DIGITAL MEDIA Target Potential Customers Throughout the Day Target Potential Customers Throughout the Day
rpagency.com • 318.424.2676
GETTINGGETTING READY READY • 7AM • 7AM
MORNING MORNING COMMUTE COMMUTE • 8AM • 8AM
Addressable Addressable Geo-Fencing: Geo-Fencing: Target households Target households of of current customers current customers and potential and potential customers. customers.
RUNNING RUNNING ERRANDS ERRANDS • 5PM • 5PM Geo-Fencing: Geo-Fencing: Capture potential Capture potential new customers new customers by by geo-fencing geo-fencing key locations key locations and events. and events.
Streaming Streaming Music & Podcasts: Music & Podcasts: Get your Get message your message in front in front of potential of potential customers customers through streaming through streaming audio. audio.
BREAK BREAK • 12PM • 12PM Social & Mobile/In-App Social & Mobile/In-App Ads: Ads: Engage potential Engage potential customers customers with display withand display videos andads videos ads through popular throughsocial popular media social media sites andsites mobile/in-app and mobile/in-app ad ad placement. placement.
AT THE AT OFFICE THE OFFICE • 9AM • 9AM Display, Online Display, Video, Online and Video, Programmatic and Programmatic Serve adsServe to potential ads to potential customers customers throughout throughout the day. the day.
The digital world is vast, so knowing where and when to reach your target audience online is key to the success of today’s brands. Our digital department develops comprehensive digital strategies that manage your online presence and deliver your messages to potential customers at the right place and time to maximize your ROI. We have the experience and partners to deliver a wide range of services from SEO and web content to strategic paid advertising campaigns, social audience-engagement and reputation management.
EveningEvening Downtime Downtime & Online & Online Shopping Shopping • 7PM • 7PM Omni-channel Omni-channel Messaging: Messaging: Capture the Capture the interest of interest potential of potential customers customers browsingbrowsing a a tablet or tablet mobileordevice mobilewhile device watching while watching TV TV
Search Engine SearchMarketing: Engine Marketing: Get in front Getofinthose front about of those to about buy to buy with Search withEngine SearchMarketing Engine Marketing and maintain and maintain top of mind top of mind awareness awareness through Search, throughContextual, Search, Contextual, and Site Retargeting. and Site Retargeting.
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