8Hours vol.13

VOL.13 January – March 2011

PRINTED ON RECYCLED PAPER & SOY INK

All Detail Dedicated to Design

IN FOCUS 111 Navy Chair POSSIBILITY Index Creative Village UNLOCK Boost your memory skill

EDITOR’S VIEW

IS;_IGT;Sh; > T;CT`G I$f> T;c= `7 LVg*9WgDS*'*OD[ 'YO >G*T; 9Wg_ET$ER9lTcI _- ;_6WDI$S<*T;6Wc.; 9Wg6W `C $TG_IGT+RMCZ;_IWD;_=GWgD;c=LS$$WgLV<$WgE OD= D OCCW`7 ';D$D O*_-V6-[ 9Sh*8[$;lTCT Ă?âªà âðÌäÍ MEYO`C `7 >GV77TC`@9_9VE ;_6VC_@YgObM >[ ';EZ ;MGS* c6 .XC.S<'ITCDO6_DWgDC;Sh;e ÂľĂ&#x2026;Ă&#x152;Ă&#x2019;Ă?Ă? ,<S<7 O;ES<= bMC ; hW _ET+X*;lT_EYOg *ETI *T;6Wc.; 9cgW C _'D_GYO;MTDc=$S<$TG_IGTCT?T$$S; OD T* ÂŽÂŽÂŽ Ă&#x2039;Ă&#x17E;óÜ Ă&#x20AC;ĂĽĂ&#x17E;ĂŚĂŻ _$ TOW9h 8gW $[ >GV7%X;h _@YOg $O*9S@ _EYOLMES2Q 7S*h `7 = Žœ¹¹ `7 'ITC'GTLLV$9lTbM _= ; 9W;g T L;b+CT8X*= ++Z<;S b;'OGSC; Ă&#x2020;ĂŤ Ă&#x192;Ïà òð ;O$+T$;W h 'Z5+Rc6 @<$S<7 ;7lTES<*T;6Wc.; `<E;6 c9D9Wg DX6MGS$ Ă?òðùĂ&#x17E;ĂŚĂŤĂ&#x17E;Ă&#x;Êâ à âðÌäÍ CT7Sh*`7 _EVgC7 ; +; _= ;9WgDOCES<9Sh*b;`GR7 T*=ER_9JOD T*`<E;6 6OD7Z* b;'OGSC; Ă&#x201E;ïââÍ Ă?ùÜÊâ MEYO+R_= ;`;I'V6 $TELE T*LEE' >G*T;LZ6OGS*$TEOD T* Ă&#x2018;ĂĽĂ&#x17E;ĂŚĂŠĂ&#x17E;ĂŤĂĄ Ă?Ă&#x17E;óÌÊÌÏÍ .X*g 7V6OS;6S< ÂŽ b; ² @TIVG_GWDg ;9W'g ;_% T-C CT$9Wg LZ6 b;*T; Ă&#x201D;ĂŹĂŻĂŠĂĄ Ă&#x201A;þíÏ ¯­Ž­ a6D Ă&#x2020;Íåâþ Ă&#x20AC;ïâĂ&#x17E;ùÌóâ Ă&#x201C;ĂŚĂŠĂŠĂ&#x17E;äâ +T$'OGSC; Ă?ĂŹĂ°Ă°ĂŚĂ&#x;ÌÊÌùÜ L I;'OGSC; Ă&#x160;Ăś Ă?Ă­Ă&#x17E;à â¨Ă&#x160;Ăś à âðÌäÍ 'Z5+Rc6 _Mf;'ITC_EWD<* TD 9Wg`?*c=6 IDETDGR_OWD6+T$OOAA J%O* Ă&#x20AC;ïÜðùĂ&#x17E;ĂŠ à âðÌäÍ Ă&#x20AC;âÍùâï MEYO Ă&#x20AC;Ă Ă&#x20AC; J[;D EIC*T;6Wc.; 9bgW MÂ&#x2030; 9WLg 6Z b;_O_.WD 9Sh*MC6;Sh;_= ;_@WD*L I;M;Xg*%O*_EYgO*ETI9Wg LE T*=ET$1$TE5 bM $<S aG$ LS*'C `GR'; 6S*;S;h = bMC ;WhLVg*LlT'SÂ&#x2030;'YO _ETOD TGYCLE T* >G*T; 6We 9W;g T =ER9S<b+cI bM _= ;9W+g 6+lT `GR_= ;=ERaD-; 7O ';EZ ;MGS*`G I$S; LISL6W= bMC 'ES<

We have to admit that life is short and art is long! The value of great design will always be there for us to admire regardless of time. And if weâ&#x20AC;&#x2122;re lucky, those precious pieces will sometimes reappear in new versions so that younger generations are able to appreciate the beauty of the larger-than-life designs.

This New Yearâ&#x20AC;&#x2122;s issue of 8HOURS is entirely packed with timeless design items â&#x20AC;&#x201C; starting from the column â&#x20AC;&#x153;In Focusâ&#x20AC;? where you can get insight of the classic 111 Navy Chair, used in the U.S. Navy base in 1944, still it is eye-catching today. Youâ&#x20AC;&#x2122;ll ďŹ nd out the originality of Thailandâ&#x20AC;&#x2122;s brand, Doi Tung that has applied the concept of sustainable design from day one to its business with ďŹ&#x201A;ying colours in the column â&#x20AC;&#x153;Green Style.â&#x20AC;? And if weâ&#x20AC;&#x2122;re talking about stunning Thailand Pavilion, one of five most visited pavilions in the World Expo 2010; we cannot forget the name Index Creative Village whose team is working behind the success. Thatâ&#x20AC;&#x2122;s in the column â&#x20AC;&#x153;Possibility.â&#x20AC;? Last but not least, in â&#x20AC;&#x153;My Space+My Design,â&#x20AC;? youâ&#x20AC;&#x2122;ll deďŹ nitely see how uncomplicated design of Crystal Design Center (CDC), Asiaâ&#x20AC;&#x2122;s biggest design center, can give rooms to delicate details.

All of the above examples are just some parts of the phenomena that mark their impact on our world, community, and people. For this New Year, letâ&#x20AC;&#x2122;s do â&#x20AC;&#x153;something greatâ&#x20AC;? to make it worth for the future generations.

Happy New Year!

Chakrit Vorachacreyanan Executive Vice President ROCKWORTH PUBLIC COMPANY LIMITED

3

CONTENTS

VOL. 13 January â&#x20AC;&#x201C; March 2011

3 5

EDITORâ&#x20AC;&#x2122;S VIEW RADAR The Australian International Furniture Fair | Stockholm Furniture Fair | Design Indaba | China International Furniture FairOfďŹ ce Show | The Bentley Student Design Competition

6

IN FOCUS 111 Navy Chair

8

GREEN STYLE Doi Tung

10

MY SPACE + MY DESIGN CDC

16

POSSIBILITY Village Index Creative

The Australian International Furniture Fair 2-4 Feb | Sydney

*T;_AOE ;V_+OE ;T;T-T7VbMÂ&#x2030; 9WgLZ6b;OOL_7E_GWD $GS<CTOW$'ESh* a6D'ESh*;Whc6 EI<EIC_OT_AOE ;V_+OE `GR*T;OO$`<<7$`7 *G TLZ6+T$9Sh*BTDb; `GR 7 T*=ER_9J$I T ¯­­ `M * @<$S<_9E;6 bMC e b; $TEOO$`<< a6D`;I'V6b;$TE`L6**T;= ;Wh'YO Ă&#x2018;üâ Ă&#x201A;åäâ à âðÌäÍ ÂŁ Ă&#x2020;ĂŤĂŤĂŹĂłĂ&#x17E;ùÌÏÍ Ă?ĂĽĂŹĂ´Ă Ă&#x17E;ðâ 9Wg 7 O*$TELYgO8X*@S4;T$TE`M **T;6Wc.; `L6*bM _Mf; 8X*JS$DBT@%O*6Wc._;OE OOL_7E_GWDEZ ;bMC a6D *T;9Wg;lTCT`L6*$f+R=ER$O<6 IDL I;9Wg_; ;_L;O 'O;_.=7 Š L I;%O*;S$JX$KT `GR>GV7BS53 9_gW $WDg I$S< LVg*`I6G OC+T$9SgI=ER_9J

20

UNLOCK Effective ways to boost your memory skill

22

GISMO

will re tu rn th i s co m i n g 2 -4 Fe b ru a ry

Flying Mouse | 3D Camera | Touch Everywhere

2011, featuring the latest furniture and

The Australian International Furniture Fair

furnishing designs from more than 200 Australian and international exhibitors.

23

ROCKWORTH Future of work space

The fair will focus on the concept â&#x20AC;&#x153;The Edge â&#x20AC;&#x201C; Design & Innovation Showcaseâ&#x20AC;?, which is a platform for design innovation, showcasing works from emerging Australian designers, students and eco product designs from nationwide.

8HOURS is quarterly magazine, published by

Rockworth Public Company Limited.

www.aiff.net.au

294-300 Asoke-Dindaeng Rd., Huaykwang, Bangkok 10320 Thailand

Stockholm Furniture Fair 8-18 Feb | Stockholm

*T;`L6*>G*T;OO$`<<L`$;6V_;_IWD;9WgbMÂ&#x2030; 9WgLZ6 b;aG$ 'E<'ES;6 ID6 ID*T;OO$`<<_AOE ;V_+OE MGT$6Wc.; Š %O*`7 *OOAA JCT$CTDŠ ISL6ZL*gV 9O bM _GYO$LEEOD T*+Zb+ EIC8X*OZ=$E5 7$`7 *9Sh*BTDb; `GRBTD;O$< T; 9Wg+RCT- ID_LEVCL I;7 T*e - ID bM <EEDT$TJ%O*< T;6[6WDVg*%Xh; .Xg* Ă?ùÏà èüÏÊê Ă&#x192;òïÍÌùòïâ Ă&#x192;Ă&#x17E;ĂŚĂŻ ;Wh 8YO_= ;OW$M;Xg**T;9Wg; T+S<7TCO* CT$9WgLZ6 _@ETRc6 ES<$TEDOCES<I T_= ;M;Xg*b;*T; 6Wc.; `AE 9Wg; TL;b+9WgLZ6%O*aG$ If you love Scandinavian designs, donâ&#x20AC;&#x2122;t miss out on the Stockholm Furniture Fair â&#x20AC;&#x201C;the worldâ&#x20AC;&#x2122;s biggest centre where you can explore various kinds of Nordic style furniture, office design, textiles and other interior design for both the home and the public environment. The fair is considered to be one of the most interesting design fairs in the world at the present.

Tel +66.2246.8888 Ext. 214 l Fax + 66.2247.8899

www.rockworth.com

www.stockholmfurniturefair.com

If you prefer us to send this magazine right to your door or receive the online version, please send the request via email to : 8hours@rockworth.com or visit us on facebook at facebook.com/8hoursmagazine

4

RADAR

China International Furniture Fair-OfďŹ ce Show 27-30 Mar | Guangzhou

*T;`L6*_AOE ;V_+OE `GR$TEOO$`<< Ă&#x152;ããÌà â Ă?ĂĽĂŹĂ´ 9Wg+S6%Xh;_@YgO7O<L;O*9Z$'ITC7 O*$TE BTDb;LlT;S$*T; a6D_,@TR@Yh;9Wg$TEb- LOD @E OC 'O;_.=7 cO_6WD bMC e b;$TE`7 *OOAA J EIC8X* LVg*OlT;ID'ITCLR6I$7 T*e b;LlT;S$*T; _- ; cG9 7Vh*Š @Yh;Š >;S* `GR;O$+T$;WhDS*CWcO_6WDb; Design Indaba $TELE T*LEE' <EEDT$TJ`GRLVg*`I6G OC9Wg6WbM $S< 24-28 Feb | Cape Town OOAA J `;I'V69W;g Tl CTb- LTl MES<*T;;W'h OY Ă?Ă­Ă&#x17E;à â Ă&#x192;òùòïâ OS;c6 ES<$TE7O<ES<OD T*6Wb;OZ7LTM$EEC *T; Ă&#x201A;þíÏ 9Wg;lT_L;O'ITC'V6LE T*LEE' `<<_7fC9Wg ;Wh _= ;$TE_@VgC_7VC=ES-Â&#x2030;T `;I'V6bMC e _% Tc=b; 9Sh*L8T= 7D$EECŠ *T;? CYOŠ MGT$MGTDc=+;8X* OZ7LTM$EEC_AOE ;V_+OE LlT;S$*T;%O*+W; BT@D;7E Š a)K5TŠ `A-Sg;Š $TEOO$`<<$ETA $Š OO$`<<7$`7 *BTDb;Š _'EYgO*=ER6S<Š @EV;9 7Vh*Š CIFF-OfďŹ ce Show is the all-in-one fair that OO$`<<>GV7BS53 EIC9Sh**T;E ICLCSD a6D'ITC give answers to your ideal office space, ; TL;b+%O**T;;W'h OY CW9*hS 'ITCLE T*LEE' `<< Ă&#x2030;ĂŹĂ Ă&#x17E;ĂŠ especially layout, planning & management, à âðÌä͊ Ă&#x20AC;ÏÍùâêíÏïĂ&#x17E;ĂŻĂś `GR Ă&#x2020;ĂŤĂŤĂŹĂłĂ&#x17E;ùÌóâ .Xg*CW and fresh ideas for work space. The fair also 9WCg T+T$IS4;:EEC`<< Ă?Ïòùü žãïÌà Ă&#x17E;ĂŤ OS;a66_6 ; features office facilities such as lighting, `GRCW_O$GS$K5 ďŹ&#x201A;ooring, wall decoration and new concepts

The Bentley Student Design Competition deadline March 18, 2011

$TE`% *%S;OO$`<<$TELE T*LEE' LVg*$ OLE T* ÂĽĂŚĂŤĂŁĂŻĂ&#x17E;ðùïòà ùòï⌠bM ;S$JX$KTc6 CWL I;E IC LSC>SL$S<'ITC9 T9TD%O**T;L8T=;V$ `GR IVJI$E a6D+R_= ;$TE? $b- 9S$KR'ITCE[ 'ITCLTCTE8 bM ;S$JX$KTc6 =ERDZ$7 MGS$ a'E*LEh T *@Yh ; 2T;9T*6h T ;L8T=S 7 D$EEC `GRIVJI$EEC a6D$TE=ER$I6+R`< *_= ; ÂŻ ER6S< 'YO CS:DCJX$KT7O;=GTD `GR ER6S<CMTIV9DTGSD a6D+R_= 6ES<LCS'E+;8X* IS;9Wg ÂŽÂľ CW;T'C ¯­ŽŽ MT$b'EL;b+LTCTE8 _% Tc=7V67TCETDGR_OWD6_@VCg _7VCc6 b;_I<c.7 A great opportunity for architecture and engineering students to explore the crucial work of designing and building infrastructure is here. The challenge is the participants will use their knowledge and skills to create their own innovative

for working environment. This year, the CIFF-

piece of work. The competition is seeking

Design Indaba Expo is the melting pot of

OfďŹ ce Show has come up with the theme

applicants in 2 levels: high school and

creative cults ranging from architecture,

â&#x20AC;&#x153;Space Futureâ&#x20AC;? which is well received by

university levels. Deadline is March 18,

craft, ďŹ lm, advertising, graphic design, interior

the industry, infusing the new development

2011.

design, jewellery, publishing, to product

philosophy into Chinaâ&#x20AC;&#x2122;s office furniture

design. The expo has reputation for South

industry.

Africaâ&#x20AC;&#x2122;s innovative and unique creativity, its local design and contemporary art.

www.bentley.com/ StudentDesign2011

www.ciff-gz.com

www.designindaba.com

5

IN FOCUS

_$ TOW h Âêâàì ®­­³ MEYO9Wcg 6 D;V $S;+;'Z; M[b;-YOg %O* ËÞóö ÀåÞæï c6 $GTD_= ;LS GS$K5 %O*'ITC 'GTLLV'LlTMES<*T;_AOE ;_V +OE 6cW .; ;<S 7S*h `7 D'Z ±­ _EYgODCT+;8X*= ++Z<S; 6 ID'ITCa66_6 ;`GR_= ; _O$GS$K5 _,@TR7SI%O*_$ TOWh9WgCW6Wc.; _EWD<_9 M `GR 'Z5LC<S7V@Yh;2T;9Wg'E<8 I;LlTMES<$TEb- *T; a6D_,@TR'ITC9;9T;`GR;hlTM;S$9Wg_<T%O*7SI _$ TOWh9Wg9lTbM _'GYgO;D TDLR6I$ a6Db- ISL6ZOG[CV_;WDC b;$TE>GV7_$ TOWh`GRCW%Sh;7O;b;$TE>GV78X* ´´ ³ ¨³¢ ¦³««µ ® ¶  q Á ¤º ¿ %Sh;7O; _@YgOb-h*T;BTDb;_EYOE<%O*$O*9S@_EYO ²Ç ¾ µ¢ ® ¾ n³®¶Ç ¸Æ® ² ¿¬m £¹ t LMES2O_CEV$T_CYgO=W ®¶±­ «ºm¡³ ¦² ª q Á¬¢m ¶Æ ² «¢²£¡³£Á n µ£³¢ ;S<`7 ;Sh;_= ;7 ;CT ËÞóö ÀåÞæï $fc6 ES<$TE 7O<ES<+T$$GZ C';>[ MG*cMGb;*T;OO$`<< ® ³ ¾ ®¤q µ¾ ®¤q¤¶  ¾ µ¦ ¶Æ m³ ² ³ _AOE ;V_+OE CTa6D7GO6 `GR$fDVg*7O$DhlT'ITC;VDC ¢® ®£ºm Á ± ¶Ç CT$DVg*%Xh; _CYgO6Wc._;OE -YgO6S*-TI?ESg*_JLOD T* Philippe Starck c6 _% TE ICOO$`<< ËÞóö ÀåÞæï b;_IOE -Sg;@V_JK EIC8X*G TLZ6b;= ;Wh9Wg_$ TOWh ËÞóö ÀåÞæï c6 $GS<CTLE T*$ER`LbM $S<I*$TE_AOE ;V_+OE 6Wc.; OW$'ESh* 6 IDa=E_+' Ñåâ ®®® ËÞóö ÀåÞæï .X*g _= ;$TELE T*LEE' _$ TOWhLZ6'GTLLV' ËÞóö ÀåÞæï

THE NEW GENERATION OF CLASSIC CHAIR

6

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You’ll never believe this modern chair is the

with the sustainability commitment to the

reincarnation of a classic chair from 1940s.

society. Modelled after the original Emeco

Now appears in a new, lighter version, the

Navy Chair 1006 and featured 6 shades of

timeless chair is made from recycled bottles

colour, each 111 Navy Chair contains a mix of

and is admired today and indefinitely.

60 percent RPET plastic(recycledpolyethylene

Emeco 1006 chair or “Navy Chair” has

terephthalate plastic) together with a special

become a symbol of classic furniture design

chemical combination of other materials

since the 1940s. Built in aluminium under 77

including glass fibre for strength. The most

individual steps to get into tip-top shape,

stunning news is it is estimated that more

Emeco Navy Chair was invented with

than three million PET plastic bottles will be

simplicity, durability and lightweight quality to

repurposed annually for the production of 111

satisfy the U.S. military needs during the warfare.

Navy Chairs.

The Navy Chair’s iconic design began catching the attention from fans around the world, and even more boomed when renowned French designer Philippe Starck joined in to create his own version of the famous chair.

Recently, it has made a big, influential movement in the fashion and design scene. The project “111 Navy Chair” debuted earlier this year

7

GREEN STYLE

DOI TUNG LEGEND OF SUSTAINABLE DEVELOPMENT MGTD';'*_'Dc6 DV;'lTI T$TE@S4;TOD T*DSg*DY; ¥ÐòðñÞæëÞßéâ Áâóâéìíêâëñ¦ .Xg*_= ;;VDTC9Wg LTCTE8;lTCT=ES<b- $S<$TE@S4;T:ZE$V+9Wg$ ObM _$V6 =ERaD-; 9T*_JEK2$V+ ¥Íïìãæñ¦ b;%5R_6WDI$S;$f 'lT;X*8X*LVg*`I6G OC ¥ÍéÞëâñ¦ `GRL *_LEVC'ITC_= ; OD[ %O*';`GRLS*'C ¥Íâìíé⦠6 ID `C b;= ++Z<S; +RCW_9'a;aGDWOS;9S;LCSD `7 $GS<CWcC $Wg:ZE$V+9Wg LTCTE8LE T*LEE' *T;bM 7O<a+9D 7 T*e _MG T;Whc6 `7 LlTMES<`<E;6 6OD7Z* $GS<$ TI_6V;<;_L ;9T* ÐòðñÞæëÞßéâ Áâóâéìíêâëñ CT;T;$I T ¯­ = `G I +T$@EROS+,EVDBT@L I;@ERO*' `GR LTD@ER_;7E9WgDTIc$GOD T*GX$.Xh*%O*LC_6f+ @ERJEW;'EV;9ET<ECET--;;W MEYOLC_6f+D T %O* =I*-;-TIc9D a6DCW@ERET-=5V:T;9Wg+R- ID_MGYO @S4;T>[6 O DaO$TLb;LS*'C +X*$ O_$V6_= ; a'E*$TE @S4;T6OD7Z* %Xh;b;= @«J« ¯²°® LC_6f+D T9E* EI<EIC% OC[G9Z$6 T;b;@Yh;9Wg9E**T;<;6OD7Z* +«_-WD*ETD %O*C[G;V:V`C A TMGI* _@YgOA ;A[LBT@ = T9Wg8[$9lTGTD+T$$TE9lTcE _GYgO;GOD`GR$TE=G[$ ? ; `GR_@YgOD$ER6S<'ITC_= ;OD[ %O*';b;@Yh;9Wg a6Db- E=[ `<<$TE@S4;TOD T*DS*g DY; 'YO 9lTbM -CZ -; <;6OD7Z*CW'ITC_= ;OD[ 9Wg6W%Xh; - ID_MGYO7;_O*c6 b;%5R9Wag 'E*$TE_O* $fLTCTE8_GWDh *7;_O*c6 _- ;$S; 6OD7Z* _= ;`<E;6 9WgLE T*LEE' >GV7BS53 BTDb7 `;I'V6'ITCDSg*DY; .Xg*cC c6 _$WgDI% O*`' $S< 7SILV;' TOD T*_6WDI_9 T;Sh; `7 DS*_$WgDI$S<-WIV7 cC I T +R_= ;-WIV7'; LS7I MEYO7 ;cC a6D_,@TR '; .Xg*_= ;+Z6_EVgC7 ;%O*9Z$OD T* >GV7BS53 9Sh*MC6+X* CT+T$? CYO%O*';b;9 O*8Vg; b- ISL6Z:EEC-T7V9WgMT c6 _O*b;@Y;h 9W9g cgW C L* >G$ER9<7 OLV*g `I6G OC >LT; 6 ID6Wc.; OS;_= ;_O$GS$K5 a6D= ++Z<S;c6 ÍÞòé Öòæééâ >[ _-WgDI-T 6 T;$TEOO$`<<+T$ Òëæóâïðæñö ìã ñåâ ¾ïñð Éìëáìë CT_= ;9W=g EX$KT6 T;$TEOO$`<< %O*`<E;6 6OD7Z* `GRCWLI ;9lTbM >GV7BS53 6OD7Z* CW6Wc.; 9Wg_% T8X*>[ <EVaB'b;ER6S<LT$Gc6 CT$DVg*%Xh; 8

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The spirit of Doi Tung doesn’t take hold

Not only the ceramic ware, Doi Tung’s

implies economic growth together with the

only on the brand itself, but also on every single

other green products–like home accessories

protection of environment quality. The essence

living creature; especially ‘human’ who are

made of homespun fabrics, hand weaved ready-

of this form of development is maintaining a

creators of all things. Every line of Doi Tung

to-wear clothes made of local materials,

balance between the human need to improve

products is uniquely designed. They are all

homegrown coffee and macadamia nuts, and

lifestyles and feeling of well-being on one hand,

made of local materials, and derived from the

orchids just to name a few–are guaranteed with

and preserving natural resources and ecosystems

hands and the heart of its local people. Today,

high quality and design. Moreover, Doi Tung

on the other. Not as many businesses, including

Doi Tung has been developing its products to

has marked its beautiful and sustainable spot

those with advanced technology can ideally

reach an international level with the assistance

on to the tourists’ map as it is ideal for ecotourism

reach true definition of the theory, but Doi Tung

from its design consultant, Paul Yuille – design

and open for public education. Doi Tung is a

has applied itself to this philosophy for over

expert from the University of the Arts in London.

place and the organization which has proofed

The most popular Doi Tung ceramic ware

that sustainable development really exists

Under the patronage of the late Princess

is famous for its intriguing designs with the

and can lead to success–as measured in

Mother, Princess Srinagarindra or Somdej Ya,

Doi Tung identity. Throughout the production

the form of profits and local people’s quality

who then had a strong vision and passion to

process–from the start until finish–it is

of living.

raise the quality of Thailand’s ethnic minorities’

important to make sure every step including

life in Doi Tung area, the “Doi Tung Development

clay and raw material selections, waste and

Project” was founded in 1988. While working

defect control, time consumption, molding

at the Mae Fah Luang Foundation in Doi Tung,

process, and decaying status of the expired

Chiang Rai province, Somdej Ya collected as

products won’t leave any damages on the nature.

Sustainable Development, as we all know,

two decades.

much as information and created such project in order to help people in the location to live better in a sustainable way and reforest the area from shifting cultivation and Opium plantation.

9

MY SPACE + MY DESIGN

CDC : ALL DETAIL DEDICATED TO DESIGN

GUILELESS DESIGN DESIGN FULFILLMENT

10

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Great hangout place for design lovers!

Kitpote. “Many pieces of our furniture are

Crystal Design Center (CDC) was launched

imported, because we are design center. We

two years ago and has grown to be such a new

want to provide opportunities for our clients

haven for those who crave for world-class and

to get to know the best and world-class

quality designed items. Here, not only can you

furniture. Anyway these items are mingled

meet up with designers face-to-face, but this

well with high quality design of Thai products,

center also offers you wide range of design

for example, we displayed international

information through its knowledge center.

branded furniture together with Rockworth’s

Contrary to its variety on design purposes, the CDC’s office is intended to be guileless

in the conference center area. That’s a very good combination! We love it!”

style in the midst of small elements – all of

“Our principle is: one piece of furniture

which reflect its design expertise. “Here at our

should be multi-tasking. Whether to serve the

office, we focus more on functionality. You can

needs of more staff getting in or the space

see that a working space is kind of private

conforming, good furniture should provide all

and quite flexible. While limited space, our

the answers. ROCKWORTH furniture never

office was designed to be compliant for

let us down. They are in top quality, blessing

newcomers and less on design aspects. We

designs and colors, and come with selections

finally agreed to put the use of the furniture

of materials. We cannot overlook all those

at their fullest and the CDC’s corporate logo

details, because we spend long hours each

color, which is green, to remind everyone of

day, every day, sitting on the chair. It is important

Kitpote Chuntusto

our identity,” said Kitpote Chuntasto, Vice

to choose the professional office furniture

VP - Architect Design Department,

President – Architect Design Department, CDC.

brand like Rockworth for those incomparable

CDC (Crystal Design Center)

qualities and after sales services. This is

K.E. LAND Co., Ltd.

Featuring the organization’s distinctive design dexterity, the collection of the furniture

what we chose.”

used becomes very crucial in the eyes of

11

MY SPACE + MY DESIGN

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Kitpote added that good designs can elevate the capacity of work. â&#x20AC;&#x153;The interior team did manage the space and its functions quite efficiently. They separated spacious floor plan with small dividers so that people can work privately on their own. At the same time, they can work together as a team.

Even some small details like the hidden wires, practical desks, and the option of soft tone color have delicately chosen to inspire people at work.â&#x20AC;?

13

MY SPACE + MY DESIGN

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Sarinrath Kamolratanapiboon Partner, Business Development dwp (Design Worldwide Partnership)

Sarinrath decided to develop the CDC

they really wanted. Apart from that, their in-

(dwp) received recognition and awards both

in a new spectacular way with the wit of

house design team also gave us a big hand

in national and international levels, Sarinrath

simplicity. “We avoided something replicated.

when it came to quality control.”

Kamolratanapiboon, Partner, Business

This project needed something novel. So we

In the furnishing part, Sarinrath ensured

Development of dwp admitted she worked

decorated the Conference Center on the

she and her team chose the best quality

up a sweat in the CDC project.

2

Even though Design Worldwide Partnership

nd

floor with the brand-named furniture

furniture for everyone. “The right furniture

The veteran project head told 8HOURS

and applied every corner with completely

depends on each individual’s work and duty.

Magazine, “We knew we had to follow the

different characteristics. In other words, we’d

For example, a flexible working space is

CDC theme concept of becoming one of the

love the customers to experience diverse

designed for salesperson, who is not going to

largest design centers. Back then, these

views and thoughts. Another exhilarating part

sit long hours in the office. Then they can

design centers were seen in the States,

was that we mixed architectural ingredients

work as individual and also work in team.”

Germany, and in Europe. There was nothing

to bring life and flow to our interior designs.

like that in Asia. So we had to do lots of

When you look at the triangular plan of the

brands to our customers, depending on our

researches of who the customers were going

atrium, it looks similar to the CDC’s logo. We

design concept. But in the end, every detail

to be. It appeared that the number one target

also play with this form whether on the shape

including the looks and functionality are all

customer were designers, then those who

of wall decorations or carpets to highlight

that matter,” Sarinrath ended the interview

were building their house. This gave me bunch

the uniqueness of the idea. For working area,

with a smile.

of challenge, because we had to set our

we made it an open office. A private office

standard high enough to show this project

would only belong to an executive, and the

to other designers who were our direct

rest would be divided into meeting rooms.

customers.”

The CDC team has made it easier for us since

“We always present many furniture

they could give us the whole concept of what

15

POSSIBILITY

)=6>A6C9 Pavilion INDEX CREATIVE VILLAGE FOR

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16

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If you attended the recent World Expo

Nation Branding is however similar to

Shanghai China 2010, you’d be surprised

marketing, but we have to think outside the

by the popularity of Thailand Pavilion as

box. We studied our target group first. See

Chinese spectators queued up in kilometres.

what they really want. Then created our

And that also means Thailand’s unique

strategy to reach them. I don’t think visual

culture and artistry has received a warm

alone is enough. If the pavilion looks great,

welcome from its visitors.

but nobody comes to visit, it’s no use at all.

Index Creative Village is the teamwork

Or even if visitors decide to come and see

behind the success. The event organiser was

inside, but finally nothing impresses them,

responsible from the exterior architecture

that’s become a failure. In my opinion, good

of the Thailand Pavilion to local and international

design should be measured in all aspects,”

PRs, which yielded the nation’s pride.

Kriengkrai Kanchanapokin, Co-Chief

The expo display concept is categorised in 3 eras: Technology Innovation, Culture Exchange and Nation Branding. In addition,

Executive Officer of the Index Creative Village said.

“The toughest parts in this project

Mr. Kreingkrai Kanjanapokin

the event marketing created by Index

are the limitation on budget and the space

Co-Chief Executive Officer

Creative Village has made everything proper

management. Compared to the size of the

Index Creative Village

to represent Thailand in the best possible way.

venue which is the total of 5.28 square

“We’re lucky our team has had a lot of

metres, it is obvious that Thailand Pavilion

experience in event marketing field, which

is so small. For this reason, we have to

we think would benefit this exposition.

challenge ourselves how our small ‘Thailand’

17

POSSIBILITY

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would feature its best characteristics among

distinctively Thai ancient arts. We also

tourism destination, Thai people possess

other countries. At the preparing stage, we

applied technologies like 360-degree hydro-

friendly characteristics, and Thailand has got

did some research on Chinese people.

screen which is over 6 metres tall, LE D

rich and interesting culture. The research

I can tell you they knew so very little about

chandelier, larger than 7 metres underwater

has also shown that 100% of visitors voted

Thailand. That’s why we have to present

screen and other details that we didn’t

that Thailand Pavilion is uniquely Thai, while

Thailand Pavilion in elegant way and strike

overlook. We were the only pavilion in the

98% said they feel good about our country

them right at first sight.”

expo that welcomed visitors with originally

and Thai ways of life. 96% of the visitors will

Thai receptionists. I think we have left a very

spread their words about Thailand Pavilion,

good impression to our fellow countries.”

99% of visitors will do more research about

“Finally, the pavilion was designed under ‘Harmony of Thai’ concept. Designers

“What we’re mostly proud of is that

Thailand, and 93% say that they plan to

Thai style to express our country’s roots

the Pavilion was among 7 pavilions that

visit Thailand in the future. Thailand Pavilion

and ways of life rather than in the modern

were most visited – around 35,000-38,000

attracted local and international media, as

design. We noticed that in the previous expo,

visitors per day or total of over 7 million

seen in the media coverage worth over 155

other countries’ pavilions were designed in

throughout the expo. It was voted ‘the most

million Baht. It is said that the participation of

modern approach. So this time, we avoided

popular pavilion’ from Shanghai Daily Online.

the country at the World Expo has achieved

it as we knew we would be invisible if we

Moreover, the result from the world’s number

such a remarkable success and is one of

follow the same direction. Guided by the

one marketing research company, Nielson

the supporting reasons that push Thailand

concept of ‘Thai Perspective’, the pavilion

Company, stated that visitors now realised

towards hosting the World Expo in 2020,”

featured elegant design motifs that are

that; Thailand is one of the world’s great

Mr.Kriengkrai said.

chose to present the pavilion in traditional

19

UNLOCK

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20

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A healthy brain not only improves and concentration, it your memory an reduces the risk of Alzheimer and other diseases. Here H are 7 easy ways to increase your you cognitive skills…

1. Breakfast is vital

Concentrate on your breathe-ins – breathe-

6. Create vivid mind mapping images

If you think breakfast is not a big deal, think

outs. This unbelievably unwinds your stress

People tend to reme remember information more

twice. Statistics have shown how breakfast is

and makes your brain perform at its best.

visualize it. A mind map is a easily if they can visu

good for your body and mind, and can helps

diagram or a graphical method of taking notes,

you concentrate on your work even better.

4. Exercise your brain

generally takes a hierarchical or tree branch

With the need for various kinds of nutrition and

To have great memories, eat well and eat right

format, with ideas branching into their subsections.

glucose to perform tasks, your brain cannot

is not enough. What you need to keep your

The visual, which always comes with colors,

function well and may risk having Alzheimer if

brain alive and function fast is “brain exercising”.

symbols, or lines, helps stimulate both left and

you keep skipping breakfast consecutively.

Good examples include memorizing important

right sides of your brain and also boost up your

phone numbers instead of looking them up in

creativity skills.

2. Refresh your brain with many sips of water

your phone memories, or doing some instant

Due to the fact that 85 % of our brain is water,

calculating in your head instead of using

7. Read more

it is necessary to drink 8-10 glasses of water

calculator.

Reading helps you with imagination and brain

per day to boost up your brainpower. To make

development at the same time. The layers of

this possible for urban lifestyle, prepare a jug

5. Organize your life

information you receive will definitely be

of clean drinking water on your desk during

Taking notes nice and clean can visibly enhance

decoded and interpreted. But if you are too busy,

the work hours. Often sip as much as possible.

attention span, focus, and memory. Random

practice reading through words around you --

lists of things can be difficult to remember. To

whether it is on billboards or newspaper --

3. Try 10-minute meditation

make it easier, try categorizing the individual

would actually be a best brain booster.

It takes only 10 minutes to brighten up your

or top-priority things from the list. You’ll receive

day. Whenever you have time, sit down, rest

a lot of benefit, especially getting a healthy

Use these techniques once in a while and try

your shoulders, and uncross your ankles.

brain and organized life in return.

to slow yourself down a bit. You will find out

Place your feet flat on the ground, your hands

your memory is not as bad as you think.

loose in your lap. Close your eyes – try not to think about anything else for a while.

21

GISMO

3D Camera

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Logitech MX Air comes with Freespace technology that helps you command a computerâ&#x20AC;&#x2122;s curser with movements through the air. All you

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have to do is to hold it like a remote control and use your ďŹ ngers to scroll up and down freely

Minox PX3D has made a big splash in the

via Hyper-fast scrolling system. This makes

Photokina 2010 fair in Germany recently. This

the multimedia commands very easy on the

completely new 3D camera concept from

desk surface or in the air, and it can reach as

Minox, featuring 4 vertical 9mm. lenses and 4

far as 10 metres. With a slick built-in charging

superposed image sensory modules, can capture

deck, you donâ&#x20AC;&#x2122;t have to deal with the hassle of

4 photos simultaneouslyâ&#x20AC;&#x201C;each of which are

batteries anymore.

located on slightly shifted perspective planes with impressively realistic both still and moving 3D images at 5 million pixels. Minox PX3D is expected to be in the market in the summer

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of 2011.

Light Touch is an interactive projector that instantly transforms any flat surface into a touch screen. How? The integrated infrared sensors can detect motion and turn the projected image into a virtual touch screen. Light Touch is connected through Wi-Fi and Bluetooth, and designed to support Adobe Flash Lite 3.1.

The standard ďŹ&#x201A;ash memory is 2GB, but there is a micro SD card slot to upgrade to 32GB storage.

ROCKWORTH

FUTURE OF WORK SPACE Due to continuously improve of technology, information sharing and communication; the work environment has been changing to a more virtualized network. Thus, the work space also has to be adjusted to meet higher requirements, support efficiency, improve productivity and foster employee involvement and creativity, which is main purpose of ofďŹ ce space.

OfďŹ ce space in the future tend to have less private area but more collaborative areas, like shared ofďŹ ce. The shared ofďŹ ce creates coworking environments which benefit the company in terms of economical advantage, forward thinking environments that increase both creativity and productivity.

Second, the workplace will be no longer

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a one-size ďŹ ts all solution. With improvements in technology, employees can seamlessly move from a home ofďŹ ce, to a private workplace ofďŹ ce to a drop-in workstation or team room.

Workers can collaborate virtually with one another.

Although it seems like people can work remotely, the workplace will remain important, but its role will be evolving. Organizations use their ofďŹ ces to emphasize their brands, reinforce worker engagement and hold loyalties for both employees and clients. The work place will continue to have numerous activities.

Therefore, organizations need to bring together technologies, organizational and geographical aspects of workplace innovation, human and sustainability to meet the evolving world of changing.

23