ADVERTORIAL Hansgrohe
Hansgrohe
a partnership you can count on On 15 June 1901, Hans Grohe founded a handicraft business for metal products in Schiltach in the Kinzig Valley, Black Forest, Germany. Many things have changed since that day, but not our passion for water and our mission to always lead with style when it comes to our work and our products. We are committed to this vision – then, now and in the future. That is the #hansfactor. The #hansfactor describes the green innovator's heart of all our team members. From it, emanates the drive to create unforgettable moments with the element of water. This passion for water is tangible in the art of engineering, in the willingness to experiment and in our own demand for perfection, which can be seen, for example, in the sound and spray laboratory, where highly sensitive microphones are used to carefully search for disturbance sounds. The #hansfactor can be felt in every product that leaves the Black Forest. At Hansgrohe, we not only help build bathrooms, we build the future. We recognise the value in people to collaborate and share expertise. We know what we do isn’t a job, it is a craft. Together with you, we are on the path to tell stories and bring spaces to life. Hansgrohe’s sustainable EcoSmart technology reduces water consumption by up to 60% and you can choose your pleasure when you install the two-jet spray type, which features a smooth, uninterrupted laminar spray and standard spray setting – with easy switching between the two types. It is innovations like these that keep hansgrohe at the top of awards lists, like the recent German Brand Award 2021, in the "Excellence in Brand Strategy and Creation" category, where hansgrohe won the Gold award for 'Brand Refresh' in the category.
Germany’s design and brand authority and is judged by a top-class panel of experts in brand management and brand science. The award identifies and honours unique brands and brand builders in their respective industries. Hansgrohe’s winning entry for 2021, 'Feel alive', was a premium lifestyle campaign aimed at a discerning target market. The messaging focused on experiences with water that inspire feelings of joy and liveliness – a sentiment that frames hansgrohe’s mission to craft innovative, luxury products that are not only aesthetically appealing, but easy to use and environmentally responsible. At hansgrohe, our craft enhances lives with the beauty of water. This you can count on. #Countonhansgrohe. Hansgrohe stands for smart living applications that enrich people’s everyday lives and offer them more functionality and safety in their homes. hansgrohe. Meet the beauty of water. Find out more about the hansgrohe brand at: www.facebook.com/hansgrohe www.twitter.com/hansgrohe_pr www.instagram.com/hansgrohe www.pinterest.de/hansgrohe
The German Brand Award honours global achievers in successful brand management. The award was conceived by
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