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MARKETING & TRAINING
Exposure. Collaboration. Income. ince the 2012 launch of Royal LePage Commercial, the program has garnered significant growth and interest, catching the attention of agents across our network and large competing players alike. With both commercial and residential agents mutually benefiting from referrals, increased business growth and service excellence, the Royal LePage Commercial program is lifting to new heights. Commercial practitioners benefit from Royal LePage’s 18,000 strong network, favourable partnerships and specialized practice groups
What’s new? Commercial Practice Groups Royal LePage Commercial agents have a prime opportunity to learn new trends from their peers through Practice Group meetings, webinars and networking events. By sharing their expert knowledge and best practices with other commercial agents dealing in similar transactional spaces, they are strengthening their referral relationships and enhancing overall service quality.
Commercial Power Points: • Access to property and transactional data, leasing availabilities and developments through the newly negotiated Altus partnership
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• Favourably lower fees unlock quality data, tools, and services – resulting in greater income potential • Networking and referral opportunities to and from Royal LePage’s residential agent base
The collaboration benefits everyone involved, keeping deals safe from legal challenges and helping residential agents earn more income along the way.
Residential practitioners benefit from minimized risk, lucrative referral income and peace of mind from working with the best. The benefits of collaboration Chris McFarlane, a Royal LePage Commercial agent with Royal LePage Wolle Realty in Kitchener, Ontario, joined from an independent commercial company after initially honing his commercial skills with a large national brand. Within days of joining the Royal LePage Commercial program, Chris was teamed up with a residential Royal LePage agent in Toronto, who was looking for commercial expertise. Together, the pair worked to parlay a deal worth close to $10 million. Chris works with other Royal LePagers on similar deals. The collaboration benefits everyone involved, keeping deals safe from legal challenges and helping residential agents earn more income along the way. Chris sees the value in the broader networking opportunities available at Royal LePage. “Everybody knows somebody, and that’s how we help each other,” says Chris. “I always stress that while it may be tempting for a residential agent to jump on a commercial deal, they can protect themselves by collaborating with a commercial agent who specializes in the many important nuances of these types of transactions.” With a growing number of seasoned commercial practitioners, like Chris, in our network, referrals are benefitting both residential and commercial agents.
For more information
rlpNetwork.com/commercial
2019 / ROYAL LEPAGE LEADING EDGE
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