Manage. Nurture.
Smart Leads delivers the right leads, to the right agents, at the right time
O
nline leads are an increasingly vital source of business. The Royal LePage Smart Leads program exposes you to online leads within your areas of expertise. We provide training that helps you to optimize your response to leads and automate your lead conversion process with our 45-Day Online Lead Conversion Action Plan via Royal LePage’s Smart Studio. Alisa Arseneau joined Royal LePage Heritage Realty in Sudbury, Ontario in January 2018. As a new real estate agent, Arseneau was looking for a way to kick-start her business. The Smart Leads program provided exactly what she needed. Since then, the close rate for Arseneau’s leads has reached 27 per cent, which she attributes to her quick initial response and nurturing each lead through the 45-day conversion program within Smart Studio.
High-performing agents do two things consistently to convert their online leads:
1 2
Agent accepts the lead via Smart Leads
Agents appreciate a program that distributes leads equitably without bias. With Smart Leads, distribution is an automated process based on agents and their participating brokers pre-selecting keywords attributed to their specialties. “We generate a significant number of leads each month and manage them fairly,” says Desmond von Teichman, broker of record at Royal LePage Locations North in Collingwood, Ontario. Von Teichman says these leads are ideal for people looking to establish their real estate business. He cites a new agent at his brokerage who received a lead for a waterfront property, which he listed at $1.2 million and sold for $1.8 million in just three days. While online leads are opportunities you don’t want to miss, managing them effectively is the key to success. Without an effective system in place, most leads go unanswered and unnurtured. Smart Leads and Smart Studio are systems that work together to facilitate quick responses and funnel leads into a CRM that nurtures leads toward conversion. Together, they help you to grow your sales pipeline so every opportunity is maximized, and you increase productivity.
Contact is added to Smart Studio's CRM
Activity plan nurtures the lead
Agent meets the client
They respond quickly. The recommended initial response time is five minutes, which is in stark contrast to the industry’s average of 15 hours. They use Royal LePage’s Smart Studio CRM or an alternative platform to track and nurture leads through to conversion.
Over
97%
of Smart Leads coverage across Canada ©iStock.com/XiXinXing
INNOVATIVE TECHNOLOGY
Convert.
4.6%
1
Sale closes
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average close rate, compared to an industry average of <1%
Learn more about Smart Leads rlpnetwork.com/smartleads
1 Among Royal LePage brokerages tracking their distributed leads through the Royal LePage Smart Leads program. Online lead availability and volume differ regionally.
2019 / ROYAL LEPAGE LEADING EDGE
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