March Voice 2025

Passion, people and good food

Lessons from

Paul Sletten’s entrepreneurial journey

By Christine Hand, managing editor

It’s often said that if you do what you love, then success will follow. Sounds simple, right? However, simple doesn’t necessarily mean easy. Chasing your dreams can be a tale of setbacks, thwarted hopes, and maximum effort with little reward.

But Paul Sletten proves that the payoff is there for entrepreneurs with the tenacity, resilience, and adaptability to overcome obstacles and make their

dreams a reality. His journey from a young dishwasher to a celebrated Rockford restaurateur is a hometown success story of passion and persistence.

Founder and owner of Abreo, Social Urban Bar & Restaurant, Disco Chicken, Bad Humor Ice Cream, and other mobile food ventures, Sletten has built a thriving enterprise, and he feels strongly about sharing his success with his employees, his community, and his industry.

The entrepreneurial journey

Sletten’s entry into the restaurant industry was a mix of happenstance and passion. His first job as a dishwasher

sparked his interest in the restaurant industry and cooking. By the time Sletten was 17, he knew he had found his career path.

He recognized early on that the restaurant industry was more than just a job—it was a craft that required dedication, creativity, and resilience.

“I was excited about it, and I loved what I was doing,” Sletten said. “I knew that I wanted to pursue the culinary arts. It wasn’t just about cooking; it was more about creating. So, I enrolled in the culinary program at Blackhawk Tech in Janesville.”

(continued on page 8)

Q1 SURVEY RESULTS

The Greater Rockford Chamber of Commerce (GRCC) Q1 Business Sentiment Survey closed on Feb. 14. Thank you to the GRCC members and other local business leaders who participated in this assessment of our regional economy and business environment.

Results of the Q1 survey are expected to be released the first week of April and will compare and contrast portions of our regional results with national data collected by the U.S. Chamber of Commerce over the same time period.

The results will include important information on:

• The overall health of local businesses.

• Business leaders’ perceptions of the U.S. economy.

• Business leaders’ perceptions of our local economy.

• Feedback on regulation and compliance burdens.

• Staffing and growth projections for local companies.

• Barriers to business growth.

• Barriers to recruiting and retaining employees.

Workforce development in our region

Collaboration

and cooperation create sustainable solutions

By Gina Caronna, The Workforce Connection

In our region, we take a collaborative, holistic approach to workforce development. Collectively, we strive to address not only the immediate needs of businesses but to also prepare individuals and employers for the workforce of tomorrow. We embrace cooperation and create sustainable solutions, even in the midst of inevitable and sometimes difficult changes.

As a testament to our region’s commitment to collaboration, I recently joined the board of the Greater Rockford Chamber of Commerce (GRCC) to more closely align regional efforts in workforce development. GRCC’s five-year strategic plan includes a key initiative to “partner with GoRockford and The Workforce Connection to address members’ current and future workforce needs.” This

openness in collaborating vs. duplicating strengthens our region by eliminating costs and confusion amongst the many players with a stake in this demanding job market.

One of the ways we’re meeting the demands of today’s job market is through partnerships between our post-secondary schools, K-12 districts, area training programs, and employers. Together, they provide skills training in high-demand sectors and work to integrate more technical skills training into our high school curriculums. Through initiatives like K-12 Career and Technical Education (CTE) programs, students can earn industry-recognized certifications before they even graduate. This not only gives students a competitive

(continued on page 6)

This was the first in an ongoing series of quarterly surveys GRCC will administer as part of our promise to be a memberdriven organization. Your continued engagement with these surveys will make GRCC more responsive, efficient, and focused on what truly matters to grow your business and strengthen our economy.

Q2 SURVEY LAUNCHES APRIL 1

The Q2 Business Sentiment Survey will launch April 1 and run through April 15. We encourage everyone who receives the link to take five minutes to complete the survey. The higher our response rate, the clearer the picture will be of what local leaders want and need from GRCC.

If you wish to be added to the survey email list, please send a message to info@ rockfordchamber.com.

Access to a skilled workforce

No. 1 barrier to business growth in our region

By Angela Kay Larson, CEO, Greater Rockford Chamber of Commerce CEO PERSPECTIVE

From day one as chamber CEO, I’ve struggled to understand the intricacies, complexities, and nuances of our region’s workforce development programs. I’ve met with the Chamber’s Talent Committee, talked to the leaders of training and development organizations, researched available grants and funding mechanisms, studied economic development reports, and combed through workforce data charts. I’ve talked with executives, hiring managers, students, job seekers, and parents.

My main conclusion: Workforce development is complex.

Complexity comes in part from the expansive number of training and education programs and services available to learners and workers. How do jobseekers know where to start when they want to explore an occupation, learn a skill, or gain a credential? How does their age, previous experience, and education level affect where they begin their career path? How do employers connect with these prospective workers to evaluate their skills and values? What skills do employers need in a new employee and what skills do they prefer to teach on

the job? Are new-hire and employer expectations aligned when it comes to attendance, alertness, and aptitude? (That’s my kinder, gentler way of saying, “show up on-time, pass a drug test, and make an effort.”)

If the availability of skilled workers is the top barrier to business growth (spoiler alert: I had a sneak peek at the results of the Greater Rockford Chamber of Commerce’s (GRCC) new quarterly business sentiment survey), how does our community up its game to further address the issue of workforce development?

GRCC’s Talent Committee is taking a first step toward answering that question by examining the current state of workforce development in our market.

“Before we can strategize on how to improve the process of connecting potential employers with skilled workers, we need to first understand the available programs and services that help a worker become skilled,” said Paula Carynski of OSF Healthcare and the chair of the GRCC Talent Committee.

Toward that end, the committee is undertaking the challenge of mapping the

region’s workforce development programs and services.

“Our committee represents an excellent cross-section of employers, administrators, and educators, and we’re calling in a few other professionals to lend their expertise. When we’re done, we’ll be able to assess the current situation, look for strengths and weaknesses in the offering, and determine how to move forward in supporting our region’s workforce needs,” Carynski said.

While this mapping work gets underway, GRCC is kicking-off our 2025 events program with a panel discussion that will take a closer look at a workforce development initiative embedded in our region’s school districts.

The “Future Ready Workforce – Data, Collaboration, and Action” luncheon is Thursday, March 13. Our panel of four education and career-readiness experts comprises Chad Dougherty, Hononegah High School District 207; Bridget French, Rockford Public Schools District 205; Matthew Fry, Belvidere School District

100; and Jacob Hubert, Harlem High School District 122.

I’ve been learning more and more about the depth of these initiatives and the role businesses have played in defining the skill areas and providing hands-on experience for students. I’ve also learned about some of the barriers to success and specific actions employers can take to remove roadblocks.

The goal of this event is to help business leaders better understand the Illinois State Board of Education Career Pathways. By the end of the luncheon, participants will know how to get involved and directly contribute to and benefit from student success.

I’m proud of the steps GRCC is taking to better understand our business community’s challenges in hiring skilled workers. And I’m excited about our March education event. These are just a start. As long as availability of a skilled workforce remains a top barrier to growing our local economy, GRCC will lead, collaborate, and advocate for a solution. v

Angela Kay Larson attributes her skills in communication, collaboration, and negotiation, to her parents who raised six girls in a house with one bathroom and skillfully ensured the family arrived on time every Sunday for 9 a.m. Mass. As GRCC’s CEO, Larson strives to honor her leadership purpose, “to encourage others to see their worlds differently and inspire them to try new things.”

GUEST COLUMNIST

GRCC Talent Committee update

Imagine a region known for its talented and trained workforce

By Paula Carynski, Talent Committee chair, Greater Rockford Chamber of Commerce

The Greater Rockford Chamber of Commerce (GRCC) has always had a sharp vision to relentlessly grow, develop and support a healthy business community. A major component of a healthy business community is having a skilled workforce that will attract and retain businesses. And, as we attract and retain more businesses, the region attracts and retains more skilled employees.

While workforce development initiatives exist throughout the region, many employers may not be aware of these efforts or know how to take advantage of them.

GRCC formed the Talent Committee to foster strategies to address critical workforce needs and drive efforts to develop the region’s talent pool. To be successful, this work requires talented people with expertise and passion. Our committee members reflect the varied industries in our community— healthcare, technology, manufacturing,

economic development, government, education, construction, recreation, hospitality, and tourism.

GRCC’s Talent Committee has three objectives:

• Align our workforce development efforts with the skills employers are looking for in a world-class workforce.

• Build a workforce system that is more collaborative, innovative, and effective.

• Ensure that businesses in the region have easy access to available talent, workforce training, and resources.

We’re currently mapping local job/career pathways and community resources. Once complete, we look forward to sharing this information with Chamber members and hearing your feedback.

GRCC TALENT COMMITTEE MEMBERS

Paula Carynski, OSF (chair)

Angela Larson, GRCC (staff liaison)

Jason Pope, Rockford Public Schools

Jake Dykstra, Cord Construction

Gina Caronna, The Workforce Connection

Grant Schubert, Rock Valley College

Whitney Martin, GoRockford

Isaac Guerrero, R1 Planning Council

Dietmar Goellner, Hennig

Bridget Coleman, Coleman CPA & Consulting

Justin Franklin, Kadon Precision Machining

Brent Bernardi, Alpha Controls & Services

Max Rosenow, Rockford Park District

Paula Carynski retired as president of OSF HealthCare Saint Anthony Medical Center after 39 years with the health system. In addition to her work with GRCC, she volunteers with the mayor’s mental behavioral health advisory committee, Rosecrance, the Rockford Health Council, and the American Heart Association.

GUEST COLUMNIST

Education partnership opens new pathway for students

Rockford Promise Program at NIU to accept select Rock Valley College transfers

By Jennifer Thompson, Rock Valley College

The Rockford Promise Program at Northern Illinois University (NIU) will open next fall to eligible Rock Valley College (RVC) transfers. This new arrangement is made possible through a new partnership between NIU, RVC and the Rockford Promise organization.

To qualify, students must be Rockford Promise Scholars at RVC who earn their associates degree with a cumulative grade point average of 2.5 or better, and they must enroll at NIU as full-time students. Full eligibility requirements are listed on the NIU and RVC websites.

Currently, Rockford Promise is providing full-tuition scholarships to both RVC and NIU. But the program at NIU was previously open only to college freshmen who were Rockford residents and new graduates of Rockford public high schools with a 3.0 GPA or better. (Full eligibility requirements are available on the NIU website.)

“RVC is proud to partner once again with Rockford Promise and NIU to create a new pathway option for our students to complete a bachelor’s degree. Access is one of our strategic pillars, and this agreement is another important way to increase access, affordability, and success for Rockford Promise Scholars who begin their post-secondary journey at RVC,” RVC President and Chief Executive Officer Howard Spearman said.

RVC students who qualify to take advantage of the NIU program should complete an NIU application for admission and submit the Free Application for Federal Student Aid (FAFSA) or Alternative Application for Illinois Financial Aid by the appropriate deadlines.

NIU and RVC notably also collaborate on engineering degreecompletion programs. NIU began its partnership with the Rockford Promise organization in 2021. That fall, the university welcomed its first cohort of freshman Rockford Promise Scholars.

The program now has more than 340 scholars enrolled at NIU.

“This new partnership with NIU and RVC further demonstrates our commitment to enriching the Rockford community through educational attainment and providing a powerful economic incentive for residents and businesses to locate to the Rockford region,” said Kaylene Groh, executive director of the Rockford Promise organization.

About Rockford Promise

Rockford Promise is a nonprofit 501(c)3 organization and location-based scholarship program that enhances the economic vitality in the Rockford region by providing access to post-secondary education for local graduates. The organization removes financial barriers by offering full-tuition scholarship opportunities and providing multiple levels of support to increase student success and persistence.

Rockford Promise is based on Promise programs throughout the nation, most notably the Kalamazoo Promise in Kalamazoo, Michigan. One of the longestrunning Promise programs, Kalamazoo Promise has positively impacted high school graduation, college attendance, property values and public-school enrollment. Local leaders seek to replicate the initiative in Rockford. Through Rockford Promise scholarships, financial aid, and partnerships with Rock Valley College, Rockford University and Northern Illinois University, Rockford Promise Scholars attend college tuition-free.

Currently, Rockford Promise has 448 students attending college on full-tuition scholarships.

The views expressed are those of the author and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

AI for small business

10 practical ways to start using AI today

By Tiffany Ingram, Luxe Link Business Solutions

Artificial intelligence (AI) is here, and it’s transforming small businesses. Affordable, easy-to-use AI tools are available today to help businesses automate tasks, improve customer service, and optimize workforce management. Here are 10 ways AI can help you work smarter, not harder.

1. Customer service

AI-powered chatbots like ChatGPT, Drift, and ManyChat can handle FAQs, schedule appointments, and provide real-time support, freeing up time for human employees. EXAMPLE: An auto repair shop could use an AI chatbot to schedule service appointments, answer pricing questions, and provide vehicle maintenance tips. PRO TIP: Use a hybrid chatbot—one that handles basic inquiries but allows customers to connect with a human when needed.

2. Scheduling and employee shift planning

AI-powered scheduling tools like Calendly, Booksy, and When I Work automate appointment bookings and employee scheduling, reducing errors and last-minute changes. EXAMPLE: A medical office can use AI scheduling to automate patient appointments, reducing no-shows with automated reminders. PRO TIP: Use predictive scheduling to anticipate peak hours and optimize staffing accordingly.

3. Recruit the best candidates faster AI-powered HR tools like Breezy HR, Workable, and HireVue can screen resumes, rank candidates, and even analyze video interviews to speed up the hiring process. EXAMPLE: A restaurant chain looking to hire seasonal employees can use AI-driven screening tools to

(continued from page 1)

edge but also helps local businesses find workers who are job-ready.

Access to education and training empowers workers to pursue fulfilling careers. But for many residents of our region, returning to school or undergoing job training can seem daunting due to financial constraints, childcare issues, or lack of flexibility. Regionally, we’ve expanded access to education and training through initiatives like the Workforce Innovation and Opportunity Act and other public-private partnerships. By offering financial assistance for tuition, childcare, and transportation, we remove some of the barriers that prevent individuals from pursuing career advancement opportunities. Partnerships with local employers result in apprenticeship and internship programs, providing workers with hands-on experience that can lead

quickly identify top applicants based on job skills and experience. PRO TIP: AI should assist—not replace—human decision-making. Always combine AI insights with personal interviews.

4. Employee training and development AI-driven learning platforms like EdApp, Coursera AI, and LinkedIn Learning create personalized training experiences for employees, ensuring they receive targeted skill development. EXAMPLE: A small manufacturing company can use AI training platforms to upskill employees on safety procedures, compliance, and operational best practices. PRO TIP: Use AIpowered coaching tools that provide real-time feedback to improve employee performance.

5. Smarter workforce planning AI-driven HR analytics tools like Microsoft Power BI, BambooHR, and Gusto help small businesses track workforce trends, reduce turnover, and improve employee engagement. EXAMPLE: A nonprofit can use AI to analyze employee engagement surveys and implement strategies to retain top talent. PRO TIP: Use AI to predict workforce trends, helping you make data-driven HR decisions.

6. Marketing content and social media

AI-powered content creation tools like Jasper, Copy.ai, and Canva’s Magic Write generate blog posts, ad copy, and social media content in seconds. EXAMPLE: A Rockford-based real estate agency could use AI-generated social media posts to market new listings efficiently. PRO TIP: Always review AI-generated content to ensure it reflects your brand’s voice and personality.

directly to full-time employment.

Training and education providers throughout our region work hard to foster stronger employer-employee partnerships. Working with employers who are committed to the long-term success of our community, we talk about the skills and attributes they need in their future employees. These conversations help shape our workforce training programs and ensure that the training we provide is relevant and meets expectations.

Job seekers in our area have access to a variety of resources, including resume workshops, interview preparation, career counseling, and job fairs. As one of the many resources, The Workforce Connection often serves as a one-stop shop for individuals seeking assistance in finding and keeping meaningful employment. We further our reach by partnering with local staffing agencies to help individuals find temporary or

7. Employee feedback and performance management

Performance management tools like Lattice, 15Five, and CultureAmp use AI to provide real-time employee feedback, engagement tracking, and performance insights. EXAMPLE: A hospitality business can use AI to track employee performance trends, ensuring top performers are recognized and rewarded. PRO TIP: Use AI for pulse surveys to gauge employee morale and satisfaction in real time.

8. Sales forecasting and business insights

AI-driven analytics tools like Tableau, Google Analytics, and HubSpot AI provide data-driven insights to help businesses predict customer behavior and sales trends. EXAMPLE: A retail store can use AI analytics to determine which products are in high demand and adjust inventory accordingly. PRO TIP: Use AI for predictive sales modeling, helping you make data-backed business decisions.

9. Payroll and HR compliance

AI-powered tools like Gusto, ADP AI, and Paychex Flex ensure accurate payroll processing, tax compliance, and benefits management. EXAMPLE:

permanent placements, gaining valuable work experience that can lead to more stable career opportunities.

Finally, a critical component of workforce development is sustainability. It’s not enough to simply provide shortterm solutions; we need to ensure that our workforce remains adaptable, resilient, and prepared for the challenges of the future. Through continued collaboration with local educational institutions, businesses, and workforce agencies, we are creating a workforce development model that will be sustainable for years to come.

A construction company can use AIpowered payroll tools to automatically calculate overtime pay and ensure labor law compliance. PRO TIP: AI can flag potential compliance risks, ensuring businesses stay ahead of HR regulations.

10. Personalized customer experiences AI can analyze customer preferences, past purchases, and browsing behavior to provide personalized recommendations through tools like Amazon AI, Pipedrive, and Shopify AI. EXAMPLE: A boutique can use AI-powered product recommendations to suggest clothing styles based on customer preferences. PRO TIP: AI-driven email personalization boosts customer engagement and loyalty. By implementing even one or two AI-powered tools, small businesses can gain a competitive edge and future-proof their operations. The future isn’t about AI replacing jobs—it’s about AI enhancing business success. The only question is: How will you use AI to grow your business?

The views expressed are those of the author and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Workforce development in our region is an ongoing journey. It requires collaboration, innovation, and a long-term commitment to creating opportunities for our residents. As we move forward, we are confident that our region will continue to be a place where businesses thrive, workers succeed, and the community as a whole benefits from a vibrant, diverse economy.

The views expressed are those of the author and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Dr. Gina Caronna is the president and CEO of The Workforce Connection (TWC), an organization committed to providing a workforce that meets the needs of the business community now and in the future. She is passionate about the power of education and training to enable everyone to have the job of their dreams.

Tiffany Ingram is the founder and chief AI strategist of Luxe Link Business Solutions, helping businesses integrate AI into HR with fairness and efficiency.

The art of mentorship

A personal reflection on guiding the next generation

By Stacey Curry Lee, IMEC

Recently, I found myself eavesdropping on a conversation that struck a chord. A group of young professionals, all around 30 and fresh in their careers, were sharing their struggles with getting guidance from more seasoned colleagues. Their stories echoed a challenge I’ve seen play out in many workplaces: the delicate dance of mentorship between tenured employees and newcomers.

It got me thinking about my own journey—how I’ve both sought and offered mentorship through the years. The truth is, sharing knowledge isn’t always easy. For those of us who’ve been in the game for a while, our work becomes a part of our identity. Sometimes, without even realizing it, we might hold back, fearing that in sharing our secrets, we might somehow dilute our own value. And then there’s the classic “I learned it the hard way, and so will you” mindset, which, let’s be honest, helps no one.

I’ve noticed a common thread in these interactions: a gap in critical thinking skills and a breakdown in communication. Newcomers often crave explanations on the decision-making process, yet find these learning moments interrupted or

brushed aside with the well-worn excuse of “I just don’t have the time.”

Reflecting on this, I’ve gathered some insights on how tenured professionals can better bridge this gap and foster a nurturing environment for our mentees:

1. Step Into the Role of a Mentor – Realize that your legacy isn’t just the work you do but also the wisdom you pass on. Embracing this aspect of your professional identity can transform your approach to sharing knowledge.

2. Cultivate a Learning Environment – Remember, mentorship is a two-way street. Adopting a posture of mutual learning not only enriches the experience but also keeps you grounded and open.

3. Practice Patience and Clarity – Take the time to explain the ‘whys’ behind your actions. This not only aids in developing critical thinking for your mentee but also clarifies your own thought processes.

4. Make Time for Mentoring – Amidst the hustle, carve out uninterrupted time dedicated solely to mentorship. It’s an investment in the future of your team and your organization.

5. Personalize Your Approach – Every mentee is unique. Tailor your mentoring

style to their individual needs and learning pace for a more impactful experience.

6. Share Your Story – Don’t shy away from sharing the challenges you’ve faced. These stories are invaluable for those just starting out, providing both comfort and practical guidance.

7. Encourage Curiosity – Foster a culture where questions are welcomed. This not only drives engagement but also deepens understanding.

8. Celebrate the Milestones –Acknowledge the progress and achievements of your mentee. A little recognition goes a long way in building confidence and motivation.

Looking back, I realize that the mentors who left a lasting impact on me weren’t just those who excelled in their roles; they were the ones who took the time to guide, challenge, and believe in me. As we navigate our roles as mentors, let’s strive to be the kind of guides who not only share our knowledge but also inspire and empower the next generation to forge their own paths.

The views expressed are those of the author and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Stacey Curry Lee is a leadership coach and facilitator with IMEC Illinois. She specializes in empowering manufacturing leaders and teams to unlock their innate potential and chart transformative paths toward a thriving future.

Sletten was persistent in his pursuit of learning and sought mentorship from top chefs, eventually landing an externship at Café Patou shortly after he turned 18. But even getting hired for an unpaid position wasn’t easy.

“I had this plan… I would email one week and then call the next week, so I didn’t look too needy,” he said. “Finally, Philippe said he had an externship program available. I wouldn’t get paid, but I could work. And I jumped at the chance.”

His determination and willingness to work hard set the table, so to speak, for him to eventually become executive chef at Café Patou.

Sletten’s career took a pivotal turn when, after cut backs at Café Patou due to 9/11, he decided to venture into private catering. Starting with small dinner parties, he built a clientele through word of mouth and, of course, great food.

Over time, this evolved into larger catering gigs, culminating in the launch of his first restaurant. From there, his business empire expanded, with a few false starts and failed ventures along the way. His flagship restaurant, Abreo, recently marked its 20-year milestone. Sletten celebrated with a community mixer to thank all his supporters— patrons and employees—for their part in making the restaurant a success.

Developing people

“Your staff can be the largest source of stress and the largest source of pride in this industry,” Sletten said. “I’m never prouder than when my team is representing exactly what our vision and goals are. To me, that’s the height of success. It’s not the best dish we’ve ever created or the best drink. It’s the team that works together in a cohesive way to make a great experience for our guests and for themselves.”

Through his businesses, he has created opportunities for individuals to grow, develop skills, and advance within the restaurant industry. Here are some key takeaways from his approach:

1. Lead by example

Sletten firmly believes in leading by example. This philosophy fosters respect among employees and creates a work culture built on mutual trust.

in the middle of the kitchen and I can do it, I’ll do it.”

2. Culture of ownership

The backbone of Sletten’s workforce strategy is to cultivate a sense of ownership among his employees. He wants his team to feel like micro-owners, encouraging them to take pride in their work.

“It’s about creating ambassadors, people who want to put in ownershiplevel commitment to the brand and to the work. They should feel the rewards like an owner too,” he said. “If you want people to work like a dog and act like an owner without getting the rewards, then it’s a one-way street, and that doesn’t work. That’ll end up in burnout real fast.”

3. Consistency and transparency

Because the restaurant business is “tragically inconsistent,” Sletten says setting clear expectations and maintaining transparency in operations helps employees feel more secure and informed.

“Inconsistency kills morale. If my team knows exactly what to expect, they can focus on delivering their best work,” he said. “You may not agree with us or like our policy, but you need to know what it is so you can decide if this is the place for you.”

He admits there can be a fine line between setting expectations and micromanaging, “We try to allow for creativity and flexibility, while at the same time stressing consistency.”

4. Quality matters

According to Sletten, for employees to be invested in their work, they need to know that the owner is committed to producing a great quality product.

“My team knows that I’m not going to put out crap,” he said. “They can trust that, whether it’s food or staff or promotions, we’ll maintain high standards they can be proud of.”

5. Employee well-being

Recognizing the challenges of the restaurant industry, Sletten is a firm believer in offering competitive wages, benefits, and career growth opportunities. One of his proudest achievements is being able to provide health insurance, life insurance, and retirement plans for his employees—benefits that are often lacking in the food service industry.

“That’s been a really incredible achievement for us as an independent restaurant,” he said.

Supporting local businesses

committed to the city, recognizing its potential for business growth and its supportive ecosystem for entrepreneurs.

“I love living here. I love the people, the community, and there’s tons of stuff to do. We’ve got art, sports, music, rivers, and parks. Obviously, it’s affordable, and it’s easy to travel from,” he said. “I don’t know how you don’t like it if you’re here.”

Sletten acknowledges that while challenges exist for local startups, Rockford has made significant strides in promoting its small business community. Initiatives like GoRockford’s Restaurant Week play a crucial role in boosting visibility and engagement for local restaurants.

“Restaurant Week is a monster for us. It’s become one of our highest-grossing periods of time throughout the year,” he said.

Sletten is hopeful that, with the support of the Greater Rockford Chamber of Commerce, the region will continue to inspire and sustain entrepreneurs.

Advancing the hospitality industry

Looking ahead, Sletten envisions expanding his Disco Chicken brand and mobile food operations, as well as refining his farm-to-table approach at Abreo.

“We started a farm a couple of years ago at my home. It’s the next step from cooking to producing unique ingredients. We’re focused on sourcing the best seed and the best starters to grow delicious products. That’s the next frontier for us,” he said.

Sletten’s also passionate about reshaping the narrative around restaurant careers. “For too long, working in a restaurant has been seen as just a job, not a career. I want to change that,” he said. “The trades are such an amazing career path, and it’s time we treat the restaurant industry like the trade it is.”

“You can’t ask your people to do something that you wouldn’t do or haven’t done.” he said. “People see that. They see that if nobody’s available to clean up that pile of food that just dropped on the floor

Sletten’s success is closely tied to the Rockford community. He remains

“I’d like to see more incubator kind of stuff—resources for makers that aren’t business oriented yet,” he said. “A lot of businesses fail in those first couple of years, not because they don’t have a good product, but because they don’t have a good business model.”

His vision includes working with other entrepreneurs to create more structured career paths within the hospitality industry, ensuring higher wages, better work-life balance, and professional growth opportunities. By doing so, he hopes to attract and retain local talent, ultimately strengthening the industry as a whole.

“l love what I do, and I want to be part of the evolution of this industry,” Sletten said.

Learn more about Paul and his businesses at www.abreorockford.com. v (continued from page 1)

Connecting with the future workforce

Mr. Goodwater helps prepare students for real jobs

By Christine Hand, managing editor

For Butch Rosecke, owner of Mr. Goodwater, engaging with high school and college students serves not only as a way to foster talent but to give back and mentor the next generation. As a former basketball coach and genuine people person, Butch offers a compelling perspective on the responsibility business leaders have to help prepare the labor force of tomorrow.

Bridging the gap

Rosecke is frequently asked to speak to college classes or at local high schools such as Belvidere North. Through these classroom visits, he takes an active role in bridging the gap between education and real-world business practices. Recently, he spoke to a business class at Rock Valley College about customer service.

“I had some pretty good interactions; they were engaged,” he said. “I was asking probing questions like, what’s the most impactful thing you’ve learned in class so far? What’s something that that you have to do in customer service that you think is silly but needs to be done?”

One key takeaway from his interactions with students is the necessity of soft skills, which he believes are dwindling in today’s digital age. By engaging with students, he hopes to help them realize how vital these skills are to future success.

“With texting and social media, our engagement with other people has really dropped off,” Rosecke said. “Soft skills— being able to communicate, create a conversation, build trust with customers or build trust with an employer—are critical.”

Although most of the students he talks to won’t end up working at his company or even his industry, Rosecke believes exposing young people to business professionals can impact their career trajectories. “I benefit because it makes me feel good that I am contributing to the next generation—possible leaders, possible employees, or whatever else they’re going to be,” he said.

Hire right and train well

Rosecke’s somewhat unconventional approach to hiring also reflects his commitment to workforce development.

“We hire based on character only,” he said. “That’s what we’re looking for, and we work very diligently to know the people that we hire.”

This philosophy underscores the importance of trust and responsibility within his organization. From day one, employees at Mr. Goodwater have significant responsibilities, including access to company resources such as keys to the building and fuel credit cards.

“Integrity and work ethic are foundational. We can teach the other things,” Rosecke said.

To teach those “other things,” Mr. Goodwater invests heavily in employee development through weekly training programs and manager meetings.

The company also sponsors employees for external leadership programs, such as the Leadership Rockford program offered by the Greater Rockford Chamber of Commerce (GRCC). Employees in technical fields receive paid training and certifications, ensuring they stay up to date with industry advancements.

It’s a family thing

Family plays a significant role at Mr. Goodwater. Rosecke works closely with his children, Jusin and Kassie, who are involved in various aspects of the company. “Both of my kids, when they got done with college, came to work here at Goodwater. They’re very high-level producers, hard workers,” he said.

His approach to business integrates family values, creating a welcoming environment that extends to all employees. “We do family Christmas parties and a family picnic in the summer. We’re a close team,” Rosecke said.

The company culture even extends beyond the workplace. “We have a group text called Team Goodwater that includes not just employees but also their families if they want to be involved,” he explained. This informal communication strengthens team bonds.

Rosecke’s management philosophy appears to be paying off. “I’ve been in business 20 years, and I’ve handed out five 10-year plaques to employees. That’s a crazy number for a start-up company that had no employees for the first year and a half.”

It’s a community thing

Rosecke has high praise for local organizations like GRCC for their efforts to connect local businesses with educational institutions and other workforce development organizations.

“Here’s what I like to tell people about the Chamber… You get out what you put in. Point blank. Period,” he said. “Not only does the Chamber provide networking opportunities, but they encourage professionals to get involved with nonprofits and community initiatives.”

For businesses leaders considering engaging with educators and students, Rosecke offers a simple piece of advice: “Get out and be seen. Be part of a movement that’s going on. Just be a part of the community.”

While not every business will have a direct return on investment from interacting with high school and college students, the broader impact on community preparedness and employee readiness makes it a worthwhile endeavor.

GUEST COLUMNIST

The evolving workforce ecosystem

Strategies for adaptation and growth

By Deepshikha Shukla, associate VP of Business Innovation and dean at Rockford University

policymakers must adopt proactive strategies. Organizations can start by investing in workforce planning tools that identify skill gaps and forecast future talent needs. Additionally, businesses should embrace a culture of continuous learning by providing employees with upskilling and reskilling opportunities. This can be achieved through mentorship programs, online learning platforms, and partnerships with educational institutions.

must remain agile and responsive to change. Employers should embrace a more holistic approach, recognizing the value of both traditional and nontraditional workers. Meanwhile, workers must take charge of their own career development by continuously updating their skills and adapting to emerging industry trends.

In today’s rapidly changing economic landscape, the traditional notion of workforce management is no longer sufficient. The workforce ecosystem now extends beyond full-time employees to include contractors, freelancers, gig workers, and external partners. This expanded view of the workforce requires new strategies for engagement, development, and alignment to ensure sustainable success.

Recent insights from Forbes, Deloitte, and the Council of Adult and Experiential Learning (CAEL) provide perspective on how workforce ecosystems are evolving and how businesses, educators, and policymakers can adapt effectively.

Understanding the workforce ecosystem

A workforce ecosystem is a network of employees, contingent workers, industry partners, and educators who collectively contribute to an organization’s success. According to a 2023 article in Forbes by Michael Arthur titled, “What’s Your Employer’s Workforce Ecosystem, And How Can You Respond to It?,” workers today must understand their roles within these ecosystems and develop skills that enhance their adaptability. Similarly, organizations must embrace flexible workforce models, leveraging a mix of internal and external talent to drive innovation and efficiency.

The role of education

The workforce ecosystem thrives when there is effective collaboration between industry, education, and community organizations.

By actively participating in curriculum development, apprenticeships, and training initiatives, employers ensure that workers are equipped with relevant skills. Educational institutions must focus on creating flexible learning

pathways, such as micro-credentials and industry certifications, to better serve working professionals.

Additionally, CAEL highlights the importance of aligning educators, trainers, employers, industry groups, and policymakers to support adult learners and workers. This alignment is crucial, as nearly 49% of students in U.S. colleges and universities are adult learners seeking career advancement.

Breaking down silos

Despite the recognition of workforce ecosystems, many organizations and policymakers still operate in silos, limiting their ability to address workforce challenges effectively. A 2023 Deloitte article, “Rethinking the workforce development ecosystem: Grow the economy by bridging the skills gap,” emphasizes the importance of integrating workforce development efforts across various stakeholders, including businesses, government agencies, training providers, and educational institutions. A strategic workforce development ecosystem facilitates continuous learning, career mobility, and skill development while fostering an inclusive and diverse labor market.

One major challenge highlighted in the article is the fragmented nature of current workforce development systems. Without a coordinated approach, training programs may not align with employer needs, leading to skill mismatches and employment gaps. To overcome this challenge, organizations should prioritize cross-sector partnerships that encourage information sharing and collaborative problem-solving.

Strategies for businesses and policymakers

For workforce ecosystems to function effectively, businesses and

On the policy side, governments should focus on creating incentives for workforce development initiatives. Public-private partnerships can be instrumental in funding training programs, supporting apprenticeships, and fostering innovation in workforce education. Policymakers should also streamline workforce development policies to eliminate redundancies and create a more cohesive system that benefits both workers and employers.

The future-ready workforce

As workforce ecosystems continue to evolve, organizations and individuals

Additionally, collaboration among businesses, educators, and policymakers will be the key to building a resilient and future-ready workforce. By fostering an interconnected and adaptive workforce ecosystem, organizations can unlock new opportunities for growth, innovation, and economic stability.

Learn more about the workforce ecosystem in the Greater Rockford area at the 2025 Rockford University Business Summit (www.rockford.edu/businesssummit/) on Wednesday, June 11.

The views expressed are those of the author and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Deepshikha Shukla has worked in higher education for almost two decades and serves as the AVP of Business Innovation and dean at Rockford University. She was the 2022 RU Employee of the Year and received the 2023 Women in Business Excellence in Leadership award.

ELEMENTS OF A HEALTHY WORKFORCE ECOSYSTEM

From the U.S. Economic Development Administration

• Employer led to ensure skilled workers are connected to quality job opportunities.

• Guided by multiple community partners such as educational institutions, labor unions, communitybased organizations, and economic development organizations.

• Includes wrap-around services to support community needs.

• Prioritizes proven earn and learn models like apprenticeships.

• Leads to stackable, industry-recognized credentials.

• Measures and evaluates outcomes such as employment and earnings.

• Builds sustainable systems and partnerships that endure to serve employers and workers.

• Connects workforce development to economic development.

• Aligns with the workforce strategy of local elected officials.

NEWS FROM THE ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC

Small Business Capital and Infrastructure Grant Program

The Illinois Department of Commerce and Economic Opportunity (DCEO) Office of Economic Equity & Empowerment (OE3) announced the OE3 Small Business Capital and Infrastructure Grant Program. This program will provide funding to small businesses owned by socially and economically disadvantaged individuals (SEDI) or very small businesses (VSBs) for capital improvement and infrastructure projects.

Grants ranging from $10,000 to $245,000 will support initiatives that drive business growth, enhance operational efficiency, promote sustainability, and create or retain jobs. This funding opportunity is exclusively focused on capital improvements and infrastructure projects to support SEDIowned businesses and VSBs.

This program is designed to help small businesses strengthen their operations, overcome financial challenges, and continue contributing to both their communities and Illinois’ economy through capital and infrastructure investments. Capital resources can be used for eligible projects including planning, land and building acquisition, buildings, additions or structures, site improvements, rolling stock, and durable equipment.

Qualified entities include businesses owned by Socially Economically Disadvantaged Individuals (SEDI) with a maximum of 25 full-time permanent employees and Very Small Businesses (VSBs) with less than 10 employees. SEDI includes businesses owned by historically underrepresented groups including people of color, women, people with disabilities, veterans, members of the LGBTQ community and

more. Priority will be given to businesses located in Community Development Financial Institution (CDFI) Investment Areas, especially those with project proposals that focus on job creation, economic revitalization, or increased community engagement in these areas.

Grantees will be selected through a competitive Notice of Funding Opportunity (NOFO) process. Applications will be accepted until April 7, 2025, at 5 p.m. To view and apply for the grant, please visit the DCEO website. Interested parties are encouraged to reach out to CEO.GrantHelp@illinois. gov for application assistance.

Tech Incubator

Enhancement Grants

Governor JB Pritzker and the Illinois Department of Commerce and Economic Opportunity (DCEO) announced $7 million in funding for the Tech Incubator Enhancement Grants Program (TIEG) to support entrepreneurship and innovation in key growth industries through startup incubators. This grant funding will strengthen Illinois’ technology network by increasing the resilience of existing technology incubators. Grantees will be selected through a competitive Notice of Funding Opportunity (NOFO) process.

TIEG was designed to modernize and revitalize tech incubators across Illinois to meet the evolving needs of startups. This initiative aims to support the transformation of tech spaces, embracing a hybrid work model, and fostering an ecosystem of innovation, collaboration and resilience.

In addition to strengthening Illinois’ existing incubator foundation, TIEG will also lean into key growth industries of

the future as outlined in Illinois’ 2024 Economic Growth Plan, including:

• Life sciences.

• Quantum computing, AI, and microelectronics.

• Clean energy production and manufacturing.

• Advanced manufacturing

• Next generation agriculture, agriculture tech and food processing

• Transportation, distribution, and logistics.

This program will enable the State of Illinois to provide capital grants to support facilities and equipment to establish new incubators in parts of the state where entrepreneurs do not have access to these services. By supporting existing incubators’ adaptation to a changing business environment, the state is increasing their resilience so they can continue to play a foundational role in Illinois.

Qualified entities include existing startup incubators that opened before March 1, 2020, and are still in business, and new startup incubators that focus on a key growth industry, as defined by Illinois’ 2024 Economic Growth Plan, and will serve an area lacking incubator resources.

Through a competitive Notice of Funding Opportunity (NOFO) qualified entities can apply for grants from $10,000 to $3 million. Applications will be accepted until March 17, 2025, at 5 p.m. To view and apply for the grant, please visit the DCEO website. For application assistance, contact CEO. GrantHelp@illinois.gov.

Rockford to receive $2.5 million site readiness grant

Illinois Department of Commerce and Economic Opportunity (DCEO)

THINGS TO KEEP IN MIND AS YOU PREPARE YOUR 2024 RETURNS

The Illinois Department of Revenue is reminding eligible taxpayers to claim available tax credits when filing their 2024 income tax returns to reduce their tax liability or increase refunds. It is important to review eligibility for these credits, as they can significantly benefit individuals and families across the state.

ILLINOIS EARNED INCOME TAX CREDIT (EITC)

Available for low-to-moderate-income working individuals. To qualify, taxpayers must file a return and meet income and age requirements.

ILLINOIS CHILD TAX CREDIT (CTC)

A new credit for 2024, worth 20% of the Illinois EITC, for taxpayers who qualify for EITC and have a child under 12. The credit will increase to 40% in 2025.

recently announced Regional Site Readiness Program awards totaling $31 million to support site readiness activities at 24 sites across the state.

The City of Rockford was awarded a $2.5 million grant to support the development of Integrity Road and the installation of a watermain at the southeast corner of the IL-2 and US20 interchange site. This strategic investment is designed to prepare the area for future industrial use, laying the groundwork for significant economic growth. By enhancing infrastructure, this project will serve as a catalyst for attracting industrial development, creating hundreds of permanent jobs, and driving long-term economic opportunities. Additionally, this initiative will help leverage millions of dollars in state investment, further strengthening Rockford’s position as a hub for industry and job creation.

“The city, in collaboration with Region 1 Planning Council, submitted a strong application aimed at increasing this site’s attractiveness for business growth and investment,” Mayor Tom McNamara said. “This project will strengthen our local economy by creating new opportunities for businesses and residents alike.”

Guided by Illinois’ 2024 Economic Growth Plan, which includes site readiness as a central initiative of the state’s business development strategy, the Regional Site Readiness Program aims to support municipalities, local economic development organizations, and landowners in gathering information and making site improvement necessary to attract industrial businesses to their communities.

VOLUNTEER EMERGENCY WORKER CREDIT (VEW)

Available for qualified volunteer emergency workers with a certificate from MyTax Illinois.

EDUCATION EXPENSE CREDIT

Offers a 25% credit on qualifying educational expenses over $250 for parents or guardians of full-time K-12 students.

ILLINOIS PROPERTY TAX CREDIT

A 5% credit for property taxes paid on a principal residence.

Oct 2024 Labor Force Breakdown

FEATURED COLUMNIST

Workforce demands and housing

Growing and improving our region’s housing stock

By Michael Dunn, Region 1 Planning Council

280,381

Last month I highlighted the need for the public sector and private sector to further align towards the goal of attracting private investment and capital to our region. There is no bigger nexus for this right now than growing and improving our housing stock. The number of dwelling units available over our metropolitan statistical area (Winnebago and Boone counties) remains at historically low levels. While this is understood and felt by everyone, what remains a concern is the lack of new and modern housing supply for our future workforce. A lack of housing choice and affordability directly impacts our ability to grow a skilled workforce that then allows us to compete for industrial growth.

Education, training, and population growth are certainly the primary ways to strengthen and develop this region’s workforce. However, without readily available and modern housing supply, the discussion ends quickly when a company looks to relocate to our area in terms of their workforce needs.

As Region 1 Planning Council works with local cities to present a regional framework on our priority growth areas for new housing, we look at future projections for our laborshed. Laborshed is a way to describe analyzing where employment centers are located in relation to where employees choose to reside and where they choose to commute to. This also impacts how we look at the future needs of our transportation network and what population levels will be required to satisfy growth projections for a larger future workforce. Currently, even under a population loss over the next decade, the number of available jobs for our region is expected to grow. So, if we will have more employees region-wide seven years from now, where will they all live?

This came into focus quickly when discussions surrounding the future of the Stellantis assembly facility restarted. Even at today’s number of approximately 1,500 employees returning to the Belvidere site, where would potential relocations choose to live? What housing choices would they have? This is a great economic scenario for current area homeowners but less positive when state and local government encourage and work with Stellantis to bring additional investment/headcount in

a future phase. The relocation experience over the next two years will significantly define our region’s track-record in accommodating a skilled-workforce, and define how attractive our communities are to a relocated family.

The sense of urgency for new housing investment and development has never been greater. In order to accommodate a 2030 workforce, we have to move fast and be fully aligned between the public and private sector, or we will lose what once was our competitive advantage. For most of my life, Rockford was always able to show a unique quality of life in conjunction with affordable, outside-ofChicago housing prices. Affordability and supply have certainly changed since 2019, and we must build out our capacity to remain competitive. The public sector certainly can’t do this alone, and the private sector will seek infrastructure support from the public sector. Alignment and new solutions will be required.

Region 1 Planning Council, as the Northern Illinois Landbank, has certainly played a role in getting supply back to the market. We have looked at traditional neighborhoods where public infrastructure was already present and paid for by the taxpayers. As a Landbank we have acquired homes that have not paid taxes in three years or longer. Every home we have redeveloped has been sold and put back into productive use. This has been a benefit for the new homeowner, the neighborhood, and the schools, parks, and other entities that rely on property taxes. Close to 400 homes have been rescued from demolition and seen private investment in modernization/renovation, at no cost to the taxpayer.

Region 1 Planning Council will continue looking at the system-wide demand and supply for housing, the housing product mix best-suited for redevelopment sites, and the best areas for housing expansion. The public sector will have to work with developers to beat a ticking time clock to satisfy the future workforce we already know will be locating here over the next five years.

The views expressed are those of Dunn and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

1 Planning Council (R1) is a nonprofit government organization providing powerful data, grant, and planning services for northern Illinois. Visit www.r1planning.org to learn more.

LABOR & EMPLOYMENT LAW UPDATE

Compliance concerns for federal contractors

By Heather A. Bailey, Amundsen Davis

President Trump’s new Order, Ending Illegal Discrimination and Restoring Merit-Based Opportunity, does away with DEI initiatives—and not only in private sectors. It also demands the Office of Federal Contract Compliance Programs (OFCCP) cease:

• “Promoting diversity,”

• Requiring contractors and subcontractors to be responsible for taking “affirmative action,” and

• Allowing or encouraging contractors or subcontractors to engage in “workforce balancing.”

On January 23, 2025, the OFCCP announced its compliance with the new Order.

Contractors receiving federal funds have 90 days to comply with this revocation and must certify that they are indeed not participating in DEI and affirmative action initiatives. Federal contractors, this means, after the 90 days expires, you must cease your existing affirmative action efforts and programs as they become illegal on day 91 (April 22, 2025).

To receive payment from the federal government, federal contractors are required to acknowledge that they comply with all federal antidiscrimination laws and certify that they do not operate programs promoting DEI that violate such laws. This raises the stakes for federal contractors who make such assertions under the federal False Claims Act. Violation of the False Claims Act can result in substantial damages, penalties and potential suspension or debarment from government contracts.

It is important to note that this rescission does NOT affect an applicable government contractor’s obligations to protect certain veterans (under the Vietnam Era Veterans Readjustment Assistance Act) and individuals with disabilities (under section 503 of the Rehabilitation Act). Your obligations and compliance efforts here remain intact.

If you are a contractor receiving federal funds, it is imperative to reach out to your counsel to ensure you are in compliance with this new order.

Workplace ICE raids and Form I-9 inspections

By Sara Zorich, Amundsen Davis

There are many questions surrounding potential U.S. Immigration and Customs Enforcement (ICE) raids impacting the workplace, as well as a heightened prospect of being contacted by the Homeland Security Investigations (HSI) division of the Department of Homeland Security (DHS) to inspect work authorization documents.

Employers need to understand that an ICE raid is much different than a typical HSI Form I-9 audit.

Employers should recognize that a criminal warrant issued through ICE will likely be focused on and targeting a specific individual and not the employer. Additionally, ICE has authority to deliver a warrant upon an organization for specific records and documents. Such a warrant should be handled no differently than any other type of warrant from a governmental agency (i.e., the U.S. Department of Labor, the Department of Justice, etc.).

While there is not a one-size-fits-all approach here, any warrant should be carefully reviewed to identify exactly what the warrant is seeking. Then develop a responsible plan to appropriately respond to the warrant and cooperate with government officials.

Management and all personnel for the employer should not panic, lie, mislead or interfere with the process. Employers should have a designated point person who is able to speak to the officer and immediately contact other appropriate

FEATURED COLUMNIST

205 DDS

A novel approach to dental care for students

By H. Cyrus Oates, DDS, Oates Dental

The 205 DDS initiative is a collaboration between Rockford Public School District 205 and dedicated healthcare providers that delivers essential dental services to students covered by state-sponsored dental insurance.

While DDS typically stands for Doctor of Dental Surgery, in this case, it stands for Direct Dental Services—a much-needed service in our community. In Rockford, we’re facing a dental crisis that jeopardizes the health of our children. Less than 5% of dentists in our area accept Medicaid, leaving many families without access to vital care.

Together with Dr. Jason Grinter, we’ve implemented comprehensive dental screenings in Rockford Public Schools. Last year alone, we screened approximately 12,000 students, and over half required some form of restorative treatment.

reimbursement rates from the State of Illinois, which hover around a mere 24 cents on the dollar, compounded by a staggering 40% patient no-show rate.

But we can’t let this deter us. Our children depend on us to advocate for their well-being. Thanks to our innovative approach, after screening, students receive transportation from their schools to our offices, ensuring they don’t miss their appointments. This arrangement is unique in the state.

We must remember that children should not be held accountable for the choices their guardians make (or fail to make) regarding appropriate dental care. Dental issues contribute significantly to absenteeism and impact our students’ education and futures.

members of management, if any, along with competent legal counsel. If there is a valid warrant, the employer must cooperate. Such cooperation requires an intimate understanding of exactly what is being sought and should involve competent legal counsel to appropriately interact with the government officials.

Obviously, the more common practice of the DHS/HSI is to issue an employer a notice of audit and/or issuing a subpoena for Form I-9 documents. In response to any such notice, employers should not turn over their forms until they have talked to an experienced attorney that is intimately familiar with work authorization issues.

Of course, employers striving to be more proactive may want to conduct their own internal Form I-9 audit. Obviously, conducting any internal review requires experienced and knowledgeable personnel to ensure compliance issues are properly identified and remedied where possible.

Engaging legal counsel to assist can also help to not only identify potential legal issues, but also help ensure findings and remedial measures remain confidential and protected from disclosure to the extent greatest possible.

The views expressed are those of the author and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

The crucial question remains… Once identified, how do we ensure these needs are met? Barriers abound for families seeking dental care. From transportation issues to difficulties taking time off work and finding dentists willing to accept state insurance, the challenges can feel insurmountable. Long waiting periods and frequent missed appointments only add to the frustration. Moreover, the lack of awareness regarding the significance of dental health presents an additional barrier.

Dentists often hesitate to provide these essential services due to the woeful

We’re on the verge of launching a new dental clinic, exclusively for Rockford School District students, at the former Stenstrom Center, which will soon become the College and Career Educational Center. This isn’t just about dental care; it’s about mentorship and providing students with a firsthand look at the dental profession. They will learn how dental healthcare teams work collaboratively, and they can explore various career paths available in this field—many of which don’t require a four-year degree.

To learn more about our vital mission to provide quality dental care to our children, visit 205DDS.org or scan the QR code.

Dr. Oates is owner of Oates Dental in Rockford and is a member of the U of I College of Medicine staff and advisory board. He also serves on Milestone, Inc. Board of Directors, Rockford Public School District 205 Superintendent’s Think Tank, and the Rockford Regional Health Council.

U.S. labor market snapshot

Highlights from December and November employment reports

The economy added 256,000 and 212,000 jobs in December and November, respectively, both beating expectations. Economists credit a rebound from hurricanes and significant labor strikes (namely Boeing). The unemployment rate edged down from 4.2% in November to 4.1% in December. Job gains were focused in healthcare (+46,000), leisure and hospitality (+43,000), and government (+33,000), sectors that have consistently led payroll growth over recent years.

Wage growth

Worker pay slowly declined in December with average hourly earnings up +0.3% on the month and +3.9% on the year. The average workweek held steady at 34.3 work hours.

Workers in the U.S. are getting more efficient, largely thanks to increased usage of technology and AI. Productivity in the U.S., measured by how much the average worker gets done in an hour, has been on the rise and increased +2.0% in Q3, marking the fifth consecutive quarter with an increase of +2.0% or better. This has helped offset tight labor markets across the U.S.

According to ADP, annual wage growth for job-stayers in December slowed to +4.6%, down from +4.7% in September, +4.8% in July and +5.9% in December 2023. This is the lowest reading since July 2021. Annual pay growth for those who have switched jobs was up +7.1% in December, up from +6.6% in September. Fastest-growing occupations

According to LinkedIn, the fastest-growing jobs in the U.S. are:

1. Artificial Intelligence Engineer.

2. Artificial Intelligence Consultant.

3. Physical Therapist.

4. Workforce Development Manager.

5. Travel Advisor.

Other jobs on the rise include event coordinator, outside sales representative, sustainability specialist, security guard, corporate treasury managers, and private equity analyst.

Promotion rates

Management consulting firm Korn Ferry reports that promotion rates were down 23% the last two years to roughly one employee in 10. The firm predicts this will likely lead to some quality workers departing from their firms in 2025. Lack of upward trajectory is a top-three factor in employee retention.

Skills-based hiring

More companies are pursuing skills-based hiring instead of relying on prior qualifications or degrees. As evaluation techniques have improved, skills have emerged as a strong indicator of employee success versus traditional qualifications like degrees and industry experience.

Seasonal hiring begins soon

Leisure, hospitality and recreation spike May – August

By John Groh, GoRockford FEATURED COLUMNIST

We will soon be shaking off the cobwebs of winter and entering the spring and summer months.

As more opportunities to enjoy the outdoors open up, employment and hiring will increase to meet seasonal demand.

According to the Illinois Department of Employment Security, one of every 10 jobs in the state workforce is in leisure and hospitality, a sector that includes jobs in recreation activities. In the Rockford region, this sector gained 800 jobs in 2024, with the highest levels of employment being from mid-May to late August.

Hiring has already started for seasonal jobs in our abundant green spaces. The Rockford Park District alone offers a portfolio of playground programs, summer camps, pools, horseback riding, and golfing on public courses. To staff these offerings for the 2024 season, the park district employed nearly 150 teens and young adults.

Forest Preserves of Winnebago County welcome campers with facilities that accommodate tents as well as RV hookups. In addition to seasonal positions for campground hosts, summer jobs with the forest preserves include wildlife and natural assistants, food and beverage staff, and golf course attendants and maintenance staff.

Hotels in the Rockford region are also preparing for a surge in summer visitation, fueled in part by the many sports tournaments hosted here each year. From April through August, thousands of athletes and their families travel to Rockford for competitions at venues such as Mercyhealth Sportscore One and Two, UW Health Sports Factory, and Rockford BMX. This influx of visitors translates to increased demand for hotel accommodations, making summer hiring a crucial priority for hospitality businesses.

With major events, such as the IRONMAN 70.3 taking place June 22, and ongoing youth sports tournaments driving overnight stays, hotels should be well-staffed to meet demand and maximize the economic impact of this seasonal boom.

Another Rockford signature—the frequency and range of live music on

summer afternoons and evenings— creates seasonal employment.

Local, regional, and nationally touring musicians find work at the popular Tuesday Evening in the Garden series at Anderson Japanese Gardens. And in a city where there’s live music outdoors nearly every summer night, local and regional musicians play at such events as Music in the Park at the Sinnissippi Park Music Shell on Tuesdays and Thursdays, Dinner on the Dock at Prairie Street Brewing Co. on Thursdays, Music on the Mall at Edgebrook on Fridays, Concerts on the Creek at Spring Creek United Church of Christ on Saturdays, Woodsong at Klehm Arboretum and Botanic Garden on Sundays, and Domingos en el Parque plus Live at Levings at Levings Park on Sundays.

Many of these live music mainstays are known for food trucks—another flavor of seasonal employment. By collaborating with event hosts, emerging food-service entrepreneurs test the market with a ready-made audience. And like many people who seek seasonal jobs in a field they want to explore, food truck owners can find surer footing on that stepping stone during the bustle of summer months.

For food-service professionals in brickand-mortar eateries, summer hiring is expected to start soon. According to the National Restaurant Association, seasonal employment begins to ramp up in April and peaks in June, July and August. This is especially true for restaurants that offer outdoor seating.

In addition to jobs related to enjoying the outdoors, landscaping companies and garden centers hire summer help, as do construction companies.

The collective impact of summer hiring is important. From an economic standpoint, additional jobs mean a stimulus for business activity and local spending, contributing to tax revenue. For people in those jobs, that work experience can mean skill development and networking opportunities—both of which can pave a path to higher-income employment.

The views expressed are those of the author and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

and enhance the quality of life for residents and visitors.

John Groh leads the destination marketing and management efforts for Illinois’ second largest metropolitan region, with a vision to grow the local economy

in the newsMEMBERS IN THE NEWS

Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

BOARD APPOINTMENTS

Midway Village Museum announced the addition of Hon. Patrick Yarbrough (1) to its board of directors.

Rockford Housing Authority welcomed Keyana Coleman (2) as a new commissioner on its board.

Kris Machajewski (3), president and CEO of YWCA Northwestern Illinois, joined the board of Trustees of the YWCA Retirement Fund

NEW HIRES, PROMOTIONS, RETIREMENTS, DEATHS

Chartwell Agency hired two new communications strategists—Shaquil Manigault (4) and Tayler Brantley (5)

OSF HealthCare welcomed Sonya Ephraim, MD (6), a board-certified urogynecologist, to its staff at OSF Saint Anthony Medical Center Women’s Health Center, 5666 E. State Street.

OSF HealthCare welcomed a new pediatrician, Ghassan Soud, MD (7), to OSF Medical Group – Primary Care locations at 9951 Rock Cut Crossing in Loves Park, and 4682 E. Rockton Rd., Suite 102, in Roscoe.

First National Bank and Trust welcomed Drew Olstead (8) as business development officer.

Engineering Enterprises, Inc., hired Jack Wegener (9) and Austin Ford (10) as construction technicians.

Aqua-Aerobic announced the following employee promotions: Velvet Lange (11), accounting associate; Mike Barber (12), assembly supervisor; Rob Morgan (13), inventory supervisor; Emily Kullberg (14), aftermarket sales representative; Scott Howarth (15), design engineer; Rachel Konefes (16), HR specialist/ recruiter; Joe Tardio (17), VP of sales and marketing; Mark Hughes (18), VP of technology; Brett Quimby (19), product manager for AquaNereda®; Kristy Chycota (20), product specialist, filtration; Paula Dorn (21), senior process engineer; Thea Davis (22), senior process engineer; and Christine Reyes (23), marketing assistant.

Rockford Mutual Insurance Company promoted Gerard DuMelle (24) to manager of application development.

Relief Mental Health welcomed Callie Oetking (25), LCSW, as new clinical director.

Goodwill Industries of Northern Illinois welcomed Dr. Erica Saccucci (26) as director of workforce development.

Danica Keeton joined Rockford Family Peace Center as development director.

EMPLOYEE/COMMUNITY RECOGNITIONS, AWARDS

Theresa Arneson, RN case manager at Transitions Hospice, was recognized in WTWH Healthcare’s prestigious Frontline Honors Class of 2024.

15. Scott Howarth

9. Jack Wegener

2. Keyana Coleman

4. Shaquil Manigault

18. Mark Hughes

13. Rob Morgan 14. Emily Kullberg

20. Kristy Chycota

7. Ghassan Soud, MD

1. Hon. Patrick Yarbrough

16. Rachel Konefes

11. Velvet Lange 3. Kris Machajewski

17. Joe Tardio

12. Mike Barber

19. Brett Quimby

5. Tayler Brantley

8. Drew Olstead 6. Sonya Ephraim, MD

10. Austin Ford

21. Paula Dorn

24. Gerard DuMelle

26. Dr. Erica Saccucci

23. Christine Reyes 22. Thea Davis

25. Callie Oetking

business BUSINESS BRIEFS

Colorwave Graphics unveiled a new brand and a new website at www. colorwavegraphics.com

Forest City Gear released the new Forest City Gear Technical Glossary, an online index of gear types, terms, and their definitions.

The City of Rockford launched two funding programs for businesses and property owners:

• Commercial Corridor Property Revitalization Program – Offers forgivable loans for 75% of project costs up to $25,000. Applications accepted Jan. 20June 20. Funding available on a first-come, first-serve basis until funds are exhausted. Learn more at www.rockfordil.gov/commercialcorridorprogram

• TIF Commercial & Industrial Rehabilitation Program – Offers forgivable loans for 50% of project costs up to $25,000. Applications accepted Feb. 3-July 3. Funding available on a first-come first-serve basis until funds are exhausted. Learn more at www. rockfordil.gov/tifcommercialindustrialprogram

Winnebago County Housing Authority was named the nation’s first Regional Moving to Work Housing Authority by the U.S. Department of Housing and Urban Development.

The Heroes’ Voices Project is looking for veterans willing to share their personal stories to be featured on the VSO Talk Radio podcast hosted by Superintendent Jesus Pereira of the Veterans Assistance Commission of Winnebago County For more information, contact Jesus at jpereira@vac.wincoi.gov

YWCA Northwestern Illinois opened its IT Support Specialist Program at YW Tech Lab, a comprehensive 16-week training that equips participants with essential technical skills and industry-recognized certifications.

The Natural Land Institute February Tree of the Month is an Eastern White Pine in historic Phillips Cemetery in Rockton.

Rosecrance Behavioral Health and North Central Behavioral Health Systems announced their official affiliation, enhancing resources and access to care for individuals and families in central Illinois.

UMB Financial Corporation announced the closing of its acquisition of Heartland Financial USA, Inc., parent company of Illinois Bank & Trust

The City of Rockford Human Services Department, a Community Action Agency, is

The VOICE - Greater Rockford Chamber of Commerce

308 W. State St., Ste. 190 Rockford, IL 61101

For information about advertising contact Customer Service at 815-987-8100. The VOICE of the Greater Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Greater Rockford Chamber of Commerce, 308 W. State St., Ste. 350, Rockford, Illinois 61101. Periodicals postage paid at Rockford, Ill.

POSTMASTER: Send address changes to: The VOICE of the Greater Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.

accepting applications for the 2025 Community Action Garden grants. Apply at rockfordil.gov/ city-departments/human-services/ community-services by noon on Friday March 7.

Barbara Olson Center of Hope received a $4,500 grant from the Woodward Charitable Trust to purchase new technology for participant education.

Registration for Farmers Rising Free Range Kids Camp is now open for camp dates in June, July, and August. Visit www.farmersrising. org/farm-camps

Rockford Rescue Mission’s annual Evening for Hope telethon raised over $132,000.

The Indoor Golf Practice Center at Rockford Park District’s Mercyhealth Sportscore Two Indoor Sports Center in Loves Park is now open through March 28, Mondays and Wednesdays, 10 a.m.-8 p.m., and Tuesdays, Thursdays, Fridays, 10 a.m.-3 p.m.

OSF HealthCare Saint Anthony Medical Center (above) received its fifth consecutive Magnet Designation from the American Nurses Credentialing Center.

YWCA Northwestern Illinois received a donation from U.S. Bank

to directly support the 2025 YWCA Women’s Entrepreneur Leadership Academy program.

First National Bank and Trust (FNBT) free shred days, 9 a.m. to noon:

• Saturday, April 19 – FNBT branch, 105 State Road 67, Walworth, WI.

• Saturday, April 26 – FNBT branch, 1795 S Madison Rd, Beloit, WI.

• Saturday, June 7 – FNBT branch, 1625 10th St, Monroe, WI.

• Saturday, July 26 – FNBT branch, 300 E Main St, Rockton, IL.

• Saturday, August 23 – FNBT branch, 2111 Holiday Dr, Janesville, WI.

Six box limit per person.

Chartwell Agency received three Silver Awards for marketing and website design at the 5th Annual Healthcare Digital Marketing Awards (HDMAwards) for their work on the SwedishAmerican Health Foundation Website, the Crusader Community Health Website, and the Edgebrook Dermatology Digital Marketing Campaign.

Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

The Greater Rockford Chamber of Commerce welcomes and encourages member submissions for The VOICE of the Greater Rockford Business Community. Deadline is the 10th of the month preceding publication date. Send news releases and other items of interest to the business community to:

community COMMUNITY EVENTS

NOW – MAY 11

Impressionists Immersive Exhibition, Rockford Art Museum, 711 N. Main St., Rockford. Tickets sold online and at the door. Visit rockfordartmuseum.org

MARCH 1

The Franchesco’s Bridal Show, 3 p.m., 7128 Spring Creek Rd, Rockford. Enjoy complimentary champagne and hors d’oeuvres while exploring offers from more than 30 bridal vendors. Admission is $10.

Inaugural Rockford Vegan Chef Challenge kick-off. Visit veganchefchallenge.org/ Rockford for a list of participating restaurants and to vote.

MARCH 6

Boylan Catholic High School Spring Open House, 5:30-7 p.m., 4000 Saint Francis Drive, Rockford.

MARCH 7

First Friday Wine Tasting to benefit Rockford Rotary Club, 5:30-8 p.m., Artale & Co., 6876 Spring Creek Rd #128, Rockford. Admission is a $20 cash/check donation to the Rockford Rotary Club.

Orchids and Old Fashioneds, 5:30-8:30 p.m., Nicholas Conservatory. Evening includes a cash bar with choice of three signature old fashioneds, wine or, beer; a three-course dinner with choice of two main courses (beef or vegetarian); and admission to the Conservatory’s In Full Bloom orchid display. Live music will be performed by The Joel Baer Trio. For adults ages 21+, pre-registration required through event calendar listing at nicholasconservatory.com

MARCH 8

Gardening for Food, Flowers and Fun horticulture workshop offered by Illinois Extension, NIU Conference Center on East State St in Rockford. Registration begins at 8:30 a.m. Cost is $20. Visit go.illinois.edu/jsw

MARCH 9

Rock Valley College Community Jazz Ensemble Concert, 3-6 p.m., Our Savior’s Lutheran Church, 3301 Corbridge Lane, Rockford.

MARCH 13

Women of Influence, sponsored by Rockford Housing Authority, 10:45 a.m.-1:30 p.m., 917 S Main Street, Rockford. Visit rockfordha.org/event/women-of-influence to learn more.

MARCH 15

Nik’s Wish Shamrock 5K Beer Run/Walk & Shamrock Auction, 11 a.m., Sportscore One, 1288 Elmwood Rd, Rockford. Visit www.nikswish.org

Animal Rescue Expo, 11 a.m. to 4 p.m., UW Sports Factory, 305 S. Madison St., Rockford. Admission is $5 donation to Kibble Korner Pet Food Pantry.

St. Patrick’s Day Parade, presented by the Irish Marching Society, 3 p.m. start at RPS 205 District Building at 7th St & 5th Ave. It will continue west down State St and end at Water St.

Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

MARCH 25

Shen Yun Live, 7:30 p.m., Coronado Theater, 314 N. Main St., Rockford. MARCH 29

The Women Who Lead 2025, presented by Women and Wealth, 6 p.m. social hour, 7 p.m. dinner and program, Cliffbreakers Riverside Hotel and Conference Center, 700 W. Riverside Blvd Rockford.

2025 Rockford Area Arts Awards, hosted by Rockford Area Arts Council, 5:30 -11 p.m., Rockford Woman’s Club, 323 Park Ave., Rockford. Visit www.artsforeveryone. com/rockford-area-arts-awards for details.

APRIL 10-13

Art in Bloom, 10 a.m. to 5 p.m., Rockford Art Museum, 711 North Main Street, Rockford. Tickets are $10 ($5 for RAM members) and available for purchase at the door.

AMBASSADOR SPOTLIGHT KEYANA COLEMAN

What is your business?

What do they provide for the community?

I am a TANF case manager at the African American Resource Center at Booker and an associate ream leader for H&R Block. I was recently appointed to the Rockford Housing Authority Board of Commissioners. I hope to leverage my partnerships to empower the organizations I serve.

How long have you been a Chamber Ambassador?

I’ve been an ambassador since November 2024. But my time as an intern at the Chamber was the starting point for my vision to serve my local community.

What is your favorite thing to do in Rockford or favorite thing about Rockford?

My favorite thing about Rockford is our historic buildings and organizations—the African American Resource Center at Booker (locally known as Booker Washington Center), the Greater Rockford Chamber of Commerce, and the Heritage Museum.

Advice for someone, especially young professionals, considering becoming an ambassador?

Join! The connections and people you will meet will help with your personal, professional, and social development.

I would like to thank the GRCC staff for their pivotal role in my development and success. You welcomed me with open arms and inspired me to dive into community outreach. Special shout to Caitlin, Melissa, Carmen, Alex, and Kristin—your conversations, advice, and comradery are deeply appreciated. You are my gold standard for inspiring relationships. Keyana is also a former customer and graduate of Workforce Connection. See their article on page 1.

MEMBERSHIP RENEWALS

Thank you to members who renewed with the Greater Rockford Chamber of Commerce in January 2025

Advanced Machine & Engineering Co. (AME)

Alignment Rockford

Arc Design Resources, Inc.

Artale Wine Co.

Avondale Roofing

Belvidere Area Chamber of Commerce

Benning Group LLC

Better Business Bureau serving Chicago and Northern Illinois

BMO Center

Boylan Catholic High School

Campos Construction, Inc.

Chick-fil-A Rockford

Comcast - Xfinity Retail

Comcast Business

Cushman & Wakefield

Ever Ready Grinding & Pin MFG, LLC

Family Counseling Services of Northern Illinois

Family Defined Benefits, LLC

Farm & Fleet of Rockford

Farmers Rising

First Class General Contracting

Five Star Painting of Rockford

Galapagos Rockford Charter School

Gehrke Construction, General Contractors

Global Recruiters Network of the Stateline (GRN Stateline)

Golden Apple Foundation

Greater Freeport Partnership: Chamber

Greater Rockford Chamber of Commerce

Greater Rockford Chamber of Commerce

GreenState Credit Union

Hennig, Inc.

Hicksgas Belvidere

Hope for Haitians

Illinois Home Care Specialists, Inc

Irontek

Jason’s Deli

Keep Northern Illinois Beautiful

Kelley Williamson Company

La Quinta Inn & Suites Rockford

Lincoln Rent-All & Sales, Inc.

Luxe Link Business Solutions, CEP

Market Dimensions, Inc.

Midwest Packaging and Container

Papa’s Garage

Paul Davis

Pearson Plumbing & Heating Co.

Powertrain Rockford, Inc.

Progressive Steel Treating

Quartz

RAC Adjustments, Inc.

Region 1 Planning Council

Relief Mental Health

River District Association

Riverview Inn & Suites at Cliffbreakers

Rock Valley College Foundation

Rock Valley Credit Union

Rockford IceHogs

Rocktown Adventures

Ross Blumenthal

Savant Wealth Management

SEO Design Chicago

Stanley Steemer of Rockford

SVL Productions

SW Development Services

The Alternative Board of Rockford

The Illinois Small Business Development Center (SBDC) at Rock Valley College

The Olympic Tavern

The Parks Chamber of Commerce

theFranaGroup

TLC Construction

United Bus

Windmill Hill LC

Winnebago County Clerk of the Circuit Court, 17th Judicial Circuit workplace

YWCA Northwestern Illinois

NEW CHAMBER MEMBERS

DANIA KHEDER

GRAPHIC DESIGN www.daniakheder.design

GATES ELECTRIC 815-540-7759

gates-electric.com

HIGH PSI LTD. 779-210-2778 highpsi.com

PAYLOCITY paylocity.com

SASSY BOYS FOOD TRUCK 815-703-3079

SILVEROCK 815-229-0404

silverock.net

TRANSFORM ROCKFORD 815-977-5840

transformrockford.org

MARCH 2025 ANNIVERSARIES

Thank you to our members celebrating their anniversaries with the Greater Rockford Chamber of Commerce

55 YEARS

23WIFR Gray Television, Inc.

45 YEARS

GreatWater 360 Auto Care

40 YEARS

Cord Construction Company University of Illinois Extension Winnebago County

30 YEARS

Northern Illinois Food BankRockford Branch

15 YEARS

GinestraWatson Co.

Milwaukee Mitchell International Airport Oliver Close, LLC

5 YEARS

Schnuck Markets Inc.

- 11th Street

Schnuck Markets Inc.

- Charles Street

Schnuck Markets Inc. - State Street

CHaMBER CHAMBER EVENTS ADVERTISERS INDEX

MARCH 2025

THURSDAY, MARCH 13

Community Series: Future-ready Workforce -- Data, Collaboration, and Action, 11:30 a.m., Illinois Bank & Trust Pavilion, 1868 Reid Farm Rd, Rockford.

Discover the groundbreaking, datadriven initiatives shaping workforce development across the Rockford region. This panel of workforce development professionals will highlight collaborative efforts with high schools to prepare students for the workplace. Discussions with provide actionable ways for businesses to quickly engage in building a stronger talent pipeline today.

TUESDAY, MARCH 18

The Power Look: Upgrade Your Look, Boost Your Income, 9 a.m., Greater Rockford Chamber of Commerce, 308 W State St, Suite 190, Rockford.

Join us for our very first turnkey workshop at the GRCC office, hosted by Tad More Tailoring

Your appearance is a powerful tool that can influence opportunities, command respect, and boost your earning potential. In this engaging and practical workshop, you’ll learn how to strategically upgrade your wardrobe to project confidence, credibility, and success without breaking the bank. Limited seats available.

APRIL 2025

THURSDAY, APRIL 10

Celebration of Leadership, 10 a.m., Illinois Bank & Trust Pavilion, 1868 Reid Farm Rd, Rockford.

Celebrate the graduates of the 2024/2025 Leadership Rockford program as they embrace their roles as community leaders.

THURSDAY, APRIL 24

Community Series: Rockford Mayor’s Business Address, 11:30 a.m., Illinois Bank & Trust Pavilion, 1868 Reid Farm Rd, Rockford.

This event will feature the mayor’s keynote address, outlining strategic initiatives and collaborative opportunities aimed at propelling economic prosperity and enhancing the business landscape in our region.

MAY 2025

MONDAY, MAY 19

GRCC Golf Classic, 11 a.m., Forest Hills Country Club, 5135 Forest Hills Rd, Rockford.

Trade your computer screen in for a club, invite your clients, and join us for an afternoon on the course. Play a great round of golf, enjoy on-course beverages, connect with tee-box sponsors, and more. Always a hit, the Greater Rockford Chamber Golf Classic kicks off the summer while supporting our mission to Lead Business Growth.

JUNE 2025

THURSDAY, JUNE 26

Community Series: The Vital Signs of Healthy Business, Healthy Workforce, 11:30 a.m., Illinois Bank & Trust Pavilion, 1868 Reid Farm Rd, Rockford.

This Community Series event will feature a panel of healthcare leaders, including a provider, a physician, and an insurer. As we delve into the critical intersection of healthcare and business, we’ll examine costs, quality of care, and how access to healthcare shapes workforce retention and attraction. Discover strategies to navigate healthcare challenges while leveraging the Rockford Region’s world-class healthcare as a competitive advantage.

Business Development Center Treasurer

Terry Voskuil Woodward, Inc. Immediate Past Chair

DIRECTORS

Wendy Alsteen Hard Rock Casino

Travis Andersen UW Health Northern Illinois Region

Carynski OSF Healthcare Saint Anthony Medical Center

Jean Crosby

Berkshire Hathaway HomeServices Crosby

Starck Real Estate

Dietmar Goellner

Advanced Machine & Engineering

Thomas Green

Barrick, Switzer, Long, Balsley & Van Evera, LLP

Troy Haggestad WilliamsMcCarthy LLP

Sheila Hill Think Big Corporation

Jeff Hultman Foresight Financial Group

Steve Kotso

Collins Aerospace

Carly LaMonica

LaMonica Beverages, Inc.

Frank Wehrstein Dickerson & Nieman Realtors

EX-OFFICIO DIRECTORS

Mayor Tom McNamara City of Rockford

Dr. Gina Caronna The Workforce Connection

Michael Dunn, Jr. Region 1

John Groh GoRockford

Angela Kay Larson

Greater Rockford Chamber of Commerce