CHOW KIT MARKET KL LARGEST WET MARKET
FOOD CONSUMPTION NAME : RUDY IRAWAN ID : 038658 TUTOR : MR NICHOLAS NG
FOOD & CULTURE
HOW DOES THE DENSE HUMAN CIRCULATION IN CHOW KIT MARKET PLAYS A ROLE IN INFLUENCING USER FOOD CONSUMPTION PROCESS IN EXPOSED FOOD STALL?
INTRODUCTION Known as one of the Malaysia's famous landmark, Chow Kit highlights its prominent point which is a lively and enriching main street scene through series of market and
bazaar. Throughout the exploration in Chow Kit market, no t only a variety of
ingredients can be found but one can notice the vast food variety in exposed food stalls scattered around the market.
CHOW KIT MARKET
Chow Kit Market is located around Jalan Chow Kit and is enclosed by the parallel streets. The name Chow Kit came from
the
name of a tin
miner and a municipal councilor, Loke Chow Kit.
FOOD STALLS Crowded and
one
of
the
famous
market in Malaysia, local dwellers using this opportunity to open between
Chow
eatery stall in
Kit Market, providing a
resting point for people and gain profit in the process. Different
cuisines attract
customer and introduce the significant of the market. In Chow Kit market, food stalls mostly can be found at the entrance (A), dry market (B), and at adjacent Raja Bot market (C).
A
B
C
ENTRANCE FOOD STALLS
TYPOLOGY Located adjacent to the vehicular road causing the area to be cramped due to constant moving of the crowd and cars, thus, most food stalls around the entrance using results
in
grab
and go
constant movement
eating of
system. This people
during
consumption process while engaging the surrounding.
Typical typology of food stalls around the entrance
STREET SETTING Unloading and parking activity along the street, jammed circulation limits the dining experience
Food stalls
occupy
the
side walk
which connects directly to the main street, faster pace in
food consumption due to
the congested circulation
Main road is being flanked by the overextended parking area and food stalls causing circulation problem during peak hour. Noise problem and air pollution is accumulated in here, faster pace of activity and movement of people
DRY MARKET FOOD STALLS
TYPOLOGY Wider space allows dine in to be possible, where foods are displayed from inside the glass box. People enjoy the street delicacies while the adjacent street is crowded with passerby, walking vendors walk around the street and stalls to offer different types of item such as tissue and fruits to the people during food consumption thus blurring the distinction between the food stalls and the street market.
One
can always
notice integration
in between several stalls under 1 roof due to limited space. Thus, variety of foods under narrow space supports full dining experience
Typical typology of food stalls around the dry market
CONSUMPTION DURATION
Goods by walking vendo r such as tissues or desserts ease the eating consumption process extend
the
which
might
eating process through
another round of food.
Open
space
and crowded area
creates
insecurity to the eatery where their belonging often is kept on their lap or anywhere within their
visual range. The discomfort tends to
fasten the eating process, affecting the dining experience
STREET SETTING Counter
with
food wrapped
Exposure allows visual connection in
inside glass box as stall outer skin
between the street, forming the opportunity
to attract customer
from passing by to engagement
Unenclosed space of food stalls allows visual link between the eatery and passerby; thus, passerby might be interested and try the delicacies
Narrow road without proper barrier in between yet motorcycle can passing through, insecurity feeling during the food consumption
RAJA BOT MARKET FOOD STALLS
TYPOLOGY Located at the back alley, noise and human intensity around the food stalls are lower than the dry market. Food stalls occupy some of the alley walkway, setting up to provide dine in space. Enclosed space prioritizing in food preparation while outdoor is set to be dine in area causing walkway to be flanked and attracts passer by. Chattering noise and exposure of food preparation enhance the dining experience.
Typical typology of food stalls around the Raja Bot Market
ALLEYWAY SETTING Roof shading to protect from harsh weather, creates comfortable environment for dining
experience.
High
cantilevered device aids in creating
uncaged
feeling
through scale and proportion
Flanked pathway in
between
close
causing
proximity
of
people, thus enhance the
intimacy
scale.
The vendor serves the food, while customer chatter enjoy the not Outdoor eating setting squeezes the walkway, yet creates engaging feeling as people pass by.
around
and
delicacies.
an ordinary alley
but its passage of interest
ALLEYWAY ATTRACTION
Local dweller in food production duty
creates
Machinery noise during
attractive views, as
food production creates
people will
strong attraction through
learn the origin
noise
of their food.
Food packaging and scaling to be
sent to
the food stalls,
reciprocal of production and consumerism at the back lane, benefit for each parties Noodle Factory at The Backlane
ALLEYWAY PATH
Narrow linear path around the entrance with
slight
roof
opening allows light
Privatization of sidewalk
to be paved on the
which
walkway, lesser the
dine
confine atmosphere
visual contact of passer
is occupied in
table.
by and eatery.
MAIN PATH
SIDEWALK
for
Direct
In short, to attain a good dining experience several factors such as human circulation and typology play a big role. By manipulating the layout and understanding the relationship in between eatery and setting of the spot, one can fully enjoy the site’s delicacy and have a better perception about the significant of the eatery.
CONCLUSION :
The
chosen
understanding
food of
stalls their
show
site,
the
therefore
different eating system (grab and go, dine in, etc.) is applied in respond to the respective site.
Circulation consideration and spatial layout as important factor in achieving satisfactory in dining experience, hence attention to the environment setting is needed to ensure and enhance the quality of food and service in food stalls
REFERENCES : 1. French, S.A., Story, M., Jeffrey, R.W. Environmental influences on eating and physical activity. Annu Rev Public Health . 2001;22:309. 2 . Belon, A. P., Nieuwendyk, L. M., Vallianatos, H., & Nykiforuk, C. I. (2016). Perceived community environmental influences on eating behaviors: A Photovoice analysis. Social Science & Medicine,171, 18-29. doi:10.1016/j.socscimed.2016.11.004 3. Annett, M. L., & Gorby, C. (2009). Food and architecture: An expression of local tastes. 4. Anderson, E. N. (2014). Everyone Eats: Understanding Food and Culture, Second Edition. New York University Press.