PARKULTURE Sponsorship Brochure by Rock Group LLC

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Who are we? PARKULTURE, LLC is a USA based public benefit organization whose mission is to:

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To promote the disciplines of Freerunning and Parkour.

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To promote the safe practice and teaching of Freerunning and Parkour.

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To promote a healthy, fit and drug-free lifestyle for kids and young adults.

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To promote community building, international goodwill and friendship through competition and cultural exchange.

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To get Freerunning and Parkour recognized as Olympic disciplines.

g n i n n u r e e r f e r a t wha ? r u o k r a and p PARKOUR Definition

Practitioners

discipline in which A sport or athletic s to move quickthe participant seek h an area or from ly and fluidly throug other, often an urone location to an rmounting obstaban locale, by su and railings and cles such as walls en spaces, as in a leaping across op n structures. stairwell or betwee rkour are known Practitioners of pa TRACEUSES. as TRACEURS or

Difference?

FREERUNNING rm of urban acroFreerunning is a fo r rticipants use thei batics in which pa . rform movements environment to pe ficient movements It incorporates ef aesthetic vaults from parkour, adds ch as tricking and and acrobatics, su ting athletic and street stunts, crea sing movements. aesthetically plea

m point A to Think -- Going fro and as fluidly as point B as quickly possible.

Roots

Purpose

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ent” - translation “L’art du déplacem ent” from French. “the art of movem ymnastics. Martial Arts and G

ed in the military, More functional: us l ops for efficient police and specia e. pursuit and captur

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freerunning Practitioners of UNNERS. known as FREER

are

ship, style and a Think -- Showman d tricking added lot of acrobatics an to Parkour. rkour. Greater An evolution of Pa tial arts and integration of mar acrobatics.

stic: used to masMore physical/arti rol. Acrobatics, ter movement cont and martial arts. action sequences

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e w e r a y h W ? S I H T G N I DO

Every once in a while you get the opportunity to get in on the ground floor of something very exciting —Think about the first snow boarders, the first skateboarders — We may not be the first, but Freerunning and Parkour are just beginning to take the global stage by storm. PARKULTURE was founded by a veteran team and academy — Miami Freerunning — and a lot of friends. The goal was to create an international organization dedicated to the discipline at an amateur level — the first one to do so. In the process our goal is to promote the sport, pave the way for future generations and engender international friendship. Why? Because it’s •

A fun and challenging - every movement is an adrenaline rush

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Athletic - challenge your stamina, balance and coordination

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Artistic - express yourself through movement

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Democratic - no expensive equipment or gyms.

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A lifestyle - discipline and healthy living

“Go to YOUTUBE, type in parkour... You could spend the next 10 years watching videos back to back!”

LOOK WHO’S FREERUNNING! ÂÂ James Bond in Casino Royale, Cop Out, Prince of Persia, The Office, House, Fast Five, Bourne Ultimatum, MTV and G4TV - all have showcased parkour and freerunning. ÂÂ Madonna, Janet Jackson, Chris Brown, Britney Spears, Bon Jovi, Pitbull and events like the Latin Billboards and MTV Movie Awards have all featured freerunning and parkour in their presentations and videos.

ÂÂ Video games from Grand Theft Auto to Brink have become the ideal world for gamers to defy the laws of gravity. ÂÂ Advertising like Nike’s freerunning robot, WD40’s delivery boy, Toyota Scion, SAP, Panasonic Toughbook, K-Swiss, Adidas, Sprite, Hewlett Packard, Guiness, Nokia, Nissan — advertisers worldwide have leveraged the excitement of PKFR.

UNDERSTANDING OUR AUDIENCE Community

Sex

Skateboarding Surfing SnowBOARDING Extreme Sports

Cross Fit Boot Camp Training Cross Training

12%

Ultimate Fighting Kung Fu Ninja Training Mixed Martial Arts Wresting

FREERUNNING & PARKOUR

Bboying/ Break-dancing Caporeira

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Age FEMALE

30%

18-24 25-34

Gymnastics Cheerleading

Acrobatics Stunt Training

88%

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Language MALE

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13-17

ENGLISH

85%

SPANISH

55%

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Facts: ÂÂ Launched 12.22.10 ÂÂ Grew to 20,000 fans in 1 month! Now over 200K! ÂÂ 90% of fans are active ÂÂ > 6.5 Million monthly views ÂÂ Is the largest freerunning and parkour community on Facebook

5 Facebook Apps: ÂÂ Cross Urban Scramble Submit your video and compete online ÂÂ Directory - list your group or business on Facebook’s only parkour and freerunning directory ÂÂ Photo Contest - Submit your photos and compete online ÂÂ Film Festival - Submit your application online

HOW do we

PARKULTURE? As a public-benefit organization with limited means, we have relied on good old fashioned guerilla techniques infused with a heavy dose of cutting edge social networking. Our approach was not just to use Facebook, BUT be fully intergrated with the worlds #1 social media platform. Although we still have a regular website, 95% of our effort has gone into building infrastructure for our community within Facebook — and it worked! We have the largest community and most active freerunning and parkour page on Facebook. Our success is the result of : •

Our promotion of the sport at the amateur level

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Our open forum approach to FB’s international community

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Our marketing of multimedia, events, contests and services

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Content, content, content!

AND THERE IS MORE CROSS URBAN SCRAMBLE The worldâ&#x20AC;&#x2122;s First International Amateur Freerunning and Parkour Games. 25 Teams and 25 Individuals will be qualified on Facebook, then fly to Miami for a threeday Cross Urban Scramble Competition and Festival celebrating international goodwill and their love of the sport. BREAK FREE For the first time, the worlds of break-dancing and freerunning will merge. Slated to take place during the Cross Urban Festival, Break Free will showcase some of the worldâ&#x20AC;&#x2122;s best Bboy teams in competition.

2011

PARKULTURE INTERNATIONAL FILM FESTIVAL With one of the most prolific cinematographic community, freerunning and parkour has grown with YOUTUBE. This event will allow films to be recognized in 3 categories - short film, documentary and art/music video. Winners will be showcased at the Cross Urban Festival. PKTV The first bi-weekly news and reviews TV program about parkour and freerunning. Available on multiple digital platforms.

USA-CHINA

USA-CHINA PK FRIENDSHIP EXCHANGE Cultural exchange program designed to send American freerunners and tracers to visit training facilities in China and vice-versa.

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12 0 2 , 4 2 er Novem, bFlorida, USA Miami

Take 125 of the best freerunners and traceurs in the world, and bring them together for a 3 day festival in Miami, Florida. This is what the CROSS URBAN SCRAMBLE is all about. For three days the public and online viewers will be immersed in Freerunning and Parkour culture. While the rest of the country faces its cold temperature, Miami’s sunshine and sexiness will radiate on team and individuals competitions as well as a sponsors’ Parkulture Village with demos, music, food, films, video games, etc. In addition, each team and contestant will be given a portable camera to keep video diaries of their experience from beginning to end. This will be the first festival of its kind and give sponsors unprecedented exposure to their key demographic via direct exposure and social media content.

CROSS URBAN SCRAMBLE MIAMI 2011 anticipated attendance:

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125 competitors representing over 40 countries

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50,000+ attendees

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Viewership of at least 2,000,000 Gross impressions (coverage and advertising) in excess of 500,000,000

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ons ompetiti c in a m , al, three se competitions v ti s fe le for the cramb Urban S . To be selected ing videos on s s o r otes C y enter viewer v ree-day e place b k n th r o e ta e fi l d li il th e a w r s Ove oys. ases be ba line qu s and Bb nt showc submit to an on al selection will r le u e ta c a d n tr a in s, ill ipants w cebook page. F el of freerunner n a all partic a F p TURE’s ssional PARKUL cision of a profe de and the

CROSS URBAN SCRAMBLE TEAM SHOWCASE TOURNAMENT Format:

Rules:

The team of up to 4 competitors, competes as a group, choreographing a showcase to the sounds of a DJ. A professional panel of judges will critique and rate the performances.

PARKULTURE CHALLENGE INDIVIDUAL COMPETITION Format:

Four challenges will be available for the athletes to compete in. A team will select one individual per event. The team with the most wins for the overall challenge wins The four challenges are as follows: • Bullseye Challenge • Flow Attack • Best Trick • Speed Realm

Rules:

Each athlete must complete all four challenges.

The team will have to arrive with 2-3 four-minute runs in advance in order to compete. Two rounds of elimination will take place to decide a winner

Judging: The judging will be based on flow, creativity, difficulty of skill, execution, control, and style Eligibility: Must be of amateur status (definition: competitors cannot derive over 50% of their annual income from freerunning, parkour, gymnastics, dance or any type of for pay performance. Must be over 14 years old. Limit to 25 teams.

Judging: Judges will have different criteria for judging for each challenge. A winner for each challenge will be selected along with an over all PK Challenge Champion with the best overall score.

BREAK FREE

2011

BBOY / BGIRL COMPETITION Break Free is an opportunity to bring disciplines that share many similarities and allow practitioners of break-dancing and freerunning to exchange ideas. Format:

Eight teams (of 4 max) will be invited to compete after an online selection using videos on our PARKULTURE Facebook Page. Teams will face off in pairs.

Rules:

Each team will have 5 minutes for their performance.

Judging: Judges will score based on each teams group choreography, creativity, difficulty, formations transitions spacing, group execution, synchronization, timing, theme and music and crowd appeal showmanship.

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G N I N N U R E E R R F U O K R A P ND I & K S T I JAM OF

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This is the first time amateur freerunners and tracers from 5 continents are brought together to showcase their talent and exchange ideas. We expect at least 40 nations to be represented during the team and individual competitions. Our goal is to encourage cultural exchange and goodwill. We invite anyone who believes in these values to join and support us. Current Contenders (5/11) AMERICAS

AFRICA & MIDDLE EAST

EUROPE

NORTH ASIA

SOUTH ASIA

Argentina

Egypt

Belgium

Bosnia & Herzegovina

Australia

Brazil

Iran

France

Czech Republic

China

Canada

Israel

Ireland

Belarus

India

Chile

Jordan

Italy

Bulgaria

Indonesia

Costa Rica

Lebanon

Poland

Georgia

Japan

Colombia

Morrocco

Portugal

Hungary

Malaysia

Mexico

Tunisia

Spain

Latvia

South Korea

USA(Host)

South Africa

Switzerland

Russia

Taiwan

United Kingdon

Ukraine

Thailand

Venezuela

Vietnam

SUPPORT YOUR NATIONAL TEAMS!

We invite governments, cultural attachĂŠs, and consulates to support their national teams. Many have limited resources and PARKULTURE is their sole sponsor. Any financial assistance with travel expenses, uniforms, translators and flags would be appreciated! Contact us at 305.751.5085.

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ARENA SPONSORSHIPS Be on the cutting edge!

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Have your own fast-food restaurant be part of the stage

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Put your cars on the street

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Add your sportswear store to the scenery

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Have our competitors leap over your digital signage

Have your blimp float above the crowd

We can offer you something that has rarely been done in terms of sponsorship exposure

All competitions are slated to take place over 3 days from 11am to 10pm in the CROSS URBAN ARENA. The primary location under negotiation is BAY FRONT PARK in downtown Miami. The ARENA will be a movie set of a futuristic city street. This will allow sponsors to acquire “real estate” on stage and have the competitors interact directly with their brands. The location and venue will be:

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Centrally located

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Located near tourism center

Easily accessible by public transport and have sufficient parking Safe and family friendly Have luxurious VIP & Sponsor Lounges

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L A V I T S E F

The PARKULTURE FESTIVAL Village will be a hands-on family friendly area adjacent to the Arena where children of ALL ages will be able to experience the “culture” of parkour and freerunning. At the center of this will be the international village, showcasing each athlete’s country.

VIP LOUNGE

CROSS URBAN SCRAMBLE ARENA

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STAGING PARKING PARKOUR AND SPORTS DEMO SPORTS VENDORS

In the evening it will also be the venue for outdoor concerts and film screenings for the PARKULTURE FILM FESTIVAL.

The Village will also have numerous food venues as well as a section specially designated for Green Vendors. Green and non-profit vendors will be offered a discounted rate.

Along with staged music and demonstrations, the public will also be able to interact directly and meet the competitors as well as interact with all the sponsors.

We will also offer space to non-sponsor vendors that fit the criteria required for the event. In addition a comic book and video game tent will allow multiple sponsors to share a single location and promote their products.

PARKING

FOOD COURT

COMIC BOOK TENT

“GREEN” VENDORS

Video Gaming Tent

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VILLAGE STAGE: MUSIC, BBOY DANCE, MARTIAL ARTS DEMO, FASHION SHOWS, DJs

SPONSOR ALLEY SKY DIVING SIMULATOR

US1 & PUBLIC METRO SKATE PARK

ROCK CLIMBING Trapeze

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Extreme Sports - parkour, freerunning, skateboarding, slacklining, skydiving, surfing, inline skating.

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Dance - Break-dancing/Bboying

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Endurance & Acrobatic Sports - Rock climbing, running, cross fit, gymnastics, cheerleading, circus.

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Martial Arts & Self Defence- kung fun, karate, MMA, wresting.

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o s n o p s o t t n a YOU w AN the CROSS URB d an E R U LT U K PAR ost u some of the m yo rs fe of LE B M A SCR s. packages in year p hi rs so on sp ue uniq cial rage our online so ve le to is al go Our i th with our Miam networking streng sorship estival. Your spon F d an n io tit pe Com orlds. virtual and real w e th th bo an sp will ps of the sponsorshi In addition, most ble ross Urban Scram C e th g rin du e bl availa Festival are fully Competition and rect ur audience in di yo ng tti pu , ve si immer products. contact with your ng, is Spanish speaki ce en di au r ou 40% of petitor tworking and com and our social ne er ) will represent ov ge ra ve co s es pr list (and ach opportunity to re ue iq un A s. ie tr 40 coun ! a global audience out will get your bang Bottom line, you am hip dollar. Our te of every sponsors ing from the advertis members come ing you dicated to provid world and are de ! ice and exposure unsurpassed serv

Founders Level $250,000 Get the ultimate branding and marketing package! Put your name on our event and reach a global community via our social network and online marketing assets. Benefits include: • Renaming of event with sponsor’s name • Custom development of a viral video campaign for the sponsor • Extensive branding on all online and social media assets managed by Parkulture (12 months) • Branding on 100% of all Parkulture marketing, signage, advertising, etc. • Two full-page ads in catalogue • Dedicated hospitality tent in Parkulture Village • Banners at all competition sites • Leaderboard advertising on website (12 months) • Tickets to all events and competitions • VIP event all- access

. . . o d u o y s e y . . . or us Parkour Level

Corporate Level

$50,000

$100,000 Benefits include: • Custom development of a viral video campaign for the sponsor • Storefront on the Cross Urban Scramble arena course • 20’ x 20’ display in Parkulture Village • Full page ad in the souvenir program • Premium product placement in PKTV show • 12 month banner advertising on website • Dedicated space on Facebook and mobile app. • Logo and name inclusion on Radio and Televison ads • And lots more!

Freerunner Level $75,000 Benefits include: • Custom development of a 2-3 minute viral ad • Poster and merchandising on the Cross Urban Scramble arena course • 10’ x 20’ display in Parkulture Village • Full page ad in the souvenir program • Logo on official poster • Logo on select advertisement • Logo, link and mentions on Facebook • 12 month banner advertising on website • And lots more!

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Benefits include: • Custom development of a 30 secs viral ad • Poster and merchandising on the Cross Urban Scramble arena course • 10’ x 20’ display in Parkulture Village • Link on Facebook page • Twitter mentions for 6 months • Passive product placement on PKTV • 12 month banner advertising on website • VIP access passes • Contact us for full details

National Team Level $25,000 Benefits include: • Main logo on your team’s uniform to be worn during competition and all public events • Static ad on digital billboards • 10’ x 10’ booth in Parkulture Village • 12 month banner advertising on website Sponsorships start as low as $2,500 with tons of benefits and unparalleled exposure.

All sponsorships are custom designed. Please contact us at contact@parkulture.com or better, by phone at 305.751.5085.

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Move Joe Lopez

The Raven Ricardo de Montreuil

FILM FESTIVAL SPONSORSHIPS ÂÂ ÂÂ ÂÂ

Naming rights Category prize naming rights Be our online sponsor and the entire film festival will live inside a custom designed App on Facebook and mobile devices

Parkour Underground Andrew Wonder

We Run Free Director: Peter Mattson

Samparkour Wiland Pinsdorf

In recent years, parkour and freerunning videos have taken over the internet, but as quantity has grown, so has the quality. The PARKULTURE INTERNATIONAL FILM FESTIVAL seeks to recognize the unsung talent of so many directors, cameramen and editors who have chased freerunners and traceurs up buildings, down stairwells and across voids. Out of Time Dpils/Riga

It is time we reward these individuals. The categories will be:

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Short-Film Documentary Art / Music Film

Submissions will be via a Facebook App. A panel of professionals will select winners in each categories and all the finalists will be featured during a “Movie Night” during the CROSS URBAN SCRAMBLE FESTIVAL. Parkour Animation Saggyarmpits

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ROGRAM P V T T S THE FIR D TO DEDICATE

G N I N N U R FREE R U O K R A P &

freerunning ow dedicated to sh st fir e th r d Miami fo Join us V Jump City an 4T G by d te os gy H and parkour. his humor, ener gs in br ds oo W J” Freerunning’s, “J the screen. to e and experienc st in: ing you the late Watch as we br

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ÂÂ Online Video Revi ÂÂ Product Reviews Coverage ÂÂ Interviews/Event ÂÂ Instruction/Safety

Do you want to get some free exposure for your products? PKTV has an audience of over 500,000 eager male consumers between the ages of 14 and 24. We will review your products in the following categories: • • • • • • • • • • •

footwear technical apparel sports apparel fashion apparel rehydration system cell phone portable media player (music) video camera photo camera video games exercise equipment

• • • • • • • • • • •

headphones music devices beverage sport supplements lifestyle gear automotive sunglasses services grooming food/snacks Health

We pledge to review all your products honnestly and to inform you if we come across any problems during the testing. ET: DATA SHE Launch: Freq: Length: Host:

June 2011 Bi-weekly 15-25 mins

” Woods Jared “JJ English /11) (Spanish 8

Language: Distrib: Format:

imeo, Youtube, V Facebook MetaCafe, HD 16:9 720P Online HD

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A select few products will be chosen as “PK APPROVED” or “BEST OF”. They will be featured multiple times as well as during the holiday shopping season on the show and website. As a gesture of courtesy we will call upon you to provide us with additional samples for gift baskets awarded during competitions. Additionally, any gear provided will be featured prominently on videos and photographs produced on behalf of PARKULTURE for its website and PKTV. For more information or for advertising opportunities, contact 305.751.5085 or contact@parkulture.com

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USA-CHINA

MIAMI

BEIJING

LOS ANGELES

SHANGHAI

One of the primary goals of PARKULTURE is to engender goodwill and friendship amongst different people around the world through cultural exchange.

PARKULTURE最首要的目标，就是要让来自世界各地的人们通过各种文化交流，以增进彼此之间的友谊和情感交流。

The USA-CHINA PK FRIENDSHIP EXCHANGE is a first step towards bringing American and Chinese freerunners, traceurs and Bboys closer through an exhibition tour and training workshops.

跑酷中美联谊交流会通过举办各种巡回展览和培训讲习班，把来自中美两国的freerunners, traceurs 和 Bboys召集到了一起。

In its first inception, the goal will be to take 10 U.S. based instructors on a 10 day tour of China. The exchange team will visit Hong Kong, Guangzhou, Shanghai and Beijing. In each city they will visit universities, schools and training facilities as well as cultural sites. A camera and photo crew will document the entire experience and publish a daily blog on the internet. The process will be repeated with Chinese Instructors who will visit Miami, Washington DC, Los Angeles and San Francisco.

我们最初想实现的目标，是要安排10位来自美国的教员到中国进行为期10天的旅行。他们将到访香港、广州、上海和北京等城市。每到一个城市，他们都会参观各所大学、院校、培训机构以及文化景点。随行的摄影师会把整个过程的点点滴滴整理成册，并每天发布到网络上的博客去。而中国的教员也会重复同样的过程，到访美国的迈阿密、华盛顿、洛杉矶和旧金山等城市。

WASHINGTON

SAN FRANCISCO

GUANGZHOU

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A culturally interactive experience as both Chinese and American viewers can share in the social exchange online via dedicated websites. Demonstrations and workshops in each city visited. A learning experience for both groups. Development of life-long friendships . Local and international press coverage. As the program grows, we will include students and additional cities. Utimately, we would like this program to become a year long endeavour allowing multiple groups of all ages to share in the experience.