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GOOGLE ADWORDS
GOOGLE ADWORDS Using the Free Tools Avalaible
By Mr BEN KIN,Round Table International IT Manager 2022-2023
EVERYBODY HAS COME ACROSS GOOGLE in one way or another. most of you know how Google became big and how good they are in internet advertisement. You see this advertisement on many web pages when surfi ng the web. Everywhere you visit on the web, there are boxes with ads. When you search for something in these boxes multiple times, commercials will be shown on products you have explored before. Like me, many think this is only for the companies that spend a lot of money on these commercials. There is a way to get also advertisements on
Google for your own non-profi t organisations. It does not cost you anything but time.
For a couple of years, Google has been promoting the use of Google AdWords.
With the slogan, get $10.00-dollar free AdWords a month on google for your nonprofi t organisation. In 2014 google changed the name AdWords to Google Ads. The promotion exists even today. Next to this, Google provides many free services to non-profi t organisations, so why not use it when it is there to get for free.
There is some time investment needed at the start, but you will see that your projects or websites will get in a short time a lot more attention and a lot more interest. There are many success stories of non-profi t organisations that got their campaigns boosted with Google Ads.
If you want to apply for this, it is actually very simple. Go to the website google.com/nonprofi ts - There, you can read everything about what Google off ers.
It off ers you a wide range of Google applications: google workspace, Google Ad
Grants, YouTube non-profi t Programs, Google Maps and Google Analytics. You can sign up for everything, but this article will stay focused on Google Ads.
There is an excellent tutorial on how to set up everything. Still, you can get help on everything in google Ads or other Google Products.
We, as RTI, also use Google Ads and can always help boost the campaign from an RTI level. As your Round Table International IT manager, I am always more than happy to help with any questions.
