2024 | Volume 37 | No. 10
of the greater rockford business community
2024 | Volume 37 | No. 10
of the greater rockford business community
By The Greater Rockford Chamber of Commerce
Products used on Mars… Meat Industry Hall of Fame… Nationwide franchise… What do these have in common? All were accomplished by Rockford small businesses.
Small companies and organizations are the backbone of the Rockford region, providing locally produced products and services, desirable jobs, and economic growth.
Chamber members such as Eickman’s Meat Processing, Forest City Gear, Beef A Roo, and YMCA of Rock River Valley are small enterprises making their mark and discovering innovative ways to thrive long term in the region.
Rockford’s status as a “big town, little city” has been a boon for many small businesses over the years, combining the ample amenities and resources of a metropolitan area with the close-knit community feel of a small town.
Meat processing and packing company Eickman’s has been a part of the region since 1953. The company’s founder, Merlyn Eickman, was inducted into the Meat Industry Hall of Fame in 2022 – joining the ranks of Jimmie Dean, the Tyson Family, and Oscar Mayer.
Current owners Tom and Katie Eickman took the reins in 2020 after Tom’s parents passed the business on to them.
“What we do requires a unique skill set, and there is a lot of time invested. Doing the process from start to finish takes special knowledge. Add in the fact that we’re working with food products means we have to also ensure safety,” said Tom. “We are a labor-intensive business. Although there are things we can try to automate, it remains an employee-driven business to this day.”
Since 1955, Forest City Gear has developed a reputation as a world-class manufacturer of fine- and mediumpitch, custom mechanical gears for everything from tractors and aircraft to exam tables and prosthetic limbs. With 115 employees, it has grown from a mom-and-pop shop to a cutting-edge manufacturing firm. The best part – all (continued on page 8)
GRCC welcomes incoming board chair and honors Citizen of the Year
By The Greater Rockford Chamber of Commerce
Rock Valley College received a grant from the State of Illinois for the Trade Review and Career Exploration (TRACE) Program, designed for underserved, in-school youth in Winnebago and Boone Counties, with an emphasis on the City of Rockford.
The TRACE program offers targeted career and technical training. The goal is to reduce unemployment rates, increase graduation rates from area high schools, increase available skilled labor, and increase sustainable wages.
The grant will provide financial support for credentials in careers, such as massage therapy, truck driving, CNC machining, automotive collision repair, and forklift operation. It will also help expand access to RVC Career and Technical Education, which allows students to earn a high school diploma and associate degree simultaneously.
Find more information at rockvalleycollege.edu
Region 1 is now offering free, HUD-certified housing counseling for residents in Stephenson, Winnebago, Boone, and McHenry counties.
Housing counseling encompasses a mix of financial, legal, and social topics and includes
• Pre-purchase – budget analysis, loan education, closing costs and other fees
• Post-purchase – home maintenance, community resources, planning for emergencies
• Renting – understanding a lease, renter’s rights, renter’s insurance
• Foreclosure/eviction – rights, mitigation options, bankruptcy education
A positive energy filled the room at the Greater Rockford Chamber of Commerce (GRCC) 2024 Annual Dinner, presented by OSF HealthCare. The crowd of 430 attendees included CEOs, entrepreneurs, and high-level managers committed to the success of both the GRCC and the regional business community at large.
As the chamber’s largest fundraiser of the year, the annual dinner helps raise funds to realize our mission to relentlessly grow, develop and support a thriving business community. It’s also the perfect opportunity to connect with and address the business community directly.
The evening began with a virtual toast from CEO Angela Kay Larson as
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• Home improvement – financing repairs and updates through home equity loans or lines of credit, and assistance programs
• Fair housing/equity – rights, discrimination reporting procedures
To set up an appointment, contact Sarah Renicker, R1 grants compliance coordinator, at srenicker@r1planning.org
Before I said “yes” to being CEO of the Greater Rockford Chamber of Commerce, I had said “yes” to a bucketlist adventure that took me out of the office for 15 days. I had never in my career “checked out” for that long. But for two weeks in September, I stepped away from my day-to-day life and ventured on a pilgrimage to Santiago, Spain.
This, perhaps, was not the best timing, since our annual dinner was scheduled for September 19. But when your staff, board, friends, and family all give you the space and grace to step away, you step away!
So, while 430 of our members and friends were gathered at our Annual Dinner in Rockford, I was wrapping up a 286-kilometer hike along the coast of the Iberian Peninsula from Porto, Portugal to Santiago, Spain. While I was sad to miss the dinner – including Terry’s Voskuil’s farewell as board chair, John Groh’s recognition as Citizen of the Year, and Lesly Couper’s and Jimmy
Rozinsky’s performance with comedy troupe The Water Coolers – I was thrilled to finally set foot on the ancient pilgrim trail known as the Camino de Santiago.
A Camino pilgrimage is not unlike the journey of a new CEO. Success requires preparation and perseverance, and the journey is made easier by three critical elements: able companions, an exciting destination, and a welcoming spirit.
On my journey as your new CEO, my able companions are my seven coworkers on the chamber staff, the 22 members of our board of directors, and the many volunteers who serve our membership. I’m still getting to know all these players, but so far, I’m impressed with their passion for our organization and the momentum they are generating. Together, we are walking toward an exciting destination that is our strategic vision, “to relentlessly grow, develop and support a thriving business community.” We can see this vision on the horizon,
but we need a more detailed roadmap to get there. That’s why the chamber staff is building on the board’s strategic thinking from the past few years to develop an actionable strategic plan. We’re identifying key initiatives, annual priorities, and quarterly goals that will serve as guideposts for our day-to-day activities over the next five years. The staff is excited to finalize the plan, gain board approval, and share it with all of you.
As we build and execute our strategic plan, we are whole-heartedly welcoming
other organizations committed to a thriving business community. We are partnering with organizations to leverage each other’s strengths, avoid duplication of effort, and increase our collective ability to build an ever-stronger business economy for Winnebago County and the Rockford region.
We have a long road ahead of us, and with the commitment of our staff, our board, our volunteers and most of all, you, our members, we will succeed. Together, we will travel far!
By OSF HealthCare
A year ago, Eric Cunningham’s life flashed before his eyes.
Cunningham was injured when a controlled brush fire in the backyard of his Byron, Illinois, home quickly got out of control. His t-shirt and right arm immediately caught fire. His wife, Ginnie, was running errands, so his teenage children, Olivia and David, rushed to help their dad.
“My kids were the ones who triaged me,” he said. “My daughter called 911 and my son helped keep my arm cooled off with water. When my wife got home, I was transferred by ambulance to OSF.”
“He really couldn’t talk, he was just standing in the garage and knew he needed a lot of help,” Ginnie said.
As Cunningham was being treated in the emergency department at OSF HealthCare Saint Anthony Medical Center, Ginnie had many questions for Stathis Poulakidas, MD, the medical director at the hospital’s burn center. She wanted reassurance that her husband would receive the best possible care.
The Regional Burn Unit at OSF Saint Anthony is the only burn center in northern Illinois and one of five in the state. The unit treats more than 200 burn victims per year with specialized
treatments, burn reconstructive surgery, and rehabilitation therapy services.
“I felt immediately like a weight had been lifted off of me,” Ginnie said, “I didn’t have to worry about being in the right place and that he was where he needed to be, and he would be taken care of.”
Dr. Poulakidas says it’s completely normal for patients and loved ones to have an array of emotions after such a traumatic injury.
“The psychological support that he needs is equally as important as the physical support we give from the surgical standpoint, wound care standpoint and the therapy standpoint,” he says. “You’re totally normal one moment, and now, you have this bad injury, and that makes an impact.”
Cunningham suffered second and third degree burns on 20% of his body. He had surgery to transfer skin from his leg to his badly burned arm. He also endured difficult treatments including a daily cleansing and debridement of his skin. Debridement is the medical removal of dead, damaged or infected tissue to improve the healing potential of the remaining healthy tissue.
After the initial shock wore off, Cunningham says the pain kicked in.
He was extremely concerned that he would suffer permanent damage from his accident.
“The thing that really sticks in your head every day is that process of having your wounds scraped to get all the dead and old material off and then getting that redressed,” he said. “And as that got more intense, pain medicine helped. About five days into my stay, I had surgery for the skin graft.”
Cunningham spent 16 days in the burn unit. Then he had home care for a month followed by outpatient therapy.
But despite the pain, Cunningham says he was comforted by the care both he and his family received from the staff at OSF Saint Anthony. Ginnie spent 13 or more hours each day at his bedside.
“Every time they came in to bring him water, they asked me if I wanted water,” Ginnie said. “I felt like I was as much of a patient sometimes as he was. They really helped me process the trauma of what had happened.”
Cunningham, who is vice president of Collins Aerospace, was away from work for three months recuperating before he was able to return. While he still wears a wrap on both hands, he says he’s feeling better and now lives life with a grateful attitude. He’s also willing to share his harrowing story with others.
“What did I learn specifically from that? And how do I potentially help other people who are going through similar
challenges – whether they’re bigger or smaller?” he said.
Dr. Poulakidas says burn injuries will change a person forever. But many of those patients are resilient, which helps them rebound sooner and adjust to a new normal.
“That’s really why I fell in love with [treating] burns,” he said. “These patients are some of the most grateful, most caring, and most thankful patients that you’ll ever encounter.”
For more information on burn injury care at OSF Saint Anthony, visit osfhealthcare.org.
The views expressed are those of OSF Healthcare and do not necessarily represent those of the Greater Rockford Chamber of Commerce.
JOHN GROH, president/CEO, RACVB
RACVB looks to the next decade
September marked the first civic gathering in our region’s newest entertainment venue inside the longsought-after Hard Rock Casino Rockford. It was a celebration of four decades’ work to build and promote Rockford as a great community to live, work and play in. The Rockford Area Convention & Visitors Bureau (RACVB) is grateful to the more than 500 partners, business leaders, elected officials and supporters who joined us for the celebration.
The RACVB was among the first CVBs in the state.
Convention and visitor bureaus began sprouting up across the state after legislation passed in Springfield that allowed state funding to match a community’s investment toward growing tourism. The stipulation was that the organization be an independent nonprofit, with a full-time director, focused exclusively on tourism promotion and development. Up until Sept. 27, 1984 (the date of our founding), promotion of Rockford tourism had been the task of a Rockford Chamber of Commerce committee.
The RACVB was established when leaders of Rockford, Loves Park, Machesney Park, Cherry Valley, Rockton, Winnebago County and the Rockford Park District came together with the chamber and local hotel and hospitality leaders. The goal was to make an area known for business and leisure travel. Unemployment was high, and there was an urgency to build economic resiliency. Tourism was viewed as a new industry that could make a difference.
A big early win was sports tourism. Sportscore (now Mercyhealth Sportscore One) opened in 1983. Its facilities and fields were full of local users during the week but essentially empty on weekends. Partnering with the park district, the RACVB filled that time with state, regional and national tournaments, putting Rockford on the map as a welcoming place for amateur athletes and their families—a distinction that continues to spur our visitor economy.
As partnerships in the community grew, attractions and entertainment options emerged: ArtScene, 1987; Riverfront Museum Park, 1991; Anderson Japanese Gardens, 1998; Rockford IceHogs, 1999; to name a few.
In addition to advocating for new experiences, the RACVB also created
reasons to come to Rockford, such as the first Stroll on State in 2013. By 2023, visitor spending in Winnebago County reached a record-breaking $515.4 million, capping three years of growth and topping pre-pandemic spending of $483 million in 2019.
Preparing for future successes, we have a new name, a new look, a new website, a new print guide, and a destination master plan for the next decade.
We will officially be doing business as GoRockford. The DBA reflects a nationwide trend for shorter, energizing CVB names. Our new logo—a bold, warm red R—departs from previous branding that echoed the city’s and chamber’s logos. Its color reflects the Liberman red on Symbol, the 47-foot sculpture that is our most prominent piece of public art. Its styling is a nod to the ruggedness of our industrial history. This logo will brand our future endeavors with an image that speaks to strength. Solidifying the new branding are a refreshed photo-forward website and a new visitors guide. We chose to call the new, 48-page print guide the Rockford Experience Guide. As people thumb through it to learn about our outdoor recreation, museums, shops, restaurants and festivals, we want to inspire them to do more than visit; we want them to find reasons to move here.
The new branding anchors Thrive 2035, the 52-page destination master plan we unveiled at our anniversary luncheon. This is a plan to fuel tourism growth over the next decade in both Winnebago and Boone counties. It comes from more than a year’s work with a team of strategists and stakeholders. Focusing on the areas that our four rivers unite, this plan comprises ways to further develop our waterways, green spaces, sports facilities, main streets and downtowns.
All the successes we have had in the past are a catalyst for reaching higher in the next 40 years. Whether people come here for a few hours, a weekend or choose to live here, we want their experiences to be meaningful and fun.
As we work together, GoRockford looks forward to celebrating the advances and wins yet to come. Ever upward. Even higher.
The views expressed are those of Groh and do not necessarily represent those of the Greater Rockford Chamber of Commerce.
Every kiddo loves a field trip. And, as adults, we remember the glory of getting to leave the confines of the classroom for a day of fun and wonder. Many of us carry those special field trip experiences with us and have them tucked away as core memories.
As professionals in the world of informal education, this is where we live and breathe – outside the confines of formal education in a world we get to invent for our students and ourselves. Informal education is flexible, selfpaced, collaborative, and experiential. It stands as a vital complement to formal education. This is especially true following the pandemic, when demand for alternative education options, locally and nationally, continues to rise.
For more than 40 years, Discovery Center Museum has served as a leader in informal education in our community. All year long, in addition to the educational outreach we provide to community organizations, our museum is home to STEM education, summer camps, toddler classes and more. We are smack dab at the intersection of creativity and imagination, and we aren’t the only ones.
In September, the Informal Education Hub was launched, and educators from nine different community organizations converged to meet and share ideas. All of us are aware of the wonderful work being
done by informal educators locally and decided it was time to create a space to network and share ideas.
Rockford is a highly collaborative community, and there was mutual recognition that we can best serve our families by working together. Conversations touched on topics such as Opabinia keychains, rehabbing screech owls and how to make STEM education more sustainable. Ideas were shared and plans were made for the next get together. It was a true and beautiful reminder of how powerful and refreshing collaborating with your community can be. Rockford informal educators are experts in their fields and they are ready to bring that knowledge to all members of our community.
As we grow this network of professionals, we hope your team is interested in making your next field trip to our Informal Education Hub. And if you cannot make it but are curious about informal education, Discovery Center Museum will fill your nerd education cup right here on these pages with a regular series. From updates on our shared network to at-home STEM activities, we want to share it all.
The views expressed are those of Holcomb and do not necessarily represent those of the Greater Rockford Chamber of Commerce.
October 17, 2024
Embassy Suites by Hilton™ Rockford Riverfront & Rockford Conference Center
Championing aerospace and serving as powerful catalyst for change, fostering partnerships and nurturing ground breaking ideas, MAC 2024 is a gather place for Midwest innovators in the aerospace industry. Learn more and register now at rockfordchamber.com
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she concluded her pilgrimage on the Camino de Santiago. Angela assumed the position as the chamber’s new CEO on Aug. 1.
GRCC Board Chair Terry Voskuil reflected on the past year and welcomed incoming board chair Lesly Couper, who will take the helm in January 2025. Both Voskuil and Couper spoke about
the organization’s vision, mission and impact on the region. President Caitlin Pusateri outlined her vision for building the future of the GRCC while reinforcing its strong foundation.
A highlight of the evening was the announcement of the 2024 Citizen of the Year, sponsored by PNC Bank. Rockford Area Convention & Visitors Bureau
CEO and President John Groh received the honor and took the podium amid a standing ovation. His acceptance speech was filled with gratitude to those who contributed to his professional journey and painted an optimistic picture for the future of Rockford.
Guests enjoyed a delicious dinner catered by GreenFire Restaurant. The
Watercoolers, a multi-award-winning comedy team of professional actors from New York City, filled the venue with cheers and laughter.
The evening was a successful celebration of the Greater Rockford Chamber’s membership and a fitting kickoff to a year of boundless potential. v
thank you to our wonderful event sponsors
by and special thanks to our 2024 chamber champions!
of their manufacturing is done in the Rockford area. The company continues to be locally owned and operated, providing economic opportunities in the region.
“As a third-generation leader of Forest City Gear, I am honored to both uphold the legacy of my grandparents and parents and to help create one for generations to come,” said Kika Young, company president. “As part of this legacy, we use Stateline and Midwest vendors whenever possible, and all of our manufacturing happens at our facility in Roscoe.”
Serving hungry diners in the community for 57 years, Beef-A-Roo is a local icon with eight locations in the area. Director of Marketing Dawn Durkin credits the long-standing support from the community as the bedrock of their success.
“Since we opened our doors in 1967, Rockford has embraced us, not just as a restaurant but as part of the community fabric,” Durkin said. “The people here value local businesses, and their loyalty and enthusiasm have driven our success for more than half a century. The support we’ve received – whether through generations of families coming in for their favorite meals or community members cheering our growth – has been incredible.”
On the nonprofit side, chamber member YMCA of Rock River Valley provides ways for locals to connect and foster a sense of community through youth development, healthy living, and social responsibility,
“According to the U.S. Surgeon General, the greatest threat to public health is social isolation and chronic loneliness,” said Brent Pentenburg, CEO, YMCA of Rock River Valley. “The Y continues to offer programming and support to those who are looking for ways to be healthy, connect with others, and serve their families and communities.”
Innovation isn’t always about being faster or more efficient. For Eichman’s Meat Processing, it’s about deeply researching what makes a superior
product. This has been a differentiator for Eickman’s in a consumer market that often values convenience over quality.
“Everyone wants new, fast, fancy. Instead, I look back to some of the old fashioned, slower methods. I want to take three weeks to make a quality ham because I want to make a product that you will remember,” said Eickman. “There is a ton of science that goes into making the food we eat, and being able to understand that and pass that along in a superior product is something I enjoy.”
The pandemic presented a prime opportunity for Eickman’s to leverage their longtime experience in meat processing. Their focus on quality over quantity helped them thrive in an era of shortages and plant closures.
“At the start of the pandemic, I saw large production plants give incentives to employees not to miss work, which resulted in many people getting sick and the plant being shut down due to a lack of available labor. This led to meat shortages in stores,” Eickman said. “We communicated with our employees about what we were trying to do to keep them safe, and, in turn, they answered the call to produce, enabling us to continue providing a quality product to the community.”
Eickman’s efforts at curating quality meat are paying off. Their products are recognized at cured meat competitions nationwide. Most recently, they won Grand Champion Ham and Grand Champion Bacon at the 2024 Illinois State Fair.
Meanwhile, Beef-A-Roo’s decision to begin franchising was driven by a desire to share the Beef-A-Roo experience beyond Rockford.
“We’ve built something special here – a mix of great food, a welcoming atmosphere, and a strong connection to the community. We saw franchising as a way to bring that experience to new markets,” Durkin said. “The local community’s continued support has given us the confidence to expand while staying true to the core values that started right here in Rockford.”
Forest City Gear’s innovative products are used on satellites, rocket ships, the International Space Station, and the Mars Rover. (continued
“As a third-generation leader of Forest City Gear, I am honored to both uphold the legacy of my grandparents and parents and to help create one for generations to come.”
“Outer space is the fastest growing industry that our company serves. And we love having the opportunity to provide product solutions that are, literally, out of this world,” Young said. “We are humbled that Forest City Gear is an important part of the supply chain for some of our nation’s most exciting projects – from state-of-the-art defense systems to the coolest space applications.”
While some small businesses look beyond Rockford, organizations like YMCA of Rock River Valley are investing in local growth and expansion. Based on community research conducted in 2020, the Y made the bold move to lower membership rates by 37% to make its programs more accessible to the greater Rockford community. This decision resulted in tremendous membership growth – from 4,900 households to 11,500 households (as of August 2024).
According to Pentenburg, the Y continues to invest in new facilities and expand existing ones.
“The new Good Shepherd YMCA is a 24,000-square-foot facility that will offer a community gathering space, fitness center, spiritual wellness, gymnasium, technology center, art studio, commercial kitchen, and program studios, as well as afterschool programs for area youth,” he said. “Additionally, we expanded the fitness center at the Swedish American Riverfront YMCA, adding 9,300 square feet of fitness space. Both of these projects will provide the capacity for our organization to serve an additional 3,000 families.”
Through their involvement in the Greater Rockford Chamber of Commerce (GRCC) many small businesses and nonprofits develop beneficial connections and collaborations.
“The chamber has been a valuable partner for Beef-A-Roo over the years,” Durkin said. “Through our membership, we’ve been able to stay deeply connected to the local business community, engage in important conversations, and collaborate on initiatives that benefit both our company and the wider Rockford area.”
These strong local connections lead to strong regional connections that help small businesses expand beyond the Rockford area.
“Being connected locally is an integral part of Forest City Gear’s success. The relationships and networking afforded to us through the chamber are a huge part of that,” Young said. “And no matter how big our company grows or how many other planets our gears visit, local relationships are how we continue to build our business.”
As YMCA of Rock River Valley continues to expand, Petenburg is grateful to the chamber for the opportunity to connect directly with business leaders.
“The chamber provides the platform and opportunity for a nonprofit organization like the YMCA to connect with our business community,” she said. “Additionally, YMCA leaders have benefitted from many leadership development programs offered by the chamber.”
These business owners and leaders know that, with the support and cooperation of other area businesses and organizations, they can weather the ups and downs of running a small business.
“Owning a business is not easy. There are long days and always the thought of what to do next,” Eickman said. “Being part of an organization like the Rockford Chamber with other business owners like myself, I know I’m not alone.”
As chiropractic care evolves, local chiropractor Dr. Brant Hulsebus is leading the charge.
Reflecting on his own experience, Dr. Hulsebus notes a significant transformation in diversity within the field. When he was in school, the industry was predominantly male with 70% men and only 30% women. Today, those numbers have shifted to a neareven split of 55% women and 45% men.
“It’s really cool to see the change in diversity from being in school, to running a practice,” Hulsebus said. “It comes down to action. It’s all about doing something rather than just complaining about it.”
Dr. Hulsebus’ apprenticeship program was created to foster change and why he chose to be a leader in mentoring the next generation of chiropractors. His program offers high school students, college students, and recent graduates the opportunity to learn and grow in the field.
Dr. Hulsebus collaborates with several academic programs, hosting high school interns to give them a glimpse into the field and help them build their resumes for future college applications.
One of his most impressive feats is the establishment of a fast-track program at Rock Valley College designed to speed students’ entry into chiropractic school. It is one of the quickest and most cost-effective pathways to becoming a chiropractor.
Through these programs, Dr. Hulsebus is not only improving his practice but also playing a crucial role in shaping the future of chiropractic care, making it more accessible and diverse. His goal is to educate the public about
what chiropractic care really is.
“Only 10% of the population seeks chiropractic care, often due to misconceptions and a lack of understanding about our work,” Dr. Hulsebus said.
As an advocate for better education and science, he started a weekly podcast called “Ask the Chiropractor,” focused on educating the public and answering common questions about chiropractic care. The podcast, available on platforms including Apple Podcasts, Spotify, and YouTube, seeks to shed light on the field and help people understand how chiropractic care can benefit them.
“Lots of people have issues with their body that they have no idea they have,” Dr. Hulsebus said. “I want to expose people to the field so they can get the help they need to feel better.”
This commitment to education aligns with Dr. Hulsebus’ vision for his clinic. He considers his practice a place of opportunity, dedicated to helping anyone in need. His expertise has led multiple companies to hire him, recognizing the value he brings to their employees’ health and productivity.
This kind of impact extends throughout the community, where he has worked with hundreds of athletes, ranging from youth leagues to professional teams. Notably, Hulsebus Rockford Chiropractic serves as the official team chiropractor for the Rockford IceHogs hockey team.
Dr. Hulsebus’ hunger to help people has been passed down for generations. Hulsebus Rockford Chiropractic, now in its 75th year of business, was started by his grandfather and later managed by his father.
Growing up in the clinic, Dr. Hulsebus was inspired by the stories of his grandfather and father’s impact in the community. He hopes the family atmosphere at Hulsebus Rockford Chiropractic sets them apart from other chiropractic care centers.
“It’s good to know I can always pick up the phone to call my dad for advice. He has seen it all when it comes to patient care, which is a great resource,” he said.
All three Hulsebus generations graduated from Palmer College of Chiropractic and were active members of state and international chiropractic associations. Their legacy highlights their leadership in the profession and reflects their outstanding commitment to advancing the field and serving the community.
CAITLIN PUSATERI president, Greater Rockford Chamber of Commerce
As you’ll notice in this issue of The Voice, small businesses are not only a bedrock of Rockford’s vibrant community – they’re also a major part of the Greater Rockford Chamber of Commerce (GRCC). In fact, more than 80% of the chamber’s members are small businesses.
The GRCC is proud to offer area small businesses valuable resources, networking opportunities, and access to advocacy so they can grow and thrive in the region. There is ample opportunity for small businesses to be involved with the chamber, including:
• Educational events - Events like The Update and Business Over Lunch keep our small business owners keyed into important community topics while providing an outlet for networking with top community leaders.
• Leadership developmentPrograms like Leadership Rockford build management skills and deepen relationships with community and business leaders at all levels.
• The Voice - This valuable chamber news resource provides members an avenue to increase their exposure among fellow business leaders. Members can showcase their expertise through articles or share big wins and important changes in the Members in the News section. Both are free opportunities that help increase exposure for a small business. The Voice has a 6,000-print run monthly with roughly 3,000 mailed directly to members. The remaining 3,000 are distributed throughout the community. For additional exposure, advertising can be purchased at reasonable rates.
As Rockford’s “voice of business,” the GRCC is continually monitoring the environment for businesses of all sizes in the community. Since small business owners often don’t have the time or expertise to closely follow local politics, the chamber is ready and able to advocate on behalf of your business, helping remove obstacles and barriers to your success.
If needed, the chamber can connect small business owners with elected officials and municipalities. The chamber also is available answer your questions and offer advice.
Small business owners can also look to the GRCC for economic and business
retention support. In fact, our Business Development Manager Alex Keedi works with businesses of all sizes to do just that, focusing on creating connections with regional businesses and business retention visits.
Small business owners interested in learning more about the business retention and economic development support available through the GRCC can contact Alex directly at akeedi@ rockfordchamber.com or 815-969-4252.
Need additional workforce? We can connect you to training dollars, and/ or our job board where you can post available jobs to locate talent. Have questions about expansion opportunities and not sure where to start? We can help.
Business retention and economic development aren’t just for larger businesses. Small businesses can also benefit and should have access to the same resources. The chamber takes pride in working directly with small businesses to provide these valuable services. Don’t just take our word for it GRCC members value the resources we provide:
“Whether we’re looking to partner with a local firm for inspection services, heat treating or plating and searching for a partner in banking or insurance - our contacts through the chamber introduce and foster these types of relationships.”
Kika Young, president, Forest City Gear
“Each month I read through The Voice and find stories that I can connect with.”
Tom Eickman, co-owner, Eickman’s Meat Processing
“The chamber helps foster business collaboration through the many networking and educational events throughout the year.”
Ann Wasser, executive director, Severson Dells Nature Center
how
To learn more about the chamber’s small business resources, visit our website www.rockfordchamber.com. Interested in being featured in The Voice? Contact me directly at cpusateri@ rockfordchamber.com.
By Greater Rockford Chamber of Commerce
Rockford’s small businesses and nonprofits know the importance of mutually beneficial partnerships. And they know the vital role the Greater Rockford Chamber of Commerce plays in making these connections happen.
Rockford’s arts scene
Rockfords burgeoning arts scene makes it a more vibrant place to live and work and attracts visitors looking to experience the region’s unique cultural flavor.
ASM Global Rockford and Friends of the Coronado
ASM Global Rockford is the management company selected by the Rockford Area Venues and Entertainment (RAVE) Authority to manage the BMO Center, Davis Park, and the Coronado Performing Arts Center. They also sponsor special events in cooperation with the Rockford Symphony Orchestra and Rockford Dance Company.
The success of the Coronado Performing Arts Center is a prime example of how this collaboration benefits participating organizations as well as the wider community.
“We take pride in working with the Coronado staff to offer a wide variety of shows that cater to everyone’s taste… Broadway musicals, comedians, concerts, family shows, and more,” said Bethany Bohn, director of marketing and private event sales for ASM Global Rockford.
The Friends of the Coronado (FOC) is an organization dedicated to preserving the Coronado Theatre as a vibrant performing arts center and community asset. The FOC ensures that this historic venue remains accessible to all, offering outreach programs that engage students, families, and the broader community.
“Through our outreach initiatives like Reach for the Stars, Kids Cinema Saturday, Magical Mondays, and Coronado Classroom, our organization impacts as many as 8,000 people annually, representing about 12% of Rockford households,” said Beth Howard, executive director, FOC. “Working together with local businesses and organizations to make these initiatives possible, our partnerships ensure the Coronado remains a beacon of arts, culture, and history in the Rockford community for generations to come.”
FOC partners include Rockford Public School District 205, Rockford private schools, the City of Rockford, and, of course, ASM Global. Corporate sponsors, public officials, and annual donors are vital partners as well.
RACVB and Painters
District Council No. 30
The Rockford Area Convention & Visitors Bureau (RACVB) saw an opportunity to showcase public works of art and attract visitors by sponsoring murals around Rockford.
The CRE8IV mural program began in in 2019 to sponsor the creation of large-scale, museum-quality, outdoor art throughout Rockford. The program has since grown to include projects in Rockton, Roscoe, Loves Park, and Pecatonica.
The key to the program’s success is RACVB’s collaboration with other organizations like the City of Rockford and Painters District Council No. 30. RACVB also worked with building owners and sponsors like Collins Aerospace, Workplace, State of Illinois, City of Loves Park, Village of Rockton, Kjellstrom Family Foundation, and the program’s biggest supporter, the Jake Brubaker Family Foundation.
“Painters District Council No. 30 prepped and primed every wall before the artists arrived. And the City of Rockford provided needed support throughout the permit and approval process,” said Kristen Paul, executive vice president, RACVB. “Their work truly helped make these murals possible.”
Richard Shuga, 607 business representative and field organizer, Painters District Council No. 30, says his team recognized the benefit their work could bring to the community and fully committed to being part of the mural project every year.
“Our union collaborated extensively with the RACVB to ensure that the mural projects were completed on time and met the artists’ specifications.” he said. “Since the inception of the mural program, our members have dedicated nearly 2,500 hours of work to these projects throughout Rockford and surrounding areas. It has been truly inspiring to witness the hard work, dedication, and coordination of the RACVB staff.”
In total, 57 murals have been completed as part of the CRE8IV mural program, which officially ends with this year’s installations. But RACVB hopes to do more public mural s in the future if the opportunity presents itself.
“Part of what made CRE8IV successful was having the opportunity for both local and visiting artists to think big and create lasting works of art that are now landmarks in our communities,” Paul said. “We hope that it has sparked a passion for public art that will continue to flourish in years to come.”
Rockford small businesses and nonprofits frequently join forces to provide much-needed community resources and make a positive difference.
Birth to Five Illinois and Alignment Rockford
Birth to Five Illinois collaborates with stakeholders to improve access to early childhood education and care services. In Boone and Winnebago Counties alone, there are nearly 24,000 children aged birth to 5 years old and fewer than 10,000 childhood seats to serve them.
“Understanding and investing in our early childhood support systems is essential for both individual well-being and community prosperity,” said Livia Bane, regional council manager for Region 4, Birth to Five Illinois. “A robust early childhood infrastructure, similar to adequate housing or a favorable job market, is not merely a social concern but an economic imperative.”
To fulfill their mission, Birth to Five Illinois collaborates with businesses, early childhood educators, service organizations, and families. In addition to their advocacy services, they provide fiscal support to local early childhood organizations, such as Alignment Rockford’s Ready to Learn early childhood program.
Alignment Rockford supports public school strategies that raise student achievement, improve the health and happiness of children, and advance the economic and social well-being of our community. They actively engage organizations like Birth to Five Illinois and area companies.
“Our collaborative partnerships bring together diverse expertise and resources in the important work of building pathways of support and empowerment for youth in the Rockford region,” said Emily Klonicki, executive director of Alignment Rockford. “Each partner plays a crucial role in addressing specific needs – whether it’s through direct services to families, students, and children, or helping to inform community goals and initiatives aimed at improving the systemlevel conditions affecting outcomes and opportunities for youth.”
Severson Dells and Rockford Art Deli
In an era of increased focus on sustainability, eco-conscious businessto-nonprofit collaborations, such as Severson Dells and t-shirt company Rockford Art Deli, make sense.
The organizations first teamed up when Severson Dells needed t-shirts for their nature center gift shop and summer camps. Through this relationship, Severson Dells discovered Rockford Art Deli’s vision for sustainable business aligned well with their own organizational goals.
“Rockford Art Deli and Severson Dells have collaborated on co-branded and codesigned t-shirts, typically doing one or two a year,” said Ann Wasser, executive director of Severson Dells. “The Rockford Art Deli team has been supportive of
our work, with their team coming out to volunteer for habitat restoration days. The company’s owner, Jarrod Hennis, actually joined Severson Dells’ board in 2021.”
Rockford Art Deli is a business member of 1% for the Planet, which represents a global network of businesses, individuals, and nonprofits tackling environmental issues. Its members commit to giving 1% of their gross sales each year to approved nonprofit partners. Rockford Art Deli named Severson Dells as one of the nonprofits they support.
“The funds that the Rockford Art Deli provides to Severson Dells support a wide range of free and low-cost nature education programs for all ages, including our monthly Science Saturdays, guided hikes, and lectures,” Wasser said.
These mutually beneficial partnerships didn’t just happen organically. They are the direct result of GRCC’s member programs.
“The chamber team is always eager to share positive news about our community and businesses,” Bohn said. “We have enjoyed showcasing our team members’ achievements through The Voice. And the networking events offer opportunities for both new professionals and seasoned executives to connect.”
The chamber also helps nonprofits connect with local businesses and civic leaders who are invested in the success of the community.
“The Rockford Chamber is an invaluable partner to Alignment Rockford, providing key platforms for networking, advocacy, and collaboration that can strengthen and expand the impact of our teams,” Klonicki said. “The support of the business community amplifies our efforts to connect students with resources and support, build on the strengths of the educational systems, and address the gaps therein.”
Wasser discovered new partnership opportunities when she attended a GRCC educational event where Tad More Tailoring & Alterations and Specialty Screw Corporation spoke about sustainability in their business practices.
“That chamber event was a great opportunity to connect with local business owners that are interested in making their business more sustainable, aligning with the mission and values of Severson Dells,” she said. “Because of this event, Severson Dells has developed a strong ongoing relationship with Tad More Tailoring, and we will be hosting an event with the them in early 2025.”
Birth to Five Illinois also values the support and opportunities offered by GRCC.
“The chamber has provided Birth to Five Illinois with a platform to disseminate our mission and research findings to the community,” Bane said. “They understood the scientific evidence, economic implications, and the pressing need for improved early childhood education and care services. They were instrumental in connecting us with local businesses to reach our goals.” v
Nestled in downtown Rockford, Simple Stitches, is a local hotspot for clothing alteration and design. Paige and Eric Haefke, the husband-and-wife team behind the store, provide topnotch alterations at a reasonable cost to ensure that customers look and feel their best in their clothes. Their commitment to quality is backed by a two-week guarantee, reflecting their dedication to customer satisfaction.
Paige, who launched the business in 2018, brings considerable experience in the alteration industry. Her passion for sewing grew during a volunteer position at Starlight Theatre of Rock Valley College, where she fell in love with the craft. Her enthusiasm and hard work led to a professional position within the organization, marking the start of her career in fashion.
Paige grew up in the Boone County agricultural district, where she learned the importance of community. She later received her degree in fashion design from Harper College.
Eric followed a different yet complimentary path. As a natural entrepreneur, he grew up in the world of business. His goal was to create a service that the community truly needed and wanted.
Joining forces with Paige in 2020, Eric played a crucial role in the company’s growth. What began as a home-based business rapidly expanded, prompting their move to a new location to accommodate increasing demand. The new store has a warm, inviting atmosphere and features a small lounge area with refreshments, reflecting the owners’ commitment to providing a personal touch in every interaction.
“Moving into the shop is a significant milestone for us,” Eric said. “We are so grateful to all of our customers, both existing and new, for helping us grow our business.”
The business has been booming, with profits almost quadrupling from the year before. Their success has not gone unnoticed as they have already
been accredited by the Better Business Bureau. With the support they have received, they want to focus on giving back to the community, aiming to make Simple Stitches a place where people feel uplifted and supported.
Paige and Eric want their store to be a place of opportunity for the community. They are passionate about finding ways for others to succeed, which is why they have offered apprenticeship opportunities to those in need. These programs provide a chance for people to gain valuable skills and experience in the industry.
“It’s important to me to give people a chance to succeed. We have a space that allows us to do that, and it has paid off,” Eric said. “We had an apprentice who, with our support, was able to get back on his feet. He not only embraced the work but also fell in love with it. Moments like these make everything worthwhile.”
This notion of community engagement was solidified when the store was approached by Matt Zarembski, a team member of the Greater Rockford Chamber of Commerce (GRCC).
“Matt was very welcoming to us,” Eric said. “I had heard about the chamber before, but Matt was the one who helped us join and become more involved.”
The GRCC has given Simple Stitches the opportunity to grow their business and make connections. The chamber welcomed them to Rockford and provided invaluable opportunities for growth, facilitating connections and recommending trusted professionals.
True to their mission, Simple Stitches continues to focus on community support. They have a commitment to making quality clothing services accessible to all budgets, ensuring that everyone can feel good about their appearance. As part of their dedication to giving back, the store is launching a coat donation drive during the months of October and November. They will accept and repair coats in any condition for distribution to local charities and churches.
HARTZOG
With communications technology constantly expanding and evolving, there are more channels for organizations to share marketing messages than ever before.
However, these new platforms and channels aren’t replacing traditional tactics upon which marketing departments have relied. Rather, they add to that already long list of mediums and tactics, often outpacing the teams’ available staffing resources.
Marketing departments now actively manage everything from content strategy, digital marketing, social media, reputation management, direct mail marketing, website management, in-location marketing, internal communications, and more. Not only that, as many area organizations approach the end of their fiscal year, they are likely considering incorporating additional marketing initiatives for the year ahead.
The customer journey is increasingly unpredictable and varied, so being present everywhere is critical to success, and more hands may be required to bring those big plans to reality.
As a leading integrated communications agency for more than two decades, we’re often asked by organizations what options are available to handle their expanding marketing workload – hiring a fulltime employee or engaging a marketing agency. That’s why Chartwell developed its first ever e-book last month: “More hands on deck! Hire internally or work with an agency to get more done.” This digital resource – which can be found at chartwellagency.com/resources – guides organizations in thoughtfully evaluating which option best suits their unique marketing needs. The e-book is an easily accessible resource to fully consider the pros and cons for both options, helping inform the decision-making process to accomplish goals.
How did we do it? We leveraged the combined, deep experience of our team, many of whom have been on both the client and agency side, so we get it.
As marketing managers within organizations, we’ve had to manage priorities and team members, understanding and balancing investment in internal resources with budget to execute the plans we created. As marketing agency professionals, we know what makes for a successful client-agency relationship and how we best extend a client’s team.
Highlights from the e-book include:
• Evaluating agency vs. internal hire: The e-book details factors for companies to consider when deciding whether to hire internally or work with an agency partner, including estimated budget considerations for both options.
• Making the case for marketing resources to the C-suite: Marketing managers often need to present the need for extra marketing help to the C-suite. The e-book details how to make the case for additional marketing resources, translating that investment into estimated returns.
• Considering a hybrid arrangement: Sometimes the answer is both. If a company can’t choose between hiring or working with an agency, the e-book also outlines a hybrid solution. It may be possible to hire a junior-level professional to work in tandem with an experienced agency partner to lead specialized projects, manage peak periods, or supplement a team with a more focused scope of work.
Interested in learning more about how your organization can manage its expanding marketing workload? Download our e-book to discover which option is right for you: chartwellagency. com/more-hands-on-deck.
Emily Hartzog is president at Chartwell Agency, a Rockford-based integrated communications agency with a breadth and depth of experience across five lines of business: facilitation and training, marketing, public relations, crisis communications, and digital media. To learn more about Chartwell Agency and how its marketing and communications services can help your organization, visit chartwellagency.com.
The views expressed are those of Hartzog and do not necessarily represent those of the Greater Rockford Chamber of Commerce.
Artale & Co. is a family-owned and operated wine, beer, and spirits store. Its owner, Anthony Artale, is passionate about offering unsurpassed expertise and the finest product in the area. That’s why Artale & Co.is a local staple, known for its commitment to quality and personalized service.
Artale grew up in Rockford, Illinois, where his upbringing significantly shaped his values and worldview.
“I attended Keith Country Day School for high school, which provided a strong academic foundation and nurtured my curiosity across many subjects. The smaller class sizes and dedicated teachers there really encouraged critical thinking and allowed me to explore my interests,” he said.
Coming from a close-knit Midwestern community, Artale had a strong work ethic and understood the importance of education. After graduating from Northen Illinois University, he tried to take the more conventional route, and his first job out of college was in finance.
Still, he found himself constantly drawn back to the world of wine.
“My father and I shared a passion for wine. Some of my fondest childhood memories are of walking through his distribution warehouse. We’d spend hours discussing wine regions, tasting notes, and dreaming about creating our own family vineyard someday,” Artale said.
The realization that he wanted to pursue those dreams hit during a trip to Italy.
“When I was in Italy and toured wineries and spoke with vintners, I realized that this was the industry where I truly belonged,” he said.
With his father’s encouragement, Artale decided to turn his life-long passion into a career. In 2008, the fatherson duo launched Artale & Co.
The wine and spirits store became the go-to liquor store for all things drink related. The store also specializes in creating thoughtfully curated gift baskets featuring gourmet chocolates, artisanal cheeses, craft cocktail ingredients, and stylish glassware.
“Our passion is helping you find exactly what you’re looking for,” Artale said. “If we don’t have it, we will order it. We take pride in sharing our expertise, helping our customers discover new favorites, and finding the perfect pour
for any occasion.”
But Artale’s commitment to service extends beyond an exceptional customer experience. With over $400,000 donated to local nonprofits and charities, Artale & Co. has established itself as a cornerstone of support within the community.
“Staying in the northern Illinois region has always been important to me,” Artale said. “I want to give back to the community that has supported me and use my skills to make a positive local impact.”
The Artale family also has a personal reason for giving back. After their daughter, Lulu, had a stay in the neonatal intensive care unit at University of Wisconsin Hospital, Artale and his wife sought out a meaningful way to express their gratitude.
“We were deeply moved by the exceptional care our daughter received. To express our gratitude and support, we’ve decided to partner with local chocolatier CacaoCuvee to create a special chocolate bar with most profits from sales going directly to the NICU.”
The one-of-a-kind chocolate bars will be available at Artale starting October 1.
As a dedicated member of the Greater Rockford Chamber of Commerce, Artale values the support and partnership the chamber brings to the community.
“The chamber offers invaluable networking opportunities and referrals. And meeting with other businesses at chamber events is incredibly beneficial,” he said.
Artale has one piece of advice for aspiring entrepreneurs: “Engage with your local community, and contribute your time or resources whenever possible.”
By Jamie Johnson, contributor, Co – By U.S. Chamber of Commerce
Small business apps are growing in popularity — nearly half of small businesses have a mobile app, and 27% plan to create one. A small business app can help you build your brand, connect with your customers, and grow your business. Here are five steps to develop an app for your business.
Before you get started, you need to clarify your ideas about your app. Think about your target audience and what they need. What problem does your small business app solve for them?
Once you know why you’re creating the app, you can research and devise a plan. Every month, 70,000 new apps are released in the Google Play store, and 36,000 new apps are released in the App Store. How will your app stand out?
Market research will help you determine whether your app idea is viable and meets the user’s needs. Competitor research will help you find ways to differentiate your app and make it unique.
Next, you need to create a realistic budget. Look at your business’s cash flow and assets, and determine how much you’re willing to spend. Once you know how much you’re able to spend, you can choose the type of mobile app you’ll create and decide on a development platform.
There are three types of mobile apps you can create:
• Native apps - Native apps are created for one specific operating system, like iOS or Android. Since they are designed for one platform, the app development process is more straightforward and the app can be launched sooner. However, if you build an iOS app and a year later want an Android version, you’ll have to start all over.
• Web apps - A web app is software that runs through a web browser. Since it’s web-based, the app development process is fairly simple and the app doesn’t have to be updated as frequently. However, if one of your customers loses internet access, they won’t be able to
access your app.
• Hybrid apps - A hybrid app combines elements of native and web apps. It is quicker and easier to build than a native app, but it doesn’t perform as well.
Building an app yourself is possible, but most small businesses will outsource this step to several freelancers or an agency. Many different stages go into making an app, so it’s a good idea to have the following individuals on your team:
• Product manager - A product manager oversees the entire project. This person comes up with a roadmap and deadlines and keeps the team on track.
• UX/UI designer - This individual designs the graphics and animations and ensures that the app is functional and meets the user’s needs.
• Mobile developer - A mobile developer specializes in designing, building, and maintaining the mobile app.
• Quality assurance analyst - This person tests the app to ensure it runs smoothly and fixes any problems, such as bugs or UX errors.
Once your app is completed, it must undergo rigorous testing to ensure it works correctly. This is one of the most tedious but also one of the most essential parts of the app development process. Mobile apps are very competitive, so you don’t want to launch an app that doesn’t work.
You’ll want to check the front-end and back-end functionality of the app to ensure it looks and performs correctly. And you’ll want to see that the app works on the operating system it was designed for, whether that’s iOS devices, Android devices, or both.
You also want to see whether the app downloads correctly and check the operating size. And you should check the mobile security to ensure it keeps user data safe.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
EHREN JARRETT, superintendent, RPS
College and career readiness academies prepare students for their futures
In November, I will have the distinct honor of serving as the keynote speaker at the National Career Academy Coalition (NCAC) annual conference. As I prepare to share the RPS story with a national audience, I am reminded of the many changes we have made, in partnership with our business community, to improve college and career readiness outcomes.
Since 2013, Rockford Public Schools has been committed to transforming the educational experience for our students by focusing on college and career readiness through specialized academies. These academies — aligned with student interests in fields like business, healthcare, public safety, engineering, and manufacturing —
provide 14 distinct career pathways that lead to college credits or certifications.
This intentional focus has significantly enhanced our students’ preparedness for their futures, whether it be higher education or immediate entry into the workforce.
Dual credit participation and AP test scores have risen, and the Rockford Promise, which allows RPS students with a 3.0 GPA to attend Northern Illinois University tuition-free, has already benefited over 500 students. Additionally, graduation rates and freshman on-track rates have seen significant gains over the past five years.
as a central hub for career readiness experiences, offering students from all five high schools the chance to explore a range of opportunities in one state-ofthe-art location. This project represents a critical next step in our efforts to ensure every student graduates ready for college and career success.
We’ve seen meaningful progress as a result of this work.
Expanding the school day to seven periods gave students the flexibility to pursue both electives and career readiness pathways. Guaranteed experiences, such as freshman academy expos, sophomore site visits, junior job shadows, and senior internships, have opened doors for thousands of students. Seven of our academies have even received national recognition, achieving model status by
While we celebrate these successes, we’re equally excited about what’s ahead. Our recently approved Facilities Master Plan includes a $20 million investment to modernize the former RVC Stenstrom Center into the new College & Career Education Center. This facility will serve
We’re inviting our business community to play a significant role. With the funding in place, there’s still time to collaborate on finalizing plans and ensuring this investment meets the needs of both our students and the local workforce. Together, we can continue building a brighter future for our students and our community.
Ashley Sarver (1), Studio GWA, was appointed to the Rockford Mass Transit District board.
The Rockford Area Convention & Visitors Bureau (RACVB) added new members to its Board of Directors and Charitable Foundation Board. The RACVB Board of Directors welcomed Duncan Geddes (2), Parks Chamber of Commerce ; Gretchen Gilmore (3), Rockford Area Venues & Entertainment Authority; and Angela Kay Larson (4), Greater Rockford Chamber of Commerce
The RACVB Foundation Board welcomed Theresa Kegley (5), Movement Fitness, and Leslie West (6), State Farm Insurance
Nicole Landreth (7) was promoted to co-director of Womanspace Chartwell Agency hired Dani Hartmann (8) as a communications specialist.
OrthoIllinois welcome Dr. Samir Baig (9), specialist in anesthesia pain management, to the organization’s Rockford clinic at Riverside.
OSF HealthCare welcomed Jessey Mathew, MD (10), to the OSF Medical Group – Primary Care location at 1572 South Bell School Road in Cherry Valley.
Anderson Japanese Gardens hired Nick Esthus (11) as garden grounds and facilities manager. Esthus will succeed Tim Gruner, who has worked at Anderson Japanese Gardens for 35 years and has been the head of horticulture and garden curator for the past 25 years. Gruner will retire in Spring 2026.
YWCA Northwestern Illinois (YWCA), welcomed Amy Seyller (12) as the new director of fund development.
Fehr Graham promoted Ebony Coleman (13) to talent acquisition program lead and Kirsten Kendell (14) to HR generalist.
Engineering Enterprises, Inc (EEI) announced the passing of their beloved founder, James K. “Jim” Michels (15), on Sept. 9, 2024. Jim founded EEI 50 years ago to provide exceptional engineering and land surveying services.
The Rockford Symphony Orchestra hired Blakeley Menghini (16) as full-time education and community engagement director.
Rock Valley Credit Union appointed Brian Fischer (17) as VP of member experience.
Rockford Mutual Insurance Company welcomed Camryn Tremper (18) as underwriting assistant. RMIC also celebrated employee anniversaries: Patrick Kennedy (19) and Dennis (D.J.) Neary (20), 15 years; and Ann Kriens (21), 10 years.
First Mid Bank & Trust transitioned Mathew (Mat) Reynolds (22) (NMLS# 476505) to SVP, director of consumer lending and credit cards.
Cindy Anderson (23), a 10-year 4-H volunteer in Winnebago County, was honored by Illinois 4-H for selfless dedication to the University of Illinois Extension 4-H youth development program.
Geronimo Hospitality Group announced that Melita Jensen (24), general manager of Bessie’s Diner, was named one of the Top 20 Women in Hospitality to Watch by the Wisconsin Restaurant Association.
Winnebago County State’s Attorney J. Hanley announced that Assistant State’s Attorney Joseph Lesner (25) was recognized by Mothers Against Drunk Driving (MADD) for his efforts to keep impaired drivers off Illinois streets. He received MADD’s Hero Award at a ceremony in Springfield, Illinois. Joel Robins (26), senior director of contracts, AAR Aircraft Services, was named to Aircraft Maintenance Technology Magazine’s 40 Under 40.
Dickerson & Nieman Realtors (above) celebrated 815 Day by hosting a Stuff the Bus School Supple Drive. Agents, staff, and local lenders donated items for Rock House Kids and Patriots Gateway Community Center.
OSF HealthCare announced that renovations are complete at the OSF Medical Group – Primary Care location in Cherry Valley. The remodel includes more exam rooms and offices, a larger nurse’s station, and the latest and best medical technology.
Rockford Mutual Insurance Company (RMIC) earned a place on the annual Best Places to Work in Insurance program for a fifth year in a row. This program recognizes employers nationwide for their outstanding performance in establishing workplaces where associates can thrive, enjoy their work and help their company grow.
Chartwell Agency, an awardwinning marketing firm based in northern Illinois, recently collaborated with Boone County Transit (BCT) on a rebranding initiative. Chartwell was hired to revitalize BCT’s brand identity and communication strategies to realign its image, enhance program awareness, and instill pride within the Boone County community.
Midway Village Museum hosted members of The Garden Club of America as they traveled to Rockford to visit the museum’s award-winning Heritage Gardens. Midway Village Museum has recreated historic gardens using 19th-century garden designs, structures, ornamentation, and heirloom plants. Nine heritage gardens and 10 acres of restored natural areas and prairies reflect turn-of-the-century living and provide a unique glimpse of plant varieties seldom seen today.
The Community Foundation of Northern Illinois (CFNIL) was reaccredited with the nation’s highest standard for philanthropic excellence, the Community Foundations National Standards. The program, administered by the Council on Foundations, provides quality assurance to donors and their legal and financial advisors.
CFNIL was first accredited in 2017 and has been reaccredited three times.
On Sept. 20, United Way of Rock River Valley (UWRRV) mobilized local businesses to engage in volunteerism for its annual Day of Caring event. Volunteers from 18 local United Way corporate partners contributed their time and energy to support 15 area nonprofits supported by UWRRV.
The following chamber member organizations supplied volunteers:
Associated Bank employees volunteered at Salvation Army
CoyleKiley Insurance Agency employees volunteered at Brooke Road Community Center
Field Fastener employees volunteered at the Marie Avenue United Way Strong Neighborhood House and the Salvation Army.
Geenex employees volunteered at Boys and Girls Club Baseball Complex.
GreenState Credit Union employees volunteered at Rock River Valley Pantry
Hard Rock Casino Rockford employees volunteered at Trinity Day Care
MembersAlliance Credit Union employees volunteered at Lifescape Community Services.
Midland States Bank employees volunteered at the Marie Avenue United Way Strong Neighborhood House.
Rasmussen University employees volunteered at United Way of Rock River Valley.
Rock Valley Credit Union employees volunteered at YWCA
Specialty Screw Corporation employees volunteered at Severson Dells Nature Center
Winnebago County Court Services employees volunteered at Brightpoint
Woodward employees volunteered at Boys and Girls Club Flodin Baseball Complex.
First National Bank and Trust
opened its newest full-service branch at 2111 Holiday Drive in Janesville, Wisconsin.
Community Foundation of Northern Illinois staff Shannon Gustafson, finance director, and Isabella Ibarra, finance associate, participated in the Finance, Administration, & Operations Group for Community Foundations 2024 national conference in Charlotte, North Carolina.
Geronimo Hospitality Group announced that Hotel Goodwin, in downtown Beloit, Wisconsin, was awarded the prestigious One MICHELIN Key distinction as part of the inaugural MICHELIN Guide 2024 Hotel Selection. This esteemed recognition places Hotel Goodwin among an exclusive group of just 127 properties across the U.S. to be honored by the world-renowned MICHELIN Guide.
Barbara Olson Center of Hope received $7,500 contribution from Midland States Bank. The grant, provided by the Midland States Bank Foundation, will support Barbara Olson Center of Hope Bridges to the Future transition program.
Dickerson & Nieman Realtors (above) hosted a blood drive with Rock River Valley Blood Center to show support for their very own Dickerson & Nieman agent, Kathleen Kline, who is battling pancreatic cancer. As a way to honor Kathleen’s strength and positivity, 28 people donated blood, five of which were first-time donors. The donations collected will save 69 lives within the community.
Two Mercyhealth employees took part in a weeks-long training mission in Ukraine organized by MedGlobal, a leading humanitarian organization based in Chicagoland. Volunteers trained Ukrainian hospital staff and emergency responders to identify hazardous materials, recognize chemical weapon exposure, and implement decontamination techniques. Tim Conley, emergency management coordinator trainer with Mercyhealth and MedGlobal board member, has been on six Ukraine medical missions. On this trip, he was joined by Jonathan
Walters, security coordinator with Mercyhealth.
Natural Land Institute announced the September Tree of the month is located in Dahlquist Park in Rockford. It is a Kentucky Coffeetree (Gymnocladus dioicus) that stands 101 feet tall, has a 63 foot average crown spread, and a circumference of 133 inches.
The second floor of the Discovery Center Museum will be closed to the public Oct. 1 through Dec. 26 for HVAC repairs and renovation. When it reopens at the end of the year, guests will enjoy a comfortable environment and two completely new areas
The Calm Space: a sensoryfriendly environment designed for calming decompression, and The Lab: A hands-on science lab where kids can explore up close with a high-powered microscope, centrifuge, and more. Visit www. discoverycentermuseum.org for additional information.
Savant Wealth Management, a fee-only registered investment adviser, ranked number 17 on Barron’s list of 2024 Top 100 RIA Firms, moving up from number 31 in 2023 and number 33 in 2022. The publication’s ranking of independent advisory firms is based on assets managed by the firms, growth, technology spending, succession planning, and other metrics. Savant did not pay a fee to be included in the rankings.
Natural Land Institute acquired 327 acres of land, which includes wetlands, ponds, Raccoon Creek, and grassland habitat. This new preserve that spans northern Winnebago County (IL) and southern Rock County (WI), will be called the Jerry and Kathy Busse Prairie Preserve.
Digital Hive Mind, a Rockford-based advertising and creative agency, was invited by Bombshell Productions to film the installation of artwork at the new Equal Justice Initiative Freedom Monument Sculpture Park in Montgomery, Alabama. The 17-acre park showcases historical artifacts and more than 50 contemporary artworks honoring the lives of Black people who were enslaved in America.
On September 16 Marshmallow’s Hope celebrated a ribbon cutting, opening doors to new possibilities and new beginnings. Marshmallow’s Hope is lighting the way for a brighter, more hopeful future for everyone who visits. Their mission is to offer a lifeline to individuals and families who need it most, providing them with the tools and support they need to thrive.
Woodward members in Loves Park celebrated the completion of a new aerospace Maintenance, Repair and Overhaul (MRO) facility on September 16. The event commemorated completion of the $55 million project to transform the site into a worldclass facility that will meet growing demand for aircraft fleet fuel controls aftermarket services.
What is your business? What do you provide for the community? I work for i3 Broadband. We provide direct, 100% fiber-optic internet connections for residential and business customers in the greater Rockford area. We can support landline needs as well. I3 Broadband is a strong believer in shopping/ supporting local, supporting the communities we serve. We’re highly focused on delivering amazing customer service.
How long have you been a Chamber Ambassador? I have been a Greater Rockford Chamber Ambassador for more than a year, which is insane to think about, because it doesn’t feel like it’s been that long.
What is your favorite thing to do in Rockford or favorite thing about Rockford? My favorite thing about Rockford is the community. I’ve lived here for more than 13 years now and love how the community comes out to support local shopping. Rockford also has amazing nonprofits that are here to do the heavy lifting to help improve life for those who call Rockford home. On Wednesday evenings, I can usually be found at The Olympic Tavern participating in the weekly trivia night, 7-9 p.m., with a great group of friends that I came to know through the Ignite Cup and Tour De North End.
Presenting Sponsor:
November 12 | 11:30am-1pm
What’s your advice for someone, especially young professionals, considering becoming an Ambassador? Being an active Ambassador with the Greater Rockford Chamber of Commerce has provided me with some amazing benefits. As an Ambassador, I have attended ribbon cuttings to help promote Rockford area businesses, and I’ve learned a lot about local nonprofits and the work they’re doing within our community. It has also given me an opportunity to make lasting connections with people that have turned into great partners for me and my company, i3 Broadband.
OCTOBER
WEDNESDAY, OCTOBER 2
Farmers Market, 9 a.m. – 1 p.m.; Edgebrook, 1639 N. Alpine Rd., Rockford. Every Wednesday through Oct. 30, sample the area’s oldest and best seasonal farmers market. At the Edgebrook Farmers Market, local farmers and vendors offer vegetables, fruits, organic meats, flowers and plants. Also available are fresh organic goods, baked breads, sweet treats, artisan cheeses, honey, locally raised meats, farm fresh eggs, jams and jellies, and more.
THURSDAY, OCTOBER 3
Raising Resilient Families - Winnebago County CASA Fall Conference, 9 a.m. –3 p.m., Rockford University’s Regents Hall (Burpee Center), 5050 E. State St., Rockford. Find more information at winnebagocountycasa.org.
Eerie Autumn Lights, 5 – 9 p.m., Klehm Arboretum & Botanical Gardens, 2715 S. Main St. Rockford, every Wednesday thru Sunday in Oct. and every day Oct. 27 – 31. Experience the enchantment of fall as the gardens and pathways are illuminated with spectacular light displays. Stroll through the beautifully lit arboretum, where nature meets art, and enjoy the mesmerizing glow of autumnal colors. Don’t miss the chance to see Rockford’s biggest pumpkin on display. Perfect for all ages and features live music, local food vendors, and fun activities for kids. Purchase tickets at klehm.org
FRIDAY, OCTOBER 4
The Mayor’s Hunger Luncheon, noon, Veteran’s Memorial Hall, 211 N. Main St., Rockford. Today in Rockford, one in five residents struggles to put nutritious food on the table. A rising number of senior citizens, young families and veterans are seeking help, often for the first time. Tickets to the simple soup luncheon are $24 and are available at mhcn.us/luncheon. This year, the Mayor’s Hunger Campaign is partnering with the Community Foundation of Northern Illinois to raise money to fight hunger in the Rockford area.
SATURDAY, OCTOBER 5
Cider N’ Cinnamon, 10 a.m. – 5 p.m., Edgebrook, 1639 N. Alpine Rd., Rockford. Local artisans will display art, jewelry, crafts, clothing, home decor, vintage and more. Enjoy delicious food and live music. Get a head start on your holiday shopping with unique, local finds. In addition, all Edgebrook merchants and eateries will have normal business hours. Find more information at edgebrookshops.com/events/cider-n-cinnamon-arts-craft-fair
Science Saturday: Art In Nature, 10 a.m. – 2 p.m., Severson Dells, 8786 Montague Rd., Rockford. Learn about biomimicry, the Fibonacci sequence, natural pigments and more. Art in Nature will be part of Rockford Area Arts Council’s Fall Art Scene.
SUNDAY, OCTOBER 6
Cider N’ Cinnamon, 10 a.m. – 4 p.m., Edgebrook, 1639 N. Alpine Rd., Rockford. Find more information at edgebrookshops.com/events/cider-n-cinnamon-artscraft-fair
WEDNESDAY, OCTOBER 9
Presentation on Breast Cancer Prevention & Treatment hosted by Mercyhealth and Molina Healthcare, 11:30 a.m. – 1:30 p.m., Mercyhealth Prehospital & Emergency Services Center, 2623 Edgemont St., Rockford. Dr. Haleem Rasool, oncologist, and Christine Gillette, dietitian, will lead the panel. Learn about breast cancer prevention strategies, weight management and its effects on breast cancer risk and treatment options. The event is free and open to the public. Call 888-3963729 to register.
SATURDAY, OCTOBER 12
13th Annual Nik’s Home Run, 8 a.m., Rockford Rivets Stadium, 4503 Interstate Blvd., Loves Park. Since its founding in 2012, the Nikolas Ritschel Foundation (Nik’s Wish) has granted over 360 wishes across 38 states and counting. This family-friendly event includes a 7K run, 1.5 mile fun walk, virtual 5K, and a display of Grammy’s Online Auction items. All stadium facilities, including public restrooms, will be available, along with a terrific food stand. Register at runsignup. com/Race/IL/LovesPark/NiksHomeRun7K2
Rockford IceHogs Opening Night Block Party, 4 – 6:30 p.m., BMO Center, corner of Main St. & Elm St., Rockford. The season kick-off celebration will feature live music by Chicago-based Dave Matthews Band tribute group Trippin’ Billies, plus local food trucks, fun activities, a t-shirt giveaway, and a red-carpet walk by IceHogs players prior to the team’s home opener against the Grand Rapids Griffins inside the BMO at 7 p.m.
Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.
SUNDAY, OCTOBER 13
Head of the Rock Regatta, 9 a.m., YMCA Rock River Valley, 200 Y Blvd, Rockford. The Head of the Rock continues to offer participants and spectators a first-rate experience in a beautiful rowing venue. The 5,000-meter (3.1 mile) course on the Rock River offers many ideal locations for spectators. View from the Y campus with tons of vendors and food, or find a spot between Martin Park and the Y.
MONDAY, OCTOBER 14
Wee Nats (Wee Naturalists) – Owls, 4 – 5:30 p.m., Pecatonica Library, 400 W. 11th St., Pecatonica. Learn about nature at Wee Nats, a fun, interactive program for ages four to seven. Learn about the environment through a story, activity, craft, and hike. Register for this free event at go.illinois.edu/WeeNatsPec
SATURDAY, OCTOBER 19
Hallo’deen, 7 – 9 p.m., Aldeen Golf Club & Practice Center, 1902 Reid Farm Rd., Rockford. The family-friendly Rockford Park District evening will include Halloween-themed games, glow mini-putt, marshmallow long drive contest, golf cart rides on the haunted course, pumpkin decorating, treats, and hot cider. Costumes are encouraged. Admission is $20 per person, with advance ticket purchase required by 2 p.m. Friday, Oct. 18, 2024. Purchase tickets via the calendar event link at aldeengolfclub.com/events, or at Park District Customer Service locations.
SUNDAY, OCTOBER 20
Junior League Brunch, 11 a.m. - 1 p.m., Machine Shed, 7475 E State St, Rockford. Mingle and learn about the Junior League of Rockford.
SATURDAY, OCTOBER 26
Pancakes & Pianos: Benefiting the Northwest Community Center, 5:30 p.m., NIU Rockford, 8500 E. State St., Rockford. Pancakes and Pianos is not just a fundraiser—it’s a tribute to the beloved community and former tradition of the Flapjack SK, reimagined for Northwest Community Center’s 75-year milestone. The sophisticated after-dark brunch features heavy hors d’oeuvres with an elegant breakfast theme, cocktails, and, of course, plenty of pancakes. Guests will also enjoy a professional dueling piano performance from Howl2Go.
WEDNESDAY, OCTOBER 30
Life is a Carnival: Last Waltz Tour ’24, 8 p.m., Coronado Performing Arts Center, 314 N. Main St., Rockford. This epic tour continues the tradition of capturing the excitement of The Band’s historic 1976 Thanksgiving concert at the famed Winterland Ballroom in San Francisco, hailed as the greatest live concert event of all time. The tour also celebrates the legacy of the Band’s co-founder Robbie Robertson and immediately follows the concert celebration of Robbie at Kia Forum in Los Angeles, California on Oct. 17, 2024, entitled “Life Is a Carnival: A Musical Celebration of Robbie Robertson.”
RAMP’s Changing Attitudes, Breaking Barriers Luncheon, 11:45 a.m. – 1:30 p.m., Tebala Event Center, 7910 Newburg Rd, Rockford. Hear from mother-daughter duo, Pam and Colleen Maher as the luncheon keynote speakers. Together they are dedicated to empowering individuals with disabilities through advocacy and personal achievement. Additionally, the event will educate attendees about RAMP’s services, share recent success stories, and honor generous community partners. Find more information at rampcil.org/events
NOVEMBER
SATURDAY, NOVEMBER 2
Free Skin Cancer Screening hosted by OSF Healthcare, 8 a.m. to noon, Patricia D. Pepe Center for Cancer Care, 5666 East State St., Rockford. Please call 815227-2618 to schedule your appointment. Screenings are provided by Edgebrook Dermatology. Space is limited and appointments are required.
Share Your News With Us! Promotions, New Hires, Retirements, Big Wins... we want it all! Email us your news at editor@rockfordchamber.com
Thank you to members who renewed with the Greater Rockford Chamber of Commerce in August 2024
11th Street Express Printing, Inc.
AAR Aircraft Services
ADVENT
Affordable Insurance & Tax
Alzheimer’s Association, Illinois Chapter
Anchored in Christ Lutheran Ministries
atmosphere commercial interiors
Bill Doran Company
C & H Design Center
Cicero, France & Alexander, P.C.
City of Loves Park
Collins Aerospace
Community Foundation of Northern Illinois
Easterseals
Easterseals - The Autism Program
Easterseals Teen and Family Support
First Northern Credit Union
Fleet Feet Rockford
Focus Financial Advisors
Forest City Gear Co.
Gleason Cutting Tools Corporation
Gordon Flesch Company, Inc.
Heritage Woods of Rockford
Hirsch Law Group
Historic Auto Attractions
Honest Pest Control Inc.
Honeybee Roofing
Hughes Resources
Ignite Change Solutions LLC
Illinois Department of Children & Family Services
Illinois Department of Employment Security
Illinois Manufacturing Excellence Center (IMEC)
I’m Her Collection
J & M Plating, Inc.
J. Carlson Growers, Inc.
Johnny Pamcakes
Kaney, Inc.
Kiwanis Club of Rockford
Klehm Arboretum & Botanic Garden
Laurent House Museum (designed by Frank Lloyd Wright)
Midwest Title Services
Morgan Building Maintenance Inc.
New Era Golden Care
Nikolas Ritschel Foundation
Northern Illinois Hospice
Northern Public Radio (WNIU/WNIJ/NIRIS)
Northwest Recovery
Northwestern Mutual
PACCAR Parts, A Division of PACCAR
Peterson Meadows
Prairie Street Brewing Co.
Premier Technologies
Radisson Hotel & Conference Center
Rasmussen University
RBC Wealth Management
Rock River Service Company
Rock River Valley Tooling & Machining Association
Rockford Art Museum
Rockford Barbell
Rockford Carpetland USA, Inc.
Rockford Cosmopolitan Club
Rockford Local Development Corporation
Rockford Lutheran School
Sam’s Club, A Division of Wal-Mart Stores
Spherion Staffing & Recruiting
State Farm Insurance - Brian Faulk, CLU, ChFC
Stateline Real Estate LLC/ Stateline Rental Properties
Stateline Youth for Christ Sub Source
The Broken Wings Club
The National Alliance on Mental Illness (NAMI) Northern Illinois
The UPS Store
Think Big Corporation
Tricoci University of Beauty Culture, LLC
Unite Private Networks
Welders Supply
Wendy’s Old Fashioned Hamburgers (K & K Foods Inc.) - Downtown
Wendy’s Old Fashioned Hamburgers (K & K Foods Inc.) - Riverside Blvd
Wendy’s Old Fashioned Hamburgers (K & K Foods Inc.) - State Street
WinMan LLC
Winnebago Motor Homes
Wired Café
CLAYENS
A global leader in contract development and manufacturing with specific expertise in polymerbased solutions, composites, and precision metals. 864-484-8700 www.linkedin.com/company/clayensgroup
COEXTRO
Fiber internet, phone, and TV service direct to your home. 647-693-7686 ext.103 www.coextro.com www.facebook.com/Coextro
(NICI)
Established by Nicor Gas, NICI invests in organizations that are doing transformative work that fosters economic mobility of historically marginalized groups. Email: info@nici-il.org www.nici-il.org
THE VINTAGE ROUTES
Quality reproductions of authentic, hand-drawn city and lake maps sourced from across the U.S. thevintageroutes.com
Thank you to our members celebrating their anniversaries with the Greater Rockford Chamber of Commerce
25 YEARS
United Association of Plumbers & Pipe Fitters Local Union 23
15 YEARS
Key Realty - Team Top Rock, Commercial and Residential Brokers
10 YEARS
Ambassador Homes, LLC
InterActive Safety Solutions Inc.
5 YEARS
Burpee Museum of Natural History
Grace & Salt Leadership Academy Menta Academy Northwest
Let your Voice be heard
the 10th of the month preceding publication
Send news releases and other items of interest to the business community to: The VOICE - Greater Rockford Chamber of Commerce 308 W. State St., Ste. 190 Rockford, IL 61101
For information about advertising contact Customer Service at 815-987-8100. The VOICE of the Greater Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Greater Rockford Chamber of Commerce, 308 W. State St., Ste. 350, Rockford, Illinois 61101. Periodicals postage paid at Rockford, Ill.
POSTMASTER: Send address changes to: The VOICE of the Greater Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.
TUESDAY, OCTOBER 8
Business Over Lunch, 11:30 a.m., Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. Presented by Thayer Energy Solutions
THURSDAY, OCTOBER 10
Mayor’s Business Address, 11:30 a.m., Illinois Bank and Trust Pavilion, 1868 Reid Farm Rd, Rockford.
THURSDAY, OCTOBER 17
MAC2024, 7 a.m., Embassy Suites by Hilton Rockford Riverfront, 416 S Main St, Rockford.
WEDNESDAY, NOVEMBER 6
Pow(H)er Hour, 4 to 7 p.m., Embassy Suites by Hilton Rockford Riverfront, 416 S Main St, Rockford.
THURSDAY, NOVEMBER 7
Pow(H)er, 8:30 a.m. to 4:30 p.m., Embassy Suites by Hilton Rockford Riverfront, 416 S Main St, Rockford.
TUESDAY, NOVEMBER 12
Business Over Lunch, 11:30 a.m., Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. Presented by Thayer Energy Solutions
Switzer, Long, Balsley & Van Evera, LLP Michael Gronewold Fehr Graham
Troy Haggestad WilliamsMcCarthy LLP
Cardenas
Dr. Sheila Hill Think Big Corporation Jeff Hultman
Frank Wehrstein
Dickerson & Nieman Realtors
EX-OFFICIO DIRECTORS
Mayor Tom McNamara City of Rockford
Michael Dunn, Jr. Region 1
John Groh Rockford Convention & Visitors Bureau
Angela Kay Larson Greater Rockford Chamber of Commerce