December Voice 2024

2024 | Volume 37 | No. 12

New year, new laws

The 2025 legal outlook shows several new laws affecting businesses

By The Greater Rockford Chamber of Commerce

As we step into 2025, businesses across Illinois and the U.S. must prepare for a range of new and updated laws set to take effect on Jan. 1. Here’s an overview of some of the most significant new laws and updates that could impact your business operations.

We highly recommend working with professionals to ensure your organization is compliant from day one. Visit business.rockfordchamber.com/ directory/ to find chamber members who can provide legal representation, IT solutions, or HR guidance.

Corporate Transparency Act (federal)

One of the most sweeping changes in 2025 is the implementation of the

Corporate Transparency Act (CTA), requiring many U.S. businesses to report beneficial ownership information to the Financial Crimes Enforcement Network (FinCEN). This federal law aims to curb illicit financial activities and improve transparency. Key points:

- Existing companies must file reports by January 1, 2025.

- New entities must report within 90 calendar days of formation.

- Non-compliance can result in substantial fines up to $500 a day.

Filers can view informational videos and webinars, find answers to frequently asked questions, connect to the contact center, and learn more about how to report at www.fincen.gov/boi

Illinois Equal Pay Act

Amendment

Starting in 2025, businesses with 15 or more employees must include pay scales and benefits information in all job postings. The Equal Pay Act seeks

to increase pay transparency and reduce wage gaps. Recommendations:

- Audit your current pay practices to identify any disparities.

- Update job postings to include detailed compensation information.

- Train hiring managers to navigate pay-related discussions under the new regulations.

Illinois Personnel Record Review Act

Amendments to this act require employers to maintain detailed pay stub records for at least three years. Employees also gain the right to request their personnel records electronically, including via email or text message. Recommendations:

- Implement or upgrade digital systems to manage personnel records securely.

- Train HR teams on how to handle and fulfill electronic record requests.

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Inside the 2024 Pow(H)er Conference

Lighting a spark of innovation to benefit businesses and communities

By The Greater Rockford Chamber of Commerce

ROCKFORD AWARDED $116 MILLION FOR ELECTRICAL GRID TECHNOLOGY

Rockford will soon be a test site for cutting-edge innovations that will protect the area’s electricity grid and expand access to carbon-free energy.

The $116 million investment –$50 million U.S. Environmental Protection Agency (EPA) Smart Grid grant awarded to ComEd and R1, and a funding match from ComEd – will be used to develop and test technologies that will:

• Restore power more quickly after severe weather events.

• Accelerate the state’s transition to clean energy.

• Create clean energy job training programs.

• Manage the energy load as more electric vehicles and solar energy panels connect to the grid.

• Expand residential EV charging access, solar options, and vehicle-togrid charging capabilities.

• Support the State of Illinois’s goal to reach 100% clean energy by 2050.

All funds will be invested by 2029.

NEW GRANT PROGRAM FOR NONPROFITS

Pow(H)er is a conference for all who suppor t, believe in and champion the advancement of women

The 2024 Pow(H)er Conference, held on Nov. 7 at Embassy Suites in downtown Rockford, was a powerful event full of knowledge, insights, and support for women throughout the community. Hosted annually by the Greater Rockford Chamber of Commerce (GRCC), Pow(H)er is a conference for all those who believe in, support, and champion the advancement of professional women.

“Studies show organizations are more profitable when women are in leadership roles,” said Caitlin Pusateri, GRCC president. “Our mission is to relentlessly

develop, accelerate, and support a thriving business community. Women leaders play a vital role in the success of our businesses and our communities. Today’s conference not only educates but empowers. It lights a spark of innovation that our businesses and communities will benefit from.”

This year’s conference brought together a robust lineup of regional and national speakers with workshops focused on balance, advancement, and legacy.

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Gemini Solar launched a new grant initiative, offering up to $5,000 each quarter to help support nonprofit organizations and community groups.

Applications are now open, and the first round of funding will be awarded in late December 2024. For more information about the program, eligibility criteria, and how to apply, visit www.geminisolar.com/grant-program

FROM THE CEO My first 170 days

A time of connections, clarity, and a course forward

As I file this article on Nov. 15, my time spent learning about the work of GRCC marked day 170. I’m counting those 170 days starting with the day I agreed to meet with board members to explore the CEO position. That was back in May. My first official day in the office was August 6. And here we are, just days away from closing out 2024 and kicking off 2025.

Year end is a natural time to pause, ponder, and put perspective on days gone by. In doing so, I have observed that my first 170 days can be characterized by three themes: connections, clarity, and a course forward.

Connections

I’ve met a lot of people — in interviews and business meetings, at getacquainted visits and events, and on the street (a benefit of working and walking in downtown Rockford).

Many of the connections are new and some are reconnections from early in my career – Great to see you, Patti Thayer!

How long has it been?

Others are friends of friends — Jake Huber? I know you; we met through Lucia Hauge.

And still more are friends who are now colleagues — I’m grateful to have you leading the Talent Committee, Paula Carynski.

Based on my interactions so far, I’ve observed that GRCC’s staff, volunteers, board of directors, members, partners, and stakeholders seem genuinely committed to chamber work and to the organization’s success. And even though I’ve already met hundreds, I still have hundreds more to meet. I intend to never stop getting to know and learning from those in our local communities, as well as professionals developing businesses and economies throughout Illinois and the country.

Clarity

Traditional chamber programs such as networking, professional development, conferences, communication, and

recognition deliver exceptional value to members and ensure we grow as a tight knit business community. Having spent my entire career participating, organizing, and sponsoring these types of programs, I’m comfortable working with the team to continuously improve and grow these efforts.

On the other hand, responsibilities such as economic development, workforce development, and governmental affairs have been less defined for the merged GRCC, and their many players and complexities have me climbing steep learning curves. Truthfully, the curves have been so steep, I’ve had to pause to catch my breath and have even been caught scratching my head a time or two. As one example, the workforce development ecosystem of service providers, funders, grant managers, program managers, advisory committees, educators, administrators, employers, employees, learners, trainers, data analysts, etc. is clearer to me today than it was 170 days ago, but I still have much to learn.

Course forward

From day one, I’ve been reviewing the documentation from those who engineered the GRCC merger and meeting with our committees, their chairs, and our staff to collect the existing strategies, ideas, and structures into a single plan document. This strategic plan will guide the board in governing the

organization and the staff in driving our day-to-day work.

Over the summer, the board confirmed our Mission and Vision and approved a Statement of Equity. Last month, they finalized seven Key Initiatives that we’ll implement over the next three to five years:

• Strengthen our capacity to lead business retention and expansion.

• Build collaborations to attract businesses to Winnebago County.

• Establish GRCC as the proactive voice of members in pro-business advocacy.

• Develop our region’s leaders and workforce through training, best practice sharing, recognition, and networking.

• Partner with GoRockford and The Workforce Connection to address members’ workforce needs.

• Reinvent our publications and communications to become a confident, reliable source of business news and information.

• Design systems of productivity, efficiency, and innovation as a model of profitability and performance excellence.

I’ll share more about these Key Initiatives and the entire strategic plan next month. In the meantime, the staff and I are focused on finishing 2024 strong while busily preparing for the year ahead. We hope you are doing the same and looking forward to a happy and prosperous 2025.

ANGELA KAY LARSON, CEO, Greater Rockford Chamber of Commerce

Moving in a positive direction

RPS 205 report card show encouraging results

The latest report card from the Illinois State Board of Education contained exciting news for Rockford Public Schools and our entire community. RPS 205 is moving in a positive direction— one defined by collective commitment, achievement, and hope. The hard work of our teachers, administrators, students, and families is paying off. And while there’s still a lot to accomplish, our progress shows we’re on the right path.

The report card highlights several important achievements. Most notably, literacy among students in grades 3-8 shows significant gains, providing our young learners with essential tools for lifelong learning. Additionally, our graduation rate increased by 5% over the past year, and the freshman on track rate has maintained substantial gains since 2019. These improvements reflect our commitment to preparing students for future success.

One of our key priorities has been to eliminate barriers and create

opportunities that inspire all students to succeed, regardless of background or neighborhood.

For example, schools like STEAM Academy at Haskell were rated as exemplary this year. Kennedy and Lincoln Middle Schools doubled their summative scores in just one year. These achievements underscore the importance of targeted support, strong leadership, and a belief that every student can succeed. The role of educators in this success is immense, but the community also plays a vital role. Our vision is one where every student, every school, and every neighborhood thrives. This vision is driven by collaboration among principals, teachers, families, and, importantly, community partners like you.

The success is intertwined with the strength of the Rockford business community. Our goal is to prepare students who are not only academically proficient but also equipped with the

skills and confidence to contribute meaningfully to our economy. By collaborating with local businesses, we can create opportunities for mentorship, career exploration, and hands-on learning that are essential for students’ future success. We invite business leaders to play an active role in shaping the future of education in Rockford. Together, we can provide our students with real-world experiences that inspire and motivate them to pursue careers in our community.

This collaboration is already proving beneficial. Businesses have helped support career readiness initiatives, internships, and experiential learning programs that give our students practical skills and insights into local career pathways. By expanding these partnerships, we can help make Rockford a place where students aspire to live and work for years to come.

The Illinois State Board of Education Report Card provides us with a comprehensive view of our progress and areas where we can improve. It’s an opportunity to celebrate success while dedicating ourselves to the work ahead. The journey to improve our district is ongoing, and there’s much more to accomplish. Our commitment is clear: We aim to foster an RPS 205 that is rated higher, stronger, and better with each passing year.

To make this vision a reality, we need continued support from our community

partners. You have the power to make a lasting impact on Rockford’s youth, whether through internships, apprenticeships, sponsorships, or mentorship opportunities. By working together, we can create an environment where students have the resources, motivation, and encouragement to pursue their dreams.

This is a rallying cry for business leaders to get involved. With your help, we can enhance career readiness programs, support after-school activities, and provide the resources our students need to thrive. Imagine the Rockford of tomorrow—an educated workforce, a strong economy, and a thriving community. This vision starts with investing in our youth today.

As we celebrate this year’s progress, let’s also remember that there’s still work ahead. Every step forward strengthens the foundation of a brighter future for Rockford. We look forward to partnering with you on this journey. With your support, we’re confident that RPS 205 will continue to make strides that benefit our students, our community, and our local economy. Thank you for your ongoing commitment to Rockford’s future. Together, we are building a legacy of achievement and opportunity.

The views expressed are those of Jarrett and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

EHREN JARRETT, superintendent, RPS 205

GUEST COLUMNIST From pain to purpose

The benefits of occupational therapy

It‘s one thing to know that one out of six Americans experience daily pain according to the National Pain Advocacy Center (2021), yet it’s another to listen to peoples’ stories of pain and how it restricts their ability to work, do what they enjoy, and even rest and sleep. With chronic pain impacting many areas of life, treatment requires a multifaceted approach that few people have the opportunity to access.

In March 2024, Spine and Body Renewal, a chiropractic office focusing on the alignment and stability of the upper cervical spine, added occupational therapy to its services to help the greater Rockford community address chronic pain and other ongoing medical conditions.

So, why occupational therapy (OT)? Occupational therapists (OTs) work with patients to improve their ability to perform activities of daily living –employment, education, leisure, and social participation. The approach of the occupational therapist is holistic, seeking to address physical, cognitive, psychosocial, and sensory aspects of health and how they influence one another. Throughout the OT process, therapists conduct evaluations to assess patients’ concerns and medical history, identify goals for recovery, target specific outcomes, and implement interventions to improve function and independence.

OTs help a variety of individuals, e.g. a computer engineer who works long hours at a desk, an athlete with flat-feet, a construction worker doing intense physical work, a young mother who does a lot of bending and lifting. By addressing the complex interplay between individuals, their occupations, and environments, OTs play a crucial

role in promoting health, wellbeing, and quality of life across the lifespan. Regardless of the complaint, a critical foundation for healing is proper communication between the brain and the body via the nervous system. A properly aligned atlas, also known as the first cervical vertebrae, maximizes the communication from the brain to the body through descending nerves. But different parts of the body also communicate sensations to the brain. Pain is one of those sensations indicating something is wrong in the body, including spinal misalignment or presence of injury, illness, or exacerbation of a chronic medical condition. Occupational therapy’s goal is to remove pain through manual techniques such as softtissue manipulation at muscles and connective tissues, gentle therapistguided stretching called joint mobilization, and strengthening and conditioning to minimize risk of pain exacerbations. By removing pain, there is less irritation impacting the nerve pathways, so the body can heal, strengthen and stabilize.

Despite the stories of pain, occupational therapy can help people write new stories. It can help older adults delay surgery or remain independent in their homes. It can help a patient turn her head without fear of pain or help another return to work and maintain his business. OT can transform a story from pain to purpose.

The views expressed are those of Orem and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

GABRIEL OREM, OTR/L, Spine and Body Renewal

GUEST COLUMNIST

Holiday travel scams could take you for a ride

Advice from the BBB

By Dennis Horton, Rockford Regional Office

The Better Business Bureau has warnings and tips for the estimated 104 to 115 million people traveling this holiday season.

TSA scam

The BBB advises travelers to be vigilant about a scam claiming to represent the TSA Precheck program. TSA Precheck allows for quicker passage through security, eliminating the need to remove shoes, belts, laptops, and other items from carry-on luggage.

“Cybercrooks see this as an opportunity to rip off travelers,” said Dennis Horton, senior director of the Rockford Regional Office of the BBB. “They’re sending emails to make the application or renewal process easier and cheaper.”

The link included in the email takes you to a fake TSA website where you provide payment and personal information. Then the scammers steal your money and probably your identity.

Red flags:

• Enrolling in the Precheck program requires you to pay in person, not online.

• Renewal payments can be made online. However, emails from the TSA will never have a link to pay online. You must visit the TSA website.

• Be wary of a hard sell to have you pay immediately.

Too good to be true offers

According to Horton, there are several other travel scams: “Travelers should be leery of free vacation offers, robocalls offering vacation deals at discounted prices, and vacation home scams.”

Warning signs:

• A “free” vacation that you have to pay for. Scammers often say you won something but then ask you to pay to get it. All those fees and taxes can add up to hundreds of dollars.

• Not getting specific details about the travel offer. Terms like “five-star” resort or “luxury” cruise ship are too vague. If the organizer won’t or can’t give you more specific details, like the address of the hotel or the cruise line name, that’s a scam.

• They insist you pay by wire transfer, gift card, or cryptocurrency. That’s a scam every time.

• Pressure to make a quick decision about a vacation package or rental. If someone says you have to decide and pay right away, don’t do it.

• Premium vacation properties advertised for super cheap prices. Below-market rent can be a sign of a scam. Do research to confirm the deal is legitimate before jumping in.

of

the BBB

3 ways to avoid travel scams

1. Don’t sign or pay until you know the terms of the deal. Get a copy of the cancellation and refund policies before you pay. If you can’t get those details, walk away.

2. Do your own research. Visit BBB.org to look up travel companies, hotels, rentals, and agents. Search with the words “scam,” “review,” or “complaint.” See what others say about them before you commit. Also, check that the address of the property really exists. If the property is located in a resort, call the front desk, and confirm their location and other details on the contract.

3. Don’t pay with wire transfers, gift cards, or cryptocurrency. That’s a sure sign of a scam.

How to shop for travel

• Get recommendations from trusted sources. Talk to family and friends or other trusted sources about good travel agencies, vacation rentals, hotels, and travel packages.

• Consider using a travel app. Travel apps can help you search for airfares and hotel rates. But make sure you know whether you’re buying from the app company or the actual airline or resort. It can affect things like whether you can get a refund or travel points.

• Use comparison websites and applications. But be aware that comparison websites and applications can charge more than the airline for services like changing or canceling a flight. Also, make sure you know whether you’re buying a ticket or just making a reservation.

• Ask about mandatory hotel resort fees and taxes. If you’re not sure whether a hotel’s website is showing you the total price, call the hotel and ask about a resort fee or any other mandatory charge. Also ask about taxes, which may be significant in many places.

• If you’re buying travel insurance, be sure the agency is licensed and check ratings and reviews on BBB.org.

BBB of Chicago and Northern Illinois is a nonprofit organization that serves consumers and trustworthy businesses by protecting consumers from scams and providing a free database to help consumers find businesses they can trust (www.bbb.org).

The views expressed are those of Horton and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Balance

The balance sessions focused on strategies for managing work and life challenges.

One workshop explored the ways in which language and emotions shape our interactions and outcomes. Attendees learned how to harness the impact of their language to foster accountability and drive growth.

How to enhance productivity while achieving a healthy work-life balance was also addressed. The workshop encouraged attendees to explore ways to manage their energy and time, giving them the tools to balance career ambitions with personal life. Participants learned how to leverage neurodiverse strengths in business to achieve professional success.

The sessions also addressed the art of setting boundaries, and how to confidently and respectfully decline requests—whether in the workplace or at home—to ensure personal and professional well-being.

Advancement

The advancement sessions provided attendees with essential tools to enhance their leadership skills and lead thriving teams.

Pusateri hosted a track focused on coaching techniques designed specifically for female leaders. The session detailed how to slow down conversations, lower emotional temperature, and get to the heart of important discussions—all tools of effective leaders.

Participants developed a deeper understanding of what coaching is and isn’t and were introduced to three key techniques: asking powerful questions, embracing silence, and practicing “level

Pow(H)er is a conference for all who suppor t, believe in and champion the advancement of

three listening”—a technique that emphasizes listening with full attention and without judgment.

In addition to coaching, the advancement workshops also covered topics such as organizational alignment, unity, and resilience. Speakers encouraged women to identify and overcome obstacles that hinder team success, and to push through their limits to achieve goals. The advancement sessions empowered women to lead more effectively, remove barriers to success, and achieve greater impact in their professional lives.

Legacy

The legacy sessions focused on building a career and life that align with personal values and long-term goals.

A standout presentation in this track came from Lesly Couper, president of Workplace Staffing, who spoke about the importance of working intentionally and creating a legacy that is true to oneself.

Couper’s workshop emphasized the power of intentionality in both personal and professional journeys, sharing 12 lessons designed to help attendees own their voice, unleash their potential, and achieve their goals. Attendees learned how to take ownership of their careers, cultivate relationships that support their success, and create a path that is authentically their own.

“We as women need to speak up and let people know what we have done and what we’ve accomplished,” Couper said. “But we also need to know how to lead with kindness and how to just get stuff done.”

The legacy sessions highlighted the power of women lifting each other up and creating opportunities for success together.

Keynote address and luncheon

The luncheon featured a keynote address and the presentation of the Women-In-Business Awards.

The keynote speaker, wellness expert Vanessa Zamy, talked about practical strategies to “own your time, own your power.” She discussed how to reclaim energy, focus, and passion, providing solutions to improve mental and physical health.

Zamy guided attendees through interactive alignment activities and affirmations, helping them identify the warning signs of burnout and implement proactive solutions. leadership and contributions:

The Women-In-Business Awards recognized four outstanding women for their leadership, dedication, and the positive influence they have on their organizations and the community:

• Susan Mueller of Relief Mental Health received the Woman Business Owner of the Year award, sponsored by Thayer Energy Solutions.

• Lisa Seymour of Lutheran Social Services was given the Excellence in Leadership award, sponsored by Erna Colborn, CFP®, ABFP™, AAMS™, CRPS™, Edward Jones.

• Theresa “Paulette” Gilbert of Rock Valley College took home the Community Hero award, sponsored by The Broken Wings Club.

• Alyssa Russo-Kerr of IBISS Inc. received the Emerging Leader of the Year award, sponsored by PNC Bank.

Nominees for the awards included Pinky Langdon, Wanda Cwiklo, Danielle Angileri, Hope Petticrew, Joanne Nold, Sonya Hoppes, Jennifer Dexter, Jennifer Zalapi, Laura Kane, Melissa McCormick, Dr. Tabassum Nafsi, Vikica Bilich, and Dr. Litesa Wallace.

“Every woman is on her own journey. But the thread that weaves us all together is the desire to make a positive impact,” Pusateri said. “We want to ensure that women of the Rockford region feel empowered to do whatever big things they set their minds to. We want them to walk away feeling educated, empowered, celebrated, and inspired.” v

FRANCES SALINAS president/CEO, Wesley Willows Corporation

GUEST COLUMNIST

The gray wave

The importance of intentional, visionary planning in senior living

In July, I celebrated my one-year anniversary as president and CEO of the Wesley Willows Corporation and as a member of the Rockford community. This community has been wonderfully welcoming to me and my husband, Sergio. I have had the opportunity to connect with many local business executives and leaders. And what always seems to come up as a topic of conversation is growth.

My time serving people in the aging space has taught me that successful growth does not happen by accident. It requires visionary planning rather than reactive thinking. We as leaders need to think proactively about many different facets of our organizations to stay ahead of the ever-changing needs and desires of today’s seniors.

Never has visionary planning been more important in the senior living industry than it is today. Over 10,000 baby boomers are turning 65 every day, forming what some refer to as the gray wave or the silver tsunami, and the projected statistics are eye-popping.

Experts project that the number of people 65 and older in the U.S. will increase from 55 million in 2020, to over 70 million in 2030 and 88.5 million—or 20% of the population—in 2050. This means that, in the span of only 24 years (from 2006-2030), the U.S. population of adults aged 65+ will nearly double. The same trend is happening here in Rockford, where the population of those 65+ is expected to increase by 40% by 2030.

All these new seniors deserve exceptional care that exceeds their expectations. My teams at Wesley Willows, Peterson Meadows, and Highview in the Woodlands are keenly aware of all the strategic and detailed planning it will take to accomplish this at each of our communities. We need to be intentional about how we invest in residents, maintain our infrastructure and grounds, hire the right staff, and more.

I recently challenged my leadership team to predict the lifestyle options seniors will want in the next ten years. They came up with an impressive list of amenities, including upscale dining venues, live music and entertainment spaces, tech-savvy coffee shops, active recreation spaces, expanded memory care options, and more. Then I asked a crucial follow-up question, “Are we ready to provide all this?”

Our team quickly realized that we have a lot of work to do. While we currently do an excellent job as a leading

not-for-profit senior living organization, the younger baby boomers desire even more. Fortunately, I have no doubt that our excellent team is up to the task. We’ve done it before, and we’ll do it again.

One thing I admire about the aging population is they also value strategic planning for success. Many seniors are quick to plan for their future rather than waiting for someone else to dictate it for them.

Seniors in the Rockford region are especially blessed to have so many resources available to help them plan. In my short time here, I have met estate planning attorneys, financial advisors, and specialized medical staff who help seniors strategize for a secure future.

This hit close to home recently when I helped my in-laws with important planning documents. They needed to update their wishes and power of attorney for health and finances in the case of a major health event (sometimes referred to as a POLST or DNR). These are just a few of the many documents people should have in place to help their families should something happen. It’s never a good idea to put these off and wait until something happens.

Have you discussed these types of future planning with your loved ones? If you haven’t yet, I would encourage you to talk about it as you get together with family over the holidays. While these conversations can be uncomfortable, they often make things easier in the long run, especially when it comes to moving into a senior living community. I can’t tell you how many families I’ve seen tour our communities and have unexpected conflicts when the children’s expectations differ from those of their parents. Talking about it ahead of time will prevent difficult surprises when the time comes.

It’s never too early to start preparing for a successful future. This principle is just as true for senior living organizations as it is for the seniors considering moving there. By dreaming big and being responsible, we can all create a brighter and more extraordinary tomorrow for our aging loved ones. Let’s build it together.

The views expressed are those of Salinas and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

JOHN GROH, president/CEO, GoRockford

Let’s shop local

The most requested gifts can be found closer than you think

As we buy presents this holiday, let’s also give the gift of a healthy fourth quarter to the people who own and run independent brick-and-mortar stores in our community.

While small businesses always need your support, it’s even more important now. In the frugality that comes with every election year, purse strings have been tightening for months. Let’s be mindful of independent business owners who must continue to cover the expenses of rent, inventory, utilities and wages—and earn enough to live on and stay in business.

According to annual research across the U.S. from American Express, twothirds of every holiday dollar spent locally funnels back into the local economy. Related studies show that dollars spent at locally owned stores recirculate through the local economy two to four times more than when they’re spent with a chain or online.

When we weaken that ripple, we weaken a key driver of our economic growth.

I have suggestions to help us all support independent businesses in Winnebago County this holiday season. They’re based on the top-requested gift categories in the National Retail Federation’s 2024 consumer survey.

The survey says gift cards are the most popular item on holiday wish lists. Most stores in our region offer gift cards. When you’re out and about gathering up gift cards from stores, remember to catch a meal at a locally owned restaurant. From Abreo in downtown Rockford to Hidden Creek Estates in Roscoe, many restaurants offer gift cards.

If you want to tuck that gift card into a greeting card, you can find out-of-theordinary greeting cards at several stores across the region, including Rooted in Rockford’s North End (where you’ll also find stylish personal accessories and grab-and-go bouquets) and Pecatonica Hardware (where you can also buy local honey and artisan goods). In downtown Rockford, noteworthy cards stock shelves alongside artful treasures from around the world at J.R. Kortman Center for Design. You can also shop artistic creations from around the world and block-printed tea towels by a nationally known textile artist at SRM Prints Studio + Gift Shop.

Next on the survey’s list of mostwished-for gifts are clothing and fashion

accessories. Here, too, our region has a great range of choices.

For higher-end women’s apparel, Edgebrook shopping center in Rockford is where you’ll find B Jones, Roxy Carmichael, Eurostyle+ and The Fur Company. For higher-end fashion accessories—the most popular for the holidays being jewelry—we have The Gem Shop in downtown Rockton and six independent jewelry stores in Rockford.

For fashion designed and made in Rockford, head to Cleta’s Stay and Sew, a nonprofit where the owner herself makes one-of-a-kind dresses and separates from fabric she imports from Africa.

For country-chic women’s apparel, seek out Harper G Mercantile in Durand (where you can also shop for children’s toys and games). For full lines of menswear, check out The Symbols in downtown Rockford. For designer baby and children’s clothing—and highly collectible Jellycat toys from London— Taylor + Max boutique in downtown Rockton is your destination.

If curated secondhand and vintage clothing is what someone on your list is looking for, explore MeMe’s Upscale Consignment Boutique in Roscoe for women’s apparel, Winnie Nutter in Rockford’s North End for women’s and men’s apparel, and Smiley’s Vintage Supply Co. in downtown Rockford for eclectic 1980s and 1990s clothing.

Next on the survey’s list is books. While many communities across the nation have lost all their independent bookstores, the Rockford region is blessed to have several: Maze Books, Toad Hall, Drewelow’s House of Books, The Book Stall, and Katie’s Cup, all in Rockford; and Inkwell Books and Threads in Rockton.

Also keep in mind opportunities to shop local as you deck the halls. Start with Williams Tree Farm in Rockton or Ambrose Christmas Store in Loves Park. Then head to Urban Farmgirl and Elora Home Interiors in downtown Rockford.

I hope these suggestions shine a light on what’s possible. If you need pointers in other categories, reach out to us at GoRockford. Call 815.963.8111 from 8:30 a.m. to 5 p.m. weekdays or email info@gorockford.com.

The views expressed are those of Groh and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

CAITLIN PUSATERI president, Greater Rockford Chamber of Commerce

FEATURED COLUMNIST

5 business lessons from Hallmark Christmas movies

Spread cheer and achieve results

Hallmark Christmas movies: they’re a cultural phenomenon filled with charming towns, small businesses, family traditions, and, of course, snow-covered romance. While these films might be known for their predictability and heartwarming plots, they also contain some surprisingly valuable lessons for business leaders. Beneath the twinkling lights and peppermint mochas are strategies and principles that can inspire success in the real world.

Here are five business lessons from Hallmark Christmas movies that can help leaders spread cheer while achieving meaningful results.

1. Build community to build your brand

In almost every Hallmark Christmas movie, there’s a central focus on community. Whether it’s a quaint bakery, a struggling tree farm, or a family-owned inn, these businesses succeed because they’re woven into the fabric of their towns.

Takeaway for leaders: Businesses thrive when they foster genuine connections with their communities. This means more than just selling products; it’s about creating a sense of belonging and trust.

Consider how your business can engage with the community through events, partnerships, and philanthropy throughout the year, not just around the holidays. For example:

• Promote community pride. Create inclusive marketing that invites all people in — enter a float in a parade, partner with a local sports team, or host an artist gallery or a book reading by a local author.

• Collaborate with other businesses to cross-promote products or services. Find synergies and have some fun. Are you a caterer? Consider partnering with a cleaning agency to offer packages for post-event cleanup. Own a daycare? Consider a kids

clothing sale with a local retailer or a referral partnership with a pediatric dentist. GoRockford’s Rockford Area Coffee Trail is a great example of local business collaborations. Find more info at gorockford.com.

• Support local causes that resonate with your brand’s values. Be sure to capitalize on your investment by helping spread the word about the cause and why you’re a supporter. It’s great to support an organization because they have cute animals or help kids. But it will have a greater impact if customers understand the specific connection between your brand and the cause.

When people feel connected to your brand on a personal level, they’re more likely to remain loyal customers.

2. Don’t underestimate the power of pivoting

Many Hallmark protagonists find themselves at a crossroads — an unexpected inheritance, a job loss, or a big-city executive stuck in a small town. The secret to their success? They adapt. Take the character who turns her cupcake hobby into a thriving bakery or the corporate executive who turns a failing lodge into a cozy holiday retreat. Takeaway for leaders: Flexibility is a cornerstone of resilience. Businesses must pivot to survive and thrive in changing markets. Ask yourself:

• Are there untapped revenue streams in my business? Get creative; consider what

problems you already solve for your clients and then identify others they may be facing. Can you solve those, too? Are you doing things now for free that your clients value enough to pay for?

• What new technologies or trends could I embrace? New technology may be suitable to help complete mundane tasks, freeing your employees to work on complex problem solving.

• How can I repurpose resources to address changing customer needs? Are you paying attention to shifting trends? Ensure that your data is telling the story, and you’re paying attention to it.

Being willing to adapt and innovate— especially when faced with challenges— can turn potential losses into major wins.

3. Create memorable experiences, not just transactions

What’s the hallmark of Hallmark?

Memorable experiences! Whether it’s the magic of decorating a holiday window display or hosting the perfect Christmas Eve gala, the movies remind us that experiences are what people remember. Takeaway for leaders: Customers want more than just products; they want experiences that make them feel something. Think about how your business can elevate interactions to create lasting memories:

• Personalize customer service. Know your clients’ preferences and tailor (continued on page 13)

DAN ROSS, president,Community Foundation of Northern Illinois

GUEST COLUMNIST

The Illinois Gives Tax Credit Act

An exciting opportunity for donors as well as nonprofits

Beginning Jan. 1, 2025, the Illinois Gives Tax Credit Act, will provide a 25% state income tax credit for charitable donations made to eligible permanent endowments held by community foundations that are in compliance with the National Standards for Community Foundations.

The goal of the legislation is to give Illinois taxpayers a strong incentive to support permanent funding sources for those organizations providing critical services in our communities. We are very grateful to the individuals and organizations that worked to get this important legislation passed, many of whom are peers in the community foundation sector here in Illinois.

I would encourage you to talk to your tax professionals about how this important legislation applies to you. Or you can contact us at the Community Foundation of Northern Illinois (CFNIL) for more information.

It’s expected these tax credits will be in high demand after the first of the year, so now’s the time to think about how the Illinois Gives act might impact your charitable portfolio and tax liability.

While we wait for the final rules to be published, here’s what we know:

About endowments

An endowment is a fund that is designed to last forever. It is invested in such a way that it will be able to make distributions, more commonly referred to as grants, to charitable organizations, while preserving the principal or original amount(s) donated. Over time, endowed funds tend to grant out more money than was originally donated while the fund’s principal balance grows as well. Endowments are a powerful tool to support long-term sustainability and can also be a very meaningful way for individuals and organizations to secure their legacy.

How Illinois Gives works

Individuals, corporations, estates, and trusts who donate on or after Jan. 1, 2025 to an endowed fund held at an eligible organization will receive a 25% tax credit up to $400,000. Said another way, a $400,000 donation to an eligible fund will result in a $100,000 Illinois tax credit. In addition to the state tax credit, individuals who itemize on their federal income tax returns may be eligible to recognize the full amount of their gift as a tax deduction on their federal taxes.

What funds can be supported

Eligible donations can be used to support existing or newly created endowed funds that provide resources to single causes or organizations within the state. At CFNIL, we have many existing funds that support our community-wide grantmaking efforts as well as funds that support specific organizations. Donors may also create a new fund that supports eligible grantmaking, or a nonprofit could open a fund for purposes of soliciting eligible donations. It’s believed that endowed scholarship funds will most likely be eligible for these types of donations.

What can be donated

It’s anticipated that any donation type that is accepted at a community foundation would be eligible for the credit. At CFNIL, this would include cash, appreciated stock, Qualified Charitable Distributions from IRA accounts, real estate, collectibles, and more.

Limitations

In addition to the $400,000 limitation, the state has capped its maximum tax credit exposure to $5,000,000 per year, or a total of $20,000,000 in donations in a given year. Furthermore, no single foundation can receive more than $3,000,000 in eligible donations in a single year. The state also mandated that the eligible donations be used to support endowments that provide support only within the state of Illinois. This legislation will sunset after five years unless it is renewed.

To be determined

The State of Illinois has not written the final rules for this legislation, and we don’t know when that information will be made public. We have been informed that we can start accepting eligible donations on Jan. 1, 2025 with the goal of distributing the tax credit on a first come, first served basis.

Dan has served as the president of the Community Foundation of Northern Illinois since July 2020. CFNIL is located in Rockford and serves donors and nonprofits in Boone, Ogle, Stephenson, and Winnebago Counties, connecting community generosity to community need.

The views expressed are those of Ross and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

GUEST COLUMNIST

A holiday favorite times two

RSO and RDC present two performances of The Nutcracker

By Makenzie Clayburg, Rockford Symphony Orchestra

Following last year’s near sell-out, Rockford Symphony Orchestra (RSO) and Rockford Dance Company (RDC) will present two performances of The Nutcracker at the historic Coronado Theatre on Saturday, Dec. 7 at 6 p.m. and Sunday, Dec. 8 at 3 p.m.

RSO and RDC have been presenting The Nutcracker at the Coronado Theatre for more than 20 years.

Set to Tchaikovsky’s timeless score and performed by RSO members under the direction of Music Director Yaniv Attar, Hoffmann’s classic holiday story is brought to life by Guest Artistic Director Lucas Segovia’s choreography.

“I’m especially happy that we can offer multiple performances, because it offers everyone in the community access to a wonderful show. To be able to experience a live performance of The Nutcracker, with an amazing set in a beautiful theater with so many dancers and a live orchestra, takes an incredible community effort.” Yaniv said.

“To be able to have a second performance this year, speaks about how much support there is from the community... It doesn’t happen everywhere, and I hope everyone takes advantage of this opportunity,” Lucas said.

Made possible by support from sponsors throughout the Stateline, the performance combines professional musicians and professional dancers with local students and adult dancers. Volunteers work behind the scenes to create costumes, props and scenery to transform the Coronado Theatre into a winter wonderland.

“What I love and feel proud about is that this year we have the largest cast [in four years]... 125 performers and over 200 costumes. Auditions were open to the entire community of Rockford and beyond. We have people as young as six and up to 75 years old. I’m proud to present such a diverse cast that keeps on growing every year,” Lucas said.

With a shared mission to offer accessible and diverse educational opportunities, RSO and RDC will also host a bilingual

field trip. Nearly 2,000 students from 34 schools across six counties will attend this year’s student matinee on Friday, Dec. 6. The performance will feature dances from The Nutcracker, hosted in English and Spanish by Lucas, who will provide context and insights about the story, music, and dancing. Participating schools are provided with a curriculum guide in English and Spanish in advance of the field trip.

“When they told me the idea to present the student matinee bilingually, I was very excited, because that meant we would bring the materials to the schools for students to learn about the production in both English and Spanish. It is one of my favorite aspects of this entire engagement — to further our mission and present this work that can shape and influence the lives of those students who may not have been exposed to live dance or orchestra or even been in a theater before,” Lucas said.

“The Nutcracker is one of the most exciting things we can offer this community. The combination of live music and the amazing visuals of the dancers, costumes, and sets have the kids so engaged. I think it has enhanced the life of the community and of the students, and it’s one of the things that makes Rockford very special. Everyone should take pride in this,” Yaniv said.

“From the start, I remember thinking what a wonderful community this is because it brings together our two arts organizations with so many community components. To be able to perform it at the Coronado Theatre, which is a jewel in the region, makes it quite special and something for people not to take for granted. Come, sit, and take it all in. It is a holiday story with fantasy aspects to it, but there are also very real aspects about bravery, pushing through challenges, and the journey between childhood and adolescence,” Lucas said.

The views expressed are those of Clayburg and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Presenting Sponsor:

December 10 | 11:30am-1pm Radisson Hotel & Conference Center

Join us for an insightful luncheon dedicated to exploring the dynamics of corporate philanthropy and the impact businesses can have on their communities.

Hosted by the Greater Rockford Chamber of Commerce, this event will feature a presentation by Dan Ross, president of Community Foundation of Northern Illinois and Ciara Stahly, assistant development director with the Community Foundation of Northern Illinois, who will share invaluable insights on how businesses can effectively give back to their communities while navigating questions such as “how much is too much?” and “who to choose to give back to?”

Whether you’re a business leader, philanthropist, or community advocate, this luncheon offers a valuable opportunity to gain insights, share experiences, and collaborate with others who share a passion for making a difference in the community.

Music Director Yaniv Attar

Guest Artistic Director Lucas Segovia

SHANNON

One good thing leads to another

How donating locally can lead to greater good

Donating to a local nonprofit has the potential to bring about meaningful change—not only for the community but for donors themselves. Supporting local organizations creates a foundation for positive change, strengthens community bonds, and encourages a culture of giving that can transform lives. Here’s how donating to local causes can multiply good outcomes:

Strengthening community bonds

Local nonprofits are often closely aligned with the needs of the community. When people give locally, they contribute directly to resources that help their neighbors, creating a sense of shared responsibility and connection. Each donation, whether financial or material, helps build a more resilient, connected community where everyone can thrive.

Supporting jobs and the local economy

Nonprofits often hire locally and partner with other local organizations, creating new jobs and stimulating the economy. By donating, people not only help fund nonprofit initiatives but also support local employment. For example, donation-based organizations like thrift stores hire individuals in the community, providing job training and employment opportunities that have a ripple effect.

Encouraging a culture of compassion

Community members who see others donating are often inspired to give as well, creating a culture of compassion. This effect is especially visible in small communities and neighborhoods where acts of kindness and generosity inspire others to get involved. Young people who witness these actions are more likely to become lifelong givers, helping to create a legacy of generosity.

Personal fulfillment and connection

Those receiving help aren’t the only ones who benefit from charitable donations. Giving promotes a sense of well-being and purpose, reducing stress and increasing happiness for the donor. By supporting worthy causes, donors feel a deeper connection to their community and know they’re part of something bigger.

Increasing impact through collaboration

Local nonprofits often partner with each other to address complex issues, such as poverty, lack of housing, or educational needs. When community members support these nonprofits, they indirectly fuel collaborative efforts that have a wider impact than a single organization could achieve alone.

Donating to a local nonprofit can set off a chain of positive effects, where each act of generosity leads to even more positive outcomes. When you donate, you’re providing vital resources to tackle pressing issues. For instance, a person who receives job training through a nonprofit program may find employment in the community, enhancing their quality of life. Eventually, this newly employed individual may be inspired to give back to a local nonprofit, continuing the cycle of community growth and support.

Stronger communities are built as nonprofits expand their reach and improve their services. Each donation can have a lasting impact—boosting the organization’s resources and the well-being of those they serve. So, donating creates a loop where good deeds multiply, addressing challenges and empowering more people to pay it forward.

Donating to a local nonprofit might seem like a small act, but the good that comes from it reaches far beyond the initial gift. Every contribution builds a stronger, kinder, and more supportive community—one that empowers its members and spreads hope for a brighter future.

Shannon Harper is the senior PR/ marketing manager for Goodwill Industries of Northern Illinois, a community-based, nonprofit organization whose mission is to create opportunities for individuals with barriers to enhance their lives. To learn more about Goodwill and how your support can help change lives and transform communities, visit goodwillni.org.

The views expressed are those of Harper and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Carpenter’s Place profile profileMEMBER PROFILE

Each day, Carpenter’s Place serves 80-100 individuals and families facing homelessness in Rockford. Established more than 20 years ago by Al and Cathy Barsemais, the nonprofit’s mission is to reflect Christ’s compassion and give people the tools they need to help rebuild their lives.

“What started as a way to give back and help others has turned into something more profound, something more structured,” said Alberto Carrión, the new executive director at Carpenter’s Place. “Our programs include family services, case management, support and education groups, employment training, and housing.”

Carpenter’s Place isn’t an overnight shelter but a safe place for people to come during the day. Their primary location at 1149 Railroad Ave. in Rockford has a large day room, bathrooms, showers, storage for personal belongings, kitchen, classrooms, art room, laundry facility, donation room, and office space.

In addition to helping people find housing, Carpenter’s Place focuses on rebuilding lives through programs that offer direction and accountability.

“The first interaction most guests have with us is through our day room and free meal service,” Carrión said. “But our goal is to eventually work with them one-onone. Each person’s situation is unique. What they’re ready to accomplish and what they’re willing to accomplish is different for each person. That’s where our case management work comes in.”

If someone chooses to be a longterm participant in the program, they’re connected with a case manager to begin building a recovery plan that helps them identify and attain their personal goals.

“It could be as simple as they need to get an ID. Or maybe they want to get employment, so we start working with them on creating a resume, connecting

with employers, and getting housing to stabilize themselves,” Carrión said.

Carrión feels the needs of the homeless in Rockford are growing beyond what the current system can handle. But greater engagement from the community is needed to enable organizations like Carpenter’s Place to step up and provide a more robust response.

“Whether we currently have a response or we need to develop a response to an issue in the community, we’re certainly open to connecting with businesses, local government, and organizations like the chamber to have those conversations,” Carrión said.

Like most nonprofits, Carpenter’s Place welcomes monetary and in-kind donations. And volunteers – individuals and groups – are needed for a range of tasks, such as meal provider, mentor, chapel speaker, office assistant, laundry, maintenance, and fund raising.

Another way the community can help the homeless is by shopping at the Carpenter’s Corner thrift store at 1715 Rural St. in Rockford.

“Check us out if you haven’t. Shoppers are pleasantly surprised by what they find,” Carrión said.

Carpenter’s Place recently announced the opening of a second thrift store in Spring 2025 at the corner of Alpine and Harrison in Rockford.

Carrión says the organization’s staff, board, donors, and volunteers love Rockford and are passionate about meeting the needs of individuals in the community.

“Our goal is to continue to uphold the dignity and worth of these individuals despite their circumstances,” he said. “Everything we do is inspired by Christ’s compassion. We want to help people find peace with themselves, the community, and God.”

Learn more at carpentersplace.org. Carpenter’s

HARPER, senior PR/marketing manager, Goodwill Industries of Northern Illinois

(continued

experiences for them. In a world of targeted ads, curated content, and personalized playlists, clients expect interactions that are tailored to fit their specific needs. The more your organization can do that, the higher the satisfaction of your clients.

• Add a touch of surprise or delight. When was the last time you received a handwritten note in the mail? Drop your client a thank you note after a purchase, a card on their anniversary, or a clipping of their mention in The Voice.

• Ensure your brand experience is consistent across platforms. Are you a fun company, but your website is dull and formulaic? Do you educate your clients but don’t have an updated social media presence? Your brand matters; it’s a part of the experience of interacting with you.

When customers associate your business with positive feelings, they’re more likely to return and tell others about you.

4. Embrace your unique value proposition

The small-town Hallmark businesses succeed because they know what makes them special. Maybe it’s a bakery with a secret family recipe or an antique store with a treasure trove of local history. The key is understanding what sets you apart and leaning into it.

Takeaway for leaders: Your business has a unique story—use it. Identify your unique value proposition (UVP) and communicate it effectively to your audience. Questions to consider:

• What makes your product or service different from competitors? What are competitors saying about you? What problems are you solving? What solutions do you provide?

• How does your brand’s story resonate with your target audience? Actually, who IS your target audience?

• What does your newest employee notice? Use the fresh perspective of someone new to the team to identify “ways you’ve always done it,” gaps in knowledge, and more.

Your UVP is what keeps customers coming back, just like the townsfolk who can’t resist that one-of-a-kind peppermint hot chocolate.

5. Never underestimate the power of relationships

Whether it’s rekindling a romance or forming an unexpected partnership, Hallmark movies remind us that relationships are at the heart of success. The town florist and the big-city architect team up to save the holiday festival, and everyone wins.

Takeaway for leaders: Building strong relationships—internally with employees and externally with customers and partners—can make or break your business. Focus on:

• Empowering your team. When employees feel valued in meaningful ways, they’re more motivated to

contribute. Ensure your gratitude is timely, genuine, and specific. Giving everyone a token company sweatshirt for the holidays is nice, but it’s not exactly empowering. It isn’t personal, it doesn’t reflect their uniqueness, and it isn’t associated with any personal accomplishment. Now, take that sweatshirt and accompany it with a handwritten thank you note from a manager with specific employee results, and a gift card to their favorite restaurant, and the gift is suddenly much more meaningful.

• Building trust with customers by delivering consistent, quality service. Relationships are made in the little moments. Go the extra mile. Ensure the order is correct. And if a mistake happens, make it right with speed and integrity. Trust takes time to earn but can pay dividends.

• Partnering with others in your industry to share resources, knowledge, or assets. Build a community that supports one another to achieve a common goal. The right partnership can expand your horizons and help move you beyond your comfort zone. Strong relationships foster loyalty, collaboration, and a culture of mutual success.

Bonus lesson: Don’t forget to slow down

One common theme in Hallmark Christmas movies is the reminder to stop and enjoy the little things—whether it’s a snowy walk, decorating a tree, or simply spending time with loved ones. Leaders often find themselves caught up in the hustle, especially during the holiday season.

Takeaway for leaders: While growth and success are important, don’t neglect your personal well-being. A balanced leader is a better leader. Make time to:

• Celebrate small wins with your team.

• Take breaks to recharge and reflect.

• Recognize the contributions of others and show gratitude.

The Rockford region is full of wonderful experiences, delicious meals, and holiday celebrations to partake in. Don’t forget to enjoy the beautiful area in which we live. Our visitors see the beauty we take for granted — look at our region through their eyes.

Wrapping it up

Hallmark Christmas movies may not be your go-to guilty pleasure this holiday season, but their lessons are timeless — prioritize your relationships, adapt to change, create memorable experiences, and celebrate your unique strengths. By bringing a little Hallmark magic into your business strategy, you can create a successful enterprise that leaves a lasting impression on your customers, employees, and community. So, this holiday season, grab some cocoa, put on your favorite Hallmark film, and take notes—you just might find the inspiration your business needs to make 2025 your most successful year yet.

GUEST COLUMNIST

Balancing bored and busy

Engage kids in screen-free activities and still get things done

By Heidi Holcomb, Discovery Center Museum

“I’m bored! There’s nothing to do around here.”

Have you ever heard a kiddo say those words? Or maybe you’ve said them yourself? Chances are, the answer is a big YES! Boredom is a natural part of life, and sometimes kids need a little guidance to learn how to navigate it and find ways to keep themselves engaged. As working professionals juggling so much at home, we can all use a little help.

In light of overwhelming data on the negative effects of excessive screen time, caretakers are actively seeking screen-free activities that will engage their children and be beneficial for the healthy development of their growing minds and bodies. At Discovery Center, our world is informal education — this is what we do. Our exhibits and takehome activities are curated to engage and inspire the active little brains in your life.

Create a sensory moment

Let’s say you are doing the dishes and your little one wants to “help” you. What kids love about doing the dishes is the sensory experience of the water and bubbles. You can set them up with their very own bubble station right on the kitchen counter. Grab some storebought bubble solution or make your own (¼ cup of Dawn, ½ Tablespoon of glycerin, 1 Quart of water). Spread some bubble solution on the counter, dip a straw into your bubble solution container, and gently blow a bubble directly onto the counter surface. Everything wipes up at the end and you

are left with a joyful child and a VERY clean countertop.

Build a STEM moment

It’s dinner time and you have hungry children in your kitchen looking for some pre-dinner snacks. Turn it into a STEM moment. Set them up at the counter with a bowl of water. As you prepare your food, give them a little bit of the ingredients you are using. Challenge them to predict if the ingredients will sink or float in the bowl of water. Throw around words like “hypothesis” and “buoyancy” to help them think and feel like a scientist. At the end. they can add some salt and pepper and turn their experiment into a soup to stir up with a spoon. It will be up to you at that point if you are brave enough to sample their cooking. And research indicates that when children engage with dinner ingredients, they are more likely to eat them. It’s a win-win for everyone.

Busy, working caregivers face a lot of pressures, but engaging with your child doesn’t have to be one of them. It can be easy, spontaneous, and fun for both you and your kiddo. Find the balance and the activities that work for you and your family. Organizations like Discovery Center are always here to cheer you on as you invest your time and energy into raising the next generation.

The views expressed are those of Holcomb and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

(continued

Expanded protections Under the Illinois Human Rights Act

The Illinois Human Rights Act now extends protections to include “family responsibilities” and “reproductive health decisions” as protected classes.

Recommendations:

- Review and update anti-discrimination and harassment policies.

- Train employees and managers on these new categories and prevent potential biases.

Illinois Day and Temporary Labor Services Act changes

Staffing agencies and their clients face new requirements, including equal pay for temporary workers and enhanced safety training obligations.

Recommendations:

- As clients of staffing agencies are now directly responsible for ensuring compliance, businesses may need to conduct audits of current labor arrangements to identify areas for improvement.

Illinois Biometric Information Privacy Act (BIPA) updates

Stricter consent requirements and increased penalties for noncompliance highlight updates to Illinois’

Biometric Information Privacy Act.

Recommendations:

- Obtain explicit, informed consent before collecting any biometric data.

- Review third-party vendor agreements to ensure data privacy standards are met.

Illinois Workers’ Freedom of Speech Act

This law prohibits employers from disciplining or terminating employees who refuse to participate in workplace discussions about political or religious matters. Recommendations:

- Reassess policies and practices around mandatory meetings.

- Train managers to avoid inadvertently pressuring employees into such discussions.

Illinois Artificial Intelligence (AI) Video Interview Act

Illinois businesses using AI-driven video interview technology must comply with new laws requiring candidate consent for AI evaluations and a disclosure of the evaluation criteria used.

Recommendations:

- Review AI tools for compliance with state laws.

- Develop clear, accessible candidate communication protocols.

COMED RECEIVES RELIABILITY PERFORMANCE AWARD

PA Consulting, a global innovation and transformation consultancy, presented ComEd with the 2024 ReliabilityOne® award for Outstanding Reliability Performance in the Midwest Metropolitan Service Area. ComEd also received the Climate Action Leader award for advancing the planning and operations to transition into a cleaner future grid.

“ComEd continues to make strategic investments in its system to ensure best-in-class reliability for its customers,” said David Perez, executive vice president and COO of ComEd. “At the same time, we are improving the grid to meet the needs of our customers who want more clean, renewable energy on the grid and achieve the goals set forward in Illinois’ landmark Climate and Equitable Jobs Act.”

Since ComEd started smart grid improvements in 2012, it has improved overall reliability by more than 70%. The company continues to focus on power grid investments and innovations, storm hardening and vegetation management, and cable replacement to ensure

Illinois Consumer Privacy Act

This law imposes stricter data breach notification requirements and grants Illinois residents the right to access and delete personal data held by businesses.

Recommendations:

- Conduct a data privacy audit to assess current practices.

- Update privacy policies to reflect the new rights granted to Illinois consumers.

Illinois Secure Choice Savings Program expansion

Previously applicable to larger businesses, this program now requires smaller employers to offer retirement savings options to employees or enroll them in the state-facilitated program.

Recommendations:

- Evaluate existing retirement offerings and assess if participation in Secure Choice is necessary.

- Educate employees about the program to ensure smooth adoption.

Federal Overtime Rule changes

Although specifics are still unfolding, updates to federal overtime eligibility thresholds could significantly impact labor costs. Businesses should prepare

for potential changes to who qualifies for overtime pay. Recommendations:

- Monitor announcements from the Department of Labor for finalized rules.

- Review employee classifications to ensure compliance with evolving standards.

How to stay ahead

With these laws poised to reshape the business environment, planning is critical. Here’s how you can stay ahead:

• Work with legal counsel to ensure your business policies and contracts align with new laws.

• Train managers and HR professionals with on these changes to minimize compliance risks.

• Invest in systems that facilitate compliance, from record-keeping to privacy management.

• Subscribe to Illinois Department of Labor and relevant federal agencies to stay informed about legal updates.

continued strong service as new challenges impact the grid and as customer needs evolve.

“Our investments are allowing our customers to have more options and access to cleaner technologies,” said Perez. “Both ComEd and the state of Illinois are working to make Illinois a leader in clean energy and meet the needs of our customers.”

“As our societal dependence on electricity increases, the strength and reliability of our utilities play a pivotal role in fostering economic growth in the Rockford region.” commented Greater Rockford Chamber of Commerce CEO Angela Kay Larson. “Investments in resilient, forward-thinking infrastructure like ComEd’s not only attract and retain businesses but also position our community as a leader in innovation and sustainability. Reliable energy is the foundation of a thriving business community, and recognitions like this highlight the importance of continuing to strengthen our region’s economic competitiveness.”

member pics

in the newsMEMBERS IN THE NEWS

BOARD APPOINTMENTS

Dr. John Dorsey (1), chief medical officer at Mercyhealth, and Terry White (2), strategic chief and operations officer at Crusader Community Health, joined Remedies Renewing Lives’ Board of Directors.

Boylan Central Catholic High School Board of Consultors welcomed new members: Mary Fran Georgis, trust officer/director for Associated Bank; Michael Iasparro, attorney and partner at Hinshaw & Culbertson LLP; Ellen Lynch, retired chancellor and general counsel for the Diocese of Rockford; Lynn Cuppini McConville, retired advancement director and educator at Boylan; Tony Scandroli, VP at Scandroli Construction.

NEW HIRES, PROMOTIONS, RETIREMENTS, DEATHS

First National Bank and Trust announced the following promotions within the Wealth Management department: Robin Chambers (3) was promoted to trust officer, Jacqueline WingardSuggs (4) was promoted to

investment officer, and Mark Heffel (5) was promoted to investment officer.

Larson & Darby Group hired former intern Ryan Carlson as a full-time architectural designer and promoted Deb Dorsey to senior marketing coordinator. Architectural designer Nicole Babcock has taken on additional responsibilities as emerging professional advisor.

Mercyhealth welcome Muhammad Marwali, MD, PhD (6), board certified cardiac electrophysiology and cardiovascular disease doctor, to the staff at Mercyhealth Heart and Vascular Center, 8201 E. Riverside Blvd., Rockford.

Fehr Graham hired Jake Piske (7) as a staff hydrogeologist and Trevor Larson (8) as a senior project engineer in its Rockford office.

Stillman Bank welcomed Aimee Bruemmer (9) as associate portfolio manager and Jenny Redington (10), CFP®, CRPC™, as financial advisor.

Pat LeMire (11) was promoted to director of Senior Living & Social Services Practice at M3 Insurance

Carpenter’s Place welcomed Alberto Carrión (12) as its new executive director.

Manpower of Rockford welcomed Jon Kowalsky (13) as director of business development for Rockford, Sycamore, and Freeport.

Winnebago County State’s Attorney J. Hanley welcomed five new Assistant State’s Attorneys to the office. Nicholas Bimmerle, Jacob Finley, Evan Pinsel, Hannah Shelley and Peyton Young (group photo) were sworn in by 17th Judicial Circuit Court Chief Judge John Lowry. Rockford Mutual Insurance Company welcomed Cody Brunson (14), developer; Sean Baker (15), customer care specialist; and Mason DeLille (16), underwriting assistant.

EMPLOYEE/COMMUNITY RECOGNITIONS, AWARDS

Michael Harris (17), shop technician, celebrated 50 years with Aqua-Aerobic Systems

John Pakiela (18), DO, Mercyhealth emergency medicine doctor, was awarded board certification from the American Osteopathic Association Bureau of Osteopathic Specialists. Dr. Pakiela is the associate EMS medical director for Mercyhealth and the medical director for REACT Air Medical Service and Critical Care Transport for Mercyhealth.

Rockford Mutual Insurance Company congratulates Jerald Carpenter (19), claims representative, on 10 years of service, and Shamara Glover(20), marketing assistant II, on five years of service.

Paula Carynski (21), president, OSF HealthCare Saint Anthony Medical Center, received the 2024 Pearl Award from the OSF HealthCare Foundation. The Pearl Award recognizes contributions to philanthropic excellence, compassionate care, and visionary leadership that will transform health care.

Kelly Lafferty (22), University of Illinois Extension 4-H youth development educator, received the “Excellence in Natural Resources/ Environmental Education” award from the Illinois Extension Professionals for Youth Education for her work with Wee Nats.

The Natural Land Institute’s Legacy Tree Program - November Tree of the Month is a European Larch (Larix decidua) with a deep connection to a neighborhood in Freeport. This special tree is recognized for of its history and size – 105 feet high, average crown spread of 45 feet, 137-inch circumference.

Mandy Blood (23), fraud prevention specialist at First National Bank and Trust, earned the prestigious Accredited ACH Professional certification from the National Automated Clearing House Association.

Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

14. Cody Brunson

20. Shamara Glover

9. Aimee Bruemmer

2. Terry White

11. Pat LeMire

4. Jacqueline Wingard-Suggs

17. Michael Harris

13. Jon Kowalsky

19. Jerald Carpenter

7. Jake Piske

1. Dr. John Dorsey

15. Sean Baker

21. Paula Carynski

10. Jenny Redington, CFP®, CRPC™

3. Robin Chambers

16. Mason DeLille

22. Kelly Lafferty

23. Mandy Blood Nicholas Bimmerle, Jacob Finley, Evan Pinsel, Hannah Shelley and Peyton Young

12. Alberto Carrión

18. John Pakiela, DO

5. Mark Heffel

8. Trevor Larson

6. Muhammad Marwali, MD, PhD

business BUSINESS BRIEFS

Goodwill Industries of Northern Illinois’ tuition-free Excel Center® will open Fall 2025 at the SwedishAmerican Riverfront YMCA, 200 Y Blvd. in Rockford. Goodwill originally planned to build an Excel Center campus at the North Towne Mall, but had to seek other options due to construction delays. The Excel Center helps individuals who did not graduate from high school increase their education level and employability.

Rockford Promise, in collaboration with Rockford University and the City of Rockford, is expanding its scholarship program to provide eligible students with fully-funded tuition to attend Rockford University. The Rockford Promise-Rockford University Scholarship Program will begin in the 2025 academic year.

GoRockford (formerly the Rockford Area Convention & Visitors Bureau) announced that two sculptures were purchased for permanent display in the Rockford region thanks to the generosity of local sponsors. Hold Me Up by Ben Pierce, located at Veterans Memorial Circle on North Main Street, was donated by the Dean Alan Olson Foundation. Magical Thinking by Actual Size Artworks, situated at the Rockford City Market Pavilion, was purchased through the support of the David & Colleen Anderson Charitable Foundation and Bucciferro Family McDonald’s.

Rockford Art Museum (RAM) has reopened after a year-long HVAC construction. Galleries are open Thursday through Sunday from 10 a.m. to 5 p.m. with free admission sponsored by Lon and Dick Behr, Dean Alan Olson Foundation, and Rosecrance Behavioral Health. RAM also unveiled a new children’s art space, “Young Masters,” located just outside the museum galleries.

Applications for the Illinois Arts Council Folk Arts Mentorship (FAM) Program will be accepted through Wednesday,

Dec. 18, 2024. The FAM grant supports exemplary practitioners working with dedicated apprentices, with $4,000 taxable award to the mentor artist and a $1,000 taxable award to the apprentice artist. Mentor and apprentice artists must each submit their own applications.

OrthoIllinois has partnered with HURT! to offer around-the-clock orthopedic specialist support through the HURT! App. The app helps members of the community with acute musculoskeletal injuries connect with highly trained orthopedic specialists immediately. The specialist will triage the patient and direct them to the best setting for their injury or condition, avoiding expensive ER visits.

Keep Northern Illinois Beautiful opened a new recycling center at 624 Eastern Ave. in South Beloit. The new center will be open the second Saturday of every month from 9 a.m. to noon. Visit KNIB.org for more information.

Rosecrance Behavioral Health and North Central Behavioral Health Systems have signed a letter of intent to combine resources and expand services and access to care for individuals and families in central Illinois. The affiliation will create a stronger overall organization, providing a full continuum of mental health and substance use treatment services.

OSF HealthCare announced the official establishment of OSF Healthcare Ministries as a Diocesan Public Juridic Person (Diocesan PJP), in partnership with the Catholic Diocese of Peoria. OSF Healthcare Ministries will now serve as the sole corporate member and canonical sponsor of OSF Healthcare. This marks an important milestone for the organization, ensuring a strong foundation for the continued delivery of exceptional, faith-based care.

Girl Scouts of Northern Illinois (GSNI) received a $10,000 grant from the Carl R. Hendrickson Family

Foundation, Bank of American, N.A. Trustee. Funds from this grant will be used to support Hispanic engagement throughout northern Illinois. GSNI also received a g $29,290 grant from Girl Scouts of the USA to support Project Opportunity programs in Rockford and Elgin.

Mercyhealth opened a new urgent care facility at 1504 S. Galena Ave. in Dixon. The location will be open 8 a.m. to 8 p.m., seven days a week, with services provided by board certified emergency medicine doctors.

Rockford Community Bank, a Wintrust Community Bank, celebrated the grand opening of its newest location at 2219 East State Street in Rockford.

The Veterans Assistance Commission of Winnebago County is seeking dedicated volunteer drivers to transport local veterans to the VA Hospital in Madison, Wisconsin. Volunteer drivers are needed on an ongoing basis and must be able to commit to scheduled trips, which typically range from half-day to fullday commitments. Volunteer drivers must pass a background check and health screening. For more details or to apply, contact Mayra Toral at 815964-6166 or MToral@vac.wincoil.gov.

Rockford Rescue Mission received a $35,000 donation from the NKC Family Community Foundation to

purchase a truck for the mission’s food service program.

Natural Land Institute sold the Townsend Glade preserve (Jo Daviess County), the Illinois Department of Natural Resources. It will be added to the Apple River Canyon State Park.

Edgebrook Shopping Center announced the return of its weekly Indoor Farmers Market, every Wednesday night, 9 a.m. to 1 p.m. through Dec. 11, located next to Akerman Shoes. Shop for seasonal fresh produce, bakery goods, honey, jams and jellies, apples, coffee, and more.

Keith Country Day School was designated as a 2024 AP Honor Roll platinum participant by the College Board for its commitment to increasing college-going culture, providing opportunities for students to earn college credit, and maximizing college readiness. To earn platinum status, at least 80% of a school’s graduating class must have taken an AP course, 50% must have passed, and at least 15% must have taken a total of five AP exams, including one in 9th or 10th grade.

Stenstrom Companies achieved the national distinction of Women’s Business Enterprise (WBE) certification across all its divisions, including Stenstrom Construction Group, Stenstrom Petroleum Services Group and Stenstrom Excavation & Blacktop Group.

Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

community COMMUNITY EVENTS

DECEMBER

SUNDAY, DECEMBER 1

An Evening with Peter Billingsley and A Christmas Story, 5 p.m., Coronado Performing Arts Center, 314 N. Main St., Rockford. Peter will host a screening of A Christmas Story and share stories, behind-the-scenes photos, and memories from the Christmas classic.

MONDAY, DECEMBER 2

Brightpoint (formerly Children’s Home & Aid) Rockford hiring event, 4-7 p.m., 424 7th Street, Rockford.

TUESDAY, DECEMBER 3

2024 Community Scholarship Fair hosted by Community Foundation of Northern Illinois, 5-8 p.m.,

Embassy Suites by Hilton Rockford Riverfront, 416 S Main St, Rockford. The Community Scholarship Fair helps students find local scholarships and financial aid resources.

Toy Drive for UW Health Kids (Dec. 3-Jan. 3). Bring comfort, play and smiles to young patients. Donate a new, unwrapped toy, stuffed animal, board book or art supplies (for ages newborn to 18) at these locations:

• UW Health SwedishAmerican Hospital, 1401 E. State St., Rockford

• UW Health Women & Children’s Hospital, 1350 Charles St., Rockford

• UW Health Heart Hospital, Charles St. Entrance, Rockford

• The Body Factory, 8016 N. 2nd St., Loves Park

Sponsored by SwedishAmerican Health Foundation and the VanVleet Family Foundation.

THURSDAY, DECEMBER 5

Songs of the Season, 7-9 p.m., Rock Valley College main campus ERC Performing Arts Room. Free and open to the public. Learn more at rockvalleycollege.edu

Elf Themed Benefit hosted by 2024/2025 Leadership Rockford participants, 5-7 p.m., Olympic Tavern, 2327 N. Main St., Rockford. Raffles, giveaways, and matching donations to benefits Rockford Family Peace Center

FRIDAY, DECEMBER 6

Old Towne Band Fall 2024 Concert, 7:30-9 p.m., Rock Valley College main campus ERC Performing Arts Room. Free and open to the public. Learn more at rockvalleycollege.edu

SATURDAY, DECEMBER 7

Sinnissippi Station Model Garden Railroad Exhibit Opening, Nicholas Conservatory, 1354 N. 2nd St., Rockford. Exhibit runs through Jan. 26, 2025.

Jingle on the Mile, 10 a.m. to 4 p.m., Fairview Shopping Center. Sponsored by Miracle Mile Rockford.

Girl Scouts of Northern Illinois Explore Cookies & S’more!, 10 a.m.-2 p.m., 1886 Daimler Road, Rockford. Free and open to the public.

Old Towne Band Fall 2024 Concert, 7:30-9 p.m., Rock Valley College main campus ERC Performing Arts Room. Free and open to the public. Learn more at rockvalleycollege.edu

Rockford Symphony Orchestra presents The Nutcracker, 6 p.m., Coronado Performing Arts Center, 314 N. Main Street, Rockford.

SUNDAY, DECEMBER 8

Rockford Symphony Orchestra presents The Nutcracker, 3 p.m., Coronado Performing Arts Center, 314 N. Main Street, Rockford.

TUESDAY, DECEMBER 10

Community Orchestra Concert, 7-9 p.m., Rock Valley College main campus ERC Performing Arts Room. Free and open to the public. Learn more at rockvalleycollege.edu

WEDNESDAY, DECEMBER 11

Veterans Resource Fair, 11 a.m.-5 p.m., Janesville Elks Lodge #254, 2100 N. Washington St., Janesville, Wisconsin. Please provide DD214 or military ID as proof of service. Veterans do not have to live in Rock County to participate. Contact Jim Barnett at James.Barnett4@va.gov for more information.

Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

THURSDAY, DECEMBER 12

Tot Spot Storytime: Travel and Packing, 10 a.m.-1 p.m., Discovery Center Museum, 711 North Main Street, Rockford.

SATURDAY, DECEMBER 14

United For Literacy Night at the IceHogs, 7 p.m., BMO Center, 300 Elm St., Rockford. Donate new and gently used books for young children, explore activities, and meet local literacy organizations. Players will wear specialty jerseys to be auctioned online during the game to support United Way of Rock River Valley’s early literacy programs.

Rockford Park District’s Hootin’ Holidays, 1-3 p.m., Seth B. Atwood Park, 2685 New Milford School Rd., Rockford. Meet the birds of prey in Atwood Park’s exhibit. Event is part of the In the Outdoors series presented by Rock River Disposal. Visit atwoodpark.org/programs to register.

Mannheim Steamroller Christmas, 3 p.m., Coronado Performing Arts Center, 314 N. Main Street, Rockford.

SUNDAY, DECEMBER 15

Rockford Park District’s Tidings on the Tee Box Breakfast with Santa, 9-10:30 a.m., Aldeen Golf Club, Illinois Bank & Trust Pavilion, 1868 Reid Farm Rd, Rockford. Tickets include breakfast buffet, cocoa/coffee bar, photos with Santa, golf-themed games and crafts, goody bags, and more. Advance ticket purchase is required by Tuesday, Dec. 10 at aldeengolfclub.com/events-calendar/tidings-2024

MONDAY, DECEMBER 16

Forming an LLC Webinar, 7 p.m., via Zoom. Led by staff from Farm Commons in partnership with the University of Illinois Extension. The webinar is part of the Legal Training for Illinois Small Farms Webinar Series. Register online at go.illinois. edu/jsw or call University of Illinois Extension at 815-986-4357.

SATURDAY, DECEMBER 21

Rockford Symphony Orchestra Holiday Pops concert, 7:30 p.m., Coronado Performing Arts Center, 314 N. Main Street, Rockford.

SUNDAY, DECEMBER 22

Rockford Symphony Orchestra Holiday Pops concert, 3 p.m., Coronado Performing Arts Center, 314 N. Main Street, Rockford.

FRIDAY, DECEMBER 27

IceHogs vs. Wild – benefit for Severson Dells hosted by 2024/2025 Leadership Rockford participants, 7 p.m., BMO Bank Center, 300 Elm St., Rockford. Severson Dells will receive $4 from every ticket purchased through https://fevo-enterprise. com/event/SeversonDellsFund. Promotions include $2 beers for the adults and a Screw City youth replica jersey giveaway for the kids. Help Severson Dells in its mission to link people to nature through education and research.

SATURDAY, JANUARY 18

Rockford Park District’s Snowy Views in Snowshoes, 1-3 p.m., Seth B. Atwood Park, 2685 New Milford School Rd., Rockford. Atwood staff will lead a peaceful snowshoe tour through the park’s winter wonderland. Event is part of the In the Outdoors series presented by Rock River Disposal. Visit https://atwoodpark.org/ programs to register.

Happy Holidays from CherryVale Mall! We are happy to continue being a part of your shopping traditions.

For advertising and leasing information, please contact: Amy Myers @ 779-513-4727 or email: Amy.Myers@cblproperties.com

MEMBERSHIP RENEWALS

Thank you to members who renewed with the Greater Rockford Chamber of Commerce in October 2024

Absolute Fire Protection, Inc.

Acadia

Addante & Associates, Ltd.

Ambassador Homes, LLC

Amberwood Care Centre

Area Erectors, Inc.

BelRock Asphalt Paving Inc.

Benson Stone Company, Inc.

Bergstrom Inc.

Briargate Management, LLC

Burpee Museum of Natural History

Colorwave Graphics, LLC

Crystal Precision Drilling, Inc.

Entre Computer Solutions

Global Display Solutions, Inc.

Grace & Salt Leadership Academy

GreenFire Restaurant, Bar & Bakery

Honquest Family Funeral Home with Crematory

InterActive Safety Solutions Inc.

Jersey Mike’s Subs

Key Realty - Team Top Rock, Commercial and Residential Brokers

Leland L. Freberg, CPA, PLLC

Menta Academy Northwest

Morgan Stanley - The Custer/Meisch Group

Nelson Fire Protection

Pines Edge Apartments LLC

QPS Employment Group

Remedies Renewing Lives

Rockford Buzz

Rockford Cemetery Association, Greenwood Cemetery & Crematorium

Rockford OMS

Rockford Rigging, Inc.

Roy Gayle Pony Baseball Softball

S. J. Carlson Fire Protection

Satori Pathway Network

Satori Pathway Network - Anam

Memory Care

Spider Company Inc.

Studio GWA

Thayer Energy Solutions

The Alliance

The Pension Specialists, Ltd.

The Signature Image LLC

Tree Care Enterprises Inc.

United Association of Plumbers & Pipe Fitters Local Union 23

Van Galder Bus/A Coach USA Co.

Wal-Mart Stores, Inc. #1955

Wesley Willows

Let your Voice be heard

The Greater Rockford Chamber of Commerce welcomes and encourages member submissions for The VOICE of the Greater Rockford Business Community. Deadline is the 10th of the month preceding publication date. Send news releases and other items of interest to the business community to:

The VOICE - Greater Rockford Chamber of Commerce 308 W. State St., Ste. 190 Rockford, IL 61101

For information about advertising contact Customer Service at 815-987-8100. The VOICE of the Greater Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Greater Rockford Chamber of Commerce, 308 W. State St., Ste. 350, Rockford, Illinois 61101. Periodicals postage paid at Rockford, Ill.

POSTMASTER: Send address changes to: The VOICE of the Greater Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.

AMBASSADOR SPOTLIGHT

DEANNA WATTS, AREA DIRECTOR OF SALES, ROCKFORD RESIDENCE INN BY MARRIOTT

What is your business? What do they provide for the community?

Residence Inn by Marriott. We specialize in extended-stay, overnight accommodations in our all-suite hotel. Kitchenettes with stovetop, microwave, dishwasher, full-sized refrigerator, and supplied with utensils, dishes, and cookware, allow guests to feel right at home. The complimentary breakfast buffet each morning allows guests to enjoy a meal prepared by our fantastic staff. We offer shorter, one to five-night accommodations for those in the area just for a brief amount of time too.

NEW CHAMBER MEMBERS

JULIE BETTER WORK EXPERIENCE, INC.

Helping organizations uncover blind spots and foster cohesive, high-performing cultures. Dr. Katie Thomas 815-708-5049 www.instagram.com/ betterworkexperience

CHICAGO ROCKFORD INTERNATIONAL AIRPORT

Offering non-stop, hassle-free service on Allegiant Air to popular vacation destinations. 815-969-4000 flyrfd.com

ILLINOIS HOME CARE SPECIALISTS, INC.

Professional supportive care to help seniors remain in their homes and communities. 815-977-5863 ilhomecareservice.com

SHELTER VET ON-THE-GO, PLLC

Bringing compassionate veterinary care to animal welfare organizations.

Bridget Holck, DVM 815-980-9426 www.sheltervetonthego.com

WALDOM ELECTRONICS

Master distributor of electronic and electrical components, providing unique manufacturer and distributor supply chain solutions. 815-968-9661 www.waldom.com

DECEMBER 2024 ANNIVERSARIES

Thank you to our members celebrating their anniversaries with the Greater Rockford Chamber of Commerce

50 YEARS

Northern Illinois Terrazzo & Tile Company

45 YEARS

Boone-Winnebago Regional Office of Education

35 YEARS

Holmertz-Parsons, CPAs MembersAlliance Credit Union Special Power, Inc.

25 YEARS

Alpine Kiwanis Club WOW Car Wash

10 YEARS Ballard Properties

5 YEARS

Edward Jones - Financial Advisor Karre J. Cromwell

Edward Jones - Financial Advisor Lea Evers, CFP®, AAMS™, CRPS™ State Farm - Danna Krischke

How long have you been a Chamber Ambassador?

On and off over the last 15 years with various companies.

What is your favorite thing to do in Rockford or favorite thing about Rockford?

Just one? Narrowing it down to one is just so limiting. Plus, the season also determines what limitless options this region has. What attracted me to Rockford was the city atmosphere with the rural countryside all nearby. So, after attending an evening performance at the magnificent Coronado Theatre, the next day, I can go to Lockwood Park and take a trail ride on their welltrained horses, and then go hiking or paddleboarding at Rock Cut State Park. Advice for someone, especially young professionals, considering becoming an ambassador?

Attend as many events as possible to meet the diverse membership of the chamber. Be a sponge and soak in and learn from everyone you can. Being an ambassador opens your eyes to this wonderful “little” big city and region. As you learn more, pay it forward and involve/invite those that you think would also benefit from the extensive knowledge of GRCC members.

CHaMBER CHAMBER EVENTS ADVERTISERS INDEX

DECEMBER 2024

TUESDAY, DECEMBER 10

Business Over Lunch, 11:30 a.m., Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. Presented by Thayer Energy Solutions

FEBRUARY 2025

THURSDAY, FEBRUARY 6

Community Series Luncheon, 11:30 a.m., Illinois Bank & Trust Pavilion, 1868 Reid Farm Rd, Rockford.

MARCH 2025

THURSDAY, MARCH 13

Community Series Luncheon, 11:30 a.m., Illinois Bank & Trust Pavilion, 1868 Reid Farm Rd, Rockford.

APRIL 2025

THURSDAY, APRIL 10

Celebration of Leadership, 10 a.m., Illinois Bank & Trust Pavilion, 1868 Reid Farm Rd, Rockford.

MAY 2025

MONDAY, MAY 19

Golf Classic, 11 a.m., Forest Hills Country Club, 5135 Forest Hills Rd, Rockford.

HAVE NEWS TO SHARE?

GREATER ROCKFORD CHAMBER BOARD

JANUARY VOICE

of Realtors, Treasurer

Wendy Alsteen Hard Rock Casino Travis Andersen

Illinois Region Armando Cardenas Affordable Insurance & Tax

and Hennig Inc.

Thomas Green Barrick, Switzer, Long, Balsley & Van Evera, LLP Michael Gronewold Fehr Graham

Troy Haggestad WilliamsMcCarthy LLP

Dr. Sheila Hill Think Big Corporation Jeff Hultman Foresight

SBDC at Rock Valley College Carly LaMonica LaMonica Beverages, Inc. Frank Wehrstein Dickerson & Nieman Realtors

EX-OFFICIO DIRECTORS

Mayor Tom McNamara City of Rockford

Michael Dunn, Jr. Region 1

John Groh Rockford Convention & Visitors Bureau

Angela Kay Larson Greater Rockford Chamber of Commerce