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OUR BRAND
BUILDING A STRONG BRAND The RTI Brand Disclaimer
By The PUBLIC RELATIONS TEAM,Round Table International 2022-2023
THE PURPOSE OF the Round Table International Brand is to have a ”one visual voice” approach that encompasses our values and to establish a cohesive look and feel for our organisation. A strong brand establishes a professional persona, bolsters our support and recruitment efforts, and entrenches our public standing as a leading young men’s organisation. To deviate from the official brand guideline (available on request) increases the likelihood of our brand being misconstrued and increases the chances of the organisation being viewed in disrepute.
All ”trade names”, logos and icons are proprietary to Round Table International. Use of any of the above-mentioned will need written (digital or otherwise) approval from the Round Table International Public Relations Team and/or Branding manager/Committee. This includes distinctive words, phrases, symbols, slogans, and other devices used to identify and distinguish the RTI Brand.
PRINTED & DIGITAL MEDIA:
All printed & digital media visible at official events, from meetings and gala to social gatherings, will need prior approval, regardless of use. This includes but is not limited to: meeting packs, banners, pop-up banners, photo walls, flags, videos, slides, presentations and any other assets visible both to delegates and the public.
ROUND TABLE INTERNATIONAL MERCHANDISE:
The Round Table International Shop Keeper is licenced by the RTI Board as the sole merchant of all official RTI merchandise. Any use of the RTI brand elements on any form of merchandise for sale, fundraising or personal use is prohibited without the written consent of the official Round Table International Shop Keeper. Approval of said merchandise is subject to the sole discretion of the RTI Shopkeeper. merchandise includes but is not limited to fellowship coins, banners, shirts, shorts, jackets and other items that share the RTI logo and/or brand elements.
For any queries, please contact the Public Relations Team: pro@round-table.org For merchandise-related queries, please contact: contentmanager@round-table. org
Your cooperation in the above regard is highly appreciated,
