Booklet

CHOW KIT MARKET KL LARGEST WET MARKET

FOOD CONSUMPTION NAME : RUDY IRAWAN ID : 038658 TUTOR : MR NICHOLAS NG

FOOD & CULTURE

HOW DOES THE DENSE HUMAN CIRCULATION IN CHOW KIT MARKET PLAYS A ROLE IN INFLUENCING USER FOOD CONSUMPTION PROCESS IN EXPOSED FOOD STALL?

INTRODUCTION Known as one of the Malaysia's famous landmark, Chow Kit highlights its prominent point which is a lively and enriching main street scene through series of market and

bazaar. Throughout the exploration in Chow Kit market, no t only a variety of

ingredients can be found but one can notice the vast food variety in exposed food stalls scattered around the market.

CHOW KIT MARKET

Chow Kit Market is located around Jalan Chow Kit and is enclosed by the parallel streets. The name Chow Kit came from

the

name of a tin

miner and a municipal councilor, Loke Chow Kit.

FOOD STALLS Crowded and

one

of

the

famous

market in Malaysia, local dwellers using this opportunity to open between

Chow

eatery stall in

Kit Market, providing a

resting point for people and gain profit in the process. Different

cuisines attract

customer and introduce the significant of the market. In Chow Kit market, food stalls mostly can be found at the entrance (A), dry market (B), and at adjacent Raja Bot market (C).

A

B

C

ENTRANCE FOOD STALLS

TYPOLOGY Located adjacent to the vehicular road causing the area to be cramped due to constant moving of the crowd and cars, thus, most food stalls around the entrance using results

in

grab

and go

constant movement

eating of

system. This people

during

consumption process while engaging the surrounding.

Typical typology of food stalls around the entrance

STREET SETTING Unloading and parking activity along the street, jammed circulation limits the dining experience

Food stalls

occupy

the

side walk

which connects directly to the main street, faster pace in

food consumption due to

the congested circulation

Main road is being flanked by the overextended parking area and food stalls causing circulation problem during peak hour. Noise problem and air pollution is accumulated in here, faster pace of activity and movement of people

DRY MARKET FOOD STALLS

TYPOLOGY Wider space allows dine in to be possible, where foods are displayed from inside the glass box. People enjoy the street delicacies while the adjacent street is crowded with passerby, walking vendors walk around the street and stalls to offer different types of item such as tissue and fruits to the people during food consumption thus blurring the distinction between the food stalls and the street market.

One

can always

notice integration

in between several stalls under 1 roof due to limited space. Thus, variety of foods under narrow space supports full dining experience

Typical typology of food stalls around the dry market

CONSUMPTION DURATION

Goods by walking vendo r such as tissues or desserts ease the eating consumption process extend

the

which

might

eating process through

another round of food.

Open

space

and crowded area

creates

insecurity to the eatery where their belonging often is kept on their lap or anywhere within their

visual range. The discomfort tends to

fasten the eating process, affecting the dining experience

STREET SETTING Counter

with

food wrapped

Exposure allows visual connection in

inside glass box as stall outer skin

between the street, forming the opportunity

to attract customer

from passing by to engagement

Unenclosed space of food stalls allows visual link between the eatery and passerby; thus, passerby might be interested and try the delicacies

Narrow road without proper barrier in between yet motorcycle can passing through, insecurity feeling during the food consumption

RAJA BOT MARKET FOOD STALLS

TYPOLOGY Located at the back alley, noise and human intensity around the food stalls are lower than the dry market.

Food stalls occupy some of the alley walkway, setting up to provide dine in space. Enclosed space prioritizing in food preparation while outdoor is set to be dine in area causing walkway to be flanked and attracts passer by. Chattering noise and exposure of food preparation enhance the dining experience.

Typical typology of food stalls around the Raja Bot Market

ALLEYWAY SETTING Roof shading to protect from harsh weather, creates comfortable environment for dining

experience.

High

cantilevered device aids in creating

uncaged

feeling

through scale and proportion

Flanked pathway in

between

close

causing

proximity

of

people, thus enhance the

intimacy

scale.

The vendor serves the food, while customer chatter enjoy the not Outdoor eating setting squeezes the walkway, yet creates engaging feeling as people pass by.

around

and

delicacies.

an ordinary alley

but its passage of interest

ALLEYWAY ATTRACTION

Local dweller in food production duty

creates

Machinery noise during

attractive views, as

food production creates

people will

strong attraction through

learn the origin

noise

of their food.

Food packaging and scaling to be

sent to

the food stalls,

reciprocal of production and consumerism at the back lane, benefit for each parties Noodle Factory at The Backlane

ALLEYWAY PATH

Narrow linear path around the entrance with

slight

roof

opening allows light

Privatization of sidewalk

to be paved on the

which

walkway, lesser the

dine

confine atmosphere

visual contact of passer

is occupied in

table.

by and eatery.

MAIN PATH

SIDEWALK

for

Direct

In short, to attain a good dining experience several factors such as human circulation and typology play a big role. By manipulating the layout and understanding the relationship in between eatery and setting of the spot, one can fully enjoy the site’s delicacy and have a better perception about the significant of the eatery.

CONCLUSION :

The

chosen

understanding

food of

stalls their

show

site,

the

therefore

different eating system (grab and go, dine in, etc.) is applied in respond to the respective site.

Circulation consideration and spatial layout as important factor in achieving satisfactory in dining experience, hence attention to the environment setting is needed to ensure and enhance the quality of food and service in food stalls

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Perceived community environmental influences on eating behaviors: A Photovoice analysis. Social Science & Medicine,171, 18-29. doi:10.1016/j.socscimed.2016.11.004 3. Annett, M. L., & Gorby, C. (2009). Food and architecture: An expression of local tastes.

4. Anderson, E. N. (2014). Everyone Eats: Understanding Food and Culture, Second Edition. New York University Press.