BRIEF
CONCEPT
The online strategy needed to convey the main punchline of Horlicks Creams, ‘ Biscuit ke beech mein kuch bhi ho sakta hain, through engaging applications and games.
Use the punchline as a base for the website and place the website inside two biscuits! The website is like a club that invites kids to express their creativity through games, Facebook applications. Participation will help kids earn point and advance their effort to win prizes.
DESIGN EXECUTION
SHARE YOUR FLAVOUR Create their own biscuit. Load it up with pictures, User videos, messages, icons. FLAVOUR FABLES User is given the beginning and end of a story.
Send these personalised biscuits to friends and win points.
From the library of pictures and videos provided, the user has to make his own innovative version of the story.
The more biscuits the user sends out, the more number of additional features he gets.
The story is then posted in the story library. Story with the most number of ‘likes’ wins!