The legalities of AI
AI might be artificial, but the legal risks are quite real
By The Greater Rockford Chamber of Commerce
Since the launch of ChatGPT, more businesses than ever are either considering or already using AI to help reach their company’s goals.
However, amid the rise of AI in business, many legal considerations need to be taken into account when deciding how and when to leverage these tools –including intellectual property issues, data privacy, and the use of AI tools in hiring or decision-making processes.
deciding whether or not to leverage this powerful technological tool.
AI and hiring
Locally, chamber members Reinhart Law, Workplace Staffing, and Entré Computer Solutions have witnessed firsthand the legal impacts of using AI for business and can provide best practices for what our region’s thriving small business community needs to bear in mind when
As more businesses consider leveraging AI for a multitude of uses, many are taking a closer look at how it can assist with hiring and business decisions.
When using AI for these purposes, there are a few legal considerations that Rockford businesses need to be mindful of from a federal and state level.
Federally, the Biden Administration issued the Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence in which executive departments and agencies were directed to develop guidance regarding responsible use of AI.
As it relates to hiring practices and decision-making processes, the executive order states: “In the workplace itself, AI should not be deployed in ways that undermine rights, worsen job quality, encourage undue worker surveillance, lessen market competition, introduce new health and safety risks, or cause harmful labor-force disruptions.”
According to John Paul Kale, registered patent attorney with Reinhart Law, the Equal Employment Opportunity Commission (EEOC) has stated that AI could lead to a disparate impact in employee selection procedures. In other words, using AI to influence hiring, promoting, or terminating employees should not lead to discrimination on the basis of race, color, national origin, (continued on page 8)
Rockford’s collective success
Mayor’s Business Address celebrates recent gains
By The Greater Rockford Chamber of Commerce
On Oct. 10, regional business leaders attended the sold-out Mayor’s Business Address luncheon. The annual event was held at the Illinois Bank and Trust Pavilion and hosted by the Greater Rockford Chamber of Commerce.
In his remarks, Rockford Mayor Tom McNamara outlined accomplishments and strategic initiatives impacting regional businesses.
“Not only are we writing this new chapter, we are living it,” McNamara said. “It’s a chapter we are not too familiar with. This chapter no longer talks about missed opportunities or near wins. It’s about accomplishments and what we are achieving together.”
The mayor, who recently announced his bid for a third term in office, reflected on the community’s journey from 2017 to the present and highlighted specific
accomplishments in the City of Rockford’s budget, neighborhoods, economic development, and public safety.
Budget
In 2017, the City of Rockford had no reserve funds, and property taxes were on the rise. Since that time, Rockford
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EQUAL PAY ACT SALARY TRANSPARENCY
An amendment to the Equal Pay Act of 2003, which requires employers with 15 or more employees to include a pay scale and benefits for any job posting, takes effect January 1, 2025. The goal of the legislation is to provide greater transparency to workers in the hiring process by providing them with more information about wages, salary, and benefits. When violations of the law are reported to Illinois Department of Labor (IDOL), the department will contact the employer and provide a date by which the job posting, if still active, must be fixed. Failure to correct a posting will result in penalties. IDOL is offering Salary Transparency Compliance webinars Nov. 14 (3 p.m.) and Dec. 17 (2 p.m.). Visit https:// labor.illinois.gov for more information.
GOBBLE, GOBBLE!
Court Street United Methodist Church will host its annual free Thanksgiving dinner Thursday, Nov. 28 from 11 a.m. to 1 p.m. at 215 N. Court St. in downtown Rockford. Carryout and drivethrough meals are available (limit two per person) as well. Approximately 125 volunteers will help prepare and serve turkey breast, mashed potatoes, vegetables, dressing, cranberry sauce, and 175 pies. The church will also distribute winter clothing and small personal care items to attendees.
“Everyone is welcome to attend, but we especially want the homeless and those who find themselves alone to know they are welcome to take part,” said Sue Cram, Thanksgiving chair. Volunteers are still needed. Please contact the church office at 815-962-6061 (Monday –Friday, 9 a.m. to 4 p.m.) for additional information.
FROM THE CEO Building the future
Assessing sites for development readiness
On October 16, the Greater Rockford Chamber of Commerce (GRCC), alongside key economic development and utility partners, hosted a collaborative and future-thinking meeting at the Four Rivers Sanitation Authority. Our purpose? To strengthen two major Winnebago County greenfield sites by assessing their readiness for industrial expansion.
I want to extend my deepest thanks to our partners—the Illinois DCEO, R1 Planning Council, City of Rockford, City of Loves Park, ComEd, Nicor, and Four Rivers Sanitation Authority—for their expertise and preparation. I’m also grateful for Alex Keedi, GRCC’s resident economic development expert, for coordinating and hosting the effort. This collaboration exemplifies the impact a united community can have when working together for economic development.
The site readiness initiative was executed through GRCC’s Business Attraction Program, in collaboration with Intersect Illinois and Global Location Strategies (GLS). By helping us assess infrastructure, transportation, key regional assets, and workforce development, these partners lent an objective perspective on two specific sites and our ability to compete as attractive options for business investment.
Collaborative growth through strategic partnerships
This effort is not a solo venture, but rather a community-wide partnership. Each organization brings critical knowledge and resources to the table. ComEd, Nicor, and Four Rivers Sanitation Authority, through their infrastructure expertise, help ensure that utilities can meet the demands of
large-scale industrial operations. Their contributions go beyond existing energy and utilities—they lay the groundwork for future growth.
Municipal partners also play a key role. Cities streamline development processes and foster a pro-business environment through incentives and fast-tracked approvals, making the region even more appealing to investors. This type of cooperation is essential for attracting business; it shows that Winnebago County has its arms wide open, ready to support new industry and job growth.
The significance of this collaboration lies not just in its immediate output— two well-prepared greenfield sites—but in the lasting impact. This teamwork strengthens the region’s long-term viability as a hub for industrial and economic development. GRCC, in its capacity as a driver of this project, worked to ensure that all players were aligned and moving toward a shared vision.
Economic development at the core
At the heart of this effort is GRCC’s mission to foster regional economic growth. Our Business Attraction Program, in partnership with Intersect Illinois, actively works to bring businesses
to the region. With the assessments from GLS, we are marketing our greenfield sites as premier destinations for industrial companies looking to expand or relocate.
A unified vision for growth
The success of site readiness initiatives is proof of what we can achieve when business, government, and utilities unite. Economic development is not just a process; it’s a collective effort that takes insight, cooperation, and execution. As we look forward, the work we’ve done in preparing these sites is laying the foundation for long-term economic success in Winnebago County.
Through strategic partnerships, proactive infrastructure planning, and unified commitment to growth, our region is positioned as a prime destination for business expansion. The GRCC will continue to work tirelessly to market these sites, advocate for businessfriendly policies, and promote the many advantages of doing business in our region.
The collaboration of all parties involved—from regional planners to municipal leaders and utility providers—has created an environment where businesses can thrive and where Winnebago County can continue to grow as an economic powerhouse.
JOHN GROH, president/CEO, GoRockford
Stroll on State 2024
Mark your calendar—Rockford’s annual holiday festival is Nov. 30
If you’ve recently been by Chestnut and Winnebago streets in downtown Rockford on a Tuesday night or Saturday morning, you may have noticed a lot of activity in the colorful building on the southeast corner. That’s Santa’s Workshop.
In Rockford, this is where local volunteer elves meet to prep decorations for Rockford’s Stroll on State, the free community festival that celebrates the start of the holiday season in our region.
Stroll on State, presented by Illinois Bank & Trust, has been a Rockford tradition since 2013 and is held on the Saturday after Thanksgiving, which is also Small Business Saturday.
This year’s Stroll is Nov. 30 and will once again start with the Dasher Dash 5K at noon. Fun activities and attractions continue throughout the afternoon and evening, wrapping up with a fireworks show over the Jefferson Street Bridge at 8:30 p.m.
To create this day of fun, awe, wonder and excitement that brings tens of thousands of people together, the GoRockford staff plans for 11 months, starting in January. We want people of all ages and abilities to gather in the heart of our city and experience—in person— the wonder of the holidays: bonfires in ice sculptures; s’mores and hot cocoa stations; horse and wagon rides; writing letters to Santa; a hometown parade with giant balloons; ice skating; and a countdown to the lighting of a multistory, fresh-cut evergreen tree.
Stroll on State is the largest singleday holiday event in the Midwest and one of the proudest accomplishments for our staff and board of directors at GoRockford.
Rockford’s holiday celebration is much more than a one-day festival. In addition to Stroll on State, residents and visitors can enjoy All Aglow at Nicholas Conservatory, Festival of
Lights at Sinnissippi Park, Illuminated at Anderson Japanese Gardens, and Snømarket at The Norwegian.
Whether you’re marveling at thousands of lights illuminating Rockfords natural spaces in winter splendor, or shopping for unique gifts at the Nordic-inspired Snømarket, Rockford shines as a festive destination throughout December.
When we conceived the idea of an annual festival for the holidays, we intentionally chose the Saturday that the nation recognizes the importance of supporting independent, brick-andmortar businesses.
Attendance doubled to 60,000 in 2014 and peaked at 87,500 in 2018. Last year, nearly 82,000 people attended Stroll on State. Of those:
• 11% traveled more than 50 miles.
• 8% live outside Illinois.
• 26% live outside Winnebago County.
• 58% live outside Rockford.
Dozens of volunteers step up every year to help make downtown Rockford and Stroll on State a premier destination for child-like holiday fun. In the twice-
a-week meetups at Santa’s Workshops, our local elves refresh hundreds of decorations. They dust, detail, repaint, reapply glitter, and test every strand of lights to ensure the magic is perfect.
The week before Stroll, along and near State Street on both sides of the Rock River, volunteers transform a 15-block area into a holiday wonderland. Bows, garlands, wreaths, lights, and largerthan-life presents, lollipops, candy canes, and toy soldiers bring the city to life.
This same dedication is seen across Rockford’s other holiday events, like Festival of Lights and Snømarket. Volunteers work hard to ensure these beloved traditions shine, making the holiday season something truly special for residents and visitors alike.
If you know a volunteer, thank them. If you know a sponsor, thank them. If you know of someone who hasn’t yet been to Stroll on State, send them to our event website: StrollonState.com
See you Nov. 30 in downtown Rockford.
The views expressed are those of Groh and do not necessarily represent those of the Greater Rockford Chamber of Commerce.
GUEST COLUMNIST Embracing community engagement
How will your company give back this holiday season?
As the holiday season nears, a sense of warmth and goodwill fills the air. It’s a time for celebration, reflection, and gratitude. It’s also an opportunity for businesses and their employees to give back to the community.
By fostering a culture of giving, businesses can develop stronger relationships with their customers, employees, and community members, laying the foundation for long-term growth and engagement. This spirit of generosity can also inspire others to follow suit, creating a ripple effect that enhances the community as a whole.
Why giving back matters
Giving back is about more than donations — it’s about building connections and strengthening the community. When businesses engage in philanthropy or volunteer work, they not only boost their brand image but also build customer loyalty. A 2022 Accenture survey found that 66% of consumers prefer brands that share their values, especially on social and environmental issues. By supporting local initiatives, businesses demonstrate a commitment to community welfare, creating a positive cycle of support and engagement.
The holidays offer a poignant backdrop for community involvement. Many organizations ramp up efforts to help those in need, through food drives, toy collections, or community dinners. These initiatives foster unity and help address immediate needs. There are many ways businesses can participate:
• Host a donation drive – Organize collections for food, clothing, or toys. This not only helps those in need but also engages customers in a shared cause.
• Volunteer as a group – Encourage employees to volunteer at local shelters or community kitchens. Volunteering together strengthens teamwork and helps employees connect through meaningful service.
• Sponsor local events – Many communities hold special holiday events or charity runs. Sponsoring these activities helps supports local causes and links your brand with a fun, festive atmosphere.
• Create holiday care packages –Partner with nonprofits to assemble care packages for families in need. These acts of kindness can bring joy to those struggling during the holidays.
• Donate to a local charity – Consider donating money to a local nonprofit
to support their cause, and encourage employees to contribute as well. Matching employee donations can amplify the impact, showing a collective effort to give back.
The ripple effect of giving
Giving back can inspire a culture of generosity that extends beyond the holiday season. When employees engage in community service, it boosts morale and fosters a sense of accomplishment. Studies show that employees who volunteer report higher job satisfaction, loyalty, and a deeper connection to their company’s values. This not only benefits individuals but also enhances team dynamics and collaboration. Businesses that promote community involvement often experience improved productivity and employee engagement, as employees take pride in being part of something bigger than themselves.
The impact of giving extends beyond the immediate community too. By supporting local causes, businesses help build a more interconnected and resilient network, which can lead to economic growth, stronger social ties, and a better overall quality of life. In turn, this creates a sustainable environment where businesses and communities can thrive together year-round.
Making an impact together
As we embrace the spirit of the season, let’s remember that every act of kindness counts. This holiday season, consider how you, your business, and your employees can engage with local causes.
One such opportunity is our Toy Drive, co-sponsored by SwedishAmerican Health Foundation and the VanVleet Family Foundation, which kicks off on Giving Tuesday, Dec. 3. The drive will collect new toys, stuffed animals, board books, and craft activities to provide comfort and promote healing for our pediatric patients at UW Health SwedishAmerican Hospital. Check for details on how you can get involved at swedishamericanhealthfoundation.org.
Whether you’re a business leader or an individual, your contributions can make a lasting impact. Let’s embrace the spirit of giving and make this season one of hope, unity, and positive change.
The views expressed are those of Aaby and do not necessarily represent those of the Greater Rockford Chamber of Commerce.
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Gary Ehrhardt, 11th Street Express Printing
Founded by Jim Ehrhardt in 1972, 11th Street Express Printing has been a part of the Rockford community, and the Ehrhardt family, for half a century. The shop’s current owner, Gary Ehrhardt, bought the business from his father in 2000.
“I grew up in the family business,” he said. “I couldn’t imagine letting it go, so I bought it from my dad. I was ready for the next chapter in my career, and buying the business was the perfect opportunity.”
Ehrhardt’s connection to the printing industry runs deep. He worked part-time in the shop throughout high school and college, even dedicating summers and breaks to the craft. This early experience built is knowledge of the printing industry and instilled a love for the business and its customers.
“The printing industry is very hands on,” he said. “I did a lot of learning on the job throughout my years. As I kept working, my responsibilities grew and so did my understanding of what it takes to succeed in the field.”
After earning an accounting degree from Western Illinois University, Ehrhardt was faced with a question many college grads struggle with… What’s next? Unsure, he returned to the family business, a decision he has never regretted.
“My degree translates well into the printing atmosphere,” Ehrhardt said. “The skills I learned provided a solid foundation in business, which has been
crucial in managing my own shop.”
At 11th Street Express Printing, Ehrhardt is focused on delivering high-quality products and exceptional customer service. But he acknowledges that hasn’t always been easy given the challenges the printing industry has faced in recent years.
“It’s not a secret the industry has been shrinking. A lot of companies have come and gone,” he said. “I take pride knowing we are still here. Our business is steady, and we’re chugging along. We must be doing something right.”
Ehrhardt attributes part of his success to his personal and professional commitment to the community. As a business owner, he donates considerable time and services, often offering discounts and coupons on print projects. He’s also an active member with the local chapter of the International Cosmopolitan organization, which focuses on funding diabetes research.
As 11th Street Express Printing continues to navigate the challenges of the ever-evolving printing industry, Ehrhardt is optimistic about the future.
“We understand the importance of being on the leading edge of technology. We’re a fast-moving team of professionals ready to learn from each other and meet whatever challenges our clients may face,” he said. “We love what we do. And there is no greater satisfaction than delivering a finished product that helps a client reach their goals and objectives.”
has had seven balanced budgets without increasing property taxes. McNamara noted that his is the first administration in Rockford’s history that did not increase property taxes.
According to McNamara, the city’s finances are in the best shape in decades, the tax rate is the lowest since 1984, and property values are the highest in history. He said that the financial stability of the city is especially important as more businesses seek to relocate or expand here.
Neighborhoods
McNamara acknowledged that attracting residents and fortifying the workforce pipeline are just as important as financial stability. He discussed various projects aimed at enhancing the appearance and atmosphere of local neighborhoods and improving the city’s infrastructure.
The mayor noted that the Rockford City Council recently approved four of the largest capital improvement plans in the city’s history and passed the largestever water infrastructure plan.
The city is currently replacing all water service lines containing lead at no cost to
residents. Additionally, major roadways including Alpine, Spring Creek, Mulford, Auburn, and 11th Street are slated for reconstruction in 2025.
McNamara also said the city has doubled the funds given to each alderman to invest in the neighborhoods they represent.
Earlier this year, Rockford was named as the number one housing market in the country by Realtor.com and Wall Street Journal. While it’s provided a positive spotlight on the region, it’s also demonstrated the need for affordable housing. With that in mind, the City of Rockford established a property tax rebate program for new construction.
Additionally, in collaboration with key community partners, the city launched a vital home repair program and a free removal loan initiative to reduce housing blight, improve accessibility, and enhance the appearance of homes and neighborhoods.
Economic development
McNamara noted that the heartbeat of a vibrant community for both businesses and residents is steady economic
development. Recent achievements he cited included significant investments in the BMO Center and Coronado Performing Arts Center, the opening of a fully modern library, developments at the former Barber Colman site, increased housing options, and the proposed plans for Davis Park.
He also emphasized the ongoing impact of the Chicago/ Rockford International Airport, which has seen a 74% increase in jobs, as well as the considerable impact the Hard Rock Casino continues to have on the region.
The city plans to invest its share of casino gaming revenue in college scholarships, downtown venues, public safety pensions, and economic development.
The mayor specifically pointed out the ongoing investment in Rockford Promise, which has enabled 400 Rockford high school graduates to attend Northern Illinois University tuition free. The Rockford City Council recently voted to expand the program to include private high schools and increase the number of scholarships for Rockford Promise students wishing to attend Rockford University.
Public safety
McNamara addressed two areas of public safety improvement – enforcement and prevention. His administration has increased the police budget by 50% and has seen a decrease in violent crime. Additionally, several new programs have been created to expand and enhance the support for the police force.
The mayor stated that a significant portion of today’s crime stems from individuals raised in violent home environments. To address this, programs like the Handle with Care initiative at Rockford Public Schools, which provides support to students, and the Family Peace Center, which offers comprehensive support for domestic violence survivors and their families, are crucial in breaking the cycle of violence in our community.
“We must become an ‘and’ community rather than an ‘or’ community,” he said.
McNamara promised to continue leading with a collaborative approach aimed at propelling economic prosperity and enhancing the business landscape in the region.
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River Valley Kitchen & Baths
Al and Sue Bryant’s journey into the remodeling and design business was anything but traditional – Sue was a real estate agent and Al worked in finance with McDonald’s Corporation.
In 2007, Al and Sue were ready to try something new, so they decided to combine their skills and experience and purchase River Valley Kitchen & Baths. With an eagerness to learn and a passion for change, they jumped into the remodeling world, ready for their next adventure.
When the Bryants first took over the business, the company was primarily focused on new construction projects. But the new owners were ready for more and began targeting remodeling projects as well.
As part of their expanded business plan, they constructed a new state-ofthe-art showroom. Then the market crash of 2008 hit, reducing the company’s growth by 50%.
“We learned from our mistakes and hardships,” Sue said. “Challenges are inevitable. But what matters is that your team is supported and prepared.”
River Valley Kitchen & Baths prides itself on delivering exceptional customer experiences, always striving to follow through on their commitments.
“We are fortunate to have great employees and designers who have stuck
with us for many years. We all want what’s best for our customers,” Sue said.
Navigating an in-home construction project can be tough. Sue understands the challenges her clients face – living in a construction zone and coping with delays and unexpected obstacles. However, the team at River Valley Kitchen & Baths is dedicated to guiding clients through the process, ensuring a smooth journey from planning to completion.
As active members of the Greater Rockford Chamber of Commerce for 14 years, the Bryants have a special place in their heart for community.
“Through the GRCC, we are constantly reminded of the importance of community and working together to uplift the Rockford area,” Sue said. “We love to promote a ‘shop local’ environment to strengthen our community.”
River Valley Kitchen & Baths also prioritizes giving back. They have sponsored multiple Habitat for Humanity builds and have collaborated with organizations to support various charities like the Literacy Council and 100 Men Who Cook.
Al, Sue, and the entire River Valley Kitchen & Baths team are committed to being a one-stop shop for all remodeling needs, providing expertise and support to their clients every step of the way.
Let your Voice be heard
Rockford Public Schools strengthen career readiness
A successful October of student and business collaboration
October was a monumental month for Rockford Public Schools and its continued collaboration with the business community in preparing students for future college and career opportunities.
On Oct. 16, RPS hosted its 12th annual Academy Expo, a collaborative effort involving hundreds of business leaders and volunteers. This event drew over 2,000 RPS freshmen, encouraging them to engage with local employers who offered first-hand exposure to career paths available within the Rockford region.
This unique partnership highlights the community’s commitment to investing in the future workforce, ensuring students are informed and excited about opportunities right here at home.
Additionally, on Oct. 21, RPS invited business leaders to review plans for a $20 million district investment in a new College and Career Readiness Center. This facility will provide cutting-edge resources and pathways for students to gain the skills necessary for career success.
The meeting continued an essential dialogue between educators and employers, focusing on the partnerships, infrastructure, and training needed to develop a highly skilled local workforce.
The results are impressive:
• Increased student options –RPS expanded from a six-period to a seven-period day, giving students more flexibility to pursue college and career readiness pathways while maintaining elective courses.
• Guaranteed career readiness experiences – Every student now engages in career preparation activities, including sophomore site visits, junior job shadowing, and senior internships or on-the-job coaching.
• National recognition – Seven RPS academies have received model status from the National Career Academy Coalition, a testament to their excellence.
• Early access to college –Participation in dual credit programs and advanced placement tests has increased significantly.
• The Rockford Promise – RPS students living in Rockford with a 3.0 GPA or higher are eligible for tuition-free education at Northern Illinois University, with over 500 students already benefiting from this program.
• Increased student achievement –
The graduation rate and freshman ontrack rates have improved by 10 and 11 percentage points, respectively, from 2019 to 2024.
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Since 2013, we have been committed to aligning our educational offerings with industry demands. Through career academies organized by student interest (business, health, service, and production), RPS has launched 14 career pathway options, allowing students to earn college credit or career certifications in fields such as hospitality, nursing, education, public safety, engineering, construction, and manufacturing.
As we celebrate these milestones, we acknowledge the important work ahead. With the ongoing dedication of our business community, educational partners, and local leaders, we will continue to ensure that RPS students are ready for college, career, and life.
The views expressed are those of Jarrett and do not necessarily represent those of the Greater Rockford Chamber of Commerce.
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religion, sex (including pregnancy, sexual orientation, and gender identity), disability, age (40 or older) or genetic information.
“With respect to disability, the EEOC has also raised the possibility that algorithm decision-making tools, such as AI, could violate the Americans with Disabilities Act if reasonable accommodation is not provided in instances where the algorithm does not fairly and accurately rate the applicant or employee, intentionally or unintentionally screens out individuals with a disability, or violates restrictions on disability-related inquiries and medical examinations,” said Kale.
Lesly Couper, president at Rockfordbased employment agency Workplace Staffing, agrees.
“Organizations must ensure that their use of AI in hiring complies with anti-discrimination laws, such as the guidelines set by the EEOC, as well as emerging AI regulations,” Couper said. “Noncompliance can lead to legal challenges and reputational harm for businesses.”
At the state level, Illinois passed a law that will take effect Jan. 1, 2026, that makes it a civil rights violation to use AI in a manner that discriminates against protected classes (whether directly or through a proxy characteristic, such as zip code), and requires employers to notify employees of the employer’s use of AI in employment decisions.
Illinois also has a separate law requiring employers to disclose that AI may be used in evaluating a candidate in a video interview, which also restricts who may view the video and how long it may be stored.
In light of these legal considerations, Workplace Staffing remains committed to responsible and ethical hiring practices in the new era of AI. The firm is cognizant of taking a more cautious and responsible approach to AI adoption in their hiring and recruiting processes, focusing on areas where the technology is more mature and the legal risks are less significant.
“While we recognize the potential of AI in recruitment and hiring, we’ve chosen to focus on human-led approaches for now given the evolving legal landscape surrounding AI in hiring,” Couper said. “So far we have found AI to be a valuable asset in streamlining our document and content creation, and as a powerful research tool, allowing us to operate more efficiently and dedicate more time to build meaningful connections with candidates and our clients.”
Couper is also aware of the implications of using the right data to “train” AI models for hiring practices, and the limitations of doing so.
“AI models are built and trained on existing data, which may contain historical biases,” she said. “For instance, if the training data reflects a trend of fewer women in leadership roles, the AI
may unintentionally reinforce this bias, leading to unfair hiring decisions that can overlook qualified women.”
These are just some examples of how AI can impact hiring practices and decision-making processes from a legal perspective.
“In general, AI has the ability to greatly enhance legal compliance if implemented in a thoughtful manner,” Kale said. “Rockford businesses should carefully vet AI tools utilized for various automated processes, not only at the time of implementation but also on an ongoing basis to ensure that unintended or illegal effects are avoided.”
Even with the increasing sophistication of AI in hiring, human oversight remains crucial.
“AI excels at efficiently processing large volumes of data and identifying patterns, but it can struggle with nuanced tasks like evaluating soft skills, cultural fit, and ethical considerations,” Couper said. “Human judgment is essential to interpret AI-generated insights, identify potential biases in the algorithms, and ensure fair and ethical decision-making.”
Employee management and business decisions
In accordance with the presidential executive order’s directive, the Department of Labor (DOL) also issued guidance through the Wage and Hour Division (WHD) for employers as it applies to employee management.
The WHD noted that AI used for processing leave requests and monitoring leave usage, e.g. FMLA, needs to be scrutinized to ensure accurate evaluation and tabulation of the employee’s leave. In addition, AI cannot be used to circumvent prohibited conduct, such as retaliatory actions, or use of polygraphlike equipment on employees.
As a result, Kale cautions business owners: “Since workers are paid for hours worked, not productivity, Rockford companies should be careful in deploying AI to monitor employees’ productivity, breaks, or waiting time between tasks for the purpose of reducing pay (hourly and overtime) apart from hours.”
When it comes to using AI tools for making business decisions, Couper says it’s crucial that companies are able to explain how their AI systems make decisions, especially when adverse effects are detected.
“Organizations must be accountable for any negative outcomes, particularly if protected groups are disproportionately affected, and they need mechanisms in place to rectify discriminatory practices,” she said.
Michael Broski, president of Rockford-based IT solution provider Entré Computer Solutions, views AI as a powerful tool to help them accomplish their business goals and protect them from cyberthreats, but it’s not perfect.
“AI has allowed the Entré team to be much more productive, efficient, and polished. If a new cyberthreat occurs via a worldwide or even regional event,
we can respond more quickly to protect our clients against such activity,” Broski said. “AI is not infallible, however, and our techs and subject matter experts still review information carefully to ensure accuracy of the AI-generated information.”
Intellectual property and data privacy
As AI borrows data from other sources to “train” itself, it’s important to know what data is utilized to avoid potential intellectual property and data privacy pitfalls.
Unfortunately, according to Kale, some AI providers are not forthcoming about the source of materials in the training sets.
“If the AI was trained on copyrighted material, then there is the possibility that the output will be substantially similar to the copyrighted material, potentially leading to a copyright infringement claim,” Kale said.
Additionally, depending on the training material, AI could also use a person’s likeness without permission, which could expose a business to a claim that the person’s right of privacy has been violated.
To mitigate such risks, Kale suggests businesses train AI on material that they own outright, or use an AI that discloses the source of its training material.
“For example, Adobe advertises that its AI image generation product, Firefly, is only trained on materials that it owns, has licensed, or are in the public domain and make no claim of copyright or ownership to the content created using their program,” Kale said.
For Broski, the top considerations for AI use are ethical and intellectual in nature, along with privacy concerns: “Though in its infancy now, oversight and regulation of AI tool use within a business should be top of mind with policies,” he said. “Some organizations are taking advantage of publicly available large language models like ChatGPT, Google Gemini, or Microsoft Copilot, so the ramifications of sharing of proprietary company data to these providers should be understood and regulated.”
Data privacy is also a consideration when handling candidate data.
“Proper handling of candidate data is essential to ensure compliance with privacy laws,” Couper said. “Companies must be transparent about how AI collects, uses, and stores candidate information and must obtain explicit consent for data usage.”
On the flip side, there’s a key legal consideration for businesses that use AI to create a product that the company wants to protect as intellectual property. Currently, the U.S. patent and copyright laws do not extend to AI inventors and
authors. In other words, patent and copyright protection is only available where the invention was conceived with or the work was created through significant contributions by a natural person.
“Accordingly, a product created solely through AI may not be protected by intellectual property laws in certain circumstances or by conventional means,” Kale said.
In general, AI should not be used to circumvent laws or regulations.
“The excuse, ‘AI told me to’ will not allow businesses to avoid liability for their actions,” Kale said. “Additionally, it’s important to read all the fine print regarding what, if any, safety testing has been conducted in generating the AI and whether and where data is being stored and utilized by the AI. The latter concern is important for businesses that have sensitive data, control of which could be lost if allowed to be reproduced on an AI-provider’s servers.”
A resource for local businesses
Navigating the new technology and its evolving legalities is challenging for any small business owner. Fortunately, through the GRCC, businesses can easily connect with each other to share best practices.
“The Rockford Chamber has always been a valuable resource for Reinhart to stay informed about and connect with other local businesses,” Kale said. “Additionally, the chamber provides us with opportunities to lend our expertise to the community – like with AI legalities.”
Connecting with other Rockfordbased companies helps Broski share his firm’s experience in AI and other tech topics that are top-of-mind for businesses.
“Networking events help us meet new and different people and has opened the door for further discussions about their IT strategy,” he said. “Without doubt, we would not be in the position we are currently in without the chamber.”
Although there are many legal considerations with AI, Kale is generally optimistic about its use and place in business: “AI has the potential to greatly increase productivity and creativity. There will be some disruptions as AI is implemented, but in the long run, I’m excited to see what will be made possible by the use of AI.”
“The benefits that AI can afford businesses are immense. However, the bad that can occur from cyberthreats must always be considered and planned for by each and every company,” Broski said. “In the end, it’s up to every company and employee to be ever aware of anything they may be doing to leave themselves vulnerable.”
Traversing the legal landscape
How new and existing laws affect small business
By Greater Rockford Chamber of Commerce
As we approach a new year, members of Rockford’s small business community are likely wondering what legal changes are on the horizon and how to prepare to ensure their business remains compliant.
Fortunately, Rockford’s small businesses don’t have to figure it out on their own. Greater Rockford Chamber of Commerce (GRCC) members Allen Galluzzo Hevrin Leake (AGHL) Law, WilliamsMcCarthy LLP, Staff Management, Inc., and the Illinois Small Business Development Center (SBDC) at Rock Valley College have valuable advice regarding new and existing laws and regulations affecting small businesses in our area.
Real estate and employment law
As companies grow their workforce and facilities, owners need to be cognizant of notable real estate and employment laws that can have an impact on business expansion.
Nate Jordan, director of the Illinois SBDC at Rock Valley College, sees many of his clients make common mistakes.
“Signing a lease before lining up funding causes a lot of pressure for a business to seek funding to fulfil the legal lease obligation. Similarly, we see small businesses sign leases before their idea is permitted per the zoning and building ordinances,” he said. “Rockford Business First, part of the City of Rockford’s development programming to help entrepreneurs bring their ideas to life, is doing a great job at mitigating these common issues.”
Another mistake many small businesses make is noncompliance with the Fair Labor Standards Act (FLSA), which establishes minimum wage, overtime pay, recordkeeping, and youth employment standards affecting employees in the private sector and in federal, state, and local government.
Maryjo Pirages Reynolds, partner with AGHL Law, suggests employers regularly audit their payroll practices to ensure compliance with federal and state wage-hour laws. This includes tracking
hours, properly calculating overtime, and complying with Illinois’ minimum wage requirements – which is expected to change early next year.
“Ensuring compliance in this area reduces the risk of wage claims or investigations,” she said.
According to Reynolds non-exempt employees must be paid overtime at a rate of 1.5 times the “regular rate” for hours worked over 40 in a work week. To be exempt from these overtime legal requirements, a position must generally satisfy both a salary (minimum $684 a week) and duties test.
Sam Castree, senior vice president and general counsel of Staff Management, Inc., says overtime eligible employee misclassification is a common error.
“A lot of small employers have the understanding that if they pay an employee a salary, then they do not have to pay overtime. However, paying an employee a salary is only one part of a two-part analysis,” Castree said. “Along with salary, an employee must have undergone a ‘duties’ test, which includes certain executive, professional, or administrative responsibilities, to determine whether an employee is considered exempt from overtime pay.”
Another big legal consideration for small businesses as they bring on new hires is classifying them as contractors instead of employees – which is a common, and often costly mistake.
“Many are misclassified as independent contractors, which can lead to serious penalties for employers as the IRS and Illinois Department of Labor (IDOL) have increased scrutiny in this area,” Reynolds said.
“When advising small employers, we commonly find they often do not have the time or resources to devote to these new responsibilities or other important compliance matters,” Castree said. “For instance, I-9 forms are often completed incorrectly, employment law posters are not kept up to date, deductions from wages are handled incorrectly,
(continued on page 10)
TROY HAGGESTAD president, WilliamsMcCarthy, LLP
Employment law changes in 2025
Understanding
the implications for your business
In 2024, businesses saw an onslaught of new employment laws affecting Illinois employers. If you thought you could take a breather for 2025, you were wrong. Here are some of the new laws on the horizon and how they may impact your operation:
Non-competition agreements
Non-competes continue to be a hot topic for employers. You may already know that a federal court in Texas blocked enforcement of the Federal Trade Commission’s nationwide ban on non-competition agreements and left regulation to the states. Beginning Jan. 1, 2025, Illinois will restrict the enforceability of any non-compete or non-solicitation provision entered into after Jan. 1, 2025, with licensed mental health professionals who provide services to veterans and first responders if it is likely to result in an increase in cost or difficulty for any veteran or first responder seeking such services.
Illinois Human Rights Act
The Illinois Human Rights Act (IHRA) has been amended in several ways. The act now prohibits employers from discriminating against individuals based on their reproductive health decisions including the use of contraception; fertility or sterilization care; assisted reproductive technologies; miscarriage management care; healthcare related to the continuation or termination of pregnancy; or prenatal, intranatal, or postnatal care. House Bill 2161 prohibits employers from discriminating against individuals based on their “family responsibilities” such as providing personal care to a family member.
Illinois Equal Pay Act
Effective Jan. 1 2025, employers with 15 or more employees, job postings will need to include both the pay scale and benefits for that specific job. The pay range presented for the job should be based on reality, which means the range takes into consideration actual pay of others holding the position, and the amount budgeted for the position. Remote positions also are covered by this law if the employee performs part of the job or reports to supervisors or an office in Illinois. For online job postings, this requirement can be met by including a hyperlink to a landing page with the required disclosures for the job posting.
Illinois Personnel Records Review Act
House Bill 3763, effective Jan. 1, 2025, amends the Personnel Records Review
Act and expands employees’ rights to inspect and copy their employment records when they complete a detailed request in writing up to two times per calendar year.
However, not all records are fair game. Section 10 of the Act lists the records to which employees are not entitled, which include “an employer’s trade secrets, client lists, sales, projections, and financial data.”
Employees are now permitted to file an action in court if their complaint to the Illinois Department of Labor has not been resolved within 180 calendar days.
Illinois Worker Freedom of Speech Act
Senate Bill 3649, effective Jan.1, 2025, prohibits “captive audience” meetings if they relate to political or religious matters. Specifically, WFOS prohibits employers from coercing employees into attending or participating, or from retaliating or threatening retaliation against employees for refusing to attend or participate in meetings about the employer’s religious or political opinions.
More
changes
effective January 1, 2026
Artificial intelligence has made its way into Illinois employment law discussions. House Bill 3773 extends non-discrimination to AI tools with respect to their use in recruitment, hiring, and promotion and requires that employers notify employees and applicants regarding its use.
House Bill 5561 expands the scope of the Illinois Whistleblower Act and increases the penalties assessed against employers who take retaliatory action against an employee who discloses or threatens to disclose information related to an activity, policy, or practice of the employer that violates a law, rule, or regulation or poses a danger to employees, public health, or safety.
Understanding the implications of these changes is vital, and experienced counsel can be invaluable to ensuring you business is compliant.
Troy Haggestad serves as president of WilliamsMcCarthy LLP and practices extensively in employment law on the side of management.
The views expressed are those of Haggestad and do not necessarily represent those of the Greater Rockford Chamber of Commerce.
(continued from page 9)
or employees are misclassified as salaried exempt. It’s important for small businesses to recognize the necessity of compliance.”
Post-pandemic small business legal challenges
The working world has changed since 2020, with one of the biggest developments being a shift to more remote and hybrid workplaces.
“The culture around remote work is so strong as it enables the workforce to balance their home-life, leading to enhanced productivity in their workplace,” Jordan said. “This is leading to a high demand for remote or hybrid roles, and many of our local businesses are not set up for remote work, which can lead to workforce challenges.”
Reynolds recommends employers have a remote work policy that addresses remote and hybrid working eligibility and expectations.
“Further, employers also should clarify what – if any – remote work expenses are covered. For example, if a voluntary arrangement, the policy should make clear that the employee is responsible for related internet and phone costs,” he said. “Alternatively, it may provide for a stipend and employers should be conscious of expense reimbursement requirements under the Illinois Wage Payment and Collection Act.”
According to Troy Haggestad, president at WilliamsMcCarthy LLP, developing a plan to address the many aspects of a work from home arrangement can ensure expectations are met.
“Small businesses need to address remote and hybrid work guidelines and legalities in their employee handbooks,” Haggestad said. “Do not leave such considerations to a caseby-case assessment, which can lead to inconsistent and possibly even unlawful results. Also ensure that employees know that when they are working remotely, all performance standards and rules of conduct found in the employee handbook still apply.”
Castree agrees: “Ultimately, the success of any work from home
arrangement is productivity, and any plan or policy should clearly state productivity requirements while ensuring legal considerations are also understood and met.”
In addition to increased hybrid and remote work, small business owners need to be vigilant about discrimination and harassment legalities and ensure compliance in this area.
For instance, the Illinois Workplace Transparency Act now requires annual sexual harassment prevention training for all employees. Reynolds recommends that all employers document their efforts to comply with this act, including employee attendance at trainings.
“Training employees regularly is crucial to creating a workplace environment that is respectful and inclusive,” he said. “Employers should create an environment where employees feel comfortable making a complaint and likewise ensure that reporting mechanisms are easily accessible.”
Haggestad emphasizes the importance of follow through: “When such conduct does occur, employers must investigate and then respond appropriately to allegations of discrimination.”
2024 employment laws
A notable law that went into effect in January 2024 is The Paid Leave for All Workers Act (PLAWA), which requires almost all Illinois employers, regardless of size, to provide employees – including full-time, part-time, seasonal, and temporary employees – with up to 40 hours of paid leave per year which may be used for any reason.
Among other requirements, PLAWA contains specific notice and, depending on an employer’s accrual schedule, roll-over provisions, and requires that employees be permitted to take leave in no greater than two-hour increments.
“These statutory leave provisions are very different than those provided in many existing employer policies,” Reynolds said. “Also, employers are required to display the PLAWA poster with other required IDOL posters and to include it in a written document like an employee manual.”
Castree agrees that PLAWA is a major new legal consideration for Rockford’s small business owners: “While the new law itself was a big change, it points to the larger fact that change in employment law is constant. Whether significant or insignificant, these new and amended laws have consequences for noncompliance.”
Another notable state law that went into effect in July 2024 was the Freelance Worker Protection Act (FWPA), which established strict protections for workers hired or retained as an independent contractor in Illinois for services or products worth $500 or more.
This is one law in particular that will have an impact on our region’s small businesses, as independent contractors are typically leveraged as a more costeffective labor solution. The FWPA will apply only to contracts taking effect after the effective date of the act.
Under the FWPA, a written contract between the freelancer and the contracting entity is required and must, at minimum, include the following:
1. Name and contact details of both parties, including contracting entity’s mailing address.
2. Itemized list of services or products provided, including payment rates and methods.
3. Due date for payment, which should not exceed 30 days after service or product delivery.
4. Due date for a list of products and services rendered, if required for timely compensation.
2025 employment laws
There are a couple of upcoming state employment laws that small businesses also need to be aware of in the New Year:
• Illinois Equal Pay Act – Effective Jan. 1, 2025, Illinois employers with 15 or more employees must incorporate pay scale and benefits information in their job postings. The act applies to all job postings released after the effective date, including both in-state and remote or hybrid positions.
• Minimum wage change – Beginning Jan. 1, 2025, the statewide minimum wage will see its final increase under the Illinois Minimum Wage Act from $14 to
$15 per hour, with tipped worker wages increasing from $8.40 to $9 per hour.
According to Reynolds, the Illinois Equal Pay Act requires that employers, “make promotion opportunities known to current employees no later than 14 calendar days after they post the position externally. Failure to comply with disclosure requirements for both active and inactive job postings may result in penalties.”
Connecting with resources and advisors
Luckily for Rockford small business owners, the GRCC is there to connect them with the resources they need to ensure they stay abreast of the many legal considerations that could impact their business.
“The chamber gives us and all of its members the gift of opportunity,” Reynolds said. “It keeps us engaged in the business community and gives us a seat at the table, as well as the ability to obtain and provide educational opportunities to our region’s business community.”
GRCC also introduces the Illinois SBDC at Rock Valley College to chamber members seeking assistance with their business retention and expansion efforts.
“Whether you are a new entrepreneur or a current business owner, we encourage anyone who can benefit from SBDC assistance to connect,” Jordan said.
As part of its mission, the chamber also offers educational programs to help small businesses comply with federal, state and local employment laws.
“Education, training, and seminars certainly can help small businesses mitigate these challenges. Hiring attorneys and consultants who are knowledgeable in these areas is another option,” Castree said.
Haggestad agrees: “My best advice is to consult an attorney who has significant experience navigating employment law. That attorney will work with you to create an employee handbook that includes the policies and procedures a business needs to comply with applicable employment laws.” v
Highlights from MAC2024
A great time for aerospace in Rockford
By Greater Rockford Chamber of Commerce
The Midwest Aerospace Conference (MAC2024), held at the Embassy Suites by Hilton Rockford Riverfront on Oct. 17, marked a significant milestone for the Rockford community. With more than 250 attendees, this year’s conference was the largest in MAC history. The event was hosted by the Greater Rockford Chamber of Commerce (GRCC), the Rockford Area Aerospace Network (RAAN), and Illinois Manufacturing Excellence Center (IMEC).
Attendees enjoyed a full day of engaging discussions, networking, vendor matchmaking, and insights from industry and state leaders. Key topics included workforce development, automation, electrification, and cuttingedge manufacturing technologies highlighting the Rockford region’s role in aerospace innovation. More than 200 companies in the region’s supply chain contribute to every commercial aircraft in the air.
“This is a great time to be doing business in Rockford,” said Angela Kay Larson, GRCC CEO. “Our aerospace cluster is stronger than ever, and we have a network of businesses that support them.”
Illinois Governor J.B.Pritzker was the luncheon keynote speaker. His presentation underscored Rockford’s role as a crucial hub for aerospace innovation, fueled by record-setting economic development and substantial investments in the industry. He praised the region’s partnerships, specifically with clean energy and advancements in propulsion systems.
With nearly 100 aerospace companies in Winnebago County and more than 250 within a 90-minute radius from Rockford, the region generates millions in economic impact for the state.
Governor Pritzker applauded local government, led by Rockford Mayor Tom McNamara, for its collaborative effort to transform Rockford into a thriving ecosystem, overcoming challenges and positioning the city for future success. He noted that infrastructure improvements are attracting businesses, elevating manufacturing statewide, and enhancing economic development efforts.
“Rockford especially has played a leading role in this industry, reaching new heights in the skies and beyond. That success is fueled by the region’s skilled workforce, strong intersectional
manufacturing base, and dynamic business environment,” Pritzker said. He also highlighted advancements across Illinois, expressing confidence that the state is on track to lead the world in new technologies and manufacturing.
Among the trends and insight shared during the day-long conference was an overview of the state of the aerospace industry. The continued growth of air travel has led to increased demand, which provides opportunities and challenges for those in the aerospace market.
The workforce pipeline was another hot topic at MAC24, noting the critical need to educate incoming generations about the opportunities for careers in aerospace, with or without a college degree. The industry offers a viable career path with many entry points and long-term options for success.
“There’s a lot of trade-type of jobs that don’t require a degree, but there’s also a significant number of job opportunities that do require a degree,” said David Forward, vice president of operations at Woodward and chair of RAAN. “You can have a long, sustainable career on either path.”
The establishment of the AAR facility at Rockford Airport has been a tremendous success, allowing for direct service on base. Aircraft are now being serviced and returned within 30 days, thanks to the region’s capabilities. With over 6,000 employees working for AAR in Rockford, operations are running five to six lines at all times.
“The cargo draw at the Rockford Airport allows it to function as a maintenance hub for aircraft,” said Forward. “Companies like Collins and GE, which are major tier one suppliers in town, contribute significantly to this ecosystem. This all brings in substantial opportunities for jobs, economic development, and investments.”
Forward also noted that, through local suppliers, the Rockford area is making significant contributions to national defense and disaster relief as well as commercial aviation.
There is no doubt that Rockford is becoming a key player in the aerospace industry. And as the region grows, the GRCC will continue to fortify the Rockford area’s position as a leader in aerospace.
in the newsMEMBERS IN THE NEWS
Randy
BOARD APPOINTMENTS
The Alpine Kiwanis Club installed the following officers: Ann Bruce, president; Roxanne Vanderheyden, president-elect; Pat Kasmar, club secretary; Kathy Vigna, membership secretary and administrative treasurer; John Spitzer, charities treasurer; and K. Patrick Yarbrough, immediate past president. Members joining the Board of Directors are Conni Schlupp, Hannah Snedecor, Mike Scheurich and Anna Grzelak Founders Commission welcomed four new board members—Nicole Briscoe, ESPN SportsCenter anchor and Roscoe native; Ron Clewer, Illinois market president for Gorman & Company; David Costello, Rockford IceHogs manager of marketing, digital media and community relations; and Jeff Marrs, financial advisor for The Custer Meisch Group at Morgan Stanley Francisca Reyna (1), vice president commercial loan officer at CBI Bank & Trust, and Andrew Hendrickson of RathGibson joined RAMP’s board of directors. Hendrickson was named treasurer.
Sandy Dingus (2), marketing coordinator for Orput Companies, parent company to Edgebrook, is the new president of the Rockford Network of Professional Women.
The Rockford Park District Foundation added three new members: Ryan Lange (3), Midland States Bank; Dody Hollins (4), OSF Saint Anthony Medical Center; and Brent Scott (5), Rockford Community Bank
Dr. Brant Hulsebus (6), Hulsebus Chiropractic, was elected president of the chiropractic association for Illinois, Illinois Prairie State Chiropractic Association (IPSCA).
Dr. Bob Hulsebus, Dr. Brant’s grandfather, was a founding member of the IPSCA 75 years ago. The board of directors of the Golden Apple Foundation of Rockford (goldenappleofrockford. com) voted in a new member, Kyle Keith, senior manager of financial planning & analysis, at Collins Aerospace
NEW HIRES, PROMOTIONS, RETIREMENTS, DEATHS
Alberto Carrión (7) was hired as the new executive director of Carpenter’s Place
Rockford Community Bank, a Wintrust Community Bank, hired Craig Carlson (8) as senior vice president, commercial banking, and Steve McKeever (9) as business development officer.
Dana Grey (10) was named the new voice of the Rockford IceHogs,
assuming the title of manager, communications and broadcasting, and responsible for all IceHogs broadcasts, communication efforts, and media relations, as well as contributing content on the IceHogs digital channels. The Chicago Blackhawks activated defenseman Artyom Levshunov from injured non-roster and assigned him to the Rockford IceHogs.
Goodwill Industries of Northern Illinois welcomed Noah Hansen (11) as the Rockford instructor for Goodwill’s GoodGRADS Program.
Engineering Enterprises, Inc., a leading civil engineering and land surveying firm, hired Jana Bryant, PE, CFM, as a project manager in its municipal group.
Fehr Graham hired Ashton Schramm (12) as an engineering technician and Naomi Mullen (13) as a hydrogeologist.
OrthoIllinois, a leading bone and joint health care provider in northern Illinois, welcomed podiatrist and foot and ankle surgeon Dr. Douglas Pacaccio (14) to the organization’s Rockford clinic.
OSF HealthCare named Kirsten Largen as its new CFO. Rockford Mutual Insurance company hired Ross Brocksmith (15) as casualty specialist, promoted Joe Tefft (16) to marketing representative II, and promoted Abby Doty (17) as agency manager.
OSF HealthCare appointed Sister Agnes Joseph Williams, O.S.F. (18), as the new major superior of The Sisters of the Third Order of St. Francis.
Mercyhealth welcomed Stu Berry, DO, MPH (19), occupational medicine doctor, as associate medical director of Occupational Medicine; and Faraz Kazmi, MD, FACC, FASE (20), board certified and fellowship trained interventional cardiologist, to the staff of Mercyhealth Heart and Vascular Center, 8201 E. Riverside Blvd., Rockford.
EMPLOYEE/COMMUNITY RECOGNITIONS, AWARDS
Goodwill Industries of Northern Illinois celebrated employee milestone anniversaries: 20 years – Shelly Vance, Sherry MacNees, Bonnie Bond and Don Emery; 25 years – Laura Ruvalcaba; 30 years –Shannon Harper
Forest City Gear, an industryleading manufacturer of fine- and medium-pitch custom gears, recognized Amy Sovina (21) on her 30th anniversary.
Randy Donaldson (22) celebrated 15 years with Rockford Mutual Insurance Company in October.
The Rockford Housing Authority wishes to express profound gratitude to its dedicated staff, emergency responders, and the community for their support after a fire caused significant damage to RHA property.
business BUSINESS BRIEFS
Region 1 Planning Council (R1) is crafting a plan to expand housing affordability and availability in the Rockford region. If you live in Winnebago, Boone, or northeastern Ogle County, R1 needs your input to determine how housing can better suit your community’s unique needs. Visit www.engager1.com to complete a survey about the Rockford region’s housing needs. Topics include the current housing supply, demand, affordability, and preferences for future development. The survey will take approximately 10 minutes to complete and all responses will remain anonymous. Input from the survey will be used to create the region’s Housing Coordination Plan. The plan will serve as a guidebook for municipalities, offering recommendations to create and preserve diverse housing that is affordable, accessible, safe, and available to everyone.
The City of Rockford’s Violence Prevention Coordinating Council (VPCC), which coordinates services for those impacted by domestic and community violence, will be going door to door in select neighborhoods during the coming weeks.
Representatives from participating service organizations will provide resources and referrals to community services, including public benefits, housing and utility support, food assistance and more. Representatives will have identification badges and name tags visible.
United Way of Rock River is pleased to bring Reach Out and Read (ROR) to Winnebago County, an initiative to enhance literacy among the county’s youngest residents. ROR supports 4.4 million children nationwide and is the only pediatric literacy model endorsed by the American Academy of Pediatrics.
Mercyhealth opened a new urgent care facility at 1504 S. Galena Ave., Dixon. The location will be open 8 a.m. to 8 p.m., seven days a week, with services provided by board certified emergency medicine doctors.
Two First Mid Bank & Trust small business customers in Alton, Illinois, each received a $15,000 community grant from the Federal Home Loan Bank of Chicago (FHLBank Chicago) through their Community First® Accelerate Grants for Small Business program. First Mid Bank & Trust is an FHLBank Chicago member institution.
Chartwell Agency, an awardwinning marketing firm based in northern Illinois, received four Pinnacle Awards from the Illinois Society for Healthcare Marketing and Public Relations.
OSF Healthcare OB/GYN is expanding gynecology services with an outreach clinic located on the third floor of the 9951 Rock Cut Crossing building. This is in addition to its 621 Roxbury Rd. location in Rockford.
GoRockford (formerly Rockford Area Convention & Visitors Bureau) announced the second round of grant recipients for the Restaurant Grant Program, designed to alleviate financial pressure from
unemployment taxes accrued as a result of the COVID-19 shutdowns. Thirty restaurants received grants in this round, distributing $195,811.20 in much-needed financial relief. The first round of state-funded grants awarded $469,475.35 to 33 local businesses. A third round of grant applications will be announced in January 2025. For additional information about the Restaurant Relief Grant Program, please visit GoRockford.com/Restaurant-Grant
Region 1 Planning Council (R1) announced that the Winnebago County Community Mental Health Board was awarded a Grantmaker of the Year – Honorable Mention. Given yearly by the Grant Professionals Association, this national award recognizes grantmaking organizations that have improved the way grant professionals do their work and acknowledges outstanding contributions in the field.
Winnebago County Health Department (WCHD) launched the Registry for Individuals with Disabilities who live independently (not in long term care, skilled nursing, or a residential treatment facility) but may need additional support during an emergency. The registry provides a way for residents to share information securely with WCHD. Participation in the registry is voluntary. Sign up for the Registry for Individuals with Disabilities at publichealth.wincoil.gov/RIDE
Mercyhealth Roscoe, located at 5000 Prairie Rose Dr., extended its hours to 24 hours a day, seven days a week, as of October 7.
Rockford Public Library (RPL) announced the launch of DigiLibrary, a mobile digital learning center designed to bring technology education and resources directly to the community. This state-ofthe-art van, equipped with 36 Chromebooks and internet access, will travel throughout Rockford, offering a wide range of digital literacy programs and services. From teaching kids how to code to helping adults develop resumes, the DigiLibrary is set to become a valuable asset in promoting digital literacy and lifelong learning. The
DigiLibrary is made possible by SiFi Networks’ Rockford FiberCity®
LDR recently added a carpenter to their employee roster. LDR offers employees opportunities for continuing education and assists them in receiving certifications through the Institute of Inspection Cleaning and Restoration Certification (IICRC).
Boylan Catholic High School welcomed 11 new members into the National Honor Society (NHS) during its Fall induction ceremony. This new group of inductees joins 42 of their classmates who were honored with membership in the spring, making 36% of Boylan’s
senior class part of this prestigious organization.
Forest City Gear, an industryleading manufacturer of fine- and medium-pitch custom gears, broke ground on a new warehouse. The 50’ x 100’ climate-controlled facility will be used to store finished goods, while prioritizing storage space in the existing footprint for in-process items for Cut Teeth Only jobs.
Machesney Park Village Hall underwent a $2.1 million dollar renovation. The project updated the village hall offices and expanded the public safety building to better serve the needs of police officers and the public.
STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION
1. Publication Title: The VOICE of the Rockford Business Community
2. Publication Number: 784-120
3. Filing Date: 9/12/2024
4. Issue Frequency: Monthly
5. Number of Issues Published Annually: 12
6. Annual Subscription Price: $25
7. Complete Mailing Address of Known Office of Publication: 308 W. State St., Ste. 190, Rockford, IL 61101-1104 Winnebago County.
8. Complete Mailing Address of Headquarters or General Business Office of Publisher: Same as above.
9. Publisher: Greater Rockford Chamber of Commerce, 308W. State St., Ste. 190, Rockford, IL 61101-1104.
Editor: N/A
Managing Editor: Doug Hessong, same as above.
10. Owner: Greater Rockford Chamber of Commerce
Complete Mailing Address: 308W. State St., Ste. 190, Rockford, IL 61101-1104.
11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities.
Full Name: N/A
Complete Mailing Address: N/A
12. Tax Status (For completion by nonprofit organizations authorized to mail at special rates.)
The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: Has Not Changed During Preceding 12 Months.
13. Publication Title: The VOICE of the Rockford Business Community
14. Issue Date for Circulation Data: September 2023
15. Extent and Nature of Circulation: Chamber members and distribution sites in the community.
a. Total Number Copies (Net Press Run):
Average No. Copies Each Issue During Preceding
12 Months: 6,000
No. Copies of Single Issue Published Nearest to Filing Date: 6,000
b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail):
(1) Outside-County Paid/Requested Mail Subscriptions Stated on PS Form 3541:
Average No. Copies Each Issue During Preceding
12 Months: 314
No. Copies of Single Issue Published Nearest to Filing Date: 299
(2) In-County Paid/Requested Mail Subscriptions Stated on PS Form 3541:
Average No. Copies Each Issue During Preceding
12 Months: 2,762
No. Copies of Single Issue Published Nearest to Filing Date: 2,690
(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®:
Average No. Copies Each Issue During Preceding
12 Months: N/A
No. Copies of Single Issue Published Nearest to Filing Date: N/A
(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®):
Average No. Copies Each Issue During Preceding
12 Months: N/A
No. Copies of Single Issue Published Nearest to Filing Date: N/A
c. Total Paid and/or Requested Distribution [Sum of 15b (1), (2), (3), and (4)]:
Average No. Copies Each Issue During Preceding
12 Months: 3,076
No. Copies of Single Issue Published Nearest to Filing Date: 2,989
d. Nonrequested Distribution (By Mail and Outside the Mail)
(1) Outside County Nonrequested Copies Included on PS Form 3541:
Average No. Copies Each Issue During Preceding
12 Months: N/A
No. Copies of Single Issue Published Nearest to Filing Date: N/A
(2) In-County Nonrequested Copies Included on PS Form 3541:
Average No. Copies Each Issue During Preceding
12 Months: N/A
No. Copies of Single Issue Published Nearest to Filing Date: N/A
(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, nonrequestor copies mailed in excess of 10% limit mailed at Standard Mail® or Package Services rates):
Average No. Copies Each Issue During Preceding
12 Months: N/A
No. Copies of Single Issue Published Nearest to Filing Date: N/A
4) Nonrequested Copies Distributed Outside the Mail (Include pickup stands, trade shows, showrooms, and other sources):
Average No. Copies Each Issue During Preceding 12 Months: 2,440
No. Copies of Single Issue Published Nearest to Filing Date: 2,510
e. Total Nonrequested Distribution [Sum of 15d (1), (2), (3), and (4)]:
Average No. Copies Each Issue During Preceding
12 Months: 2,440
No. Copies of Single Issue Published Nearest to Filing Date: 2,510
f. Total Distribution (Sum of 15c and 15e):
Average No. Copies Each Issue During Preceding
12 Months: 5,516
No. Copies of Single Issue Published Nearest to Filing Date: 5,499
g. Copies not Distributed:
Average No. Copies Each Issue During Preceding 12 Months: 484
No. Copies of Single Issue Published Nearest to Filing Date: 501
h. Total (Sum of 15f and g):
Average No. Copies Each Issue During Preceding 12 Months: 6,000
No. Copies of Single Issue Published Nearest to Filing Date: 6,000
i. Percent Paid and/or Requested Circulation (15c divided by 15f times 100):
Average No. Copies Each Issue During Preceding 12 Months: 55.77%
No. Copies of Single Issue Published Nearest to Filing Date: 54.36%
16. Electronic Copy Circulation
a. Requested and Paid Electronic Copies:
Average No. Copies Each Issue During Preceding 12 Months: N/A
No. Copies of Single Issue Published Nearest to Filing Date: N/A
b. Total Requested and Paid Print Copies (Line 15c) + Requested/Paid Electronic Copies (Line 16a):
Average No. Copies Each Issue During Preceding 12 Months: 3,076
No. Copies of Single Issue Published Nearest to Filing Date: 3,227
c. Total Requested Copy Distribution (Line 15f) + Requested/Paid Electronic Copies (Line 16a):
Average No. Copies Each Issue During Preceding 12 Months: 5,516
No. Copies of Single Issue Published Nearest to Filing Date: 5,499
d. Percent Paid and/or Requested Circulation (Both Print & Electronic Copies) (16b divided by 16c times 100):
Average No. Copies Each Issue During Preceding 12 Months: 55.77%
No. Copies of Single Issue Published Nearest to Filing Date: 54.36%
I certify that 50% of all my distributed copies (electronic and print) are legitimate requests or paid copies.
17. Publication of Statement of Ownership for a Requestor Publication is required and will be printed in the November 2024 issue of this publication.
I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties):
Signed: Doug Hessong, Dir. of Publications and Technology Date: Sept. 12, 2024
community COMMUNITY EVENTS
NOVEMBER
FRIDAY, NOVEMBER 1
First Friday Wine Tasting Benefiting MERIT, 5:30-8 p.m., Artale & Co., 6876 Spring Creek Rd #128, Rockford. Sample 24 different wines from around the world. Admission is a $20 cash/check donation to the organization.
Kansas, 7:30 p.m., Coronado Performing Arts Center, 314 N. Main St., Rockford. With a legendary career spanning five decades, KANSAS has established itself as one of America’s iconic classic rock bands. Tickets at coronado.asmrockford.com
SATURDAY, NOVEMBER 2
Free Skin Cancer Screening hosted by OSF Healthcare, 8 a.m. to noon, Patricia D. Pepe Center for Cancer Care, 5666 East State St., Rockford. Please call 815227-2618 to schedule your appointment. Screenings are provided by Edgebrook Dermatology. Space is limited and appointments are required.
SUNDAY, NOVEMBER 3
Smashing Pumpkins, 1-3 p.m. Discovery Center Museum, 711 North Main Street, Rockford. Send your old pumpkins and jack-o-lanterns flying across the parking lot with a trebuchet. Pumpkin guts will be given to local farms to compost. Enjoy face painting, lawn games and food trucks. Limit one pumpkin per child. Included with membership or general admission.
Boylan Catholic High School Open House, 10 a.m. – 1 p.m., 4000 St Francis Dr, Rockford. This event introduces incoming freshmen and transfer students to the exceptional academic, spiritual, and extracurricular opportunities Boylan offers. As a special offer, all prospective students who attend will receive a coupon for 50% off the registration fee for the 2025-2026 school year.
THURSDAY, NOVEMBER 7
Barbara Olsen Center of Hope 2024 Harvest Fest: A Bounty of Abilities, 5-8 p.m., Prairie Street Brewing Co., 200 Prairie St., Rockford. Heavy appetizers, online auction, 50/50 raffle and more. Tickets are $50 per person or $90 for two.
Farmers Rising is offering a six-session series of Thursday evening classes, starting Nov. 7, to educate farmers and non-farmers on Midwest-specific climate impacts on non-commodity agriculture. Featured speakers: Dr. Kacie J Athey, University of Illinois assistant professor; Kate Larson, Farmers Rising staff; Dr. Teresa Steckler, University of Illinois Extension specialist; Andy Larson, University of Wisconsin Food Finance Institute; Marlee Giacometti, American Farmland Trust.
Remedies Renewing Lives Annual Dinner & Gala, 6 p.m., The Pavilion at Aldeen, 1868 Reid Farm Rd., Rockford. For tickets, contact Jennifer Bounds at 815-966-1285 or jbounds@remediesrenewinglives.org. Purchase online at remediesrenewinglives.org
IPASS on Demand Event with IL Tollway, 3-7 p.m., Rockton American Legion, 221 West Main St., Rockton. State Senator Andrew Chesney is partnering with the Illinois Tollway and Rockton Mayor John Peterson to help motorists transition to the new I-PASS stickers replacing the plastic transponders. The event is free, and attendees should come prepared with their driver’s licenses and license plate number(s).
SUNDAY, NOVEMBER 10
Nitro Circus, 7:30 p.m., BMO Center, 300 Elm St, Rockford. A new generation of gravity-defying thrill-seekers will push the boundaries of what’s possible, with jaw-dropping stunts, high-flying tricks, and heart-pounding excitement. Visit bmocenter.asmrockford for more info.
THURSDAY, NOVEMBER 14
Friendsgiving hosted by Junior League of Rockford, 5:30-7:30 p.m., After the Vine, 163 Hawick St., Rockton.
SATURDAY, NOVEMBER 16
Artale & Co. 16th Anniversary Grand Tasting, Nicholas Conservatory. Purchase tickets at artaleandco.com
SUNDAY, NOVEMBER 17
State Ballet Theatre of Ukraine presents: Swan Lake, 4 p.m., Coronado Performing Arts Center, 314 N. Main St., Rockford. For the first time, this respected Ukrainian State Theatre heads to the U.S. with their breathtaking production, replete with Petipa and Ivanov’s original steps, glittering tutus, and sumptuous sets, ready to draw you into Tchaikovsky’s enthralling fantasy. Tickets at coronado.asmrockford. com
Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.
TUESDAY, NOVEMBER 19
A Charlie Brown Christmas Live on Stage, 7 p.m., Coronado Performing Arts Center, 314 N. Main St., Rockford. A Charlie Brown Christmas, the award-winning story by Charles M. Schulz, has warmed the hearts of millions of fans over 50 years. Now the classic story comes to life in this faithful stage adaptation that invites the whole family to join Charlie Brown, Snoopy, Lucy, Linus and the rest of the Peanuts gang in their journey to uncover the true meaning of Christmas. Tickets at coronado.asmrockford.com
THURSDAY, NOVEMBER 21
Tot Spot Storytime: Fall Weather, 10 a.m.-1 p.m., Discovery Center Museum, 711 North Main Street, Rockford. Enjoy a delightful reading experience in different locations featuring a variety of books. This program is included with both membership and general admission, and no preregistration is required.
FRIDAY, NOVEMBER 22
REO Speedwagon, 7:30 p.m., BMO Center, 300 Elm St, Rockford. REO Speedwagon has sold more than 40 million albums and is still electrifying audiences worldwide with fan-favorites such as ‘Ridin’ ‘The Storm Out,’ ‘Can’t Fight This Feeling,’ ‘Time for Me to Fly,’ ‘Roll with The Changes,’ and ‘Keep on Loving You.’ Visit bmocenter. asmrockford for more info.
SATURDAY, NOVEMBER 30
Stroll on State hosted by GoRockford, Downtown Rockford. Stroll on State is held annually on the Saturday after Thanksgiving, aka Small Business Saturday, and is the Rockford region’s kick-off to the holiday season. The free community event features a parade, fireworks, tree lighting, musical performances, surprise visits from Santa, and much more.
Stroll on State 2024 Timeline
Noon - Dasher Dash
2 p.m. - Parade Kick-Off
2 p.m. - Stroll Opens
5:45 p.m. - Tree Lighting Program
6:15 p.m. - Tree Lighting Countdown!
8:30 p.m. - Fireworks
9 p.m. - Event Closes
MEMBERSHIP RENEWALS
Thank you to members who renewed with the Greater Rockford Chamber of Commerce in September 2024
A-1 Dry Cleaners & Laundry
Abacus Manufacturing Group Inc.
Absolute Grinding & Manufacturing, Inc.
Alpine Body Shop, Inc.
American Roofing Supply
Ascension Living Saint Anne Place
Auto Body Specialists Inc.
Baymont by Wyndham Rockford
Berg Industries, Inc.
Brooke Road Community Center
Cedar Hill Condominium Association
Cherry Valley Fire Protection District
Culver’s Restaurant
Digital Hive Mind
Event Floral
First National Bank and Trust (Rockton)
Fitzgerald Equipment Co., Inc.
Getz Fire Equipment Company
Giuseppe Verdi Society/Verdi Club
Greenlink Energy Solutions, Inc.
GreenState Credit Union
GSF - USA
Header Die & Tool, Inc.
Healthcare Plus
Holiday Inn Express
HUB-REMSEN Print Group
AMBASSADOR SPOTLIGHT
Illinois State Credit Union
LITE Strategies LLC
Lutheran Social Services of Illinois (LSSI)
Luxe Productions
Movement Fitness
Mr. Goodwater, Inc.
Natural Land Institute
Obsidian Manufacturing Industries, Inc.
Open Arms Early Learning Childcare Center
RKFD Lightning
Rock Valley College
Rockford Board of Election Commissioners
Rockford Generation
Security First Title Company
ServiceMaster Restoration by DSI
Springfield Electric Supply Company
State Farm Insurance - Leslie West Agency
Tavern on Clark
TCE Communications, Inc.
The Garland Company
Town Square Publications Company
Transform Rockford
WATT Global Media
Wood CPA’s Ltd
CRISTIAN YUQUILIMA, DIRECTOR OF SALES, STAYBRIDGE
SUITES
What is your business? What do they provide for the community? Staybridge Suites is an extended stay hotel that offers tourists and visitors a taste of the best Rockford has to offer.
With kitchenettes in every room, complimentary breakfast every day, and warm smiles to greet them, you can rest assured that you will experience Rockford like never before!
How long have you been a Chamber Ambassador? I’ve been with the Greater Rockford Chamber of Commerce for one year.
NEW CHAMBER MEMBERS
JULIE WEAVER - STATE FARM
Insurance for auto, homeowners, condo, renters, personal articles, business, life, health, and pets. 815-282-9328
VISITING ANGELS OF ROCKFORD
Providing skilled care for seniors in their own homes.
815-977-3452
602-692-5559
MOLINA HEALTHCARE
Offering a holistic, communitybased approach designed specifically to meet the individual needs of members.
855-687-7861
NOVEMBER 2024 ANNIVERSARIES
Thank you to our members celebrating their anniversaries with the Greater Rockford Chamber of Commerce
40 YEARS
Aetna Building Solutions
30 YEARS
Center for Sight & Hearing
Winnebago County Clerk and Recorder Keith Country Day School
15 YEARS
CMM & Associates
10 YEARS
Taylor Company
Advanced Chimney Systems Inc.
Berkshire Hathaway
HomeServices Crosby Starck
Real Estate
5 YEARS Inveniam Automation
It’s been filled with memories, new friends, love, and support. The care the chamber has for this community is breathtaking. I enjoying seeing how much small business owners appreciate the chamber’s ribbon cutting ceremonies, helping their new journeys get off to a promising start.
What is your favorite thing to do in Rockford or favorite thing about Rockford? Rockford isn’t called “The Forest City” for nothing. In my spare time, I always try to enjoy the beautiful parks and recreation grounds that this city has to offer. I like to go for a walk or a run before the day is done. There are also many great restaurants and delicacies to explore; all you have to do is look for them.
Advice for someone, especially young professionals, considering becoming an ambassador? Go for it! Take the opportunity and pursue your goals, even if they seem daunting initially. Valuable endeavors often appear challenging at first. Embrace your inner light, and don’t hesitate to let it shine, as you never know who might benefit from your positivity and guidance. Your light has the power to illuminate the path for others, making their journey a little brighter.
CHaMBER CHAMBER EVENTS ADVERTISERS INDEX
NOVEMBER 2024
WEDNESDAY, NOVEMBER 6
Pow(H)er Hour, 4 to 7 p.m., Embassy Suites by Hilton Rockford Riverfront, 416 S Main St, Rockford.
THURSDAY, NOVEMBER 7
Pow(H)er, 8:30 a.m. to 4:30 p.m., Embassy Suites by Hilton Rockford Riverfront, 416 S Main St, Rockford.
TUESDAY, NOVEMBER 12
Business Over Lunch, 11:30 a.m., Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. Presented by Thayer Energy Solutions
TUESDAY, NOVEMBER 19
Leadership Rockford Alumni Social, 4 p.m., Hard Rock Casino, 7801 E State St, Rockford. Presented by Hard Rock Casino
DECEMBER 2024
TUESDAY, DECEMBER 10
Business Over Lunch - Keynote: Dan Ross, President of Community Foundation of Northern Illinois and Ciara Stahly, Assistant Development Director with the Community Foundation of Northern Illinois, 11:30 a.m., Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. Presented by Thayer Energy Solutions
Wendy Alsteen Hard Rock Casino Travis Andersen
Health
Illinois Region Armando Cardenas Affordable Insurance & Tax
Thomas Green Barrick, Switzer, Long, Balsley & Van Evera, LLP Michael Gronewold Fehr Graham
Troy Haggestad WilliamsMcCarthy LLP Dr. Sheila Hill Think Big Corporation