Rudo Personal Brand Narrative

Page 1


Everyone h a s a s to r y to t e l l

this is my mine...


Hello my name is...

ruramai

Musekiwa creative


02

Aug

1984

s a curiou ve h t i w r e ti A dream all things crea for passion . is born.. rid the o t p u ld grow She wou rri ble branding f te world o mazing a n a e om and bec mongst (a r o t a arr visual n s...) ing other th

It begins in

harare, zimbabwe...

A wonderful chapter in childhood...

geelong, australia

Close to a decade into life’s journey, a beautfiful, diverse and colourful nation becomes home... Mzantsi.

South Africa


current location - Johannesburg, South Africa -


work history

>> Typesetting & Repro | Selby, Johannesburg Position:

Junior Graphic Designer | DTP

Director: Andrea Jackson

>> RA Print | Edenvale, Johannesburg Position: Graphic Designer | DTP Creative Director: Donald Sesane

>> Eye Design Studio | Woodstock Cape Town Position: Graphic Designer Creative Director: Isaac February

>> Primedia Primestars | Sandton, Johannesburg Position: Assistant Project Manager | Graphic Designer Mentor: • P h oto g r a p h y

• B r a n d A r c h i t e c t u r e

• C o p y w r i t i n g

• P r o j e c t M a n a g e m e n t

• D T P

• G r a p h i c D e s i g n / I l lu s t r at i o n

• D i g i ta l c o n t e n t c r e at i o n

• I n c e n t i v e P r o g r a mm e D e v e lo pm e n t

Martin Sweet

>> SoulProviders | Craighall Park, Johannesburg Position:

Digital Content Creator | DTP

Director: SJ Boden


highlights Founded the Niks Mapha Campaign

An online, interactive campaign as well as a Youth Development initiative that promotes self-value and introspection through creative workshops and online interactivity on social platforms. Predominantly a photographic campaign that poses the question “What do you value most?”

Co-designed Telkom’s in-house digital/print publication

I was involved in the design and layout of four issues of Telkom’s print & digital magazine “Online &Touch” alongside Mr. Isaac February, Creative Director of “Eye Design Studio”.

Participated in the “Ignite Engage” International outreach workshop

An international workshop that selected Cape Town artists to participate in a community building workshop teaching creative thought leaders how to activate change in communities.

Participated in the Greatmore Women Empowerment Workshop

Greatmore Art Studios in Cape Town hosted a Women Empowerment Workshop. I was one of six female artists to produce mixed media artworks that would be exhibited in Kirstenbosch.

http://www.facebook.com/NiksMaphaMovement

2011

2011

2012

2013



highlights Was part of the team that developed the “STEP UP LET’S LEAD” National Youth Leadership Initiative

Published a Four-part Visual Narrative, #4

Mail & Guardian Feature

A New Heritage; Kulture Reimagined Exhibition

Primedia’s subsidiary: Primestars is a social enterprise that develops programmes for underprivileged youth utilising the cinema platform to air educational movies. As assistant project manager, I was part of the team that developed the leadership initiative “Step Up Let’s Lead”. My role involving design and layout of launch material and project management and coordination at National level.

The Visual Narrative “#4” was well-received. Drawing influences from online exhibitions, it’s initial presentation was on social media. Each illustration was accompanied by a poem that carried the narrative. This visual narrative was graced by the poetry of four amazing writers: Khumo Ntoane, Gareth Clark Coetzee, Ntsika Tyatya and Bulumko Nyamezele.

The Mail & Guardian commisioned Ogilvy & Mathers, David Tshabalala and myself to create an “anti-ad” mock print ad.

An exhibition alongside talented designer: David Tshabalala.

2013

2014

The idea was to challenge advertising and the subliminal messages that constantly offer consumers an alternative to self.

The exhibition was a collaboration between Constitution Hill and The Cosmopolitan Hotel in Maboneng.

The artwork was titled “Be You”.

2014

2014



highlights Renaissance: Solo exhibition

Keynote speaker at the ICWC Business of creativity conference

Panelist at Constitution Hill ‘The new now; Afrika reimagined’

Launched Sibahle Magazine

A solo exhibition showcasing a unique collection of didgital illustrations. Exhibited at the Longstreet Art Lovers gallery in Pretoria.

Shared business insights and experiences at the I create We Create conference.

Selected as a panelist amongst thought-leaders in various creative spaces to engage on ideas related to Afrofuturism. A group exhibition accompanied this discussion.

Sibahle magazine is a bi-monthly publication that is packed with a selection of rich and well-crafted African content.

2015

2015

2015

This publication is one of the extensions of the Sibahle Productions founded in 2014.

2015


01

The Art issue

- Ap ril//Ma y 2015 -


BRAND personal


Rudo | roo-dรถh | Developing my personal brand meant firstly establishing what my brand ethos would be. I eventually summed it up in one word that encapsulates a passion for my craft, driving force and interactions with people...

Shona word for love.

Enjoyment of, appreciation of/for, taste for, delight for/in, relish of, passion for, zeal for, appetite for, zest for, enthusiasm for, keenness for, fondness for, soft spot for, weakness for, bent for, proclivity for, inclination for, disposition for, partiality for, predilection for, penchant for.


entrepreneurship


I continue striving to find the perfect balance between a philanthropic business model and a focused, profitable value proposition. My entrepreneurial journey began in 2011 when I left formal employment. It’s been filled with many learning curves. Quaint coffee shops that offer good food, great coffee, a good view (and unlimited wi-fi of course) are essentially office and networking spaces for many of us creative entrepreneurs.

B est

foun

dat i o b u s i n n co u rs e ess pi tc h

2013


Studio R (trading as Studio Rrr Design (PTY) LTD is a company operating in the design/branding and printing industry. Studio R not only functions as a support agency but is a growing independent service provider. Studio R’s core offering is Brand Architecture & Coaching, additional services include: graphic design, printing, photography, illustration, online and printed publications. SR’s aim is to go beyond merely providing a service, but to create lasting impressions and most importantly, relationships with our clients. The business operates alongside a reliable network (“team”) of outsourced partners such as IT specialists, marketing strategists and digital content specialists.


illustration





music Aspiring producer | acoustic & bass guitar | free-verse.


philanthropy Be the change you want to see in the world.

- Ghandi


I’m passionate about youth development. This passion takes shape in facilitating creative workshops for youth, finding interesting ways of unpacking real issues through dialogue and creative expression. The Niks Mapha Movement is my expression of philanthropy and I am currently drafting concepts for future collaborative outreach projects for broader impact.


photo graphy activations | street photography | Portraits | stories | life


That’s my story in a

in a nutshell.

what’s your

story


@rudorura

M  +2779 723 1715

@rudorura

@  ruramai@studiordesign.co.za

rudorura.tumblr.com

F  http://www.facebook.com/rudorura


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