As a successful real estate agent, you recognize the industry is constantly evolving and you need to evolve along with it. Staying on top of the latest trends and technology may be a full-time job, but the good news is: you don’t have to know all the answers, you just need to know where to find them. Fortunately, you have access to an extensive network of trailblazers who are here to help you. We asked the Royal LePage Learning Services team to share their insights concerning what trends to watch for and how you can position yourself to stay ahead of the curve.
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Ask the Trainer: Using Technology to Level Up
Leading Edge
2020
The Royal LePage semiannual live workshops, together with our extensive library of online webinars available on rlpNetwork, are designed to help you exceed your business goals by providing cutting-edge insights and longlasting benefits.
Mike Wrobel How do I determine which social platforms I need to be investing in for my brand? The ultimate goal of social media is to build trust and foster relationships. A better question to be asking is: which platforms are best for establishing more valuable connections? First, look externally. Ask your contacts what sites they enjoy interacting with. It doesn’t make sense to invest in a channel your target audience isn’t using. If you’re dealing with Boomers, then Facebook is a given. If you’re targeting a younger demographic, you may want to consider TikTok, or its Chinese equivalent, DouYin. If you’re working in commercial real estate, perhaps it’s LinkedIn. Ask your audience and start there. The second step is to do an internal investigation. How does the platform mesh with your skill sets? Create an account and
play around with it. If you’re producing videos, look at YouTube, IGTV or TikTok. If you prefer writing, consider exploring LinkedIn Pulse or try experimenting with long-form posts on Instagram. Finally, consider the platforms that are making waves in your community. Which ones do you see other businesses using effectively? Get comfortable with putting yourself out there, because if you don’t, you’re missing out. Instagram Stories may not come easily to everyone, but eventually you will realize it’s actually fun. We created our Social Marketer Designation to walk agents through the major social media platforms and help you understand how to leverage those relationships through targeted engagement. Afterwards, you’ll walk away with a designation that you can use to differentiate yourself in a crowded marketplace.
