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The Evolution of Digital Printing in Labeling
UPM Rafiatac's Innovations: Transforming Label Customization Through Digital Printing In a rapidly evolving landscape, the demand for highly tailored and customizable labels has surged, compelling converters to
seek media optimized for various digital print technologies. UPM Raflatac's pioneering approach recognizes this need, provid ing materials uniquely optimized for different digital print technologies, rather than simply offering standard laminates.
Optimized Media for Different Digital Print Technologies Converters face a crucial challenge in the digital printing realm-the need for media that aligns seamlessly with diverse digital print technologies. UPM Raflatac acknowl edges this demand and offers a range of materials optimized for distinct digital print technologies, catering to inkjet, toner, and other specific digital printing methods. These optimized materials are not mere laminates but are purposefully designed to enhance the efficiency and output quality of the label production process.
The Unique Characters of Media Optimized for Digital Printing Compatibility with Various Substrat es: UPM Raflatac's optimized media dem onstrate compatibility with a wide array of substrates, ensuring versatility in la bel production. W hether for paper, film, or other specialized substrates, these
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materials adapt seamlessly to the vary ing needs of different label applications. Specialty Finish es and Textures: UPM Raflatac's optimized media offer specialty finishes and textures, providing a range of aesthetic choices for label designs. Con verters can create labels with unique tac tile sensations, from glossy to matte, cater ing to diverse branding requirements. Tailored Performanc e: UPM Raf latac utilizes strategic partnerships with OEMs to deliver even more tailored solu tions. Through this collaboration, UPM Raflatac ensures that its digital print ing materials and technology integrate seamlessly with the machinery and pro cesses of partnering OEMs, optimizing the labeling and packaging experience for end users. "We work closely with various digi tal printing OEMs, qualify our products, and identify the best performance so our customer gets the best solution for their needs. We identify each technologies' capabilities and limitations so our customers are aware of what they should expect for their printers and PS labels perfor mances. We also work with OEMS for their upcom ing new develop ments, so when
they are ready, we are ready with them," says Kirit Naik, global director, Digital Printing Technologies, UPM Raflatac.
UPM Raflatac's Digital Printing: Versatility Across Industries The versatility of UPM Raflatac's Digital Printing extends across a diverse spec trum of industries, enhancing branding and packaging. From food & beverage, cosmetics & personal care, pharmaceuti cals to logistics, their digital printing so lutions cater to various sectors, providing superior quality and adaptability. Commitment to Sustainability
UPM Raflatac's digital printing solutions are intricately woven with a commitment to sustainability. Utilizing responsibly sourced materials and digital printing techniques, UPM Raflatac contributes to more sustainable labeling practices. Using the Digital Label Materials Finder
The UPM Raflatac website provides a comprehensive Digital Label Materials Finder, guiding businesses to discover the most suitable label materials for their spe cific digital printing needs. By leveraging this tool, companies can explore a wide array of digital label materials, enabling them to make informed decisions based on their unique requirements. Unleash creativity with UPM Raf latac's digital printing solutions and make a lasting brand impact with labels that narrate your story. dps
November 2023 II dps II 9
