CREATIVE BRIEF Objective The legendary pony is here with an eye-catching modern design offering an entirely new way to ride. Trends in sustainability and technology advance, so does our brand. Our goal is to enter the competitive EV market creatively by introducing an entirely American-made electric crossover. Ford Mustang Mach-E is the vehicle of the future; it is as convenient and sustainable as the modern age requires and is dynamic and exhilarating as our legendary original.
Goals The advertisement will aim to generate and expand brand loyalty with new and current customers, strengthening brand presence in the current markets. By tapping on the patriotic emotions as well as increasing awareness of sustainability and creating long-standing support for locally produced vehicles, the advertising will strive to increase sales.
Target Audience Ford will strengthen its connection with loyal customers, who value tradition and American-made products. We will aim to expand our reach to younger professionals, who are concerned about the future of the planet. These potential customers value both fast and exciting vehicles as well as appreciate adventure, tradition, and comfort.
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