BRIEF
CONCEPT
To come up with a online strategy for Baskin Robins. Transform elements like pink spoon, 31 flavours and feelings associated with them into engaging and interactive applications.
-Create a FlavourWheel which is a circle of 31 spokes (each corresponding to a BR flavour). -Use a pink spoon as a cursor instead of an arrow. -Create engaging Facebook applications that would create a presence of the brand on the user’s wall.
DESIGN EXECUTION
FROZEN STATUS MESSAGE User Question: ‘ So what do you feel like having today?’
WACKY WAYS TO EAT BASKIN ROBINS Takes a video that shows him eating User Baskin Robins in an innovative way.
Answer: Select one of the 31 flavours
The video with the most number of ‘likes’ wins a Baskin robins hamper.
App generates a funny status message for the user, with the help of the innovative flavour names that Baskin Robins has.