped track down the trust account for the individual. His efforts paid off when the family member, who wishes to remain anonymous, was located. The local customer said he didn’t realize what had happened – only that he was missing the silver coins.

“Due to initiative way ‘above and beyond’ by Goodwill employees, my father’s precious coins have been returned to me. I am able to finally put this to rest after two years of worry.”

“We couldn’t be happier,” Miller said.

theVoice • rockfordchamber.com

march 2018 | 3

Member Profile PROFILE

Rockford-based Phelps Industries Leading the pack in pet treats

By Paul Anthony Arco Let’s face it. We love our pets, and we want the best for them. That’s the mindset of Phelps Industries, a premier pet treat maker based in Rockford.

“Once upon a time pets were treated much differently than they are today,” said Scott Anderson, director of operations for Phelps Industries. “The industry is growing like crazy, and pet ownership is at an all-time high. Pets are important to all of us, including empty nesters and baby boomers. It used to be you got married, had kids and then bought a pet for the kids. Now, especially with millennials, the relationship starts with a pet and then grows with children.

Pets are our family members.”

Phelps manufactures premium treats that are sold online and in supermarkets and pet stores across the country, as well as the international market. The company makes in-house and privatelabel treats as well as goods on behalf of other manufacturers.

“We manufacture and package premium pet treats for private labels such as Trader Joes, and manufacture a number of other brands such as Newman’s Own,

Dogswell and Dingo,” said Anderson, who joined the company 15 months ago.

Phelps Industries also manufactures treats for BarkBox, a monthly internet subscription service that caters to dogs and their owners.

Phelps Industries produce a wide range of treat shapes and sizes (sticks, strips, tender shapes, meatball shapes, training treats, squares) for cats but mostly dogs.

The company produces more than 200 formulas from beef, chicken, pork, duck, turkey, and even exotic meats such as alligator, wild boar and water buffalo. They also do extensive product development, introducing 10 to 12 new products every month. “Producing organic, natural and functional products for joint, digestive and even cognitive health is better for the pet,” said Anderson.

A Move to Rockford Phelps Industries was founded in the Boston area in 1966 by Dick Phelps, a Yale graduate who played baseball with President George H.W. Bush in college.

Over the next several decades, Phelps introduced new and innovative products, in both pet treats and pet foods, competing against some of the largest brands in

Phelps Industries manufactures and packages premium pet treats for a number of private labels. the business. The company eventually found its way to Rockford. “He found, in Rockford, the facility and process capabilities to grow the business with the strategy he had in mind,” Anderson said.

Today, Phelps Industries has grown significantly, producing 5 million pounds of treats every year, with annual sales of $25 million. The company is located in the East Rock Industrial Park with warehouse and freezer space near I-90 and 173.

Phelps Industries has approximately 200 full and part-time employees, ranging from finance, quality, customer service, receiving, manufacturing, packaging and distribution. “We have a great group of folks who love the idea of making something that gives an emotional connection between people and their pets,” Anderson said. “We’re making great strides every day.”

Five years ago, Phelps Industries was sold to Wafra Partners. Now the company

is committed to leveraging its growth potential. “We are focused on USAmade products,” Anderson said. “The pet industry is growing so quickly that our challenge is in meeting the growth opportunity, while at the same time meeting the ever tightening certifications and regulation requirements we face within our industry.”

Anderson, who has had a strong connection to Next Rockford and Transform Rockford, expects to see Phelps Industries become a stronger corporate partner in the Rockford area. “With new leadership in place, our goal is to have more of a community presence,” he said.

“We’re excited about the future.”

PHELPS INDUSTRIES LLC Scott Anderson, Dir. of Operations 5213 26th Ave. 815-397-0236 Phelpsindustriesllc.com

4 | march 2018

theVoice • rockfordchamber.com

Peaches

(continued from front page) Arts Center, the State Street shopping district, City Market, Davis Park and, of course, at the restored Beyer Stadium.

The Peaches were made internationally famous by the 1992 movie, “A League of Their Own,” which had an A-list cast that included Rosie O’Donnell, Madonna, Geena Davis and Tom Hanks. The Peaches were no random pick by the movie producers. Rockford won four league championships in the league’s 11-year history (1943-1954) and finished second three other times.

Part of Illinois Bicentennial The lingering legacy of the Peaches already has attracted state and national attention. The Peaches 75th Anniversary Celebration is Rockford’s contribution to the year-long Illinois Bicentennial Celebration and the announcement for the celebration appeared in newspapers from Washington, D.C., to California.

More than 20 community partners have signed to participate in and support the events. The groups range from Artists’ Ensemble and the Harlem Veteran Project to the River District, Rock Valley College and Rockford Symphony Orchestra. The Rockford Area Convention & Visitors Bureau

is putting its talented staff squarely behind the effort.

The ultimate goal of the celebration is to kickstart an effort to raise the money necessary for the International Women’s Baseball Center to build a $7 million museum and educational center on Seminary Street across from historic Beyer Stadium, and to make Rockford the permanent home for the Baseball For All National Tournament. The tournament was played last summer at Beyer, drawing all-girls teams from across the United States and Canada.

To see a complete listing of planned events, go to internationalwomensbaseballcenter.org/ rockford-peaches-75th-anniversary.html.

If you’d like to get involved in the event as a volunteer or sponsor, contact event co-chairs Sheryl Hall (815-298-9194) sa_design@comcast.net or Christine Haeggquist (779-208-2192) chaeggquis@aol.com. theVoice Alex Gary is communications manager for Thinker Ventures, one of the sponsors of the Rockford Peaches 75th Anniversary Celebration.

Wide Community Support More than 20 community partners have signed on to participate and support the Rockford Peaches 75th Anniversary events.

American Association of University Women Rockford Area Branch, Artists’ Ensemble, Catholic Women’s League, Cherry Valley Library, Discovery Center, Harlem Veteran Project, Junior League of Rockford, League of Women Voters, Midway Village and Museum Center, National Society Daughters of the American Revolution Rockford Chapter, North Suburban District Library, River District Association, Rock Valley College, Rockford Art Museum, Rockford City Market, Rockford Network of Professional Women, Rockford Police and Fire, Rockford Public Library, Rockford Symphony Orchestra, Rockford University, Starfires Women’s Baseball Team, Winnebago Public Library and Womanspace.

Let your Voice be heard The Rockford Chamber of Commerce ­ elcomes and encourages submissions for The w VOICE of the Rockford Business Community.

Deadline is the 15th of the month preceding publication. Send news releases and other ­ items of interest to the business community to: The VOICE Rockford Chamber of Commerce 308 W. State St., Ste. 190 Rockford, IL 61101

For information about advertising contact Customer Service at 815-987-8100.

The VOICE of the Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Rockford Chamber of Commerce, 308 W. State St., Ste. 190, Rockford, Illinois 61101.

Periodicals postage paid at Rockford, Ill. POSTMASTER: Send address changes to: The VOICE of the Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.

theVoice • rockfordchamber.com

march 2018 | 5

Gorman & Co. closes financing on $87.5 million historic Amerock-Ziock building in Rockford “It’s an incredible testament to the resiliency of this development team, who literally traveled the globe to make the transformation of this historic treasure in Rockford, IL a possibility.”

The City of Rockford and Gorman & Company announced the start of construction and adaptive re-use of the former Amerock facility, soon to be a fourstar Embassy Suites Hotel and Conference Center in downtown Rockford. An official groundbreaking ceremony will be held at the site of the redevelopment project on April 10 at 10 a.m.

The $87.5 million redevelopment transforms the historic 13-story Ziock factory building, originally built in 1912, into a 160-room hotel and conference center and creates nearly 600 construction and permanent jobs.

Funding came through the sale of

Existing conditions of the former Amerock facility in 2017. federal historic tax credits and capital raised through the EB-5 Immigrant Investor Visa program from investors in China, India and Vietnam.

“Faced

with

an

unprecedented

amount of adversity over a five-year period, this project is now really happening,”

said

Brian

Swanton,

president & CEO of Gorman & Company. “I can’t tell you how many people doubted our ability to actually see this through. It’s an incredible testament to the resiliency of

this

development

team,

who

literally traveled the globe to make the transformation of this historic treasure in Rockford, IL a possibility.”

Rendering of the Embassy Suites Hotel and Conference Center to open in downtown Rockford.

A Five-Year Effort The adaptive reuse of the AmerockZiock factory was the brainchild of former Rockford Mayor Larry Morrissey and has been carried forward by current Mayor Tom McNamara. “I can’t say enough about the great work of past and current staff members like Jim Ryan and Todd Cagnoni and Gary Gorman and his team at Gorman & Company,” former Mayor Morrissey said. “They all worked tirelessly with our City Council to get the project to this point.”

“This is a major turning point for our downtown,” Mayor Tom McNamara said. “Between the jobs that will be created by construction and the hotel service jobs, this is going to have a great influence on the future of downtown

Rockford and our citizens.”

“The hotel and conference center represent a true public-private partnership; one could not have been done without the other and many people pushed through five years of hard work to make it happen. Special recognition needs to go to the Friends of Ziock group for saving this building to preserve the history of Rockford,” said Gary Gorman, chairman of Gorman & Company.

Several funding partners were crucial in financing the hotel and conference center, including CitiBank N.A., Twain Financial Partners, Cedar Rapids Bank & Trust Company, Associated Bank, Rockford Local Development Corporation, the City of Rockford and EB-5 investors from all over the eastern hemisphere.

6 | march 2018

theVoice

A FEW WORDS FROM RPS 205 SUPERINTENDENT

Students receive top rankings in test scores Good news coming from Rockford Public Schools

Cortney Schermerhorn knows what choice looks like in the Rockford Public Schools. More importantly, she knows what choice looks like for her daughter, who is newly engaged in learning.

Schermerhorn transferred her daughter, Ella Shoemaker, this fall from a private school to the new STEAM (science, technology, engineering, arts and math) Academy at Haskell.

An 11-year teacher in the district and an instructional coach at Haskell, Schermerhorn knew the school had great teachers. But she is most excited about what STEAM has done for Ella, who is in the first grade. Her daughter can describe the steps of the experiments she does in class and what they teach her. Her Measures of Academic Progress scores from fall to winter show she has nearly twice the expected growth in learning.

If her daughter doesn’t understand something, she has strategies to figure it out—strategies she didn’t learn in private education. “The individualized instruction meets kids where they are. It’s a beautiful thing here,” Schermerhorn said.

Her story is not unusual. The STEAM Academy -- with its integrated science curriculum and debut of a makerspace this spring-- is just one of the special programs in RPS 205 offering a quality and diversity of education unmatched in the region. These are just some of our special program successes: Four students in the Gifted Academy at Auburn High School received a perfect 36 on their ACT. Junior Ethan Strombeck and seniors Logan Power, Will Snedegar and Lucas Turner received a score only one-tenth of 1 percent of students taking the test receive. It’s not only a reflection on these students’ talent. Because the test reflects mastery of skills and knowledge gained, the perfect scores highlight the rigor of gifted coursework and the hard work and dedication of Gifted Academy staff.

It wasn’t the only good news for the gifted program. Fifth through eighth grade students at Thurgood Marshall School had the highest composite score on state standardized tests, measured against fifth through eighth graders at other public schools in Illinois. Marshall Elementary, which is for gifted students in first through fourth grades, was the sixth-highest performing elementary school in Illinois when comparing gradelevel composite scores.

But we are not resting on our laurels in the gifted program. We have refined the gifted math sequence and added instruction in Mandarin Chinese.

Dr. Ehren Jarrett Superintendent RPS 205

Maria Montessori at Marsh features teachers who have special certification in this approach, which emphasizes a strong sense of community, personal responsibility and self-directed learning.

Students from prekindergarten through eighth grade stay with the same teacher for two or three years. School-wide projects extend the sense of community to the world community. Montessori students, for instance, have raised more than $1,000 for the organization Water for South Sudan. A special lottery for seats in prekindergarten is held every year.

In the Two-Way Language Immersion program at Barbour, students in kindergarten through eighth grade demonstrate an increasing level of proficiency in two languages. In kindergarten and first grade, students receive 90 percent of their daily instruction in Spanish; instructional time in English is increased by 10 percent each subsequent grade. Reading, writing and speaking in two languages opens doors of opportunity and is a precious asset in the global marketplace. Seats in the program are determined by annual lottery. A language assessment is also required.

Our Creative and Performing Arts program for grades 6-12 provides a unique learning experience in dance, instrumental music, theater-tech and media arts, and vocal music and visual arts. Acceptance is by audition; the program is at West Middle School and Auburn High School. The quality of our program can be measured by its alumni— among them Grammy winner Michelle Williams of Destiny’s Child and Nathan Alan Davis, a Julliard-trained playwright who wrote the acclaimed “Dontrell, Who Kissed the Sea,” which is showing in Chicago this month.

If you are interested in these opportunities for your children, family or friends, I encourage you to go to our website at rps205.com and click on “programs” from the tab at the top of the home page. Better yet, make arrangements to tour any of the buildings that house our special programs.

When you do, you’ll see Rockford Public Schools offers strong choices that adapt to students’ unique learning styles, preparing them for life and lifelong learning.

Dr. Ehren Jarrett is superintendent of Rockford Public Schools.

The views expressed are those of Dr. Jarrett’s and do not necessarily represent those of the Rockford Chamber of Commerce.

theVoice • rockfordchamber.com

march 2018 | 7

Guest Perspective viewpoint

Measuring video ROI More art than science ROI refers to “return on investment,” and it is the fastest way to describe the impact a particular project has on the bottom line. If you want a successful ROI, what you put out should bring in more than you spent producing it.

This is especially hard to measure in the world of promotional video.

With vague factors such as play rate, engagement and click-through rates, coming to a conclusion about a real, monetary return can be incredibly difficult. And when you look at other benefits of producing a video, you might begin to see that there’s more to ROI than just a dollar amount.

Make an Impression Videos can change the way a consumer perceives your company.

They can be a way of introducing yourself, your product and your service. A video is often the first thing someone looks at when they land on your organization’s website. Consider it your virtual handshake. You don’t want a cold, limp handshake to be the impression you make. Video can set the tone for your company and leave a potential client with the feeling that you

are competent, creative, knowledgeable and fun. Even a good handshake can’t do that!

Focus Your Sights The key to making sure your video reaches the right audience is to determine the purpose of that video and the exact make up of that audience.

With a clear objective, measuring ROI becomes much easier. Brandwatch notes that Facebook alone sees 8 billion views on video content from its 500 million users every day. That’s a lot of people doing a lot of watching! That’s why narrowing your focus can be a huge help in determining ROI. Casting a specific net in a specific location makes the results much easier to measure. Any discussion of video ROI should start long before the production begins and should contain questions about what your objective is and who you are attempting to reach.

Casual users who stumble across your video might watch the first five seconds and move on, or they may stay if your video is engaging.

That doesn’t necessarily mean they’ll do anything about it. Maybe they don’t care about your small batch,

handcrafted, locally sourced potato salad. In your ROI, that will look like a lost opportunity. However, if you direct that video in a direction you know will reach the audience you intend -- say, organic, gourmet, globally-concerned food lovers -- your video is much more likely to snag some decent returns. That audience is more likely to take the time to watch your video, and having watched it, is more likely to purchase said product or engage with your organization in some way.

Additionally, video that reaches an audience who is interested in that content is less likely to view it as an advertisement or a sales pitch and more likely to see it as meeting them on their level. All of this can mean increased ROI for your campaign.

Measure Results Launching a focused video onto YouTube, your website, social media and your newsletter can cover a lot of ground and make your video available to existing clients and the general public. Measuring the ROI of each of these channels can be difficult, and you may want to find a program or hire help to track the

statistics of the most important ones. Checking in on these stats Brian Oster and adjusting OC Creative your marketing plan can mean the difference between clear ROI and a statistical disaster. Figures that measure play rate, engagement and click-through rate can be helpful in determining just how effective your video might be.

Think about a landing page too.

Studies show that with a smart video that is focused and well-distributed, your webpage could generate up to three times as much traffic and have a much lower bounce rate as a page that is only textbased. Video has more than a hundred percent more organic reach, according to Socialbakers. That’s pretty great news for free traffic on free social networks where all that organic marketing adds up to a more impressive ROI. Brian Oster is president of OC Creative in Rockford.

The views expressed are those of Oster’s and do not necessarily represent those of the Rockford Chamber of Commerce.

8 | march 2018

theVoice

Young Professionals ignite

Tracking my five-year plan Getting beyond the comparisons One of the most difficult questions to answer, at least for me, has been: “Where do you see yourself in five years?” It’s a classic question for students just graduating college and pursuing their careers.

As I approached graduation, I remember peers, as well as college professors, asking me that question. I had three goals: successfully land my dream job on the east coast, eventually go back to school for my master’s degree, and so on. For job interviews, I would first research the job specs and typical career paths in my field while still trying to be creative and realistic.

But as a 22-year-old in a job interview, or when asked at graduation, are we truly evaluating where we see ourselves in five years?

Like many young professionals straight out of college, I had big goals of where I would be. For the most part, I was able to accomplish them in some form or other. I was gainfully employed right out of school, but it wasn’t my dream job. So, I try a variety of jobs,

Like many young professionals straight out of college, I had big goals of where I would be. everything from museum curator to paralegal. I also moved out of state for the first time. My life was working out, but I felt lost, like I wasn’t going to be in the place that I saw myself in five years. Then looking on social media, it appeared that my college friends had it all figured out.

Was there something I wasn’t doing right?

Then browsing through the book store one day, I stumbled across a phrase. Quarter life crisis. After researching, I realized that maybe I was having one. For those unfamiliar with the phrase, a quarter life crisis is a period of life ranging from 20s to 30s, in which a person begins to feel doubtful about their own lives, typically brought on by the stress of becoming an adult.

A quarter-life crisis is about perception.

Many millennials experience a quarter life crisis because it takes us much longer to achieve certain societal milestones of adulthood than previous generations or in some cases even our peers.

Luckily, a quarter life crisis is just a phase. For me, knowing that I wasn’t the only one experiencing this and that it was okay not to have my life figured out at 24 greatly improved my outlook.

Five Years Later Last year, I reached that five-year milestone from college graduation.

After I stopped getting caught up on the small goals, I realized I was pretty close to achieving the big picture goals.

I am fortunate that I have a job that I love and allows me to continually grow professionally. While I am back to the cold weather, I am happy to see my hometown move in a positive direction and am proud to call it home once again. I am also honored that I can be a part of that change.

To young professionals starting out

their

career

and life as an adult, I would

Sydney Turner IGNITE

like to leave you with three pieces of advice.

1) Set goals, both big and small, and continue to strive for them.

2) Don’t compare where you are in life to where other generations were at your age or by where you think your peers are at.

3) Celebrate the small victories and don’t stress the setbacks.

So … where do I see myself in five years? I think it’s time for me to answer that question again.

Sydney Turner is a metropolitan planner with Region 1 Planning Council and INVOLVE co-chair of IGNITE. The views expressed are those of Turner’s and do not necessarily represent those of the Rockford Chamber of Commerce.

theVoice

march 2018 | 9

Rockford University PERSPECTIVE

Preparing students to “WOW” employers Expressing your employability through language In the spring of 2014, a local employer came to my office to discuss opportunities his company had for students for summer employment. In my experience, it’s a bit challenging to procure interested students during the summer months because many leave to go home for the break. However, this particular meeting changed the way that I think about preparing students for the real world. This employer expressed to me the company’s struggles of finding college students who are able to express strength in their work ethic or a keen awareness of their personal and professional values. The employer found it rare to find a college student, regardless of age, to maintain focus on assignments. The words that followed have been ringing in my ear for almost four years, “Today’s generation of college students are dumb.”

Maurice West II Rockford University

or from your mission statement in my resume or interview, then you are more inclined to relate to me.

For example, in a basic form, if good talker is what I placed on my resume – and you said excellent communication skills on your job description, then I should replace my term with your term.

If you talk like me, you are like me.

So, going back to my talk with that employer in 2014. I tell our students that if they are able to clearly explain to recruiters what their values are, what they are passionate about, if they are able to have relatable examples to being a hard worker or team player, then they will set themselves apart from the rest, and cause the employer to say “WOW.”

There are four questions in an interview that are like free throws. Arguably, the easiest shot in the game of basketball, yet many professional players miss that shot.

Yes, that statement is quite dramatic.

However, it has served as continuing motivation to ensure our career development efforts are providing excellent and relevant services to help students begin their career paths.

Every resume or interview workshop is presented in a way so as to prepare students to show employers how smart, unique and motivated they truly are.

I still share with students what the disheartened employer said and work with them on how to prove that statement to be false. For example, there are four questions in an interview that are like free throws. Arguably, the easiest shot in the game of basketball, yet many professional players miss that shot.

These easy, yet hard questions are: Tell me about yourself. What are your strengths? What are your weaknesses?

Why should we hire you?

Matching Language for Relatability Let’s go on a side road for a moment.

There’s a simple saying that the majority of our students have heard me say, “If you talk like me, you are like me.”

Psychologically speaking, this means that if I use words from your job description

Going back to those easy, yet hard questions -- it is my mission to help students understand how to effectively answer these questions and in doing so, clearly demonstrate to employers the positive difference and impact they are able to make in an organization. Not just for their sake, but for the employers, as well. More importantly, my mission is to help everyone understand that how you say something can be more important than what you say.

A UCLA study concluded that up to 93 percent of communication effectiveness is determined by nonverbal cues. This tells me that only seven percent of what you say actually comes out of your mouth.

Thus, as you may guess, my focus is on the 93 percent. When a new graduate comes to you confident in their answers and how their answer genuinely relates to you, then it is my hope that a “WOW” will follow and in turn, a good hire of a young professional is made. As an added benefit, these ambitions graduates are proof that today’s generation of college students are valuable assets to your organization and a long way from dumb.

Maurice West II is director of career development at Rockford University.

The views expressed are those of West’s and do not necessarily represent those of the Rockford Chamber of Commerce.

10 | march 2018

R O C K F O R D

theVoice • rockfordchamber.com

C H A M B E R

O F

C O M M E R C E

Small Business Enterprise It takes knowledge, an open mind Understanding what drives each generation A few years ago, I attended a marketing conference sponsored by several Fortune 100 companies. The core purpose of this event was exploration of the dynamics and interplay of why and how companies purchase their goods and services in the U.S. Market, that is, how do they make purchasing decisions?

This was held at the height of the transition from U.S.-based manufacturing to the overseas markets. It was a business development bonanza. We learned that understanding what people Believe will manifest in the elements of our lives through Values, Attitudes and Interest. Those four areas establish many of our individual and collective societal views.

prominent of those: ■■ Baby-Boomers (born between 19461964) ■■ Generation X (born between 19651976) ■■ Millennials (born between 1977-1995) ■■ Everyone born after 1995 is considered Generation Z. The largest controversy raised is between the Baby-Boomers and Millennials, primarily because the number in each generation is the same and substantial, approximately 80 million per group.

Differing Belief Systems

Values Vary Among the BabyBoomers, Gen. Xers and Millennials

That said, let’s step into the belief systems that comprise our generations.

Each generation has a set of values, communication styles, conflict approaches, loyalty, use of technology, personal time and work-life balance, just to name a few.

All of us have read numerous articles about how the generational gaps became a conundrum. What I believe needs further examination, and what deserves closer investigation, is how we build bridges accomplishing more together.

We are scrutinizing generational gaps.

Five generations currently are in the workplace. We will examine the most

The realities are, each generation views the next generation as something less than theirs. The reasons vary according to economic, social and educational demographics.

Typically, verbiage is used like “unmotivated,” “under industrious,” “lazy,” “lacking moral fortitude,” and “uncivil” in their general behavior. All of these are factually untrue. Generational differences are a reality and have existed since the beginning of time. What we must accomplish is to open our mind to understand the differences and comprehend how each generation reacts

Five signs of small business identity theft Small business identity theft is a big business. Just like individuals, businesses can be victims. Thieves use a business’s information to file fake tax returns or get credit cards. Identity thieves are more sophisticated and know the tax code and filing practices. The IRS has seen a sharp increase in fraudulent business tax forms affecting business, partnership, estate and trust filers including the 1120, 1120S, 1041 and Schedule K-1.

Signs of Identity Theft

Contact the IRS if they experience any of these issues: ■■ The IRS rejects an e-filed return or an extension to file request, saying it already has one with that identification number.

■■ The filer receives an unexpected tax transcript.

■■ The filer receives an IRS notice that doesn’t relate to anything they submitted.

■■ The filer doesn’t receive expected or routine mailings from the IRS.

to the world. The world is never the same as it was when we were growing up. Through accurate knowledge, we can become inclusive and accepting, especially in understanding our approaches to work, personal preferences and values.

This takes time, patience and a desire to understand -- at times an obstacle for all.

Interests and Attitudes of Each Generation Baby-Boomers. Define work ethic by the number of hours worked and productivity. An underlying belief is that you must pay your dues to advance -- to be accepted.

This still is the most influential generation in business, but that is changing rapidly. Comparing the Silent Generation (previous to the Baby-Boomers) to the “Boomers;” the Boomers are reckless and unwise in their decisions especially from a financial perspective.

Generation X. This is the first actual “latch-key” generation. Mom and dad provided for the family by working outside the home, therefore, this is the most independent generation the world has ever known. A very high percentage are successfully self-employed. They knew the world without computers and with them.

They remember the family only having one phone in the kitchen with a long cord.

Generation Xers are tech savvy and great managers because they ask critical and relevant questions.

The Millennial Generation is teamoriented. Differences in loyalty and worklife balance can cause resentment among workers, who feel these colleagues do not contribute enough or lack an appropriate work ethic. Setting expectations and communicating them clearly is not an option; it is mandatory. Feedback regarding their work performance also

is frequently necessary. The Millennial Generation wants to understand the culture in an organization Bo Boger SBDC and hear it articulated in vivid detail. It is annoying and impolite if it is not.

Most Impactful: Communication Styles Each generation incorporates different communication styles regarding work.

Older generations and Baby-Boomers often require little instruction beyond knowing what needs to be completed and the deadline. Generation X simply wants to know the desired results and the method needed, versus Millennials, who require detailed instructions and want to understand the purpose of the work and how it fits into the “big” picture of the organization.

Each generation has its strengths, and we must respect and demonstrate civility toward those different in comparison.

The older generations were raised on the principles of live to work. Our latest generations work to live. And live they will, with greater diversity in their personal and work lives.

Maybe, the newest generations have it right, work to live.

If you would like to read more about the generational nuances, author Jason Dorsey has an organization focused strictly on this area of study, the Center for Generational Kinetics.

Bo Boger is director at the Illinois SBDC at the Rockford Chamber of Commerce.

ABOUT THE SBDC The Illinois SBDC at the Rockford Chamber of Commerce offers services free of charge to aspiring entrepreneurs and small business owners in the Rockford area, both chamber members and non-members. As a partnership between the Rockford Chamber and the Illinois DCEO, it operates out of NIU EIGERlab, NIURockford, 8500 E. State St., and maintains an office at the chamber’s downtown location. For questions, contact Bo Boger, SBDC director, at 815-316-4301.

theVoice

march 2018 | 11

 Destination

ILLINOIS, USA

ADDING WEALTH TO THE REGION’S ECONOMY BY GROWING TOURISM

Illinois spotlight shines bright on three local gems We’re celebrating at the RACVB these days over statewide recognition for three local gems with unique products and experiences that boost Rockford’s growing status as a tourist destination.

The Illinois Department of Commerce’s Office of Tourism named Rockford Roasting Company and MainFraiM as “Illinois Made Makers.”

They join the ranks of artisans, inventors, farmers and makers from around the state who help shape and reflect the culture of their communities. Rockford Art Deli made the list in 2016, when the program was launched.

In addition, the new Travel Illinois magazine features Anderson Gardens on the cover and inside the publication. This is Anderson Gardens’ 40th anniversary year. Quality exposure like this bodes well for the region as we approach the peak travel summer season.

We asked the newly named Illinois Made Makers to share a few thoughts on their success for the benefit of other local businesses.

Mindboggling MainFraiM Jeremy Klonicki and Carmen Turner are business partners at MainFraiM, 3022 Wallin Ave., on Rockford’s northwest side.

They offer framing, specialty lighting and original design services.

Five other artists and craftspeople also work out of the 5,000-sq.-ft. space. Walking through MainFraiM is, well, I can think of no other word than mindboggling.

The high walls are lined with shelves that hold every manner of found, reclaimed or rescued item from days gone by. Fence posts, door knobs, glass bottles, springs, clocks, old lumber, doll heads, globes, piano keyboards. You name it, it’s there.

Klonicki started the business seven years ago at another location. Besides doing framing, he created original artwork using found objects. Turner joined the business about a year in, and they figured out early on that they would be more successful by responding to customers’ visions and creating unique pieces to meet specific needs.

“I’m always surprised when people say, ‘Wow, that looks way better than I ever imagined it would!’” Klonicki said.

As a bonus, most creations come with a story. Turner can tell you the source of almost every item in the warehouse. What’s next? The business continues to grow by word of mouth and repeat customers.

“I might someday be able to outsource pulling nails or scraping tar,” Turner joked, but both realize theirs is a hands-

John Groh Rockford Area Convention & Visitors Bureau

on business.

Added Klonicki, “We get a lot of splinters.”

Coffee Connects People Lucretia Ristin and Ben Chauvin of Rockford Roasting Company are committed to offering customers more than a good cup of coffee in downtown Rockford. Ristin owns the building at 206 N. Main St. and takes care of the financial and human resources end of the business.

Chauvin, who began roasting beans on a small scale on a Weber grill in his back yard and selling to a handful of friends, runs the day-to-day operation.

The core business involves buying green coffee from all over the world and treating it with extreme care. Coffee characteristics differ, and Chauvin roasts carefully and evaluates constantly to bring out the best in every bean.

Ristin said she and Chauvin quickly discovered that a complex menu can be intimidating to some customers. “When we started out, we were a little cocky about coffee. After all, we know everything about coffee,” she said. “But there are people who just want cup of coffee that tastes good, and they don’t care about how it was roasted. We get that now, and we do that.”

As for the atmosphere, Chauvin wanted to create a comfortable place for people to gather. “Coffee has a unique quality of connecting people,” he said.

“They meet for coffee but they talk about life or business.”

The key to success – beyond a good cup of coffee – is good staff, Ristin said.

“You have to treat them right, pay them well and listen to them if they have ideas.

If you don’t have good employees, you are not going to succeed.”

To learn more about the Illinois Office of Tourism, to view a digital copy of the Travel Illinois magazine and to read more about the Illinois Made program, visit www.enjoyillinois.com, www.enjoyillinois. com/illinoismade or www.facebook.com/ enjoyillinois.

John Groh is president/CEO of the Rockford Area Convention & Visitors Bureau. The mission of the RACVB is to drive quality of life and economic growth for our citizens through tourism marketing and destination development. www.gorockford.com The views expressed are those of Groh’s and do not necessarily represent those of the Rockford Chamber of Commerce.

12 | raising the bar — legal considerations

march 2018 • theVoice • rockfordchamber.com

Guest Perspective insight

Increasing enforcement of immigration law Easing anxiety in employees’ minds Last year, we wrote in the pages of this very publication about mounting evidence that the federal government was preparing for a sharp increase in immigration investigation and enforcement in the workplace.

From increased hiring of Immigration and Customs Enforcement (ICE) officers to the Trump administration’s announcement of its Buy American, Hire American Executive Order, all signs pointed to a renewed emphasis on enforcement of immigration law as it applies to all employers and businesses.

We now see the new enforcement priorities in action, and employers are being impacted.

Recent Government Enforcement For example, on Jan. 10, ICE agents arrived at 7-Eleven convenience stores in 17 states. Their marching orders were clear – demand to see work authorization papers for all employees and, where they had warrants, arrest undocumented workers. Employees were arrested and managers were given three days to produce I-9 paperwork for inspection; no doubt, many franchise owners will face stiff penalties. “This is what we’re gearing up for this year and what you’re

going to see more and more of,” said one ICE official; another warned that the 7-Eleven raids were “a harbinger of what’s to come.”

These types of surprise ICE raids and I-9 audits will occur more frequently in 2018. Further, the Department of Justice is separately increasing its own investigations and enforcement actions, focusing on discrimination in recruitment and hiring, where employers (knowingly or unknowingly) show preferences for certain types of workers or I-9 documents.

And, any employers that utilize nonimmigrant labor (such as H-1B or F-1 employees) are exposed to audit by additional government agencies, such as the DOL’s Wage and Hour Division.

Thus, employers who are not utilizing best practices when it comes to immigration documentation and immigration-related discrimination are at a very real risk of penalties, fines and government scrutiny. The January raids are evidence that there are real consequences for failure to prepare.

Employers who have ignored this issue — or put it off for another day — should now make it a priority.

Managing Anxiety Among Foreign Nationals

Penny Lechtenberg

Brett Strand

Further, employers are Lechtenberg & Lechtenberg & increasingly reporting that these Associates LLC Associates LLC enforcement actions and other issues in the news are impacting employee States. Our response was that nothing morale. It should come as no surprise official had been announced and that that many foreign nationals – including cancellation of that program was unlikely, those legally living and working in the given the expected pushback from the United States – have concerns about business community. Sure enough, in potential changes to U.S. immigration law. early January, the government announced Sometimes, these concerns are legitimate that it would not be pursuing this idea. based on news out of Washington; other Unfortunately, the rumor mill already had times, however, “news” spreads that is been churning for 10 days, and employers’ either premature or false. In either case, businesses had been impacted.

We expect these types of events to recur anxiety and concern among concerned throughout the year, and so employers employees can impact the workplace and should be aware of and know how to affect productivity.

As an example, in late December manage these employee anxieties.

2017, reports surfaced that the Trump Words of Advice administration was considering ending Employers should keep two important the “AC-21 program,” which allows H-1B visa holders to indefinitely extend their rules in mind: First, never dismiss time in the United States while they await employee concerns out of hand; that the issuance of their green cards. Within could lead to a further decline in a matter of hours, websites were picking morale among entire groups of foreign up this news, and we began receiving calls national employees – and, of course, from anxious employees worried that they sometimes rumors turn out to be true. might have to pack up and leave the United Continued on page 15

14 | raising the bar — legal considerations

march 2018 • theVoice • rockfordchamber.com

Guest Perspective insight

New Illinois PAA, pregnancy accommodation law A benefit to employees, families, businesses Many Illinois businesses and employees are familiar with the federal Pregnancy Discrimination Act of 1978 (PDA) and the federal Americans with Disabilities Act of 1990 (ADA). Fewer seem aware of the relatively recent Illinois Pregnancy Accommodation Act (PAA), which applies to all employers in the state of Illinois, regardless of size.

This article focuses on why the Illinois legislature enacted the PAA, how it differs from the other acts, what it requires of employers, and the new rights it provides to pregnant employees.

Since passing the PAA, the Illinois legislature expressly found that current workplace laws were inadequate to protect pregnant workers. Women are 50 percent of the Illinois workforce, and more than half of those women are of childbearing age and plan to work during pregnancy. Failing to provide reasonable accommodation to women who are pregnant will likely lead to lost employment opportunities for them.

Accommodating pregnant workers is also good for business because it increases worker productivity, retention, decreases re-training costs and increases workforce morale.

The PAA provides greater protection to pregnant employees than either the ADA or the PDA. A normal, healthy pregnancy is considered to be a temporary condition, rather than a disability under the ADA, so there is no duty for employers to accommodate women during their pregnancy (if there is a medical impairment resulting from pregnancy, that medical condition may trigger a duty to accommodate). The PDA simply requires employers to treat an employee who may require temporary modifications in the workplace due to pregnancy the same as it treats any other temporarily disabled employee.

This means that the PDA does not require employers to accommodate pregnant women if the employer does not accommodate other temporarily disabled employees, and, like the ADA, does not require accommodation for pregnant employees who are not disabled.

Reasonable Accommodations The PAA fills gaps left by the ADA and PDA by requiring employers to provide reasonable accommodation to employees for any condition related to pregnancy or childbirth. It also prohibits employers

from failing to hire or otherwise retaliate against an employee or Troy Haggestad Tim Rollins applicant who requests pregnancy WilliamsMcCarthy WilliamsMcCarthy accommodation.

The PAA defines “reasonable of the employer.” The PAA defines accommodation” as modifications or adjustments to the job application “undue hardship” as being “prohibitively process, work environment or expensive or disruptive,” which is circumstances under which a position is assessed by considering things such as cost of the accommodation, the financial customarily performed. resources of the employer, overall size of Examples include: the employer and the type of operation ■■ More frequent bathroom breaks run by the employer.

■■ Breaks for periodic rest The PAA permits employers to require ■■ Private space for expressing breast a certification from the employee’s health milk and breastfeeding care provider substantiating the need ■■ Light duty* for the requested accommodation. The ■■ Part-time or modified work schedule certification, however, cannot require anything beyond the certification the ■■ Assignment to a vacant position employer requires from any other ■■ Time off to recover from conditions employee who requests a disability-related related to childbirth or pregnancy accommodation not involving pregnancy. *Employers are not required to create a light At most, the employer can require that duty position that does not exist, unless the the certification contain: employer does so for other classes of employees who need accommodation.

An employer is excused from granting the requested accommodation if it would impose “undue hardship on the ordinary operation of the business

■■ The medical reason for the requested accommodation ■■ A description of the requested accommodation Continued on page 15

march 2018 • theVoice • rockfordchamber.com

Pregnancy law (continued from page 14)

■■ The date the accommodation became medically advisable ■■ The probable duration of the accommodation The PAA also requires an employer to reinstate an employee affected by pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth to her original job or an equivalent position when she returns or when her need for reasonable accommodation ceases, unless doing so creates an undue hardship.

Finally, the PAA requires that employers post information regarding the PAA in areas accessible to employees (using a notice that is available on the Illinois Department of Human Rights website), and that employers with employee handbooks include information

Immigration law (continued from page 12)

Second, employers and managers should never seek out an employee to discuss immigration concerns; instead, employers should only respond if an employee raises the issue. The best intentions, including easing an employee’s anxiety or fear, can still lead to a discrimination claim if employees feel that they are being singled out based on race or ethnicity.

In our view, the best practice when immigration anxieties arise is to contact

regarding rights under the PAA in those handbooks.

What minimum steps should Illinois employers take to ensure compliance with the PAA? ■■ Train supervisory employees on how to respond to requests for pregnancy accommodation.

■■ Revise employee handbooks to include required information regarding rights under the PAA. ■■ Post the required notice.

Troy Haggestad is a partner representing clients in employment/labor law matters and commercial litigation and Tim Rollins a partner representing clients in law of the workplace issues, as well as business and commercial law at WilliamsMcCarthy LLP. The views expressed are those of Haggestad and Rollins and do not necessarily represent those of the Rockford Chamber of Commerce. legal counsel with client services that can interpret and share the latest news with employers and employees. Often a 60-second conversation can help relieve concerns and improve productivity.

Penny Lechtenberg and Brett Strand provide counsel in employment and business immigration at Lechtenberg & Associates LLC. Contact them at www.lechtenberglawfirm.com or 779-210-2940.

The views expressed are those of Lechtenberg’s and Strand’s and do not necessarily represent those of the Rockford Chamber of Commerce.

raising the bar — legal considerations | 15

16 | march 2018

theVoice • rockfordchamber.com

I’m a Great Leader – just ask me.

Determining leadership skills is a team sport

By Caitlin Pusateri, Rockford Chamber I recently was recently talking “leadership” with a girlfriend of mine.

During our conversation, the concept of being a great leader came up. While the conversation was far more complex than I am going to share here, I can sum it up as she has decided that she’s a good leader. The statement struck me as an interesting one — how does one decide that one is a good leader? I asked her what brought her to that conclusion. Her answer? “Because I am exactly the kind of leader I would want to follow.”

I paused and then told her I couldn’t say if I was a good leader or not — that would be up to the people that follow me.

There are lots of things I could say — I could say that I am an intentional in my leadership, am dedicated to improving my leadership skills, and am in a position OF leadership in terms of title and organizational charts. But, a gut feeling or a self-assessment alone would not tell me if I was a good leader or not.

I then asked my friend about her least favorite boss. She groaned. Then I asked her if that person would self-identify as being a poor leader? My friend was quiet.

Of course she wouldn’t. We ended the conversation still on very opposite sides of the agreement.

That question — How do I know if I’m a good leader or not? — has been on my mind ever since our conversation.

I firmly believe that the vast majority of leaders really feel they are doing their best. They identify with the descriptor “good leader” because they know they are trying. But is that really enough? Should our definition of leadership ability be based on our own ability to self-evaluate?

Should the effort count even if everyone following us disagrees?

I’m not sure it should.

So, how do we actually evaluate leadership ability? I think it’s a combination of things. I believe that self-assessment and gut-checks have their place in evaluation.

It matters what we believe about ourselves.

The level to which we are intentionally trying to be the best leader we can be is important. But, I also firmly believe that to truly know if you are a great leader (and in my opinion, to truly BE a great leader), you have to turn to the people that follow you and ask the hard questions.

Great leadership demands that we do hard things. It demands that we open ourselves up to vulnerability. It demands that we act transparently — we own our mistakes, give credit where credit is due, or ask for help when we need it. Great leaders rely heavily on their teams to help guide them in their leadership. Without asking for feedback — real feedback — we can’t see our blind spots and areas in which we can grow.

I can feel like I am doing a great job checking in with my employee. I can feel like I am providing ample feedback — and I have the emails to prove it! I can say that I’m engaged with my employees, not a micro-manager and fully empower them to make decisions and really own their role. But, without checking in with my employees, I have no one’s voice to validate those opinions other than my own. And, believe it or not, I tend to agree with myself 99% of the time.

The good news is there are plenty of ways in which to solicit this feedback that is a little less biased, than listening to the voices in our heads. Formally, leaders can utilize tools such as 360 degree reviews or performance reviews that gather information from both the leader’s boss (or board) and their employees. Leaders can take advantage of professional coaches

who can help to identify areas of weakness and build plans for growth. Leaders can even create a standard company checklist that they complete regularly that gauges key leadership areas.

Informally, I feel this task is even easier. Make it a point to check in with employees and ask those “awkward” questions that we read about in leadership books. You know the ones — “What one thing could I do to help you reach your goals this week?” or “I know feedback is important and I want to make sure you are receiving the information you need from me. What’s the best way for me to provide feedback to you that would help you grow?” There’s something about clear communication that scares us — we’d rather beat around the bush and guess what our employees are thinking.

Great leaders take the time to do difficult things. They ask hard questions.

They sit in the mess and really look for the underlying cause. They ask for real feedback and then have the courage to follow-through on self-improvement, sometimes failing a few times along the way. They admit when they are wrong or give credit to others where credit is due. They hold others and themselves accountable to clearly defined goals and objectives. They know that sometimes you have to take time out of the everyday crazy to actually work on yourself or your business to make changes and progress.

I still think there’s more to the conversation about understanding great leadership. But, I’m sticking to my guns that I alone cannot tell you if I’m a good leader. I hope the people I am fortunate enough to lead would tell you that I am…

Perhaps I should ask them.

through miniworkshops.

Additional information and registration can be found at www.rockford chamber.com.

Caitlin Pusateri Rockford Chamber

Ideal Team Player – March 22, 2018 Successful leaders are marked by growing in knowledge of how the culture of teamwork within their work environment impacts results. Therefore, it’s essential to understand what real team players are made of. Get educated on the key components of the ideal team player through assessing yourself and shoring up your gaps. You won’t want to miss this eyeopening workshop that aims to make you invaluable to those you work with.

Emotional Intelligence – May, 2018 Did you know that EQ is said to be more valuable than IQ in the workplace?

This seemingly misunderstood skill impacts every relationship that you have, from your co-workers and clients to those in your personal life. Join us for a workshop where you will learn the basics of EQ, how you rate and where you can do some simple work to leverage your unique makeup for greater results.

Coach-like Leadership – July, 2018 Ready to take your leadership to the next level? Join us as we discuss the difference between managing and leading and how having true, hard-fought character matters. To top it off, we will give you techniques that will help you “say less Rockford Leadership Alliance kicks and ask more” while you increase your off September 19! In the meantime, positive impact on others in your day to intentionally hone your leadership skills day interactions.

theVoice • rockfordchamber.com

march 2018 | 17

Facility expansion advances manufacturing in the Rockford area experience necessary to be successful within the industry.

Advanced Machine & Engineering’s new facility expansion creates various career opportunities for the Stateline area.

Advancing Manufacturing with New Job Opportunities

By Meaghan Ziemba, AME It’s 7:30 a.m. The air is cool and crisp from the freshly fallen snow. Employees are met with clashing hammers, clattering drills, chattering construction workers, and the occasional rumble from an excavator removing dirt from the ground.

To some, the construction sounds may be distracting and annoying, but for Advanced Machine & Engineering (AME), they’re the sounds of growth, progress and advancement.

AME broke ground on its $3.5 million facility expansion back in December of 2017. Since then, all construction processes, led by Cord Construction, have been on track for its scheduled completion deadline in June. The expansion not only increases the capacity for some of AME’s product lines, but it also marks the advancement of manufacturing here in the Rockford community.

(Left) Dietmar Goellner, (above) Steve Schubert.

TO WORK Advanced Machine & Engineering’s 50th anniversary employee photo.

Reshoring + Insourcing = Organic Growth AME had to quickly increase their capacity to meet customer demand that was a result of reshoring and insourcing of manufacturing in the United States.

“We’ve experienced some organic growth across several of our product lines, so to help keep up with the demand and decrease our lead times, we invested in a large Horizontal Machining Center from Toyoda Americas Corporation,” said Dietmar Goellner, president and CEO of AME. Goellner also discussed how AME plans to replace some of their old machinery with brand new CNC technology over the next couple of years. “Which means we’re going to need more CNC machinists to operate the equipment.”

Advancements in technology and the growth of Industry 4.0, or the Internet of Things (IoT), has created a demand for experienced individuals in programming, machine manufacturing, and geometric dimensioning and tolerancing (GD&T).

AME has partnered with Rock Valley College and other community organizations to focus on STEM educational opportunities that will attract younger generations to the manufacturing sector, and to provide the hands-on

TO WORK The VOICE asked members for the March issue to share why theirs is a great place to work.

Meaghan Ziemba, content marketing manager at Advanced Machine & Engineering, shared these words.

I started working at Advanced Machine & Engineering (AME) at the beginning of this year, and to say “I love my job” would be a complete understatement.

There are several reasons why I enjoy working here, but my top three include: 1. Super Low Turnover Rate During my onboard period, I spent a significant amount of time meeting current employees and listening to their stories about working at AME. Most of them that I spoke to, begun working here before they were in high school; starting in the shop and then working their way up to top-level positions.

Some even went somewhere else for a period of time, but came back. It’s very refreshing to still hear the passion in their voices when they talk about what they do for the company. I have yet to speak to an individual who has had a negative experience here, but I highly doubt I’ll come across one.

2. Trust in Employees I’ve worked at some companies who take micro-management to the extreme.

They don’t trust their employees to do what they were hired for, so they’re

constantly looking over their shoulders to confirm they’re checking off their todo lists. At AME, my supervisor trusts the skills sets of his team. He lets us do what we were hired to do, and follows up with us on a weekly basis to confirm we’re all on track. It really presents leadership opportunities for each of us.

We are allowed to be thought leaders in our areas of expertise, and when we come together as a group, we learn from each other on how to improve.

3. Family Values My absolute favorite thing about AME is the strong, family values that they have instilled into the work culture.

The company was started over 50 years ago by Willy Goellner. Three generations later, it’s still going strong. All of Willy’s children and most of his grandchildren are involved with the success of the company. I have two kids of my own, and AME is very understanding if I need to leave early for family emergencies.

Even though I’m not a Goellner, I am still part of the AME family, and we all work together to help each other out and to keep the company growing.

As the global competitive nature in terms of pricing changes, businesses now have the opportunity to advance manufacturing in the United States.

“You can’t just offer service industries to propel an economy,” said Goellner.

“You got to produce, and if we can start building up manufacturing, those who are unemployed will start to find career opportunities again.”

In addition to CNC machinists, AME has available positions for regional sales managers, mechanical design engineers and quality control technician inspectors.

“Things have really ramped up for us in the last couple of years, and we’re seeing a lot more spending on machine tools and machines,” said Steve Schubert, chief sales operator of AME. “We’re always looking for additional national representation from individuals who are energetic, multifaceted, persistent and enjoy a fast-paced work environment.”

Goellner is excited to bring more jobs to the Rockford community. As a manufacturing activist, he is determined to do his part in promoting the growth of business and to support the advancement of manufacturing in the United States.

“We believe in providing the jobs to sustain our success over the next few decades, so that we don’t lose our manufacturing capabilities. If all we do is act as a service country, then at some point it becomes a national security issue because we’re not building anything.”

Building a Legacy With more than 50 years of machine tool experience, legacy is such an important thing at AME. “If you want to build something that lasts, it can’t just be about dollar and cents,” said Goellner. “You have to be able to invest in your people and maintain those relationships so that you can continue to advance forward.”

As the company continues to grow, they hope to develop a culture of thought leadership and inspire other organizations and individuals to support the American job-reshoring initiative.

Meaghan Ziemba is content marketing manager at AME. Manufacturing News is sponsored by AME

18 | employers you want to work for

march 2018 • theVoice • rockfordchamber.com

Guest Perspective insight

Employee engagement surveys: Why do workers distrust them?

This is the time of year when many companies are asking workers to fill out surveys that measure how content they are with their jobs, compensation, benefits and managers.

HR departments often find it difficult to get employees to complete these employee engagement surveys. Sometimes, when workers do fill them out and HR discovers a department has a morale problem, it can be just as difficult to get those workers to speak up and explain why they’re unhappy.

And there’s a reason for that, employee engagement experts say. Employee engagement surveys, and the way they’re administered, tend to have flaws that either prevent leaders from truly understanding morale at their companies, or from doing much to lift morale if it’s low, said Rajeev Peshawaria, author of Open Source Leadership: Reinventing Management When There’s No More Business As Usual (McGraw-Hill, 2017), and CEO of The Iclif Leadership and Governance Centre, a Malaysiabased nonprofit that focuses on executive education, research and coaching.

For one thing, he said, the bestperforming employees are often so busy that they don’t take time to fill out such surveys. Hence, he said, “the bulk of the data therefore [comes from] average- or low-performing employees.” For another, he said, some workers don’t believe that such surveys will protect their anonymity.

So, they refuse to fill them out.

No Such Thing as Anonymity?

Are engagement surveys really anonymous?

Many surveys ask such detailed information about the respondent — what department they work in, their general title, their compensation level, how many years they’ve been with the company — that workers suspect that managers can easily

figure out which replies were from whom.

“There is no such thing as anonymous,” Peshawaria said. “If management really wants to find out who said what, they easily can. That said, the difference between ethical and unethical management is whether they choose to find out. It boils down to trust.”

Most such surveys are “confidential” but not “anonymous,” said Peter Foley and Megan Connolly, a principal and a senior consultant, respectively, with Purchase, N.Y.-based Mercer Sirota, an employee engagement consultancy.

“They are not technically anonymous because the [company] is typically receiving … data that indicates the employee’s business unit, tenure, etc.,” they said.

“Depending on the number of these demographic questions, this approach can generate … concern and skepticism regarding confidentiality.”

One way to combat that skepticism, they said, is for the company or its HR department to not only emphasize the confidentiality of the survey, but to also address concerns that demographic information about the respondent won’t be used to peg replies to specific employees.

Another way, they said, is to rely on an independent third party to administer the survey and analyze the results, with the understanding that the company may have aggregate information about respondents’ demographics, but not individual information that might allow them to identify respondents.

Marathon Health, a Winooski, Vt.based company that helps employers provide workers with personalized health care plans, asks employees to share their workplace experiences several times throughout the year, not just on an annual survey, said Matt Riley, SHRM-SCP, Marathon Health’s vice president of people

operations.

“If we betray that confidence, we know we won’t get the truth going forward,” he said. “We do everything we can to build and keep that trust.” He noted that some employee engagement surveys aggregate data in a manner so that no demographic data is revealed unless there are at least five or six responses.

Addressing Employee Discontent If a survey reveals widespread discontent in a department, whether a leader will be able to address employee concerns will depend on how candid workers feel they can be with that leader.

“They need to trust that leader, and trust that there won’t be retaliation for speaking the truth,” Peshawaria said.

“To earn trust, [a leader] should have demonstrated all along that he cared about his employees, and should not have waited until the survey to find out that there was a morale problem,” he said. “Surveys are a very poor substitute for daily face-toface communication. The idea is to create enough trust such that people can speak up without having to hide behind surveys.

Keep talking to your people all year long, stay in touch with their issues and keep inspiring them about the mission and purpose of the organization.”

When leaders do learn of morale problems through surveys, “their reactions can range from denial and defensiveness, to an embracing attitude that looks at the results as a baseline measure upon which improvements can be made,” Foley and Connolly said.

“It is incumbent upon the organization being surveyed, as well as [any] outside consultant, to help foster an environment where the survey is seen as an integral and on-going way of doing business, not a means for retribution,” they said.

For instance, workers aren’t likely to be honest about their concerns if a manager has a habit of yelling at or berating direct

reports, is prone to discount their suggestions

or

tends to grow defensive

or

to cast blame

Dana Wilkie Society for Human Resource Management

when something reflects poorly on his department. In addition, they said, a manager who discovers low morale among his workers, then calls a brief, half-hour meeting and asks them to discuss their concerns, tends to send the message that their concerns aren’t that important.

“Employee survey results are not opportunities to take employees to task,” Riley said. “Approaching the responses with the employees’ best interests in mind is a start. The key is to be open and listen — and if there’s a problem, strategize on how to approach fixing it.”

If employees are not comfortable being candid with their manager, a third-party facilitator can be very effective, Foley and Connolly said.

“Bringing in an outside facilitator to conduct focus groups and generate actions for improvement … can often be a way of … generating ideas for re-establishing trusting relationships.”

Finally, they said, the survey will only be as successful as the effort managers put into post-survey change. “For employees to trust that the [time] they take out of their day to respond to a survey is worthwhile, they need to see managers sharing the survey responses with their team in a constructive way, asking for ideas on how to improve and making a commitment to these changes.”

Dana Wilkie is online manager/editor, employee relations at Society for Human Resource Management.

The views expressed are those of Wilkie’s and do not necessarily represent those of the Rockford Chamber of Commerce.

DR. KAMER ON ENGAGING EMPLOYEES

Based on 10 objective eligibility and evaluation criteria, including a minimum of 5 years as an active credentialed financial professional, favorable regulatory and complaint history, accepts new clients, client retention rates, client assets administered, education, and professional designations. 3781 Chicago area wealth managers were considered for the award; 438 (12 percent of candidates) were named 2017 Five Star Wealth Managers (The criteria provided reflects the most recent year for which advisor received the award. The criteria used, the number of wealth managers considered for the award, and the percentage of those who receive the award, may vary from year to year). These awards are not indicative of the wealth managers’ future performance. Your experiences may vary. For more information, please visit www.fivestarprofessional.com CYRS Wealth Advisors, LLC is located at 1111 S. Alpine, Ste. 701, Rockford, IL 61108, phone: (815) 316-1111. Securities and advisory services offered through Commonwealth Financial Network®, member FINRA/SIPC, a Registered Investment Adviser.

“Employee retention is a key business strategy, thus the need to discuss career paths, and opportunities for employee input about how their work contributes to the improvement of the business.

“Leaders are developing career paths for all employees to maximize the contributions of employees at any level, from bottom up. Through the utilization of no-cost, technology self-assessments, employees may identify a career interest and begin self-directed learning, discuss the results with their manager and together they can develop short- and long-term goals.

“Successful organizations don’t just rely on the leadership team to design and implement strategy. Employees have great ideas but don’t always have an opportunity to get their message to the decision-makers.

“Another key employee engagement practice is for leaders to create opportunities for employees to contribute in developing and implementing the company’s business strategy. An organization will benefit from employee input in many areas, e.g., continuous improvements in processes, quality and employee engagement.”

Christina Kamer, Ed.D., SHRM SCP/GPHR, HR Capital Management Consultants

march 2018 • theVoice • rockfordchamber.com

Guest Perspective insight

We’re better together

The intangibles of a thriving work culture I gained valuable perspective early in my career when I worked for a large consulting firm in an office of 300-plus engineers and scientists. The atmosphere was, at best, clinical, which for most engineering firms seems to be the norm. People rarely talked, we didn’t know anything about each other, and we hid away in our cubicles for eight hours. That’s not to say it wasn’t productive, but I was miserable. The lack of communication (simple or complex) drove a divide between departments and cube mates. Trust between co-workers and management was virtually nonexistent. The lack of trust between coworkers was palpable.

There will always be a need to adjust to your work environment, but at some point, you must draw the line at how much energy you’ll spend adjusting to something for which you simply aren’t wired. I wanted more, to have a sense of belonging and purpose. Feeling fulfilled and challenged is more valuable and enjoyable than just clocking in and out.

What matters the most in the workplace is usually the intangibles -- the quality of relationships with your co-workers, your managers’ unwavering confidence in you and opportunities to lead a team. Salaries and benefits are necessary and important, but if you don’t enjoy the work you do or your colleagues, what’s the point?

I received some great advice years ago.

“Identify your passions and interests and find a way to get paid to do them.” It’s that simple. I would add that you need to find the right place and the right people for the journey.

A Thriving Culture There’s something about a thriving workplace culture I can never quite explain, but when I see it, I know it’s special. We have just that at Fehr Graham. Teammates work hard to see each other succeed. We pick up the slack when needed. We are creative and highly intelligent, and we aren’t afraid to get our hands dirty. We encourage each other and don’t get offended when opinions are voiced.

Rockford Mayor Tom McNamara visits with Monty Stabenow, associate engineering technician, during a Jan. 24 visit to Fehr Graham’s office on the second floor of the Prairie Street Brewhouse.

Our office is in the Ross Grimes Prairie Street Fehr Graham Brewhouse in downtown Rockford. The energy and activity in the building and surrounding area gives us an advantage in attracting and retaining talented people. One thing is for certain, it’s a great place to report to every day.

Our physical workspace – threequarter walls, open doorways and several walkways -- is designed for collaboration.

You can hear the low roar of typing, phones ringing, standup meetings and discussions about projects. The open concept encourages staff to get to know each other, and it fosters accountability.

You can’t just close a door and hide.

Something you hear often in our office is, “We’re better together than we are apart.” It may sound cliché, but I see this every day. It’s the primary vehicle for serving our clients better and adding value along the way. It can be messy at times, but when you’re in it together, you handle the mess together. I credit the leadership of Fehr Graham for cultivating an atmosphere where we can freely share ideas and not feel threatened to ask for help.

Leadership Development for Everyone Fehr Graham owners are intentional about investing in their people. I’ve never seen a CEO or ownership team value leadership development like Fehr Graham.

I’m not just referring to developing the next positional leaders. They also encourage us to develop relationships and build trust with all colleagues, no matter their position. All our people, managers and non-managers, practice this principle of influence and understand the value of servant leadership. When you feel valued and appreciated, you stay engaged and want to contribute to the success of the firm. And that’s good for everyone.

Most importantly, Fehr Graham allows each individual to be part of something bigger in Rockford. Our teams work on challenging projects that are literally changing the face of Rockford.

My colleagues and I have a sense of ownership and pride in every project because we know our work is improving the community where we live. We belong, and we have purpose.

Ross Grimes is a project manager at Fehr Graham, an engineering and environmental firm in Rockford. He joined the firm in 2015.

The views expressed are those of Grimes and do not necessarily represent those of the Rockford Chamber of Commerce.

employers you want to work for

| 19

20 | march 2018

theVoicE • rockfordchamber.com

Company founders have a superior vision others to think about manufacturing

By JAC, RAEDC correspondent

and engineering for a career. The Now, 26 years later, that vision is looking very real.

Thom Shelow and Teresa BeachShelow started Superior Joining Technologies, Inc., 26 years ago. It was the classic startup in a garage, their garage.

Thom was a welder with work experience through other companies.

He had ideas on how welding services could be better provided to his customers. Today, 80 percent of SJTI’s business is in the aerospace industry.

That work grew because of 100 percent inspection of all products even at the start of the company.

Teresa is the majority owner of the company, and thus qualifies SJTI as a Woman-Owned Business. She heads up quality control and procedures as

company provides 1,000 square feet to the Rockford Robotics 2,039-student team, which competes annually in the “U.S. First Robotics Challenge.”

They also support the team with manufacturing

services.

Tom

said

they help the team because “we think manufacturing is important in our community, and manufacturing has made our community important in the world. We want to encourage education. We have been doing this for years and years.”

Teresa said, “the students get to see inside the company and see how the Teresa Beach-Shelow and Thom Shelow, Superior Joining Technologies, are advocates for the next generation of manufacturers.

manufacturing world works.”

Read the full article at RockfordIL. com/superiorjoiningtech

compliance officer. She is also president of the company and responsible for the

WORKFORCE WEDNESDAYS Each Wednesday the RAEDC posts information about our region’s workforce on our social networks. The customized education-to-workforce pathways are a workforce strategy that is a global differentiator when businesses are evaluating possible locations for expansion, relocation and investment.

Learn more and share the message!

RockfordAreaEconomicDevelopmentCouncil RockfordAreaEDC company/rockford-area-economic-development-council

accounting and administration.

The Shelows also encourage

and

sign-

up to receive our monthly newsletter featuring a different regional company.

HOW DOES YOUR COMPANY SUPPORT

“Every System Every Aircraft?”

RAAN and the RAEDC want to know what your aerospace capabilities include to make sure we have a comprehensive representation of the region aerospace cluster. Please take four minutes to help us out.

RockfordIL.com/ aerospacecapabilities Every commercial aircraft has a

component or system that was designed or manufactured in the Rockford Region -- home to four tier-one aerospace companies and more than 250 suppliers within a 90-minute radius.

Visit RockfordIL.com/aerospacecapa bilities to provide information that will be included on the RAAN (RockfordAerospace.com) and RAEDC’s (RockfordIL.com) websites.

Workforce programs propel aerospace cluster IndustryWeek features a few of our region’s customized education to workforce pipeline strategies as a differentiator from other communities. Senior editor Adrienne Selko, spoke with RAEDC president and CEO Nathan Bryant about how our region is developing solutions to the education and workforce disconnect happening around the world.

“There aren’t many places in the country where a student can earn a four-year mechanical engineering degree at a cost of less than $40,000.

But in Rockford, Illinois it’s possible.

Northern Illinois University Mechanical Engineering at Rock Valley College, a partnership that has figured out a way and as a result, the Rockford metropolitan area has 1.3 times the U.S. average of engineers.

These engineers account for 80% of all aerospace employment in the state.

This didn’t happen by mistake.

“Our region, and this council have invested in the area’s workforce for over ten years,” explains Nathan Bryant, CEO Rockford Area Development Council. “We were an early adopter of pairing workforce development to specific industry needs.”

Read the complete IndustryWeek article at http://bit.ly/2Gcu6Kd. Learn more about our region’s workforce development strategy at RockfordIL. com/workforce.

theVoice

march 2018 | 21

(Above) Panelists, Matt Aukes of Cars R’Us — General Automotive and Tires, Teri Sharp of American Precision Supply and Chris Manuel of CMM and Associates and Prairie Street Brewing Company share a laugh with Einar Forsman, president of the Rockford Chamber.

(Inset) Betsy Makris of BMO Harris Bank, our Presenting Sponsor, introduces the business owner panel.

Local business panel shares tips for success owners are not alone in facing issues

A panel of local business owners shared their experiences at the State of Small Business Breakfast hosted by the Rockford Chamber of Commerce and presented by BMO Harris Bank. The panel included Teri Sharp of American Precision Supply, Matt Aukes of Cars R’ Us — General Automotive and Tires, and Chris Manuel of CMM and Associates and Prairie Street Brewing Company. In a format moderated

by Rockford Chamber CEO Einar Forsman, the panel shared their own pathways to growing and succeeding in business.

Despite the diversity of the types of businesses represented by the panel, it was interesting to learn about common issues and priorities for them. The panel covered topics that included cash flow, working with partners, workforce and talent development, and management of priorities. What stood out to the panel members as well as the audience is that small business

and struggles in running a business. “I was impressed with how much thought and attention each of the owners put towards their team of employees,” said Einar Forsman, “It’s clear that they look upon their workforce as their top asset for their business success.”

The

panel

also

highlighted

where they go for business advice and mentoring. One common key was sharing experiences with other business owners and those within the same industry. Many of the audience members felt that hearing from local businesses was helpful to them in considering their own success strategies. Said one member of the audience, “It is critical to set aside time to strategically plan for the future of your business vs. becoming too entrenched in the day-to-day operations of your business.”

(Below) The audience gains insight to the panelists’ perspective.

(Right) Teri Sharp responds to a question.

PHOTOS BY BRIAN THOMAS PHOTOGRAPHY

22 | march 2018

theVoice • rockfordchamber.com

in the news Members in the News

1. Kelly Bennett

2. JoAnn Coffey

3. Sean Grennan

4. Karen Brown

5. Lisa Carter

6. Rishi Malhotra

7. Jamie Cassel

8. Thomas DiPasquale

9. Matthew Montalbano

10. Steve Bamberger

11. Dr. Samir K. Shah

12. Dr. Diana Kenyon

13. Dr. Manika Bhateja

14. Nick Povalitis

15. Ashley Carrasquillo

16. Dr. Jessica Zandri

Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

BOARD APPOINTMENTS Rock River Valley Pantry welcomed three new board members: Kelly Bennett (1), Rockford Health System; JoAnn Coffey (2), Ingenium Aerospace LLC, and Sean Grennan (3), Wipfli LLP. Winnebago County Medical Society elected new board members: Christopher M. Whelan, M.D., president; Tiffanie S. Ferry, M.D., president-elect; Zakera Nanbawa, M.D., secretary; Mitchell S. King, M.D., treasurer; Manika Bhateja, M.D.; Gary P. Fernando, M.D.; Christopher M. Gibbs, M.D.; John P. Holden, M.D., and Toral Ramaiya, M.D. Karen Brown (4), vice president, operations, OSF HealthCare Saint Anthony Medical Center, was appointed interim regent for Illinois – Central and Southern – for the American College of Healthcare Executives.

Crusader Community Health Foundation named three board members: Lisa Carter (5), Rishi Malhotra (6), Greenlee Textron, and Jamie Cassel (7), Esq., Reno & Zahm, LLP.

Thomas DiPasquale (8), senior vice president and branch director, and Matthew Montalbano (9), senior vice president – financial advisor, were named to RBC Wealth Management’s President’s Council.

welcomed Jessica Zandri, M.D. (16), obstetrics & gynecology, to its women’s health team.

Raptors guard and Rockford native Fred VanVleet (27) will be sports tourism ambassador for a second year.

Larson & Darby Group named Kimberly Bruce (17) its director of marketing and public relations.

NEW HIRES, PROMOTIONS, RETIREMENTS

Brandon Nierhoff (18), FNP, joined the OSF Medical Group – Rock Cut Primary Care.

Tara Vanden Branden (28) was promoted to branch service manager, and Julie Peterson (29) hired by RBC Wealth Management.

Steve Bamberger (10) joined Associated Bank as assistant vice president, residential loan officer-small markets, in consumer and business banking.

The YMCA of Rock River Valley board voted to forego a national search and name Brent Pentenburg (19) as its new CEO.

Mercyhealth welcomed Samir K. Shah, M.D. (11), FACC, cardiology, to Mercyhealth Heart and Vascular Center, and Diana Kenyon, D.O. (12), FACOG, obstetrics and gynecology, to Mercyhealth McFarland.

Stenstrom Companies hired Rebecca Nunes (20) as marketing coordinator.

Alpine Bank promoted Melissa Johnson (21) to branch manager of its Highcrest office.

Dr. Manika Bhateja (13), pediatrics, relocated to SwedishAmerican Stateline Clinic in Roscoe.

Savant Capital Management hired Drake Grindle (22) as associate in its Accelerated Career Development Program, Lisa Rovinski (23) as front desk receptionist, Matthew Runyan (24) as information technology specialist and Jill Shachter (25) as human resources generalist.

Rockford Area Convention & Visitors Bureau promoted Nick Povalitis (14) to director of sports development.

Digital Hive Mind hired to Ashley Carrasquillo (15) as communications strategist.

Blackhawk Bank hired Rob Grindle and Warren Swanberg as mortgage planners.

Crusader Community Health

Keep Northern Illinois Beautiful hired Beverly Ashley Broyles (26) as director of development and communications.

Rockford Area Convention & Visitors Bureau announced that Toronto

Leah Tuneberg announced her resignation from the River District Association to focus on her family.

Phillip Alberti (30) joined University of Illinois Extension in Jo Daviess, Stephenson and Winnebago counties as extension educator in crop sciences.

The Center for Sight & Hearing hired Tayler Brantley (31) as communications manager and Yazmin Ramirez (32) as receptionist, and promoted Tom Lasley (33) to vice president of development, Dr. David Powell (34) to vice president of professional services and Bobby Reitsch (35) to development manager.

Rockford Mutual Insurance Company promoted Patrick D. Kennedy (36) to vice president of claims and internal counsel.

Illinois Bank & Trust hired Sarilyn Neiber as its vice presidentcommercial relationship manager.

Continued on page 23

17. Kimberly Bruce

18. Brandon Nierhoff

19. Brent Pentenburg

20. Rebecca Nunes

21. Melissa Johnson

22. Drake Grindle

23. Lisa Rovinski

24. Matthew Runyan

25. Jill Shachter

26. Beverly Ashley Broyles

27. Fred VanVleet

28. Tara Vanden Branden

29. Julie Peterson

30. Phillip Alberti

31. Tayler Brantley

32. Yazmin Ramirez

theVoice • rockfordchamber.com

march 2018 | 23

in the news Members in the News

33. Tom Lasley

34. Dr. David Powell

35. Bobby Reitsch

36. Patrick Kennedy

37. Jaime Diaz

38. Todd Martinovich

39. Thomas Weightman

40. Shayna Chiarelli

41. Margie Nowak

42. Kelly Pospischil

43. Mike Hughes

44. Jennifer Johns

45. Jacob Davenport

46. Teryn Fitzgerald

47. Kelli Peterson

48. Julie SaezGimeno

49. Michael Homan

50. Brett Erickson

51. Garrett Nelson

52. Dana Arnett

53. Daniel Ferruzza

54. Ryan Alms

55. Crystal Griner

56. David Bailey

57. Erin Salisbury

58. Brian Oster

59. Dr. Brian J. Bear

60. Dr. Kenneth Korcek

61. Dr. Edric Schwartz

62. Dr. Brian Foster

(continued from page 22)

EMPLOYEE/COMMUNITY RECOGNITIONS, AWARDS Jaime Diaz (37), interpreter services coordinator, OSF Saint Anthony Medical Center, earned national certification from the Certification Commission for Healthcare Interpreters.

The team “Cave People from Space,” comprised of Brian Hierstein, Joe Goral and Kelly Madison, won the 1st Place – State of Illinois Champions Award with “So Long and Thanks for All the Fish” in Rockford Park District’s 32nd annual Illinois Snow Sculpting Competition.

Todd Martinovich (38), Spectrum Insurance Agency, successfully completed continuing education course, “Cyber and Privacy Liability Exposures and How to Use Them.”

Thomas Weightman (39), financial consultant, associate vice president - investment officer, The Gummow Wealth Advisory Group of Wells Fargo Advisors, completed the Applied Behavioral Finance Program from the Investments & Wealth Institute™.

Crusader Community Health honored Shayna Chiarelli (40), medical unit manager-West State Street clinic, as 2018 Crusader

Community Health Advocate of the Year.

first-ever Excellence in the Arts award.

University’s MSC program Crisis Communication workshop.

Three of Blackhawk Bank’s mortgage loan originators were recognized for outstanding closed loan volume during 2017: Margie Nowak (41), Kelly Pospischil (42) and Mike Hughes (43).

Anthony Pozzi, vice president at Rockford Bank & Trust Co., and a financial advisor and branch manager with Raymond James Financial Services, Inc., was recognized as an exceptional financial services leader in its national financial services division.

Business growth strategist Carrie Zethmayr launched Zethmayr LLC with offices in Chicago and Rockford. She will focus on helping businesses, primarily manufacturers, achieve next-stage growth through finding domestic and international customers and strategic expansions.

Jennifer Johns (44), director, Mercyhealth Development Foundation, became a Certified Fund Raising Executive.

Savant Capital Management celebrated staff achievements: Jacob Davenport (45), Teryn Fitzgerald (46) and Kelli Peterson (47) earned the Certified Financial Planner™ professional certification; Julie Saez-Gimeno (48) received the Registered ParaplannerSM designation, and Michael Homan (49) earned a bachelor’s degree in accounting from Rasmussen College.

Brett Erickson (50), a veteran employee in maintenance, was named Wesley Willows employee of the year by his peers.

Garrett Nelson (51) was named as Meridian’s employee of the month.

Dana Arnett (52), alumnus of Northern Illinois University’s School of Art and Design, VSA Partners received the university’s

Sheriff’s Deputy Daniel Ferruzza (53) was recognized with a Lifesaving Pin, and Northwest Fire Deputy Chief Ryan Alms (54) with a Challenge Coin from Sheriff Gary Caruana for lifesaving efforts using an automated external defibrillator and CPR to save a pulseless individual. Both were trained by Mercyhealth Prehospital and Emergency Services paramedic educators in first aid, CPR and AED. The National Council of Investigation and Security Services named U.S. Capitol Police Special Agents Crystal Griner (55) and David Bailey (56) as recipients of the 2017 John J. Duffy Memorial Award, named after the co-founder of Per Mar Security Services.

OF GENERAL INTEREST Erin Salisbury (57), director of communications, Digital Hive Mind’s, completed Northwestern

Brian Oster (58), president, OC Creative, spoke as a guest lecturer for the “Community Organizations in a Digital World” class at Northern Illinois University in March, and the “Build Me A Leader” seminar at the chamber’s Business Women’s Council in February.

Brian J. Bear, M.D. (59), Kenneth Korcek, M.D. (60), Edric Schwartz, M.D. (61), and Brian Foster, M.D. (62), OrthoIllinois, co-authored a research article, “A Prospective, Randomized Controlled Trial of Splinting after Mini-Open Carpal Tunnel Release,” accepted for publication in the March 2018 Journal of Hand Surgery.

John Pingo, Ph.D., BCBA-D, CEO, Goldie B. Floberg Center, will present the keynote address at the Illinois Crisis Prevention Network Annual Conference on March 20.

24 | march 2018

theVoice • rockfordchamber.com

National Indicators theRegional, economy

on digital

Members Caught on Digital

Ceremonial ribbon donated by SERVPRO of Rockford.

U.S. Indicators January 2018



Consumer Price Index Unemployment Rate

0.5 percent 4.1 percent

      

Payroll Employment Average Hourly Earnings Producer Price Index Employment Cost Index Productivity U.S. Import Price Index U.S. Export Price Index

200,000 $0.09 0.4 percent 0.6 percent (fourth quarter, 2017) 0.1 percent (fourth quarter, 2017) 1.0 percent 0.8 percent

Source: U.S. Bureau of Labor Statistics

Blackhawk Bank cut the ceremonial red ribbon celebrating the grand opening of its new Janesville banking center at 2525 Milton Ave., on Jan. 24. The event included a proclamation by City of Janesville Economic Director Gale Price declaring Jan. 24 as Blackhawk Bank Day.

Unemployment Rates Region / State / Nation Oct. 2017

Nov. 2017

Dec. 2017

Jan. 2018

Rockford

5.0

5.1

5.1

---

Chicago

4.9

4.8

4.8

---

Illinois

4.9

4.9

4.8

---

United States

4.1

4.1

4.1

4.1

Source: U.S. Bureau of Labor Statistics

March is Women’s History Month The roots of National Women’s History Month go back to March 8, 1857, when women from various New York City factories staged a protest over working conditions. The first Women’s Day Celebration in the United States was also in New York City in 1909, but Congress did not establish National Women’s History Week until 1981 to be commemorated annually the second week of March. In 1987, Congress expanded the week to a month. ”

Rockford Public Library holds a ribbon cutting on Feb. 14 to celebrate the complete move-in to its new downtown location at the Hart Interim Library, 214 N. Church St.

DID YOU KNOW?

164

million

Females in the United States as of July 2016.

Males = 159.1 million

76.8 MILLION The number of females age 16 and older who participated in the civilian labor force in 2016. That’s 58.1 percent of females age 16 and older.

2 to1

The approximate ratio by which women age 85 and older outnumbered men in 2016.

SwedishAmerican Heart Institute holds an open house/ribbon cutting on Thursday, Feb. 15 at 1340 Charles St., #300, Rockford. The facility welcomed several new providers specializing in coronary and peripheral vascular diseases.

80.5 percent

Female-to-male earnings ratio in 2016. (full-time, year-round workers, 15 years and older)

Approximately

60 percent

Female-to-male earnings ratio when the survey began in 1960. (full-time, year-round workers, 15 years and older).

Source: 2016 American Community Survey Tasty Tidbits Culinary Services, LLC, holds a ribbon cutting and open house on Friday, Feb. 16 at 1222 S. Alpine Road, Rockford.

theVoice • rockfordchamber.com

march 2018 | 25

community Community Events

Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

MARCH, 2018 Thursday, March 1

SwedishAmerican, a division of UW Health hosts an Interactive Trauma Simulation Conference, 8 a.m. to 5 p.m., at 1401 E. State St., first floor conference room. For questions call 779-696-6150.

Center for Sight & Hearing’s sixth-annual Dining in the Dark takes place, 5:30 to 8:30 p.m., at Franchesco’s Ristorante, 7128 Spring Creek Road, Rockford.

Guests will participate in a sensory experience and enjoy a four-course meal while blindfolded. Visit cshni. org or call 815-332-6828.

Friday, March 2

The Studio presents Disney’s The Little Mermaid, March 2 to 4 and March 9 to 11, at Rockford University’s Maddox Theatre, 5050 E. State St. For tickets, visit tickets. thestudiorockford.com.

Saturday, March 3

Digital Hive Mind and Dashford Media host a fundraiser, Villains: Exclusive Sneak Peek Preview Party, for production of its new original feature film, Villains, 8 p.m. to midnight at 102 S. Madison St., Rockford. Meet cast members, including: Matthew T. Metzler, Victor Verhaeghe, Grant Lancaster, Corey Scott Rutledge, Brooks Russell, Roberto Serrini and Samantha Aneson. Music by DJs Daniel Minick & Eric Nofsinger. Visit villainsamovie. com.

Midway Village Museum presents the Sock Monkey Madness Festival, “Under the Sea!” 10 a.m. to 4 p.m., March 3 and 4, at 6799 Guilford Road, Rockford. Visit www. midwayvillage.com or call 815-3979112.

The SwedishAmerican Foundation presents its annual fundraising gala, Swedes’ Night, “100 Years of Philanthropy,” (formerly known as Cruise) 6 p.m., at Giovanni’s, 610 N. Bell School Road, Rockford. Hors d’oeuvres and drinks, dinner, dueling pianos performance and silent auction. Proceeds support SwedishAmerican’s soon-to-be constructed Riverwest Clinic at Marchesano Drive; scheduled to open this fall. RSVP by Feb. 19 to 779-696-2496.

University of Illinois Extension presents its 41st-annual garden symposium, Gardening for Food, Flowers & Fun, 8 a.m. to 3:15 p.m., NIU-Rockford, 8500 E. State St. Register at go.illinois.edu/GFFF2018 or 815-986-4357.

Sunday, March 4

Rockford Art Museum, at 711 N. Main St., Rockford, opens its 77th Young Artist Show: High School Division, with a free public opening and awards ceremony, 1 to 3 p.m.

Teachers at 18 schools within 50 miles submitted more than 1,000 pieces for consideration. Jurors chose 149 pieces representing 113 students from 15 area schools. Visit www.rockfordartmuseum.org.

Wednesday, March 7

Rockford’s Home Rule Committee hosts a free Informational Forum, 6 p.m., at Rockford University Regents Hall, 5050 E. State St. Mayor Tom McNamara and community leaders will address how the policy would impact the city, its residents and local businesses. Moderated by the League of Women Voters. Visit www. rockfordhomerule.com.

Thursday, March 8

UIC College of Pharmacy hosts a Pharmacy Information Session, 5:30 to 7:30 p.m., at the UIC Health Sciences Campus-Rockford, 1601 Parkview Ave. For more information, contact Rachel Van Den Broek, 815-395-5749 or rachelv@uic.edu.

Winnebago County Health Department presents Trauma Informed Care, Building a Resilient Community, 8 a.m. to 3 p.m., Mendelssohn Performing Arts Center, 406 N. Main St., Rockford.

The free program features consultant, Raul Almazar, RN, MA, former deputy director for the State of Illinois Division of Mental Health.

RSVP at rockfordchamber.com. For questions, contact Sara Ruud, 815-720-4200 or sruud@wchd.org.

Saturday, March 10

Rockford’s Home Rule Committee hosts a free Informational Forum, 10 a.m., at Westminster Presbyterian Church, 2821 N. Bell School Road.

Mayor Tom McNamara and community leaders will address how the policy would impact the city, its residents and local businesses.

Moderated by the League of Women Voters. Visit www.rockfordhomerule. com.

Sunday, March 11

Midway Village Museum presents The Visual Culture of the 1960s, 2 p.m., at 6799 Guilford Road, Rockford. Dr. Jennifer Langworthy, Rockford University, will speak on the fashion of the 1960s. Tickets at midwayvillage.org or call 815-3979112.

Friday, March 16

First Free Rockford presents reSTART 2018, a concert with Grammy-nominated contemporary Christian music singer and author Crowder, 7 p.m., at 2223 N. Mulford

Road. Proceeds benefit local charities. Tickets at iTickets.com.

For more information, call 815-8777046.

University of Illinois Extension presents Science Siesta for boys in fourth to sixth grades, March 16 to 17 at the Discovery Center Museum, 711 N. Main St., Rockford. Register at 5 p.m., on Friday. Concludes with checkout at 8:30 a.m., on Saturday.

Visit go.illinois.edu/Science Siesta2018 or call 815-758-8194.

Alzheimer’s Association presents The Basics: Memory Loss, Dementia and Alzheimer’s Disease, 10 to 11:30 a.m., at the Lee County Council on Aging, 100 W. 2nd St., Dixon. To register call 815-484-1300.

Sunday, March 18

Midway Village Museum presents a Community Forum on Regional Government, part of its Connecting with History Series, 2 p.m., at 6799 Guilford Road, Rockford. Panelists Michael Dunn, Jr.; Chairman Frank Haney; Mayor Mike Chamberlain; John Anderson, and Chuck Sweeny.

Visit www.midwayvillage.com or call 815-397-9112.

Tuesday, March 20

Arthur J. Gallagher & Co., presents its Spring 2018 Benefits Seminar, 12:30 to 4 p.m., at NIU Rockford Conference Center, 8500 E. State St. Keith A. Friede presents “A New Benefits & Rewards Frontier for a New Age of Talent Management,” and Chris Dustin presents “Retaining and Engaging a Generational Workforce.” RSVP at Tricia_ Franklin@ajg.com.

Wednesday, March 21

Northern Illinois University’s School of Theatre and Dance presents The Rainmaker, March 21 to 25, at the Holmes Student Center, 340 Carroll Ave., DeKalb. Visit calendar.niu.edu/cvpa for a listing of NIU College of Visual and Performing Arts events.

NIU Engineering @ RVC presents FAQ Panel on Careers in Mechanical Engineering and Technology, a spring 2018 information session, 5:30 to 7 p.m., at the main campus of Rock Valley College, Woodward Technology Center, 3301 N. Mulford Road, Rockford. Register at go.niu.edu/ niuatrvcmar.

Saturday, March 24

Discovery Center Museum presents Nano Day, 11 a.m. to 2 p.m., with scientists on hand inside Riverfront Museum Park, 711 N. Main St., Rockford. Call 815-9636769 or visit www. discoverycentermuseum.org.

Students in Medicine for the ARTS of University of Illinois College of

Medicine Rockford invites you to the fifth-annual Brave Beauties, a free event supporting breast cancer survivors and fighters, 1 to 4 p.m., at the UIC Health Sciences Campus, 1601 Parkview Ave. RSVP at BraveBeautiesinRockford@ gmail.com.

Monday, March 26 Discovery Center Museum presents Spring Into Science, 11 a.m. to 3 p.m., March 26 to 30 inside Riverfront Museum Park, 711 N. Main St., Rockford. Call 815-9636769 or visit www. discoverycentermuseum.org.

Tuesday, March 27 Rockford Park District hosts a new Elite Girls Basketball Camp for youth ages 8 to 17, 9 a.m. to 2 p.m., at the UW Health Sports Factory, 305 S. Madison St. Register by March 20 at www. rockfordparkdistrict.org/ youthsports. For questions, email lamontjones@rockfordparkdistrict. org or call 815-987-8800.

Wednesday, March 28 Rockford Art Museum presents its Pop-Up Restaurant Series, 7 to 9:30 p.m., at 711 N. Main St. Features restaurant Greenfire, seating in the galleries, multiplecourse menu, conversation with curator Carrie Johnson and DJ. For tickets call 815-968-2787.

Thursday, March 29 Alden Park Strathmoor presents Essential Oils 101, 4:30 p.m., at 5668 Strathmoor Dr., Rockford.

Learn how to properly use essential oils for overall health and wellness.

Light refreshments served. Register

by March 27 to Nina, 815-901-1590 or ps_administrator@ thealdennetwork.com.

Saturday, March 31 Discovery Center Museum hosts an Egg Hunt, 10 a.m. to 2 p.m., inside Riverfront Museum Park, 711 N. Main St., Rockford. Hunts at 11 a.m. and 1 p.m., for kids 9 and under. Call 815-963-6769 or visit www.discoverycentermuseum.org.

APRIL, 2018 Saturday, April 7 UIC College of Pharmacy Rockford presents High School Pharmacy Camp, 9 a.m. to 1 p.m., at the UIC Health Sciences CampusRockford, 1601 Parkview Ave. Apply

by March 1 at go.uic.edu/hspc. For more information, contact Ken Smith, 815-395-5736 or smithke@ uic.edu.

26 | march 2018

theVoice • rockfordchamber.com

business

Business Briefs

Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

PCI Clinical Services completed validation and received licensing for its newly expanded European Clinical Services Center of Excellence, which began operations in January 2018. The new clinical storage and distribution facility in Bridgend, U.K., provides 37,500 square feet more warehouse and office space. PCI announced its intent to acquire Melbourne, Victoria, Australia-based Pharmaceutical Packaging Professionals to establish its presence and for continued growth and expansion in the Asia Pacific region.

The Alliance® received a matching grant of $5,000 from the National Alliance of Healthcare Purchaser Coalitions for a half-day obesity forum.

The event, “Obesity in the Workplace: A Critical Conversation with Varying Viewpoints,” took place on Feb. 13 in Fitchburg, Wis. Area NFL Flag Football players and pros participated in the NFL Flag Championships Powered by USA Football as a part of the 2018 National Football League Pro Bowl in January.

The Rockford Bears, an NFL Flag Football team of 13- and 14-year-old boys in the Rockford Park District,

chose the Chicago Bears as its representative youth flag football team.

Rosecrance hosted a Northern Illinois Food Bank mobile pantry truck at the Rosecrance Ware Center in January, delivering nutritious meals to 150 families on a first-come, firstserved basis.

Per Mar Security Services named Great River Health Systems as its 2017 Customer of the Year, offering security and background checks.

SwedishAmerican Medical Center/ Belvidere added a new Signa Voyager 1.5T Wide Bore MRI system from GE Healthcare. The 36 percent larger patient bore area opening helps reduce patient anxiety and claustrophobia and can accommodate up to 550 pounds.

Woodward, Inc., reported net sales for the first quarter of fiscal 2018 at $470 million, compared to $443 million for the first quarter of last year. Woodward declared a cash dividend of $0.1425 per share for the quarter, an increase of 14 percent; payable on March 6, 2018 for stockholders of record as of Feb. 20, 2018.

Thayer Lighting Inc., was recognized as an Outstanding Trade Ally of ComEd for 2017. The Energy Efficiency Program offers incentives and rebates for energy-efficient

lighting, including fixture replacements and retrofits, advanced lighting networked sensors and controls.

Discovery Center Museum opened its new exhibit, Curious George™: Let’s Get Curious! through May 13.

The Rockford Regional Office of the Better Business Bureau named the three recipients of the 2017 Torch Award for Marketplace: Gem Shop and Diamond Source, LLC, Rockton; Schmeling Construction Company, Rockford, and MembersAlliance Credit Union, Rockford.

Larson & Darby Group unveiled a new archway entrance to the football field at St. Charles East High School. It was designed pro bono in 2013 with the help of class president, Kayla Davis, and the student council to inspire the football team as they entered the field on game day.

Blackhawk Bank granted one-time, three percent bonuses up to a maximum of $1,500 to its 175 employees who contributed to 2017 earnings.

University of Illinois Extension seeks volunteers interested in training for the Illinois Master Naturalist Program on Wednesday afternoons, April 18 to June 27. Visit web.extension.illinois.edu/jsw or contact 815-986-4357 by April 15.

Edward Jones ranked sixth in securities/asset management in FORTUNE magazine’s list of the World’s Most Admired Companies, based on a survey of 3,900 executives, directors, analysts and experts. A total of 330 companies make the final list.

Black River Health Systems, Inc., a theFranaGroup client, was certified as a Federally Qualified Health Center Look-Alike. This is the 39th theFranaGroup client clinic achieving Federally Qualified Health Center status.

KMK Media Group was hired by Kuipers Family Farm in Maple Park for marketing and social media consulting.

Civil engineering firms Missman Inc. and McClure Engineering Associates are doing business as IMEG following the summer 2017 merger of both firms with IMEG Corp.

Rockford Mass Transit District began renovation and expansion of its new 3.9-million downtown Transfer Center in February with construction crews leveling a portion of the existing facility and re-constructing a new Transfer Center. Funding comes from the Federal Transit Administration and the Illinois Department of Transportation.

Continued on page 27

Community Foundation announces Fall 2017 grant recipients Center received $2,000 from the Community Arts & Humanities Fund for the Summer Arts Enrichment at Patriots Gateway Community Center 2018 project.

The Community Foundation of Northern Illinois awarded during its fall 2017 cycle nearly $1.9 million in community grants over the next three years to 79 projects, programs and events operated by nonprofit organizations in Boone, Ogle, Stephenson and Winnebago counties. The following are a few mentioned by Rockford Chamber members.

Rockford Art Museum received $3,500 from the Community Arts & Humanities Fund for the Laura and John Fraser Collection. The new exhibition on view through May 28 comprises 122 contemporary paintings, prints, drawings, mixed media, sculptures and ephemera by 57 artists, including local and regional artists.

University of Illinois Extension in Rockford received $30,000 from the Dr. Louis & Violet Rubin Fund for its 4-H Community Tech Wizards program.

Children explore at Family Nature Day, a free event with learning stations at Nygren Wetland Preserve in Rockton. Natural Land Institute received $2,500 from the Dr. Louis & Violet Rubin Fund towards the next event on June 23. Photo by Jill Kennay.

RAMP received $20,000 for PreEmployment Transition Services to help youth with disabilities with college enrollment, employment while still in high school and preparation for independent living.

Winnebago County and setting the groundwork for detection of biomarkers linked with survival of lung cancer patients and the development of a blood test to detect lung cancer in early stages.

University of Illinois College of Medicine Rockford received $50,000 from the Dr. Louis and Violet Rubin Fund for research by Neelu Puri, Ph.D. Dr. Puri is promoting lung cancer screening in

HomeStart’s Regional Housing Resources Project received $15,000 to organize discussions on available housing resources and produce a print brochure and guided search website for each county. Visit www.

ilhousingguide.org.

Circle of Change received $13,574 for its Veterans Dog Program from the Dr. Louis & Violet Rubin Fund and $6,500 from the Guy Reno Family Foundation.

The Music Academy received $9,532 from the Community Arts & Humanities Fund for its “A Collaborating Community” project.

Mendelssohn Performing Arts

Shelter Care Ministries received $52,000 from the Margaret K. Aldeen Christian Ministry Fund, the Armer F. Ahlstrand Fund and the Norris A. & Margaret K. Aldeen Fund to help adults with mental illness, provide healthy meals for homeless children being cared for at MAYA’S House daycare and housing for people with disabilities or homeless seeking rapid rehousing.

YMCA of Rock River Valley received $24,000 for programs focused on developing youth: $15,500 by the Dr. Louis & Violet Rubin Fund for the YMCA Achievers program, $5,000 by the Glenn E. Thiel Memorial Fund for the YMCA Intern Challenge program, and $3,546 by the Dr. Louis & Violet Rubin Fund towards YMCA Physical Education for Lydia Urban Academy.

theVoice

march 2018 | 27

business

Business Briefs

(continued from page 26) Woodward, Inc., renamed its Systems Test Facility in Loves Park as the Martin “Marty” Glass Systems Test Facility in honor of his exemplary service, dedication and lasting impact to the company. Woodward announced its intention to relocate its Duarte, Calif., operations to the newly renovated Drake Campus in Fort Collins, Colo. The facility manufactures thrust reverser actuation systems and employs approximately 350. It also was selected as the supplier of control systems for Weichai-Westport’s next generation gas engine platforms to meet China VI emission standards starting in 2020 and was named as the 2017 Supplier of the Year by Weichai-Westport.

On Feb. 8, Google again visited Spectrum School; bringing their cardboard virtual reality goggles and gathered feedback from students before launching their new app.

Saint Anthony College of Nursing learned that in 2017, 99 percent of its BSN graduates passed the National Council Licensure Examination, compared to the Illinois state pass rate of 86 percent and national pass rate of 87 percent. According to

RegisteredNursing.org, that ranks the college as fifth in Illinois.

First Free Rockford leadership team members travelled to Kinshasa in the Democratic Republic of Congo as part of its Tabitha Centers initiative, a yearlong partnership with ReachGlobal Africa to help oppressed women and children and fight human trafficking worldwide.

In February the 100th episode was celebrated of the popular WTVO and WQRF gameshow, the Bergstrom Stateline Quiz Bowl, which airs three times per week and is hosted by Eyewitness News anchor Eric Wilson.

The contest was a matchup between Guilford High School and three-time Bergstrom Stateline Quiz Bowl champion Auburn High School. Nexstar Media Group awarded students from the winning team $1,000 grants; students from the second-place team $500.

Members of Gethsemane Christian Church honored The Music Academy in Rockford with a Selah Award in education in December for activities including teaching the congregation’s children. The academy receives $100 each month for student scholarships and financial aid.

28 | march 2018

New Chamber Members AMERICAN RIGGING & MILLWRIGHT SERVICE

TRITON TEST AND BALANCE

Machinery moving installation &

Testing and balancing airflow

5894 Sandy Hollow Road, 61109

each zone of space receives the

removal crane certification & repair.

Kathleen Smiley-Alsup 815-874-5300

www.americanrigging.net

CIRCLE OF CHANGE VETERANS DOG PROGRAM Providing adjunct therapy to

veterans with PTSD and traumatic

moving through ductwork so that optimum supply of air to offset improper heat gain or loss.

145 S. Stephenson St. Freeport, IL 61032 Sean Lane

800-432-7220

www.tritontestbalance.com

brain injury through a program of

WEST ROCK WAKE PARK

Stephen Haight

wakeboarding park located at

dog training and handling.

WEST ROCK is a cable

815-262-1491

Rockford’s historic Levings Lake.

www.circle-of-change.org

O & L MACHINE CO. INC. Manufacturing, Machine Shop, Job Shop

1420 S. Pierpont Ave., 61102 Daniel Jarrett

815-596-9025

www.westrockwakepark.com

1115 18th Ave., 61104

WHITE PINES RESORT

815-963-6600

— The perfect getaway for families,

Garrett Olivotti

Located in White Pines State Park

RESTORE COUNSELING & RECOVERY

weddings and retreats.

Private Outpatient Mental Health/ Recovery Wellness Center

7210 E. State St., Ste. 206, 61108 Thomas Mlodzik 815-708-7392

www.restorerockford.com

THOR COMPUTING, INC. Save money and time today with Thor Computing’s managed services, network solutions, IT support and more.

2551 Springdale Dr., 61114 Brian Thor

6712 W. Pines Road

Mount Morris, IL 61054 Jerry Campagna 815-946-3817

www.whitepinesinn.com/cabinsmainmenu-240.html

ZETHMAYR LLC Business and Economic Development

317 W. Jefferson St., Ste. 2 Rockford, IL 61101 Carrie Zethmayr 312-221-1115

www.zethmayr.com

815-637-4640

www.thorcomputing.com

Let your Voice be heard Do you have news to share?

Send news releases and other items of interest to the business community to: The VOICE, Rockford Chamber of Commerce 308 W. State St., Ste. 190, Rockford, IL 61101

DEADLINE IS THE 15TH OF THE MONTH PRECEDING ­PUBLICATION

theVoice • rockfordchamber.com

Membership Renewals Thank you to members who renewed with the Rockford Chamber of Commerce in January, 2018.

23WIFR Gray Television, Inc. Addante & Associates, Ltd. Advantage Funeral Home & Cremation Services at Willwood Burial Park Aetna Plywood, Inc. American Solutions for Business (Formerly Skyward Promotions) Ameriprise Financial Anderson Dodge Anderson Japanese Gardens Anderson Nissan Anderson Toyota/Lexus of Rockford APEXteriors, Inc. Barnes International, Inc. Best Events Hospitality Group BMO Harris Bank Center Boyd Consulting Group, Inc. Century Plaza Business Center City Fire Fighters Union IAFF Local 413 City of Rockford Human Services Department Creative Benefit Solutions Creative Crane & Rigging, Inc. Dickey Staffing Solutions EverSmart Insurance Agency Forest Hills Country Club Forward Equity Marketing Group Garden Hotel and Conference Center gift it! Rockford Girl Scouts of Northern Illinois Hyundia on Perryville Keep Northern Illinois Beautiful Keith Country Day School Keller Williams Realty Signature Kelly Services Kitchens by Diane KMK Media Group, Inc. LOESCHER & Associates, Ltd. Lucha Cantina, Inc. Merrill Lynch Midwest Stitch

Miller Eye Center Mulford Park Apartments Nicholson Hardware Northern Illinois Vein Clinic Nova Painting & Decorating Orput Companies Inc. Pizza Hut - 11th Street Pizza Hut - North Main Street Pizza Hut - South Alpine Road Pizza Hut - West Lane Road Ray King REALTOR Region 1 Planning Council Residence Inn by Marriott/Rockford Ringland-Johnson, Inc. Rock River Ford, Kia, Mitsubishi Rock Valley Credit Union Rockford Area Convention & Visitors Bureau Rockford Broach, Inc. Rockford Regional Health Council Sodexo Stanley Steemer of Rockford Taco John’s - South Alpine The Carriage Homes of Park Hills VI The UPS Store theFranaGroup TLC Construction U-Haul Moving & Storage of Loves Park Union Fence Company University of Illinois Extension Winnebago County UTC Aerospace Systems V2 Marketing Communications Wintrust Commercial Banking & Mortgage YMCA - Camp Winnebago YMCA YMCA - Community Outreach YMCA YMCA - ID Pennock Family YMCA YMCA - YMCA Northeast Family YMCA YMCA - Youth Achievement YMCA YMCA of Rock River Valley

March 2018 Member Anniversaries Thank you to the members celebrating their anniversaries with the Rockford Chamber of Commerce.

40-YEAR MEMBER

10-YEAR MEMBERS

Rockford Foundries Broadmoor Agency, Inc. Fitzgerald Funeral Home and Crematory, Ltd.

Anderson Dodge Anderson Nissan Anderson Toyota/Lexus of Rockford Hyundai on Perryville Rock River Ford, Kia, Mitsubishi Zuba and Associates, P.C.

25-YEAR MEMBER

5-YEAR MEMBERS

35-YEAR MEMBERS

Residence Inn by Marriott/Rockford

20-YEAR MEMBER Interstate Graphics

15-YEAR MEMBER Women of Today’s Manufacturing (WOTM)

Above and Beyond Associates American Precision Supply, Inc. The Carriage Homes of Park Hills VI Hampton Inn Rockford I. Spinello Locksmiths and Security, Division of Nate, Inc. In Home Medical Group LLC Resort Release Taco John’s - South Alpine

theVoice • rockfordchamber.com

march 2018 | 29

Crowdfunding: Entrepreneurial advice

By Sherry Pritz Enderle, NIU EIGERlab Crowdfunding, the increasingly popular practice of funding a venture by raising small amounts of money from a large number of people — not your typical investors -- is now mainstream. Without this vehicle, an impressive number of innovative businesses would not have started, grown, and in some cases, exceeded their capital raising expectations.

When local entrepreneur Emily Hurd wanted to purchase a building to launch her restaurant, The Norwegian, she chose Kickstarter as her crowdfunding vehicle.

Her campaign was appropriately named, “Soul Music for Soul Food: Save a Historic Rockford Building.” Emily stated, “All in all it was a positive experience, and I’d encourage others to take the plunge. I now have 1,000 people who, at some level, continue to inspire and motivate me, and are interested in my restaurant succeeding.

I’d categorize it as an emotional way of building capital.”

First steps. Emily advised, “People who are interested in crowdfunding should study successful campaigns, and create a video that’s an extension of yourself — make it real. Before submitting, have several people provide feedback, since it is CROWDfunding.”

In hindsight, the only thing Emily

would have changed is her level of rewards. With her newborn in tow, she fulfilled her higher end rewards which included, “A five course dinner for your guests (limit 20) at your home, prepared

by Emily Hurd, with a solo house concert to follow (United States & Canada only, please).” She didn’t thoroughly think through the commitment as a whole and assumed very few would donate at the top level. Fortunately, she exceeded her $93K goal, but had unintentionally committed to 45 private concerts!

Lastly, she shared, “Determine the amount you’d like to raise, but then take into account that approximately 30 percent of that total will be taxed.”

Emily’s Kickstarter campaign is still live providing a resource to glean from including her heartfelt video. We wish her only success with her endeavors.

Considering Funding Options In 2015, crowdfunding raised a noteworthy $34.4B. For example, Pebble (smartwatch), a crowdfunding success story, raised $30.6M in two campaigns starting in 2012 — Kickstarter’s numbers one and three most successful campaigns of all time.

Is Pebble a success story? According to market intelligence firm International Data Corp., in 2014, “Pebble sold 1.8 million units, representing 8.6 percent

Area entrepreneur Emily Hurd uses crowdfunding to build capital to start her restaurant.

Photo credit: Tony Bartman.

of the global smartwatch market. Early crowdfunding campaigns put the startup on the map up against Apple and Google.”

Pebble founder Eric Migicovsky is currently in negotiations to sell Pebbles to Fitbit for $40M. Sound like a homerun?

Previously he turned down offers of $740M from Citizen, and a second impressive offer of $70M from Intel. According to Quartz Media’s December 2016 article, “The sale price is less than Pebble’s debt, which Fitbit isn’t acquiring. Pebble will reportedly sell its inventory separately.”

Self-confidence is necessary — being overly confident can be detrimental.

Do your homework. Crowdfunding entities such as Kickstarter and Indeigogo are for-profit businesses and do retain an impressive percentage for their platform’s performance, with, of course, no guarantees.

Regardless of how you plan to fund

your invention, the same commonsense business rules apply. Patent attorney Eric Waltmire with the Erickson Law Group shared, “If you have something new, you should consider seeking to protect your invention with a patent application before moving forward to test the market — such as by attempting to raise crowdfunding capital. We understand that in some scenarios it’s difficult to obtain traditional funding, but we want to educate our clients regarding what’s important from a legal perspective to assist them with their decision process — so they can weigh the risks and benefits of the available options.”

Sherry Pritz Enderle is marketing & events coordinator/business development at NIU EIGERlab Innovation Network.

The views expressed are those of Pritz Enderle’s and do not necessarily represent those of the Rockford Chamber of Commerce.

30 | march 2018

theVoice

theVoice • rockfordchamber.com

march 2018 | 31

chamber

Upcoming Chamber Events

MARCH, 2018 Thursday, March 1

IGNITE Lunch with a Leader, noon to 1 p.m., at the Region 1 Planning Council, 313 N. Main St., Rockford.

Features Dr. Ehren Jarrett, superintendent of Rockford Public Schools.

Tuesday, March 6

Business Women’s Council, 11:30 a.m. to 1 p.m., Mary’s Market banquet facility, 4431 E. State St., Rockford.

Emily Hartzog, Chartwell Agency, presents “Your Personal Brand: Tips to Start (and Stop) Doing Today.”

Sponsored by Associated Bank.

Friday, March 9

Government Affairs Council, 7:30 to 8:45 a.m., at Stockholm Inn, 2420 Charles St., Rockford.

Tuesday, March 13

Ribbon Cutting, noon to 1:30 p.m., at Rockford Housing Authority, Blackhawk Courts-Empowerment Center, 330 15th Ave. Wednesday, March 14 7:30 - 9 am Rockford University PURI Business School Bldg., Rm. 124 5050 E. State St. , Rockford

Breakfast BUZZ Rita Elliott and Nellie Miller, Rockford University, present “From Janewashing to Changing Your World: Solid Lessons in a Brand Evolution.”

Sponsored by RSM US LLP.

Wednesday, March 21 11:30 am - 1 pm Giovanni’s, Inc. 610 N. Bell School Rd., Rockford

STATE OF THE

County

APRIL, 2018 Wednesday, April 4

IGNITE Lunch with a Leader, noon to 1 p.m., at the Region 1 Planning Council, 313 N. Main St., Rockford.

Jeff Kaney, CEO, Kaney Aerospace.

Wednesday, April 11 7:30 - 9 am Rockford University PURI Business School Bldg., Rm. 124 5050 E. State St. , Rockford

Breakfast BUZZ Mike Mastroianni and Norm Dasenbrook present “Jerks at Work.”

Sponsored by RSM US LLP.

Advertisers Index advertisers

Advanced Machine & Engineering Co. . . . . . . . . . . . . . 17 ATHENA PowerLink. . . . . . . . . . . 29 Blackhawk Bank. . . . . . . . . . . . . . 9 BMO Harris Bank . . . . . . . . . . . . 16 Boylan Catholic High School. . . . 11 Brian Thomas Photography . . . . 21

Northern Public Radio. . . . . . . . . 27 OSF HealthCare . . . . . . . . . . . . . . 5 Quartz. . . . . . . . . . . . . . . . . . . . . . 8 Reinhart Boerner

Van Deuren P.C.. . . . . . . . . . . . . . 12 Rockford Bank & Trust Co.. . . . . . 7

Community Foundation of Northern Illinois. . . . . . . . . . . . . . 14

Rockford Chamber of

Cyrs Wealth Advisors, LLC. . . . . 18

Rockford for Home Rule. . . . . . . . 2

Gallagher Williams-Manny. . . . . . . 6

Stillman Bank . . . . . . . . . . . . . . . 11

Illinois Bank & Trust. . . . . . . . . 4, 19 Illinois Small Business Development Center. . . . . . . . . . 10

Commerce. . . . . . . . . . . . 27, 29-32

State Farm. . . . . . . . . . . . . . . . . . 19 Thayer Lighting, Inc.. . . . . . . . . . . 9

Leading Lawyers. . . . . . . . . . . . . 13

Widmer Interiors . . . . . . . . . . . . . 15

Mercyhealth. . . . . . . . . . . . . . . . . . 3

WilliamsMcCarthy LLP . . . . . . . . 15

Friday, April 13

Government Affairs Council, 7:30 to 8:45 a.m., at Stockholm Inn, 2420 Charles St., Rockford.

Wednesday, April 25 4 - 8 pm Giovanni’s, Inc. 610 N. Bell School Rd., Rockford

Celebration of Manufacturing EXPO & DINNER

As the bedrock for our community, manufacturing is vital to our region’s success. At the Celebration of Manufacturing Expo & Dinner, we showcase and celebrate the power of our factory floors - both the machines and the men and women who run them.

Expo: 4:00-6:00pm Dinner & Program: 6:00-8:00pm Sponsored by QPS Employment Group (presenting) and Rockford Bank & Trust (gold).

Do you have news to share?

Send news releases and other items of interest to the business community to:

Chairman Frank Haney’s second address wil focus on the 10 things we need to do to reform government, transform our community, develop our people and grow jobs.

The VOICE, Rockford Chamber of Commerce 308 W. State St., Ste. 190, Rockford, IL 61101

Sponsored by BMO Harris Bank (presenting) and Alpha Controls & Services (bronze).

Deadline is the 15th of the month preceding ­publication

of the Rockford Business Community

Chamber Staff / Call 815-987-8100.............................................. Direct Line Harold “Bo” Boger, IL Small Business

Development Center Director.............................................................. 815-316-4301

Einar K. Forsman, President & CEO.......................................... 815-316-4304 Heidi M. Garner, Chief Operating Officer.................................... 815-316-4312 Doug Hessong, Director of Publications & Technology................... 815-316-4338 Lynette Jacques, Vice President, Member Investment. . .................. 815-316-4317 Phoebe Morris, Program & Event Coordinator.. ............................ 815-316-4302 Caitlin Pusateri, Vice President, Leadership Development................... 815-316-4337 Doug Rand, Accounting Manager/Controller............................... 815-316-4316 Joan Sundvall, Membership Contact Coordinator......................... 815-316-4320

Chamber Board of Directors & Officers EXECUTIVE COMMITTEE Chairman of the Board Richard Zumwalt Z Resource Chair-Elect Michele Petrie Wintrust Commercial Banking & Mortgage Vice Chair Dan Ross Gallagher Williams-Manny Treasurer Amy Ott Boylan Catholic High School Immediate Past Chair Patti Thayer Thayer Lighting, Inc.

DIRECTORS Andrew Benson Benson Stone Company, Inc. Kimberly Blascoe Wipfli LLP Jan Bowman TLC Construction LaVonne Brown Savant Capital Management Paula Carynski OSF Saint Anthony Medical Center Samuel J. Castree Staff Management, Inc. Joe Castrogiovanni Giovanni’s, Inc.

Sue Schrieber Don Daniels SwedishAmerican, A Mercyhealth Division of UW Health John Schuster Rebecca Epperson Rosecrance Health Chartwell Agency Network Ira Grimmett UTC Aerospace Systems

Karl Swanson Rockford Bank & Trust Co

Tim Honquest Honquest Family Funeral Home with Crematory

Udaya Talwar Woodward

Jeff Hultman Illinois Bank & Trust Michael F. Iasparro Hinshaw & Culbertson LLP Elizabeth Lee Greenlee Textron

Kris L. Kieper Jean Crosby Machajewski Berkshire Hathaway YWCA Northwestern HomeServices Crosby Illinois Starck Real Estate Mike Paterson Doug Curry Mid-West Family Stenstrom Excavation Broadcasting and Blacktop Group Mark Peterson CBL Associates Cherry Vale

Jon Thompson Butitta Brothers Automotive

EX-OFFICIO DIRECTORS Einar K. Forsman President & CEO, Rockford Chamber of Commerce John Groh Rockford Area Convention & Visitors Bureau Nathan Bryant Rockford Area Economic Development

APRIL VOICE SPECIAL SECTIONS By the Books (Accounting) Generating Busincess Opportunities (Sales/Marketing to Grow Business) For information on advertising, call 815

987-8100