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EYE CATCHER Take the ferry and watch your movie
ANNE FRANK Lived among few, famous among many
CANAL RING Providing a glimpse behind the scenes
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400 YEARS CANAL RING An old story is being told anew in ‘Het Grachtenhuis’, where six rooms show you what the Amsterdam canals are about
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THE HEINEKEN EXPERIENCE
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At the birthplace of Heineken, the so-called ‘Heineken experience’ is more than drinking beer - that is for sure
GOING TO THE TROPICS? Yes, you can do this in Amsterdam. But please expect the unexpected when visiting the Tropenmuseum (Tropics Museum)
TCHER EYE CA ferry and Take the ur movie yo watch
FRANK , ANNE ong few Lived am ong many s am famou
L RING CANA mpse ing a gli Provid nes the sce behind
OUR COVER • In its short existence, the EYE building already achieved iconic status – see p. 54
DUTCH RESISTANCE
(Photography EYE)
The Dutch Resistance Museum tells you individual stories how the Dutch managed to survive World War II
A HOUSE THAT KEEPS COMMUNICATING Anne Frank has a very powerful story to tell, even 68 years after the defeat of national socialism
Visit our website www.CityRush.nl
MORE THAN DELIGHT The purpose of ‘EYE’ in Amsterdam goes beyond providing the temporary escape that comes from watching a great movie
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Get a taste of what’s happening the coming months What is ‘raw elegance’? Check out our latest gadgets and fashion
RUSH ON AMSTERDAM IS AN EHAM publication ADDRESS P.O. Box 29 1616 ZG Hoogkarspel The Netherlands T 0228 – 85 57 25 E info@rush.nl W www.cityrush.nl SALES Arthur van der Zwan T 0652 – 69 93 95 E sales@rush.nl
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A fine taste of Amsterdam? Go to ‘De Pijp’, this lively and trendy neighbourhood
66 ARTS & CULTURE
Amsterdam is about paintings, dance, and much more
Yes, Amsterdam has to offer all kinds of culinary highlights
EDITOR-IN-CHIEF Robert van der Zwan T 0653 – 31 63 74 E editor@rush.nl ART DIRECTOR Peter Leeuwerink EDITORS Lizet Deutekom, Constanze Fluhme, Wilag Kater, Benjamin Roberts, Henry Salman, Carla van Splunteren, Evert Stel (photographer), Paola Westbeek (also English language editor)
PRINTED BY Moderna (Belgium) COVER PHOTOGRAPH EYE Film Museum Subscriptions: ¤ 14 a year (shipping costs excluded) please send your address to: info@rush.nl Reproduction in whole or in part is prohibited without the publisher’s written permission (c) 2013
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400 years canal ring
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Het GracHtenHuis is a peculiar pHenomenon. amsterdam’s canals, tHe museum’s callinG card, aren’t inside tHe stately buildinG, tHey’re at its feet. tHe entire rinG of canals, witH its monumental town mansions, is 400 years old and tHere’s no better place to experience tHeir History tHan Het GracHtenHuis.
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FEATURE
Text Henry Salman Photography Het Grachtenhuis, Henry Salman
Previous pages The mayor and his executive board meet with town architects to discuss the possibilities and costs of Amsterdam’s expansion. (Photo: Thijs Wolzak) Right page A complete overview of the Herengracht, Keizersgracht and Prinsengracht. This photograph gives you a good idea of the semicircular shape of the canal ring. (Photo: Thijs Wolzak)
Museum
Het Grachtenhuis, which opened in March 2012, uses the ring of canals’ 400th birthday to illustrate the history of the entire city in a modern, interactive and multimedial manner. It’s highly recommendable and an ideal way to learn about Amsterdam swiftly. In one way, the museum offers a beautiful total overview, exposing the logic behind the city. In another, historic fragments make clear to visitors how the place has become what it is today: a lively and bustling, 737-year-old city centre. But also a city centre that has been locked within a ring of canals and mansions for precisely 400 years. Time for a party then, at Herengracht 386! EyE FoR bEAUTy A walk along the canals is a unique experience and for that reason alone a must-do. You will see Amsterdam in all its glory and – sometimes - in its former glory. The Herengracht, built 400 years ago on the initiative of the upper classes (Heren refers to the Heren Regeerders van de stad Amsterdam, the gentlemen governors of the city of Amsterdam), is the innermost ring-shaped canal. That also makes it the shortest of the three and therefore an attractive option for a representative city stroll – probably the best way to take in the diversity of stately mansions it boasts. Each house has its own unique characteristics: window frames, inscriptions, tympanums and entrances reflecting the wealth and commercial spirit of the time. People were keen to publically display their success and prosperity. At number 386 you’ll find Het Grachtenhuis, the ‘gateway to the canals’.
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A 40-minUTE joURnEy Het Grachtenhuis takes you on a 40-minute journey showing you the ring of canals’ 400-year history. Are you ready? Shaped like a half coconut, Amsterdam is built on the IJ River. The water offered protection, but was also an ideal means to import and export goods. Before 1500, the town was very small. All the attractive activities that went on there, however, including the shiny and enticing ducats they yielded, meant that the town was soon too small. Unsurprisingly, the 16th century saw countless expansion initiatives. Another century later – the century that the Dutch literally call the ‘Golden Century’ because of the unprecedented levels of trade – heralded initiatives to enrich the town with a broad ring of canals, trading houses and fortifications. After all, the city’s wealth had to be shown to the world and protected. ConsTRUCTEd in Two pARTs The mayor, his executive board and city architects met in the early 17th century to consider all the plans and possibilities and to assess the costs. Building fortifications turned out to be very expensive. In the end, a ring of canals was constructed in two parts. The first part was approved to go ahead in 1613, exactly 400 years ago this year. 50 years later, part two was given the go-ahead. With that, the ring of canals, with Het Grachtenhuis joining the two parts, became a reality. Today, the ring of canals is formed by the Herengracht, the Keizersgracht and the Prinsengracht, the three primary
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FEATURE
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FEATURE
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1. Herengracht 386: 'Het Grachtenhuis' is at the centre of two urban expansion projects of the 17th century. 2. 'Room 7' at Het Grachtenhuis isn’t inside the stately building, but lies at its feet: the 400-year-old ring of canals. (Photo: Henry Salman) 3. Is the postman inside for a cup of coffee? See and hear for yourself exactly what he does and says. Is he really dancing? In his boss’s time? (Photo: Thijs Wolzak)
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elements of the canal system, which are semicircular and the ends of which open out onto the IJ River. EnchAnTing chART Room Inside Het Grachtenhuis, visitors are treated to all the historical developments of the time in a spectacular audiovisual presentation. what kind of developments? Well... the irresistible lure the town was for fortune seekers and other immigrants. Or the tidal wave of merchants and craftsmen who quickly made the town too small. The town authorities who put their heads together. The discussions, with all the considerations and arguments they saw, were held in the chart room: how should Amsterdam look?
A wholE FoREsT dRivEn inTo ThE gRoUnd In addition to its huge cost, the project posed constructors a more practical problem. The ground on which the expansion of Amsterdam was to take place is below sea level and consists of marshy peat land. But the Dutch wouldn’t be Dutch if they didn’t have a solution. That solution was to construct the entire ring on poles. Whole tree trunks were driven into the ground to form solid foundations for the banks, businesses and town mansions. Below the Royal Palace on the Dam a whole forest was driven into the ground. Only in that way could a safe bed for the night be guaranteed to visiting monarchs and city governors.
The entire ring is built on poles
This ‘canals-show’, incidentally, is available in eight languages: English, French, German, Spanish, Italian, Chinese, Japanese and Dutch. Soon, Russian and Brazilian visitors will be able to experience the development of Amsterdam and the canal ring in their own respective languages, too.
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PEEking AT ThE nEighboURs Town mansions are all very well, but what went on behind all those majestic façades? How did people live? And were they indeed good mannered? The 17th-century, upper-class way of life is revealed in a special gallery in Het Grachtenhuis. Some 50 actual canal-side buildings have been printed on its walls and you can literally
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FeatUre
look into them, giving you the opportunity to take a voyeuristic peek at the various interiors. Canal ring? World Heritage! At the beginning of this century, Amsterdam’s canal ring was awarded World Heritage status by UNESCO, thereby acknowledging the city’s historical and above all unique character. This new status brings with it an obligation to preserve the area as much as possible. After all, Amsterdam’s strength lies in the dynamism that still makes the canals so interesting today. As backdrop for royal celebrations, for instance, or the welcoming home of the Dutch football team after a successful international championship. Or as the venue for the colourful annual Gay Pride boat parade. Crown Princess Máxima swam 2 kilometres in the canals to raise money for charity…
To round off your visit, you can devise your own tour of the canals, choosing exactly what you’d like to see, online in Room 6. Browse through all the interesting sights and read about the experiences of previous visitors as you do so.
Take a peek into how the Dutch lived and worked in their monumental buildings on the canals that took their names. © Thijs Wolzak
And Room 7? Room 7 is outside and is huge, exhibiting all the town mansions, bridges, canals and boats… WHere and WHen Address: Herengracht 386, Amsterdam Open: Tuesday till Sunday 10.00-17.00. Public transport: tram 1, 2 and 5 to ‘Koningsplein’ (or hop on the City Centre Line Bus) Additional information: www.hetgrachtenhuis.nl
tHe Canal ring Has more... UNESCO describes Amsterdam’s ring of canals as one of the best examples of the boundless possibilities afforded by human genius. Het Grachtenhuis is the ideal place for those who want to find out all about it for themselves.
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City News
City News ‘24H’ is very special indeed
‘Van Zuylekom’: part of history
Cinekid for the 27th time
Please be oN the lookout oN 26 aNd 27 oCtober
Famous liquors From amsterdam
the best movies aNd tv For kids
‘24H’ is the collective name of all kinds of events and activities taking place in the five regions of the city this year as part of the ‘400-Year Amsterdam’ celebrations. In the centre, the east, the south, the west and the north, each 24-hour event will start at midday on Saturday and finish at midday on Sunday.
Eén om vijf (One in Five), Naveltje Bloot (Bare Navel), Hoe langer hoe liever (The Longer the Better) – all are distinguished names of gins and liquors produced in the Amsterdam distillery Van Zuylekom. In its courtyard, the Amsterdam Museum presents the exposition ‘Van Zuylekom – 300 Years of Distilling in Amsterdam’.
Cinekid is the annual film, television and media festival for children. Every year it attracts more and more children and (international) guests. The 27th edition of Cinekid will be held at the Westergasfabriek from 16 to 25 October. ‘The Movies’ cinema will feature a special programme for adults.
The last edition of 24H will take place in Amsterdam North on 26 and 27 October. For 24 hours, this part of town just above the IJ River (say ‘Eye River’) will showcase everything it has to offer. Whether you’re a true Amsterdamer, have only lived here for a short while, or are merely visiting: theatres, museums, clubs, shops and other attractions will open their doors to the public and deliver some special surprises. Which ones? Be sure to take the ferry from the central railway station (Centraal Station) to Amsterdam North on Saturday 26 and Sunday 27 October.
In the 17th century, Amsterdam grew to become a centre for gin and liquor distilleries. One of Amsterdam’s most famous distilleries was Van Zuylekom. It was housed in the small business premises on the Anjeliersgracht (now the Westerstraat). The presentation at the Amsterdam Museum eloquently shows the history of an artisanal Amsterdam company. Exhibited in the courtyard are bottles, labels, photographs and correspondence. A typical piece of Amsterdams comes to life once again. The exposition runs through 15 October.
Annually, Cinekid attracts some 50,000 children between the ages of 4 and 14, and is therefore the world’s biggest children’s film festival. Besides attention for films and television programmes, at the Medialab, young film fans will have the opportunity to participate in various activities and workshops. Every year prizes are also awarded for high-quality creative work. In 2012, the prizes were awarded by child stars from popular Dutch films and television series. Last year, the big winner was the French animation movie Ernest & Célestine. It won both the jury and public award for Best International Children’s Film.
www.iamsterdam.com
www.amsterdammuseum.nl
www.cinekid.nl
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CITY NEWS
Paris! Paris!
Unseen Photo Fair
Hundertwasser in Cobra Museum
IN amSTErdam? YES, CErTaINlY
WhaT’S NEW? Go To amSTErdam
arTIST aNd arChITECT IN a NEW pErSpECTIvE
At the Paris! Paris! exhibition held at the Tassenmuseum Hendrikje (Museums of Bags and Purses) you will suddenly find yourself in the fashionable Paris of the early 20th century. The advertising fans shown at the museum were designed by leading graphic designers of the time and offered to visitors of entertainment establishments.
After the very successful first edition of the 2012 Unseen Photo Fair, the second edition of the international photography fair will start in Amsterdam on Thursday 26 September. During the fair, the Unseen Collection will offer photography fans an especially modern overview of works at attractive prices.
The Cobra Museum of Modern Art brings you an exciting exhibition on the early works of Austrian architect and artist Friedensreich Hundertwasser (1928-2000).
During the world exposition of 1900, Paris presented itself as a modern metropolis. Street lights and cars, billboards and public restrooms, the new metro line; all of them brought unprecedented changes to city life. Therefore, the Paris of the early 20th century was a popular and prosperous city. Trade and industry’s response was to advertise for luxury brands and products. The collection of fans exhibited is on loan and has never before been shown to the public. This is your chance to view this small, unknown treasure of fans at the Tassenmuseum Hendrikje, from 1 October 2013 through 2 March 2014.
Currently 53 galleries from 20 countries have been selected for the international photography fair. According to Sasha Stone, managing director of Unseen: “More and more galleries are embracing Unseen’s concept of showcasing new work. That way, Unseen is slowly becoming the leading international fair that enables collectors, professionals and photography fans to stay on top of new developments and new work.” This interesting photography fair will be held at the grounds of the Westergasfabriek in Amsterdam.
The exhibition runs until 2 January 2014 and shows works from private collections and leading museums (including Peggy Guggenheim). Some of the works have not been seen in the Netherlands for more than 50 years.
www.tassenmuseum.nl
www.unseenamsterdam.com/programme
www.cobra-museum.nl
The exhibition, which was previously seen at the Museum Belvedere in Vienna, features the early, somewhat forgotten Hundertwasser. Toward the late 50s and early 60s, Hundertwasser studied the teachings of Zen Buddhism in Japan (among other places) and applied these teachings to his early works in the form of endless round and twisting lines. According to Hundertwasser, the straight line was ‘Godless’.
Janus van den Eijnden
AMSTERDAM LIGHT FESTIVAL
The Amsterdam Light Festival held in the city centre is a wintry celebration of light for young and old. For 50 days during the heart of winter, Amsterdam’s historic city centre will become the beautiful backdrop for the light and water festival. From 6 December to 19 January, different light sculptures, projections and installations by current (international) artists will be in the limelight. The ‘Water Colors’ boat tour will take you through all of the artworks displayed along, in and above the Amstel River. The ‘Illuminade’ walking route leads you through the centre of Amsterdam. www.amsterdamlightfestival.com
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c Henry Dullink
c Flickr Creative
CITY NEWS
Photographer turned into chef
Following royal footsteps
TCS Amsterdam Marathon
NEW bar/rESTauraNT IN CENTrE of amSTErdam
‘oraNgE Walk’ afTEr INauguraTIoN
a popularITY ThaT IS uNhEard of
At the corner of the Enge Kapelsteeg (an alley) and Rokin (a street leading to Dam Square) a new bar/ restaurant presents itself: Société Wunderbar.
The Dutch capital of Amsterdam has a centuriesold, special bond with the royal family – the House of Orange. That bond was acknowledged once again in April of 2013 during the crowning of a new scion of Orange, King Willem Alexander. In honour of the inauguration, a new city walk is organised this year: the Orange Walk.
The TCS (Tata Consultancy Services) Amsterdam Marathon is growing rapidly. More than 40,000 athletes from over 80 countries are expected on Sunday 20 October. These are unprecedented numbers. Never before has the TCS Amsterdam Marathon been so popular.
The building - once residence and office of Prince Hendrik, husband of Queen Wilhelmina - has been thoroughly renovated. It has a cosy and trendy interior with a metropolitan atmosphere. A nice terrace can be found at the Enge Kapelsteeg side. Eye-catchers inside are the long low leather bar - great for endless conversations - and the artwork “I Wonder” of street artist Max Zorn. Zorn made this piece especially for Société Wunderbar.
The Orange Walk leads you through the places in Amsterdam that attest to this centuries-old connection with the House of Orange. You will walk through the Prinsenhof (currently Hotel The Grand) where the first member of the House of Orange, Prince William of Orange, once stayed in 1581.
According to participants, reaching the finish line at the historic Olympic Stadium is a euphoric experience full of highlights. The fast course passes through Vondelpark, along the Amstel River and through various museums. One of the main highlights this year will be the passage through the Rijksmuseum.
The Chef of Société Wunderbar is the famous photographer Frits Behrend. He took up his lifelong passion for cooking. Behrend has created a menu based on his international experience, using authentic Dutch products. All dishes are moderately priced but of high quality nevertheless.
During the Orange Walk you will also encounter the Royal Palace on Dam Square. The lively route description of the Orange Walk is available for € 2.50 at every VVV Tourist’s Office. There you will also find other interesting city walks.
The TCS Amsterdam Marathon offers a suitable distance for every type of runner, from beginner to advanced. The closing date for registration is 29 September 2013. However, registration will close earlier if the maximum number of entrants has been reached. Spectators are, of course, also welcome.
www.societewunderbar.nl
www.iamsterdam.com
www.tcsamsterdammarathon.nl
THE HOUSES OF CROMHOUT
In the 18th century, the affluent Cromhout family lived on the Herengracht in Amsterdam in a city palace that was spread out over four buildings known as ‘De Cromhouthuizen’ (Cromhout Houses). Due to the 400th anniversary of the canals in 2013, the Bible Museum (the palace’s current occupant) will from now on offer extra exhibition space to one of its colleagues, the Amsterdam Museum. On the celebrated Herengracht, the Amsterdam Museum will show part of its collection of 17th century interior objects, related to the Cromhout family. Three types of collections will be shown: a varied painting collection, a portrait collection, and a collection of rare and interesting objects. www.cromhouthuizen.nl
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The story of
FROMANTEEL WATCHES. Fromanteel is named after a famed Dutch clockmaker from the 17th century who used to own a modest clockmakers workshop at the Dam Square in Amsterdam. ‘The Amsterdam’ watch is crafted to commemorate the place of birth of the brand and its namesake. On the champagnesilver finished dial the exact coordinates of the former workshop are displayed. A well thought understated designed watch, refined for the office, and sporty for weekends away. Its price? Not what you’d normally expect from a Swiss timepiece. More info: www.fromanteel-watches.com Price: € 379, -
MAX IMAA L HOUDBAAR TOT: 31 DEC 2014
© Tim Pen
CITY NEWS
Museumnacht (Museum Night)
Well-known faces Affordable newly discovered Art Fair
AlmoST All ArE opEN oN SATurdAY 2 NovEmbEr
CElEbrITY phoTogrAphEr TErrY o’NEIll IN AmSTErdAm
You gET INSpIrEd, oNE WAY or ThE oThEr
50 museums and cultural institutions will open their doors to the public this year on Saturday 2 November during Amsterdam’s annual Museum Night. For the 14th consecutive year, they will be open from 19.00 until 02.00 hours.
‘Newly Discovered – Photographs from the Archives of Terry O’Neill’ shows fascinating portraits of icons from the international world of film, music and fashion. The exhibition is from 7 September until 19 October in Eduard Planting Gallery in Amsterdam. The British celebrity photographer will be present during the opening.
As a visitor to the artistic city of Amsterdam, perhaps you are looking for inspiration, yet going to several museums and art galleries might seem a bit much. Have you been searching for a unique piece of art to replace that boring poster in your living room? Then allow yourself to be pleasantly surprised this year during the eighth edition of the Affordable Art Fair Amsterdam. All kinds of artists will be there from 31 October through 3 November 2013.
During the Museum Night, old and young visitors can become acquainted with well-known and less well-known museums: from the Rijksmuseum to the Pianola Museum, and from the Big Internet Museum to the New Church and the Portuguese Synagogue. All institutes will present a varied and trendy programme that includes music, fashion and film from Amsterdam’s subculture. Besides leisure, the museums also offer opportunities to broaden one’s knowledge through organised tours, lectures. Visitors over the age of 35 can become acquainted with the modern-day youth culture. The Museum Night is an outstanding opportunity to get to know Amsterdam’s youth.
The gallery presents images of supermodels such as Naomi Campbell, Iman and Kate Moss, as well as portraits of actresses such as Ursula Andress, Andie MacDowell, Audrey Hepburn, Isabella Rossellini, Michelle Pfeiffer and Sharon Stone. The incentive for the exhibition is a new, recently published book by the legendary photographer. He made a selection from his extensive archive of more than two million negatives. The book, titled ‘Terry O’Neill’, includes more than 300 colour and black-and-white photos.
Around the turn of the century, the Scotsman Will Ramsay made modern art accessible for everyone with his Affordable Art Fair concept. In 2013, the fair will return to the art and culture city of Amsterdam for the eighth consecutive year and will be held at the art-embracing Kromhouthal building in AmsterdamNorth. The Affordable Art Fair Amsterdam will attract thousands of visitors. Your artistic finds can be taken back to your hotel or home immediately. There is a packing and shipping service available at every fair.
www.eduardplanting.com museumnachtamsterdam.nl
www.affordableartfair.nl
REMBRANDT REVISITED
The permanent exhibition ‘Re: mbrandt – All His Paintings’ can be visited in the shopping centre Magna Plaza, next to Dam Square. Using state-ofthe-art techniques, all 325 paintings attributed to Rembrandt have been digitally remastered and reproduced to full size. This means that all of the master’s paintings, which are scattered across the globe, are now being brought together at a single location in the centre of Amsterdam. In terms of content and chronology, Rembrandt’s body of work as a whole is very coherent. As such, it is a unique, educational, and exciting experience to be able to admire all of his paintings together in one place. www.rembrandtallhispaintings.com
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The ‘Heineken Experience’
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When Dr. hartog elion, a stuDent of louis Pasteur, came uP With a sPecial ‘a’ yeast strain in 1886, the quality anD consistency of heineken beer Was guaranteeD. noWaDays, With more than five million bottles breWeD Daily, hollanD’s (anD amsterDam’s) most Well-knoWn Premium Pilsner is solD in more than 170 countries WorlDWiDe.
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FEATURE
Text Benjamin Roberts Photography Heineken
Previous pages The brew room where water and barley are heated and filtered to create ‘wort’. Right page Do you want to bottle your own beer? That is also part of the Heineken Experience.
Water,
barley, hops and a very special ingredient known as ‘A’ yeast. That’s it. For more than 125 years, this has been the winning recipe for the world famous Heineken beer. And chances are, it won’t change anytime soon either. At Amsterdam’s Heineken Experience, located just a stone’s throw away from the Rijksmuseum and other major tourist attractions, visitors will learn that the history of beer brewing does not involve a museum tour, but is rather a full-sensory experience. EvERy poRE oF ThE body In 1868, the foundation of the first Heineken brewery was laid at its present location on the Stadhouderskade in Amsterdam The building, which was designed by Isaac Gosschalk in 1867 and featured stained-glass windows and interiors decorated with elaborate yellow tiles, remained the main brewing location until the 1980s. During that time, it was moved to larger facilities in the small town of Zoeterwoude, near Leiden. The brewery in Amsterdam was converted into the Heineken Experience – a comprehensive visual, auditory, kinesthetic, olfactory and gustatory experience that permeates every pore of the body. ovERwhElmEd What do all of these words mean? After walking through the ‘brewing’ history of the famous beer, the nearly 600,000 visitors that come to the Heineken Experience every year are overwhelmed by the sweet, nutty smell coming from the giant, stainless steel vats and the mixture of steeping water and barley (two of Heineken’s four main ingredients). They can sample the yellow-greenish liquid before hops is added – an ingredient which imparts flavour and aroma.
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‘FUll-monTy’ (oR ‘totAl expeRIence’) In the next stage of the beer-brewing process, known as the ‘whirlpool’’, visitors can take the ‘Brew Ride’ – a full-monty or total kinesthetic experience similar to a roller coaster ride – where they learn how yeast in the brew mix becomes fermented and turns grain sugar into alcohol. But what is so ‘full-monty’ about this ‘ride’ then? Heat, moisture and coldness are just some of the tactile sensations that are experienced. At the end of the ride, the thirst needs to be quenched with a ‘delicious, bright, Heineken’ (Heerlijk Helder Heineken, a Dutch TV slogan). That’s when the gustatory part of the Heineken Experience comes into play. As visitors exit the Brew Ride, they are guided to a large, red, star-shaped bar where glistening sample glasses are lined up ready to be filled with freshly-brewed Heineken. pRoosT! (thAt’s to sAy: cheeRs!) Similar to how a wine connoisseur would describe the aroma and flavours of a Chateau Cheval Blanc 1947, a young beer cicerone instructs visitors to hold their glass up to the light; admire the clear, golden hues of the mixture; notice the thick, frothy white head of the beer; and take a good whiff. Most visitors jerk their heads back in disgust. “Yes, that’s right. It smells awful.” The connoisseur continues with a smile: “That froth protects your beer from oxidising. Without it, your beer would be flat and tasteless.” He continues: “Grab your beer and look each other in the eye, because you know what happens if you don’t, wink, wink. And now, Proost! That’s how we say ‘Cheers!’ in Holland.”
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FEATURE
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FEATURE
Horses pulling wagons with Heineken beer barrels through the streets of Amsterdam. Back then in the 19th century to deliver beer, now to give you a sense of how it was. Courtesy of Heineken Collection Foundation
IT’s A FAmIly AFFAIR The Heineken story reads like a family history. It all started in 1864 when Gerard Adriaan Heineken bought the brewery, De Hooiberg or ‘The Haystack’, on the Oudezijds Voorburgwal in the centre of Amsterdam.
years, Gerard turned his brewery into one of the largest in the Netherlands. HEnRy
After Gerard died, his son, Dr. Henry Pierre Heineken, who was a chemist, developed the quality of Heineken beer and introduced modern technology into the beer-brewing GERARd Gerard was a young, 24-year-old entrepreneur who did not process. He also extended the brand-name outside of the know much about brewing beer. He did, however, have a Netherlands. Under Henry’s leadership, Heineken became an export beer, exporting beer even talent for hiring the best people to to the United States. Only three days brew the beer for him. In the late Gerard did not know after the end of Prohibition in 1933, 19th century, there were hundreds much about beer the first bottles of Heineken were unof beer breweries in Amsterdam. At loaded on to a dock in New York City. the time, beer was a better beverage than water, which was often contaminated. FREddy
Unlike his contemporary brewers, Heineken was one of the first brewers that started a laboratory and developed a beer with Hartog Elion’s ‘A’ yeast. This ‘A’ yeast could ensure that each brew was consistent and had the same concentration. This offered a standardisation of the beverage. Besides standardising each brew, Heineken also recognised that beer should be easily transported. Within less than 30
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In 1941, Henry’s son, Alfred ’Freddy’ Heineken, took over the reigns of the company. Freddy’s charismatic personality turned Heineken into an international brand name. Freddy came up with the half-turned up ‘e’ in the Heineken logo (which resembles a smile) and the catchy TV slogan Heerlijk Helder Heineken, pronounced heer-lick hell-dur hine-e-ken. Every Dutchman watching TV in the last four
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decades is familiar with the famous slogan ‘delicious, bright, Heineken’. Dressed in a black suit, slim tie, slicked-back hair, and nonchalantly photographed with a cigarette is his hand, Freddy could have easily been a Madison Avenue advertising guru in the 1960s. Freddy is reported to have said that if he hadn't worked for Heineken, he would have been in the advertising business. Today, Heineken is headed by Freddy’s daughter, Charlene de Carvalho-Heineken, who holds controlling interest in the world’s third largest brewer.
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When and Where
address: The Heineken Experience, Stadhouderskade 78, 1072 AE Amsterdam, T 020 5239222. Info.experience@heineken.com
Opening hours: Monday through Thursday ,11.00 to 19.30. Last entry and ticket sales at 17.30. Friday through Sunday, 11.00 to 20.30. Last entry and ticket sales at 18.30. Closed on 1 January, 1 April, 30 April and 25 December. On 24 and 31 December, the last entry is at 16.00. The visit takes approximately 90 minutes. You will be served two drinks and a taste of Heineken. Non-alcoholic beverages are also available.
1. Gerard Adriaan Heineken (1841-1893). The founder of Heineken who purchased his first brewery on the Oudezijds Voorburgwal in 1864. Courtesy of Heineken Collection Foundation 2. The horses pulling Heineken wagons are named after members of the Heineken family. Courtesy of Heineken Collection Foundation 3. ‘Alfred ‘Freddy’ Heineken (1923-2002), grandson of Gerard Adriaan Heineken. A charismatic personality with an unbridled talent for marketing. Turned Heineken into an international brand name. Courtesy of Heineken Collection Foundation
Prices: Adults € 18; visitors under 18 are only allowed entrance when accompanied by an adult.
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what’s in store ‘GLORIOUS GUN’? BAG COLLECTION! The Dutch lawyer Loes Vrij decided to take her lifelong passion for fashion to a more professional level by launching her first women’s bags collection: ‘Glorious Gun’. The label is best characterised by a mix of quirky, cool and elegance, paired with strong colours and genuine craftsmanship. Prices start at ¤ 798. Available at Paul Warmer or through the Loes Vrij webshop. www.paulwarmer.com www.loesvrij.com
WINTER COLLECTION INSPIRED BY MODERN ARCHITECTURE The Laurèl autumn/winter collection has taken modern architecture as its primary source of inspiration. Just as buildings serve people as homes, clothing fulfils the same function for the body. It provides a sheltering space in which we feel at ease, while also acting as a backdrop for us to present our personalities. Find more of the autumn/winter pieces at the Laurèl shop. Laurèl, P.C. Hooftstraat 113, Amsterdam www.laurel.de
AROUND THE WORLD FOR A NEW TRIPLE MALT Reminding us of the old days, Johnnie Walker has been sailing around the world this year with his yacht the Voyager, this time to launch a new triple malt Scotch whiskey: ’Odyssey’. John Walker also paid a visit to Amsterdam. John Walker & Sons Odyssey is offered in a prestigious crystal decanter at a price of ¤ 760, with a limited edition per country. www.jwsvoyager-odyssey.com/europe/
A NEW FRAGRANCE LINE FOR MEN This autumn, Van Gils Parfums launches a new fragrance line for men: Van Gils Live. Van Gils Live makes men realise there is more to life than work and daily routine. ‘Live’ stands for making own choices, enjoying the here and now, and making dreams come true. Eau de Toilette from ¤ 34.57, after shave 40 ml ¤ 27.45, and deodorant ¤ 21.35. www.vangilsparfums.com
TENNIS CAN GIVE YOU A LOT MORE It all started with the tennis bag... generally, a functional bag usually made out of polyester. But why not make it into a luxury fashion item? For the La Dorjee bag, only the highest quality, Italian premium leather is used, while adhering to the highest levels of craftsmanship. www.ladorjee.com
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RAW ELEGANCE? THE DUTCH KNOW HOW TO DO IT
WHATS IN STORE
This year, the innovative Dutch brand Choices by DL was present during the international jewellery and watch show in Basel. The latest line from Choices by DL is the Raw Elegance collection. The collection is only available in 18 karat brushed yellow gold, in combination with interchangeable, different coloured gemstones. Available at all branches of Gassan Diamonds. www.choicesbydl.com www.gassan.com
MINT MINI MALL IS FOR ALL OF US Since several months, a unique gift shop can be found in Amsterdam: Mint Mini Mall. The shop has a beach-inspired look: it is fresh, light and makes you feel at home immediately. Visit this marvellous new place for the most original, stylish and cool lifestyle items, trendy accessories and ‘spot on’ gifts for him, her and the little ones. www.mintminimall.nl
WEARABLE WINTER FASHION FROM A YOUNG TALENT If you are looking for the finest ladies’ fashion brands, Van Ravenstein is the place to be. In the coming season, you can find Peet Dullaert’s collection at the shop. Peet Dullaert is a young and talented Dutch designer. His knitted dress (see picture) was made in collaboration with Woolmark. To get an impression of the entire autumn/ winter collection at Van Ravenstein, please check the website. Van Ravenstein, Keizersgracht 359, Amsterdam www.van-ravenstein.nl
A VERY SPECIAL WATCH, WITH A VERY SPECIAL NAME Officine Panerai presents a very elegant special edition of watches, the Radiomir 10 Days GMT. The watch has automatic winding and an unusually long power reserve of ten days. The Radiomir 10 days GMT Oro Bianco has a black dial with ecru Super LumiNova dots and hands. Only 250 pieces have been made worldwide. Reuter Diamonds, Kalverstraat 165, Amsterdam T 020 623 3500
CLASSIC AS WELL AS SPORTY? YES, SHOES CAN BE BOTH This autumn, the renowned Dutch men’s shoe brand Van Bommel has chosen for warm winter colours in calfskin and suede for their classic models such as the brogue and bottine. But the brogue also gets a sporty look in suede with a rubber sole. How can shoes be both classic and sporty? To find out, please visit the Van Bommel website.
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A day in ‘De Pijp’
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YOU in AmsterdAm is tAking YOU On An excUrsiOn tO One Of the mOst livelY And bUzzing neighbOUrhOOds Of AmsterdAm: ‘de PijP’ (‘the PiPe’). this cOsY AreA, which is lOcAted directlY sOUth Of AmsterdAm’s citY centre, is cUrrentlY One Of AmsterdAm’s hOttest PlAces tO live.
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Text Constanze Fluhme Photography Peter Leeuwerink, Sander Fletterman et al.
Previous pages Colourful clothes, hats, accessories and bric-a-brac at Sjerpetine. A place to get lost for hours. 1. Heineken started brewing beer in Amsterdam in 1864. The brewery on Stadhouderskade is now a museum telling you more about this well-known Dutch beer (brand). See also p. 18 2. ‘De Pijp’ offers you a typical Dutch delicacy (‘stroopwafel’), but also international cafés.
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strolling through ‘De Pijp’, you will notice that most streets are named after Dutch painters, such as Vincent van Gogh, Jan Steen, Frans Hals and Salomon van Ruysdael. ‘De Pijp’ has a very diverse population, with a lot of yuppies as well as students and immigrants (43 % of the people are foreign, most of whom are from non-western cultures). Famous Dutch people who have lived in ‘De Pijp’ include painter Piet Mondrian, folk singer André Hazes, fashion team Marvin and Monika Oduber and actress Carice van Houten. Perhaps the most famous icon of the district is the centuryold Albert Cuyp market, named after Aelbert Jacobsz Cuyp (1620-1691). Cuyp was one of the leading Dutch landscape painters of the Dutch Golden Age in the 17th century.
Genuine taste of amsterdam At the Albert Cuyp market you can get a genuine taste of Amsterdam’s atmosphere by exploring some 250 stalls. It is open from Monday till Saturday and attracts lots of visitors from the Netherlands and abroad. It is amazing to experience its intriguing mix of flavours - exotic spices, fresh fruit and fish, roast chicken and the typically Dutch ‘stroopwafel’ (a kind of (!) donut, but indeed very different 28 I Rush on Amsterdam
and incredibly tasty). You can really lose yourself among the colourful stalls and in the shops behind them, where you will find a wide selection of fashion, jewellery, clothes, furniture and many unique goods.
Heineken was Here Another popular attraction in ‘De Pijp’ is the former Heineken brewery. That’s right, it all started here for the famous beer brand: in Amsterdam. Next to the old brewery is the Marie Heinekenplein (Marie Heineken square), which offers lots of bars and cafés, as does another square nearby, Gerard Douplein. If you would like to escape the busy city life and need some rest, you will find it at the nearby Sarphatipark, where you can have a picnic and enjoy the delicacies that you bought at the market. Your day in ‘De Pijp’ is sure to be great fun. While you’re there, be sure to check out some of the following rather special shops, where you will find unique products and weird and wonderful bits and pieces with which to surprise loved ones at home, or simply spoil yourself.
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colourful? Sjerpetine
patiSSerie? poptaSi
At Sjerpetine you can stop by for clothes, headwear, jewellery and shawls, but they also have a small collection of bric-a-brac, including cups, plates and Maria statuettes. The colours come at you as soon as you walk through the door. But it’s not just the colours that are remarkable. The interior design itself is not exactly common either. It consists of old closets, murals with angels and flower-filled chandeliers. The clothes are arranged according to colour, creating an extraordinary effect. Anyone can succeed here, and the friendly staff are more than willing to assist you. A heaven for women who love to look feminine!
Patrick van Drie and his team established Poptasi Pastry in 2011. It all started with a passion for patisserie, so it’s no surprise that Poptasi is specialised in macaroons. These sweet sins are the ideal cookies to infuse with a lot of creativity in terms of taste and colour. Van Drie was originally an art director in advertising and Poptasi was his name as a street artist. He had a love for baking cookies as a boy and after watching the television documentary ‘Pastry Kings’, he decided to do a course in patisserie. He views his product more from the conceptual and creative perspective than from that of a patisserie chef. And it’s his strength. Look at his wonderful, mouth-watering macaroons of all colours and tastes and you won’t want to leave this shop again.
faShion? appel67 This fashion store is small yet full of atmosphere. It is very inviting, and the different brands are displayed neatly and beautifully. At Appel67, you’ll find a great mixture of brands for both ladies and gentlemen. It has a well-earned reputation for surprising designs and prints, as well as high-quality materials. From hip, Scandinavian fashion to Italian design and your favourite jeans... Appel67 has lots of with-it brands like Aaiko, Adidas, Ana Alcazar, Ash, Drykorn, Clarks, Collection PRC, Filipa K, Fred Perry, Goosecraft, Liebeskind, Mads Norgaard, Nudie Jeans, Ted Baker, Whitte, 0039 Italy and many others. Autumn 2013
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1. Sophisticated fashion, shoes, sunglasses and lovable jewellery for her and him at Appel67. 2. Mouth-watering pastry at Poptasi. Make sure to take a gift box with you. 3. Shopping for great lamps and other interior design at Interbasics.
teak? interbaSicS Interbasics is a store that imports, produces and sells teak furniture. They import from countries like Indonesia, the Philippines and Egypt, but also produce furniture themselves. All of the items in the collection are of top quality. Its many colours and diverse range give this store a warm and welcoming atmosphere. You will enjoy browsing around for the perfect complement to your interior. 150 square metres of interior heaven await you! www.cityrush.nl I 29
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1. Furniture and accessories in the style of Southern France. ‘Savoir vivre’ at Viareggio! 2. As soon as you set foot inside Bazar, you’ll think you’ve stepped into the Middle East. 3. If you are not yet totally ‘Zen’, you will be after a visit to Yogisha. 4. Betsy Palmer’s Outlet store is a delight for any woman.
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decorating? Viareggio Viareggio offers a wonderful collection of furniture and accessories, all of which they import from Italy, Spain and France. All items are carefully selected and each has its own character. The professional staff are glad to help you make your choice, and they are well-equipped to advise you on any interior-decorating issues you might have. The store’s atmosphere matches its products, bringing the Mediterranean to Amsterdam.
Middle east? Bazar When strolling along Albert Cuyp Market, you should definitely make a stop at Bazar. As soon as you set foot inside this eatery, you’ll think you’ve stepped into the Middle East. It’s a rather large establishment (housed in an old church), but at the same time very warm and welcoming. The walls are covered with large mosaics, the tables are colourful, the lanterns are in-theme and the staff is friendly. You can enjoy all kinds of delicious dishes from the Middle East and the Mediterranean, in an atmosphere to match. At weekends, Bazar is open from 09.00, so you can stop by
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for breakfast, a cup of fresh coffee, deliciously fresh mint tea or a delightful lunch. On weekdays, you’re welcome from 11.00 and diner is served until late each evening.
yoga? yogisha Looking for a peaceful place to shop? Yogisha is the place to be for any yoga enthusiast looking for items to complement his or her yoga lifestyle. It is the first specialised yoga store in the Netherlands and offers a wide collection of yoga clothes by foreign brands, which haven’t been available here before. At Yogisha, they have the right outfit for every kind of yoga, from tight to loose-fitting, made from, among other things, organic cotton and bamboo. The shop draws in yoga enthusiasts who like to buy beautiful clothes and accessories. People who take care of themselves by taking a conscious position in their life and by paying attention to themselves. You will step out of the store totally ‘Zen’.
shoes? Betsy PalMer Ladies: Shoes! Shopping at Betsy Palmer’s Outlet store is a delight for any woman. It is almost impossible to choose Autumn 2013
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from all of the beautiful shoes they have here. And you don’t have to, because this store has the right pair of shoes for any occasion. Whether you’re going out at night or you have to go to a business meeting, you are sure to find the ideal shoes to complete your outfit. (A great excuse to walk out with more than one pair!) Betsy Palmer has a modern, welcoming and, moreover, a contemporary look and feel. You might also want to buy a beautiful handbag to complement your shoes…and that all for outlet prices!
2-in-1? Angel Agudo This store has a beautiful art deco front and consists of two sections. The clothes shop is in the front and in the back you’ll find a small, professional hair salon with a view of the garden and the Oranjekerk (Orange Church). Angel Agudo Hair & Fashion has everything a man needs to style himself. They purposefully focus on Scandinavian brands: very fashionable, well cut, rich materials, excellent price-to-quality ratio and, quite importantly, a good fit for Dutch men. The salon is for both men and women, so he Autumn 2013
can go shopping while she has her hair done (or the other way around, of course, if she’s buying him gifts). The owners, Miguel and Gerard, are always present in the shop and only stock items that they would like to wear themselves. The store is one big walk-in closet with clothes in their personal style: a mix of Miguel’s Spanish temperament and Gerard’s sensibility.
1. Hairdresser and Men’s Fashion all in one! 2. Step into 1001 nights at Beadazzled (the Dutch word ‘kralen’ means ‘beads’)
beAds? beAdAzzled Beadazzled has an extensive, varied and unique collection of beads. Because they buy a lot of beads abroad, their collection is exclusive and not easy to find elsewhere. The spacious shop presents the beads in old printing cabinets and the cheerful colours make you want to browse through them for hours. Beadazzled sells their own jewellery, too, as well as Beadazzled Flip flops, Havaianas and Ipanema Beauregard. Love beads? Be dazzled!
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1. Check out The Factory for the contemporary street-wear style. 2. Enter ‘Het is liefde’ and you will find all kinds of lovely things for almost any occasion. 3. Looking for an original gift from Amsterdam? You will find it at Blond!
jeans? The FacTory The Factory is a trendy shop, one that tries to blend jeans and fashion. Its collection is unique because it offers an opportunity to the smaller brands as well as the larger ones, drawing a young and hip clientele. So if you’re trying to keep up, a visit to this shop is essential and success guaranteed. It has a rugged and robust look, but is warm at the same time. This is reflected in the interior, which features all kinds of materials, including stainless steel, wood and bricks. A little bit of New York City in Amsterdam.
GiFTs? heT is LieFde When looking for an original gift for your lover, children, friends or family, “Het is liefde” (“It is love”) is the place to be. You will find a lot ‘about love’: wedding items, including books, guest books, dresses, shoes for the bridesmaids, ring pillows, balloons, Valentine’s items, poetry, cards, hearts in all shapes and sizes, lucky dolls, amulets for meeting the love of your life and much more. There is also an original selection of cake decorations, cocktail fountains, lemonade fountains, giveaways and cake trays. And you can get ‘printed 32 I Rush on Amsterdam
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sweets’, too. You can plan your entire wedding or party here, soup to nuts. Think of photographers, makeup artists, venues, cake decorators and even a personal decorator!
joyFuL? BLond This shop has an extensive interior design collection, including hand-painted dinner services (from cups to plates and everything in between), but also paintings, greeting cards, clothes and a bathroom and bedroom section. The shop is often compared to an adult candy store, which is partly due to its fresh and joyful look and partly to its huge range, all of which has been known to make people a little greedy. The owners, Femke and Janneke, started seven years ago with a small shop on Spui. They’ve since moved to a 400 square-metre shop and their brand has grown accordingly. Currently, their products are sold throughout Europe and they still design everything themselves. Many people order the handmade dinner service for weddings and births, but there are also people who have asked for an urn for the ashes of their deceased dog. Autumn 2013
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kitchen? Duikelman Duikelman has been a family business since 1940 and comprises of two stores. One stocks cookbooks, table linen and porcelain, while the other focuses on free-standing kitchen appliances, specialising in gas stoves. At Duikelman, they possess a thorough knowledge of the products they sell and they love to help you on your way with professional advice. Customer care is one of this shop’s key strengths and the atmosphere is dominated by the products. The combination of cookery books and hardware makes for a unique and very enjoyable shopping experience. Around the corner, on the Ferdinand Bolstraat, is another Duikelman branch, this one specialising in professional cooking accessories.
jazz cafe? De BaDcuyp At night, Albert Cuyp Market is closed and the stalls are gone. Nevertheless, it is a great area to hang out. Jazz café De Badcuyp is one of those lovely little places in De Pijp where you can have a lovely night out. The combination of restauAutumn 2013
rant and live jazz music makes this a very popular spot. Be surprised by the delicious small dishes on the menu, while enjoying unique jazz performances on the stage. De Badcuyp made a name for itself discovering young artists and developing talent. Artists including Wouter Hamel, Roos Jonker and Anton Goudsmit started at De Badcuyp. In addition, the biggest names in jazz, be they from Holland, Europe, or America, frequently perform here.
cookBook? De Sperwer De Sperwer (The Sparrow hawk) is unique: it is the best smelling cookery book shop around. It has an open kitchen and houses the largest collection of domestic and international cookbooks in Amsterdam. Tuesdays through Saturdays, until 15.00, you can enjoy coffee with pie and cookies and if the weather is good, you can do so in the garden. De Sperwer also has a catering service. Owner Juliet Deijmann even offers you the possibility of renting the kitchen and hiring the chef! De Sperwer is an open and cordial place, boasting exciting window displays, which are sometimes edible… and always inviting.
Appel67 2e Jacob van Campenstraat 1 www.appel67.com Poptasi Gerard Doustraat 103 www.poptasi.com Sjerpetine Eerste van der Helststraat 33 www.sjerpetine.nl Interbasics Interieur Eerste van der Helststraat 41 www.interbasics.nl Viareggio Albert Cuypstraat 152 www.viareggio.nl Bazar Amsterdam Albert Cuypstraat 182 www.bazaramsterdam.nl Betsy Palmer Van Woustraat 46 www.betsypalmer.com Yogisha Ceintuurbaan 378 www.yogisha.nl Angel Agudo Sarphatipark 46hs www.angelagudo.nl Beadazzled Sarphatipark 6 www.beadazzled.nl The Factory Ferdinand Bolstraat 47 www.thefactoryonline.com/ Duikelman Gerard Doustraat 54 www.duikelman.nl Het is Liefde Eerste van der Helststraat 13-15 www.hetisliefde.nl Blond Amsterdam Gerard Doustraat 69 www.blond-amsterdam.nl De Sperwer Gerard Doustraat 226 www.kookboekenleslokaal.nl De BadcuypEerste Sweelinckstraat 10 www.badcuyp.nl
1. Need something for the kitchen? Visit one of the Duikelman shops and you will find it. 2. De Badcuyp brings you famous artists from all over the world, but is also the playground and starting point for many young artists. Take Wouter Hamel, Roos Jonker and Anton Goudsmit – all now big names in jazz. 3. ‘De Sperwer’ is the best smelling cookery bookshop in Amsterdam.
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CityRush CityRus Rush 34 I Rush on Amsterdam
Summer Autumn 2013
FEATURE
From art to daily life to current affairs
The Amsterdam
Tropenmuseum ThE TRopENmUsEUm (TRopics mUsEUm) NEAR ThE sTATEly mAURiTskAdE iN AmsTERdAm is oNE oF ThE mosT iNTEREsTiNg mUsEUms ThE ciTy hAs To oFFER. ThE mUsEUm hAs A loNg dUTch hisToRy FEATURiNg sUbsTANTiAl chANgEs oF pERspEcTivE oN ThE woRld ANd oN iTsElF. Text Wilag Kater Photography Tropenmuseum
1. This master piece from the collection of the Tropenmuseum dates back to maybe 1200, but could also be from the early 16th century (though not younger). What you see here is a bell belonging to a local priest. It originates from the southeast of Asia. 2. The Tropenmuseum near the stately Mauritskade in Amsterdam. Just like Amsterdam, the museum has always adopted an outward stance. 3. A wooden sculpture, bringing with it its own power: a confronting mirror a as piece of magic. Yombe tribe, Central Africa, before 1904. 4. Skulls have their own meaning on the ‘The Day of the Dead’ (‘El dia de los muertos’). This skull originates from Mexico and is made of papiermâché during the late 20th century.
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Tropenmuseum started life as a colonial museum in Haarlem in 1871, exhibiting ‘raw materials, natural products and crafts from the Dutch overseas territories’, primarily from what is now Indonesia. It fine-tuned its mission at the beginning of the 20th century. At that time, the museum no longer wished to be solely a museum of art, but ‘a place offering possibilities for knowledge transfer and the chance to stimulate trade and prosperity’. In this way, more space was given to daily life in ‘the Netherlands overseas’. Now, the museum wanted to offer a complete collection of objects ‘relevant to the current situation of peoples, in order to gain knowledge about their housekeeping, ethics and customs’. But the emphasis remained on the Dutch East Indies. In 1926, the museum moved to its current location in Amsterdam-Oost and became the part of the so-called Colonial Institute, with a collection built up out of gifts from private individuals, explorers, travellers and scientists.
To ThE TRopics When Indonesia gained independence and the Dutch lost their colony in 1949, the name of the institute running the museum changed, first into the Dutch East and West Indies Institute and later into Tropics Institute. The museum broadened its perspective, too. The entire tropics region
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now came into focus, including the Middle East, Africa and Latin America. The new collections were intended to form an impression of daily life in all its facets in the tropics. This was achieved by recreating ‘complete scenes of agriculture, crafts and trade’. The museum put on display things like ox carts, homes and full-sized boats from countries such as India, Surinam and Libya. ThE NEThERlANds TAkEs ThE lEAd The 60s and 70s of the last century saw perhaps the most radical turning point in the history of the Tropenmuseum. The Netherlands became a rich country and declared itself solidary with the world’s poor. The country put poverty and inequality onto the international political agenda, creating broad support for development cooperation among the richer countries. In this field, the Netherlands took the lead. The Tropenmuseum in Amsterdam was the showcase for these developments. The museum became even more visitor-friendly and paid a lot of attention to education. Renovation work was conducted and a new wing was added for a children’s museum, now called Tropenmuseum Junior. Its exhibitions featured themes such as homelessness, water supply, the position of women, health, agricultural development and the rise of new city cultures.
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So-called Marind warriors from New Guinea, painted by a Dutchman: Petrus Vertenten (1922).
EnThUsiAsTic TRAvEllERs In recent decades, the Tropenmuseum has developed an interest in the important cultural changes in the world. These changes are variously described by the museum in different, contemporary ways. During the 1980s, for instance, the museum turned into a meeting place of cultures: during ‘travellers’ days’, enthusiastic travellers and organisations from all over the world actively shared their experiences with the museum’s visitors face-to-face.
UniqUE collEcTion During the coming year, the Tropenmuseum will be further intensifying its relationship with visitors. It aims to become more transparent, as the rebuilding plans for its entrance demonstrate. It will be the museum’s new calling card for the outside world. In general, the Tropenmuseum is becoming more of a cultural-historical museum. The desired cultural-historical character of the museum has led to the Tropenmuseum linking its unique collection – nowadays no less than 644,000 objects and pieces of visual material – to contemporary cultureshaping events. It is a trend reflected in the museum’s temporary exhibitions.
A meeting place of cultures
During the 1990s, the cultural exchanges became more intensive. Globalisation and the use of internet became part of daily life. In the light of these developments, the museum has since organised ten permanent exhibitions with broad themes such as ‘Man & Environment’ and ‘The Music World’, but also more specific ones such as ‘The Dutch Indies’, ‘New Guinea’, ‘South-East Asia’, and, for instance, ‘Around India’. All these exhibitions can still be found in the museum.
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EschER mEETs islAmic ART Talking about the Tropenmuseum becoming more of a cultural-historical museum: the museum in Amsterdam takes a fresh look at the world-famous Dutch graphic artist M.C. Escher. The exhibition ‘Escher
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Meets Islamic Art’ examines for the first time ever the way in which Escher was inspired by Islamic art. Prize exhibits from the Victoria & Albert Museum in London and the Gemeentemuseum Den Haag (Municipal Museum of The Hague) are displayed alongside the finest examples of Escher’s drawings and graphic art. This exhibition runs until 3 November.
Are the people fulfilling a need for nostalgia? Is this the result of historical consciousness, or is it just ostentation without any meaning? Photographer Anoek Steketee and writer Arnold van Bruggen try to answer these questions with photos, interviews and research. Anoek Steketee added stories about seven of her photos in the audio tour.
ThE pAsT is A FoREign coUnTRy Until 20 October, there is a second temporary exhibition to be found in the stately building, also in line with the museum wanting to stress its cultural-historical character and wishing to intensify its relationship with the visitors even more.
WhERE And WhEn Visitor address: Linnaeusstraat 2 (near Mauritskade), Amsterdam, T 020 568 8200, email ils@kit.nl Opening hours: Tuesdays to Sundays from 10.00 am till 05.00 pm.
The exhibition is called ‘The past is a foreign country’. Commissioned by the Tropenmuseum, photographer Anoek Steketee made a series about a remarkable phenomenon in Indonesia: plesiran tempo doeloe. Men and women, young and old, revive colonial times by role playing and dressing up. People ride around on antique bicycles, stroll in the colonial suits and reenact the Police Actions of the Dutch government right after World War II.
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1. In the museum, men and woman, young an old, revive colonial times by role playing and dressing up. 2. The Tropenmuseum in Amsterdam takes a fresh look at the world-famous Dutch graphic artist M.C. Escher. © the M.C. Escher Company B.V. www.mcescher.com
During holidays, except for the summer holidays in July and August, the museum is also open on Mondays from 10.00 am till 05.00 pm. Please visit www.tropenmuseum.nl for more details.
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City Map
Do you WAnt to Get A FIRSt HAnD ImPReSSIon oF tHe FAmouS ‘CAnAl RInG’ oF AmSteRDAm? Do you WAnt to knoW WHeRe to FInD youR FAvouRIte ItemS, PRovIDeD By ouR ADveRtISeRS? oR WoulD you lIke to Go onlIne to See WHICH CAnAl you ARe lookInG At? tHen FIRSt tAke A look At ouR CIty mAP on tHe next PAGeS oR Go to ouR CIty mAP(S) onlIne: WWW.CItyRuSH.nl FoR youR SmARtPHone:
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1. Artis - Royal Amsterdam Zoo - Address: Plantage Kerklaan 40 - www.artis.nl - See p. 72 in this magazine
6. Bridges - Fresh fish and seafood restaurant - Address: Oudezijds Voorburgwal 197 - www.bridgesrestaurant.nl - See p. 61 in this magazine
2. Baut - Restaurant-bar - Address: Wibautstraat 125 - www.bautamsterdam.nl - See p. 16 in this magazine
7. Bubbles & Wines - Wine & champagne bar - Address: Nes 37 - www.bubblesandwines.com - See p. 63 in this magazine
3. Beurs van Berlage - Venue for events - Address: Damrak 243 - www.beursvanberlage.nl - See p. 81 in this magazine
8. www.CityRush.nl - Site of Rush on Amsterdam - No visiting address - www.CityRush.nl - See p. 34 in this magazine
4. BIHP - Food and drinks & art (Fresh food and seafood restaurant) - Address: Keizersgracht 335 - www.bridgesrestaurant.nl - See p. 61 in this magazine
9. Fromanteel Watches - Refined watches (shop (shop isis called called ‘Relaxed ‘Relaxed at at Home’) Home’) - Address: Huidenstraat 19 - www.fromanteel-watches.com - See p. 16 in this magazine
lP (last page). de Bijenkorf - Premium department store - Address: Dam 1 - www.debijenkorf.nl/english - See p. 84 in this magazine
10. G & G Special Sizes - Extra tall and large-sized men’s clothing - Address: Prinsengrachr 514 - www.ggspecialsizes.com - See p. 45 in this magazine
5. Birkenstock - Sandals, slippers, clogs, collectors’ items - Address: 1e Constantijn Huygenstraat 76 - www.birkenstockstore.nl - See p. 80 in this magazine
11. Hoogstins - Luxury gifts - Address: Kinkerstraat 71 - www.luxecadeautjes.nl - See p. 44 in this magazine
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12. L’invite - French restaurant - Bloemgracht 47 - www.linviterestaurant.nl - see p. 63 in this magazine
20. Pont 13 - European restaurant - Address: Haparandadam 50 - www.pont13.nl - See p. 63 in this magazine
13. Little Buddha - Restaurant/sushi bar & lounge - Address: Kleine Gartmanplantsoen 17 - www.littlebuddhaamsterdam.com - See p. 13 in this magazine
21. Scooter Rent Amsterdam - Scooter rent - Address: 3e Hugo de Grootstraat 2 - www.scooter-rent-amsterdam.com - See p. 45 in this magazine
14. Lovelyladies - Girls’ directory - No visiting address - www.lovelyladies.nl - See p. 77 in this magazine
22. Secrid - Wallets (shop is called ‘Daskas’) - Address: Haarlemmerstraat 27 - www.secrid.com - See p. 35 in this magazine
15. Magna Plaza - Exclusive shopping centre - Address: Nieuwezijds Voorburgwal 182 - www.magnaplaza.nl - See p. 3 in this magazine (last page)
23. Senza - Luxury fashion - Address: Rokin 82 - www.e-senzaz.com - See p. 2 in this magazine
16. Mappa - Italian restaurant - Address: Nes 59 - www.mappa.nl - See p. 63 in this magazine
24. Supperclub - Mix of food, music, performance and art - Address: Jonge Roelensteeg 21 - www.supperclub.com - See p. 65 in this magazine
17. Megazino - Italian luxury outlet fashion store - Address: Rozengracht 207-213 - www.megazino.nl - See p. 45 in this magazine
25. Syriana - Syrian-Lebanese restaurant - Address: Akersluis 8 - www.syriana.nl - See p. 61 in this magazine
18. NEVY - Fish restaurant - Address: Westerdoksdijk 40 - www.nevy.nl - See p. 65 in this magazine
26. Tafel van Twaalfhoven - Dutch design tables - Address: city of Alkmaar, not Amsterdam - www.tafelvantwaalfhoven.nl - See p. 80 in this magazine
19. Otumm - Watches delivered to a given (hotel) address - Web address, no visiting address - www.CityRush.nl (webshop) - See p. 83 in this magazine
27. Société Wunderbar - Bar/restaurant/cocktailbar/club - Address: Rokin 84 - www.societewunderbar.nl - See p. 65 in this magazine
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27
G&G SPECIAL SIZES THE SPECIALIST IN EXTRA TALL AND LARGE-SIZED MEN’S CLOTHING.
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Closed on Monday Tax free. All major credit cards accepted
Gardeur Camel Paul & Shark
Prinsengracht 514 1017 KJ Amsterdam T. 020 - 622 63 39 www.ggspecialsizes.com
You can park your car at only 80 meters away, at our expense
FEATURE
World War II through the eyes of the Dutch
The Dutch Resistance
Museum
ThE vERzETsmUsEUm (DUTch REsIsTAncE mUsEUm) In AmsTERDAm, whIch wAs REcEnTly AwARDED ThE BRITIsh TRAvEllERs’ chOIcE AwARD 2013, Is cOnsIDERED OnE OF ThE BEsT hIsTORIcAl mUsEUms In ThE nEThERlAnDs.
Text Carla van Splunteren Photography Verzetsmuseum Amsterdam
The
museum tells the story of the Dutch during World War II in a thought-provoking, inspiring and moving way, taking visitors through the different periods and phases of the war years, and showing the dilemmas and conflicting emotions that people were confronted with at the time.
OnE OF ThE lARgEsT Since the foundation of the Dutch Resistance Museum in 1985, its collection has become one of the largest in the Netherlands relating to the German occupation and the resistance movement that took place in the years 1940 to 1945. The streets and walls full of photos that make up the decor of the museum help evoke the climate of the war years. Many people kept tangible memories of the war and years later donated them to the Resistance Museum. These authentic objects, photos and documents, film
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and sound fragments, tell the history of those who lived through that period. IllEgAl AcTIvITIEs The museum shows that part of the population became involved in illegal activities and that the resistance developed gradually. Thanks to a chronological and thematic set-up, starting with a section on the Netherlands in the 1930s, the visitor is given an impression of Dutch society. After that, objects, photographs and documents are used primarily to illustrate the personal experiences of people during the occupation. Everything in the museum is in both Dutch and English: the signs, texts, captions and audio. TURnIng pOInTs In 1940, German troops began a major offensive to overrun Europe. On 10 May, they invaded the Netherlands, which had declared itself neutral. The inexperienced
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and outdated Dutch army held on longer than the Germans expected. After four days of fighting, Rotterdam was bombed and more than 800 people were killed. The Germans threatened that other cities would follow. Soon, the Netherlands surrendered and the royal family and the government went into exile in England. The Dutch were shocked by the invasion, the sudden occupation, and the departure of the queen. In the museum’s permanent exhibition, the time of occupation has been divided into four periods. ‘Stage sets’ and wall-to-wall colour photographs show how the Netherlands became impoverished and the atmosphere grim during the course of the occupation. Every period is introduced by a banner linking the developments in warfare with the development of resistance in the country. The periods begin or end with a turning point where the visitors literally turn a corner. For example the socalled ‘February Strike’ carried out by working class peo-
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ple in support of their Jewish countrymen, or the Allied invasion of Normandy. The main route illustrates the experiences of the majority of the Dutch population. The side-rooms deal with specific groups and themes. One section of the exhibition is devoted to the former Dutch East Indies, which were invaded by the Japanese in 1942.
The museum is located in the beautiful Plancius building, in Amsterdam’s ‘Plantage’ (Plantation) neighbourhood.
PlAnciUs BUilding The museum is housed inside the beautiful Plancius building, in Amsterdam’s Plantage (Plantation) neighbourhood. A house named Plancius – named after the preacher and nautical expert Petrus Plancius, who lived there around 1600 – was once located on this site. The striking, neo-classical style Plancius building, was granted a place on the list of Dutch monuments in the year 2000. Plancius was first erected as a club house for the Jewish choral society Oefening Baart Kunst (‘Practice Makes Perfect’) in 1875/76, the years of emancipation of the Jewish proletariat.
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1. The part of the museum covering the period from March 1941 to April 1943. There is no more importation of goods, rubber is scarce (hence the little step wheel at the front and the wooden wheel at the back of the bicycle). Gradually, Jews were excluded from Dutch society. 2. Through extensive propaganda, the Germans attempt to ‘convert’ the Dutch to National Socialism. In this propaganda, they use the victory symbol of the Allies, the capital ‘V’, to symbolise their own victory. 3. The part of the museum dealing with the first period of the occupation, from May 1940 to February 1941. The German emphasise their presence on the street; there are German signs everywhere.
ThE PlAnTAgE And ThE JEws The surroundings of the Plancius building are closely connected with the history of the occupation and the resistance movement. Bordering on the old ‘Jewish Corner’, the Plantage neighbourhood became one of the new areas where many of Amsterdam’s Jews took up residence starting around 1900. In February 1941, the occupying forces ordered the demarcation of the ‘Jewish Corner’ as Juden Viertel (‘Jewish Neighbourhood’). The German authorities considered turning it into a ghetto. This would have meant a forced move for the non-Jewish population (around 46 %).
in a nursery across the road. The resistance managed to smuggle some 600 children out of that nursery and into hiding places in the provinces of Friesland and Limburg. going inTo hiding Going into hiding was not easy for Dutch Jews. Because the Dutch had no prior experience of wartime occupation, the resistance movement took some time to get off the ground. The extremely efficient population registration also made going into hiding more difficult. In March 1943, the Amsterdam population registry, located across the road from the Plancius building, was destroyed in an attack. It was a spectacular act of resistance that caused a major stir. But it could not stop the continued roundup of Jews. The last Jews were arrested and deported in September 1943.
Going into hiding was not easy
But because the Germans did not really need a ghetto, the plan was never carried out. A number of measures gradually separated the Jews from the rest of the population. For example, the Hollandsche Schouwburg (Dutch Theatre), near the Plancius building, was renamed the Joodsche Schouwburg (Jewish Theatre) in October 1941. It was “open only to Jewish audiences”. In September 1942, this theatre became a transit house used to gather Jews for deportation. The youngest children were placed
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REmEmbRAncE dAy And libERATion dAy When the Dutch talk about ‘the war’, they are referring to World War II. Even though it ended 68 years ago, it is difficult for the Dutch to leave it in the past. They have
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two national holidays stemming from the war: Remembrance Day (Dodenherdenking) on 4 May, and Liberation Day (Bevrijdingsdag) on 5 May. On Remembrance Day, the national remembrance ceremony is held at the National Monument on Dam Square in Amsterdam, in the presence of members of the royal family and the cabinet. Wreaths are laid by members of the royal family and the cabinet, as well as by veterans and victims’ relatives. Speeches are given, a girl or boy recites a self-written poem, and at 20.00 hours, introduced by the traditional bugle call, two minutes of silence are observed nationwide. A ceremonial procession past the National War Memorial marks the end of proceedings in Amsterdam. On Liberation Day, also called Freedom Day, the Netherlands (especially Amsterdam) commemorates the German army's surrender in the Netherlands in 1945 and the liberation of the country just prior to the end of World War II in Europe.
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DUTch REsisTAncE MUsEUM JUnioR October 13, 2013 marks the opening of the Resistance Museum Junior. Visitors enter via the Resistance Museum, located in an adjacent building. A unique museum in the Netherlands – if not the whole of Europe – it has been turned into a magical place for youngsters ages 9 through 14. It is a place full of sound, pictures and interactive possibilities. Children can start their voyage in a time machine which sends them to a square somewhere in occupied the Netherlands. With light and sound, they are given an impression of life on the street during the occupation. There are four main narrators, but there is also room for the voices of other children relating their experiences in short story fragments, touching on subjects or elements which were not (sufficiently) covered in the four main stories. Realism interspersed with playful elements: this is what the whole exhibition will be and look like. Needless to say, adults are also more than welcome. Here, too, everything is presented in both Dutch and English.
1. ‘Tommy’ symbolised the strength of the British army, creating hope among the Dutch (and in the other countries occupied by the Germans). 2. The Dutch children Eva, Henk, Jan and Nelly tell their own personal stories about how they had to endure the war. Their stories are presented in both Dutch and English.
www.verzetsmuseum.org
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FEATURE
Anne Frank House as a powerful symbol
A house that keeps communicating iF yoU TRAvEl wiTh ThE bUs oR TRAm AloNG ThE pRiNsENGRAchT, ThE coNdUcToR oR TickET oFFicER will NEvER FoRGET To mENTioN ThE ANNE FRANk hoUsE. This hoUsE, ThoUGh smAll ANd mUNdANE, hAs woN iTsElF A plAcE iN ThE hEARTs oF All ThE pEoplE oF AmsTERdAm. bUT why is ThAT so?
Text Robert van der Zwan Photography Anne Frank House
Right page The Anne Frank House (the house in the middle). The hiding place, not visible from Prinsengracht, was located in the annex of this building. This is where Anne stayed with her family. © Allard Bovenberg
Originally
from Germany, Anne comes to the Netherlands in 1933 when she is four years old. Her Jewish family – father Otto, mother Edith and sister Margot – want to escape Adolf Hitler’s national socialist Germany. Otto Frank starts a company in gelling agents for jams and meat spices. Business in the Netherlands is going well, and the Frank family is under the impression that they are safe. Good TimEs disAppEAR However, on 10 May 1940, Germany invades the Netherlands. Although the Dutch army is no opponent for the German military forces, the Dutch still manage to stand firm for five days. When the Germans threaten to bomb other major Dutch cities besides Rotterdam, the Dutch government surrenders. This surrender means a big shock for the Jewish population in the Netherlands, including the Jews that had fled the Nazis since 1933. Anne, who up until that point enjoyes a happy childhood in the Netherlands, writes in her diary that it seems as though good times are disappearing: first there is war, then the surrender, and after that, the arrival of the Germans.
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NoT UNhAppy Otto and Edith Frank are prepared. They promptly arrange a secret hide-out where they go into hiding on 6 July 1942. The hide-out is the annex of a building owned by Otto Frank’s company located on Prinsengracht 263. While work continues in the front part of the building, those that went into hiding are sheltered in its back part. There, they assume to be reasonably safe. Anne cannot go outside nor attend school. But she can still enjoy life, as is apparent from her diary. In it she writes about a favourite tree which she is fond of admiring, a chestnut tree that stands out beautifully against the blue sky. A blue sky that is adorned by seagulls floating in the wind. When she contemplates this scene, she cannot be unhappy, she writes. Anne lives in the secret annex with her father Otto, mother Edith, sister Margot and four others: Hermann, Auguste and Peter van Pels, and Fritz Pferrer. Often, emotions run high in the small quarters. Still, the inhabitants always manage to put their resentment aside. They are aided by those who are working in Otto Frank’s office. From them they receive food, clothing, and… a listening ear.
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1. Anne Frank: a girl who lived in a very small world during the last two years of her life… © AFF Basel CH / AFS Amsterdam NL – Cris Toala Olivares 2. When Anne heard that Dutch minister Bolkestein wanted to collect diaries and letters to describe and study the war, she rewrote her diary with the notion that it would then be published for a larger audience. © AFF Basel CH / AFS Amsterdam NL 3. The bookcase made by Bep Voskuijl’s father to conceal the door to the secret annex. Bep Voskuijl worked at Otto Frank’s company and was one of his ‘helpers’. © AFF Basel CH / AFS Amsterdam NL – Cris Toala Olivares
DEpoRTED On 4 August 1944, two years after their arrival, the inhabitants of the secret annex are betrayed – it is still not certain by whom. This betrayal has extreme consequences: those in hiding are arrested and deported to Auschwitz. Out of the eight inhabitants of the secret annex, only Otto Frank survives the concentration camps. Anne and her sister Margot die in Bergen-Belsen in March 1945. In the Netherlands, Anne maintains her lust for life up until the very last moment. After the war, she would like to become a journalist and writer. She feels driven to help when, from London, a Dutch minister in exile makes an appeal for people to collect historical material about the war. She would like to share her experiences with a wider audience and starts to rewrite her diary. Until the very end, she keeps up hope for a good outcome.
defeated man. He wants to go back to work as quickly as possible so that he can leave the war behind him. But he doesn’t leave the war behind him. He devotes his energy to getting Anne’s diary published. And that is accomplished. The diary becomes a huge success and is translated into many languages. A play and film follow in 1950. Consequently, more people who want to witness with their own eyes where Anne went into hiding, come to the secret annex on Prinsengracht. People from Amsterdam’s cultural and scientific world, decided to set up the Anne Frank Foundation together with Otto Frank in 1957. The Anne Frank House opened to the public on 3 May 1960.
She keeps up hope for a good outcome
GooD oUTcomE is noT AchiEvED That good outcome is never achieved by her, her mother or her sister. Otto Frank returns to the Netherlands as a
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AlwAys kEEpinG qUiET Those who see the small quarters behind the bookcase that concealed the entrance to the secret annex, understand why living there must not have been easy. The people in hiding must stay inside 24 hours a day. If there are workers downstairs in the warehouse, they must not make a single sound. During the day, the toilet should be flushed as
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little as possible: the waste pipes run straight through the warehouse. The small rooms command respect toward those who were forced to stay there for two years. For the young Anne, it is probably the most difficult: she is the liveliest of the group and misses her friends and school terribly. She seeks refuge in her diary, or rather: a collection of diary fragments and story ideas. This becomes her salvation. WoRld FAmoUs diARy After her death, Anne achieves world fame thanks to her diary. The conditions in which she wrote the diary fragments from her small desk, command immense admiration. But also, the way in which she describes her surroundings must be recognisable for many: as though Anne Frank is always present and can suddenly stand next to someone, giving comments about a current movie star – movie stars that appeared on posters that Anne hung in her room. Furthermore, she keeps her faith in her fellow human beings. She writes with awe and sympathy about the helpers who not only provided food and clothes, but also birthday presents or flowers.
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moRE ThAn onE million In 1960, approximately 9,000 people visited the Anne Frank House. In 2012, that figure had risen to 1.15 million. After often queueing, the visitors step inside the shoes of the 12- to 14-year-old girl. They know that she, as the youngest in the group, could not play outside and had to remain in control of her afflictions through her diary. That, incites the imagination. WhERE And WhEn Prinsengracht 263-267, Amsterdam T 020 – 655 67 105 www.annefrank.org By ordering your tickets online, you can avoid a possible queue. Opening hours are:
1. ‘The Secret Annex’: the first edition of the diary of Anne Frank. © AFF Basel CH / AFS Amsterdam NL 2. Anne Frank at her writing table: in this photo, she was at her house at Merwedeplein in Amsterdam (where she lived with her family before moving to the secret annex). She dreamt of becoming a journalist or writer. When her father read in her diary that she would have liked to have it published, he approached publishers. He was successful, the diary was published. © AFF Basel CH / AFS Amsterdam NL
- From 1 April through 31 October: daily from 09.00 – 21.00 and Saturdays until 22.00 (in the months July and August, the Anne Frank House is open every day until 22.00); - From 1 November through 31 March: daily from 09.00 – 19.00 and Saturdays until 21.00.
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EYE, a new cinematic experience While the majority of amsterdam’s most exciting museum’s are located in its bustling centre, the eye film museum, one of the city’s neWer cultural gems, lies splendidly on the north bank of the river ij, just a short ferry ride aWay from amsterdam’s central station.
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FEATURE
Text Paola Westbeek Photography EYE, Anastasia Malkin
Previous pages “We’re not hoping for a miracle, we’re creating one on the spot.” Words spoken by the museum’s director, Sandra den Hamer, just months before the opening of EYE. Photo courtesy of EYE. Right page top In 2009, four years after the design of the Austrian company Delugan Meissl Associated Architects (DMAA) was chosen, the building’s foundation was laid. Two years later, the building was ready, and in April of 2012, it celebrated its grand opening. Photo courtesy of Anastasia Malkin Right page below Ceilings placed at different angles, sweeping diagonals and dramatic accents make every corner a surprise. Photo courtesy of Anastasia Malkin.
From
across the water, the futuristic building already manages to captivate and excite the curiosity – even before the visitor has had a chance to explore everything it has to offer. And there’s plenty to explore: four theatres, more than 1,200 m2 of exhibition space, an interactive basement, a shop and even a restaurant with an inviting waterside terrace. HUmblE bEginnings What started out as the Dutch Historic Film Archive in 1946, has grown to become what can rightfully be called one of the world’s most significant film museums. Today, approximately 40,000 national and international titles spanning all of movie history, some 700,000 images ranging from slides to film stills, roughly 74,000 film posters from all corners of the globe, and 4,000 sound tracks and sound fragments make up EYE’s impressive collection. As of 1973, a large part of the collection was housed in a monumental building tucked away into Amsterdam’s Vondelpark. There was no place for exhibitions and there were only two theatres. Unfortunately, the museum’s collection and archives were predominantly known among professionals in the film industry and were a secret to many. Enough reasons to seriously consider relocation in hopes of bringing the cinematic world to a larger audience and giving the film museum the space it deserved. gRAnd opEning Although plans for other headquarters had been brewing for a while, it wasn’t until 2004 when Amsterdam’s city council started to take serious steps toward the realisation of the new building. In the summer of 2009, its foundation was laid, and by 2010, EYE was formed after a merger of the Film Museum, Holland Film, Filmbank and the Dutch Institute for Film Education. In April of
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2012, all of the ideas and hard work of the previous years would materialise into the grand opening of a dynamic building that much like film, should not only be seen, but also experienced. iconic sTATUs Despite its short existence, the sleek, white structure – which is the creative genius of Austrian design firm Delugan Meissl Associated Architects (DMAA) – has already achieved iconic status. Its unique shape is hard to define. While some see in it a winking eye or a bird with outstretched wings, others simply prefer to revel in the way the building seems to change when viewed from another perspective. Inside, sweeping diagonals and dramatic ceilings placed at alternate angles provide the same effect – every corner is a surprise. In the main part of the building, the colour white predominates and creates the feeling of space, while the wooden floors add warmth. A large wall of glass panels divides this central space from the welcoming waterfront eating area, further enhancing its ample dimensions. Spending a good deal of time simply wandering through this area or enjoying a nice meal at the restaurant is relatively easy. Yet this is but a mere introduction to the other highlights that await visitors at EYE. pAlE in compARison Watching a movie at EYE, whether that be at one of the four theatres or in the basement, is an experience that makes a visit to any other cinema pale in comparison. Part of that has to do with the wide variety of titles and different forms of entertainment. On average, there are 20 screenings per day offering something for everyone – from the latest box office hits, to beautifully restored classics and even cult films. During two Sundays per month, silent films are accompanied by live musical performances, and classic films are regularly introduced by a cin-
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1. The yellow Pods, located in the interactive Basement, are equipped with a Cinemascope screen, earphones and a comfortable sofa. They provide a semi-private space to watch movies alone or with a few other people. Photo courtesy of EYE. 2. Flowing lines, complex patterns and ceilings placed at different levels make the building’s design dynamic, while the use of sober colours and materials adds harmony to the whole. Photo courtesy of EYE. 3. EYE’s waterside terrace basks in a soft light as the day rolls into evening. The large, glass panels that divide inside and outside serve to create a feeling of space. Photo courtesy of EYE.
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ema expert. If you don’t speak Dutch, but are interested in a Dutch movie, stop by on the third Wednesday of the month when Dutch films are shown with subtitles. In another way, the unique experience is the result of being in an environment that eats, sleeps and breathes movie making passion. No matter when you arrive at EYE, you’re always in for something great. There’s no harm in checking the day’s listings before planning a visit, but popping in with a few hours or an afternoon to spare (and nothing in particular in mind) is also highly recommended. In that case, you might want to head to the basement where three spaces provide an interesting mix of interactive fun.
virtual canvas. Although at first, some visitors are a little hesitant, it isn’t long before inhibitions are left behind and most are eagerly dancing or hopping in front of the colourful screen. The Panorama room literally surrounds the visitor with moving images. Seven control panels show thematically arranged movie fragments from the museum’s collection. Love the big names in film? At the ‘Film Star’ panel you can watch a young Brigitte Bardot seductively dancing in Et Dieu... créa la femme, or smile as Shirley Temple sings about animal crackers in the film Curly Top. For a laugh mixed in with a bit of history, don’t miss the fragments from the variety of silent movies shown at the ‘Slapstick’ panel.
You're always in for something great
YoUR innER child At the aptly named Playground, installations invite you tune in to your inner child. As is the case, for example, with Memo Akten’s Body Paint (on display until April 2014). A swirl of the hand, a jump, or the kick of a leg is all that’s necessary to ‘paint’ a coloured pattern on a huge
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ShUT oFF ThE REST oF ThE woRld After getting a taste for some of the movies on offer, grab a seat at one of the yellow ‘Pods’, put on a pair of headphones and shut off the rest of the world for as long as you like while watching a film of your choice or
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exploring more movie fragments. You can also test your film knowledge by taking an informative quiz hosted by a Dutch celebrity. The Pods, which are equipped with a Cinemascope screen, are roomy enough to accommodate two or three people and certainly comfortable enough to make leaving a little difficult. More than delight The purpose of EYE goes above and beyond providing the temporary escape that comes from watching a great movie. The institute is dedicated to promoting film culture in the Netherlands and abroad, and is an international pioneer in film restoration and digitisation. Every year there are exhibitions, festivals and educational programmes that focus on topics such as renowned cinematographers, connections between film and other mediums, and current trends in moviemaking. At EYE, film does more than delight and convey information. It is a part of our cultural heritage and a multifaceted art form – one that has finally gotten a location worthy of its merits.
Where and When opening hours: Ticket Office: Sunday - Thursday, 10:00 to 22:00 Museum shop: daily from 11:00 to 19:00 Exhibition: daily from 11:00 to 18:00 Basement: daily from 10:00 to 18:00 EYE Bar-Restaurant: Sunday - Thursday, 10:00 to 01:00 / Friday & Saturday, 10:00 – 02:00
Whether before or after a movie, EYE’s waterside terrace is the perfect place to enjoy a glass of wine, have dinner or simply relax with a cup of coffee. Photo courtesy of Anastasia Malkin.
Prices: Films: € 10 for adults and € 7.50 for children up to the age of 11. Exhibition: € 8 for adults and free for children up to the age of 11. Combination ticket (movie & exhibition € 14. Basement: free Please note that all payments at EYE must be made with a debit or credit card. The museum does not accept cash. Public transport: Leaving north from Central Station, take the free ferry headed toward Buiksloterweg. Ferries run 24 hours a day.
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HIP & HOT
VOOGES Syriana
biHp
photo: Š rinze Vegelien
lOnG pura
bridGES Sofitel legend The Grand amsterdam 60 I Rush on Amsterdam
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Hip & Hot SYRIANA RestauRant
Akersluis 8 T. 020 - 669 09 33 www.syriana.nl info@syriana.nl Syriana, a restaurant with a Syrian-Lebanese kitchen, a cuisine that is relatively unknown to restaurant visitors and continues to amaze people. The tastes are a class apart, you could say we are dealing with a new culinary taste maker. People like the kitchen because it has many appetizer courses, called ‘mazas’ - very similar to the Spanish tapas. In the restaurant you can also enjoy the unique Arab high-tea with lots of Syrian and Lebanese sweets & treats. Lunch, brunch and cocktails are being served during the day and at night a delightful dinner with Arab tapas-dishes. The Lounge with the 1001 night decor on the first floor or the Eden room at the ground floor can be booked for parties, meetings, large dinners and business events. Suggestions can be made for menu, entertainment and theme’s. New at Syriana is the “All you can eat concept”- you can eat 6 rounds and order 4 dishes per round from the in total 56 dishes with a choice from vegetarian, meat- or fishmaza’s. So you can explore the Libanese kitchen in a fun way. Price : € 19,50 during weekdays and € 22,50 on Friday and Saturday because of the live music and performance of a Belly dancer.For after dinner cocktails & shiska please visit the Club Lounge Syriana Deluxe.
Kitchen open daily from 12:00 - 22:00 Open 365 days a year See you at Syriana!
bIhp aRt Food dRinks
Keizersgracht 335 T. 020 - 622 45 11 www.bihp.nl Situated on one of the city’s most beautiful canals, this exceptionally attractive-looking establishment has a somewhat unusual concept in that it combines food and drinks with art. During the year there are several exhibitions in the gallery in the basement: Galerie K335, while during every exhibition works by the exhibiting artist can also
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be seen in the restaurant. BIHP features a mainly European kitchen, classical base, with lots of interplay between old and new traditions and flavors from all corners of the world. All the food that will be served to you originates completely from our kitchen, even the bonbons and confectionery are homemade. The menu changes on a regular basis and the dishes are cooked with the seasons wherever possible, so you will be guaranteed of a delicious and honest meal. If you have any allergies or dietary wishes that are quite specific, we kindly ask you to let us know in advance so we can take them into account. To conclude: if you’re looking for good food, a nice ambience and art, BIHP absolutely is the right address for you.
3-course menu € 32,95 - choices of fish, meat and vegetarian Kitchen open Tue - Sat 18.00 – 22.30
loNg puRA RestauRant
Rozengracht 46-48 T. 020-623 89 50 info@restaurant-longpura.com www.restaurant-longpura.com Selamat Datang, welcome ! Restaurant Long Pura ‘’Eternal Temple’’ is located in a typical monumental building in the centre of Amsterdam, nearby the Western Church in the cosy Jordaan area. Here hides a beautiful and colourful Indonesian temple. Upon entering you will be pleasantly surprised by the contemporary, stylish and warm interior with Balinese elements. Our Chef and his team prepare tastes and fragrances to delight all your senses. You will be greeted with the “Selemat Datang” welcome by our traditional Indonesian dressed staff. Enjoy the abundance of our famous rice tables or varied à la carte menu. To stimulate your dining experience, all our food is prepared using fresh ingredients. Also very suitable for family -and business dinners.
bRIdgeS InspIred by ron blAAuw RestauRant
Oudezijds Voorburgwal 197 T. 020 - 555 35 60 info@bridgesrestaurant.nl www.bridgesrestaurant.nl At Bridges inspired by Ron Blaauw it’s all about fish. Always the best fish and only when in season. Executive chef Joris Bijdendijk presents a wide variety of fresh fish and seafood, both in our restaurant and in the Raw Bar. Oysters, lobster sandwiches, delicate fish tartar and ocean fresh fish, everything prepared while you watch. You can eat in the restaurant as well as dine in the exclusive privacy of the Private Dining, with view of the Vinothèque, the climatized domain of the sommelier and his fine selection of wines. Bridges’ philosophy is to add only a couple of fresh ingredients to the dish in order to let the fish’s character and flavour fully blossom. Every dish retains its purity and is very easily digestible as well. Mainly locally & biologically grown vegetables complete these dishes. Sommelier Jasper van den Hoogen tastes and selects the wine in the Vinothèque. He serves specially composed wine arrangements and vintage Champagnes. Most wines can be ordered per glass.
Lunch Mon-Fri: 12.00-14.30 Lunch Sat-Sun: 12.00-14.30 Diner: 18.30-22.30 Valet parking
kitchen Open Mon - Sat 18:00 and 23:00 Sun 17:00 through 23:00 Open 365 days a year wifi available
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HIP & HOT
VOOGES bubblES & winES
pOnt 13
mappa
l’inVitE 62 I Rush on Amsterdam
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HIP & HOT
bubbles & wines wine & champagne bar/bites
Nes 37 T. 020 - 422 33 18 www.bubblesandwines.com info@bubblesandwines.com In one of the quaintest streets of Amsterdam, and only one-minute-walk distance from famous Dam Square, you will find wine & champagne bar Bubbles & Wines. In a modern, intimate chocolate brown ambiance you can enjoy more than 50 wines by the glass (including 6 sparkling) and over 200 by the bottle. Our specialties are our “wine flights”, three half glasses from one grape variety but from different wine regions. Make nice matches with our Gourmet Bites (luxury finger food) or just come in for a glass of Champagne, Pinot Grigio or Pinot Noir. Our friendly and professional staff will help you out choosing your wine and they will give you advice on what Bites will match the best. After dinner you can enjoy our choice of beautiful Grappas and other digestives or have another glass of your favorite wine. For gourmet lovers Bubbles & Wines is the best choice for a complete evening out!
Mon-Sat 15.30 - 01.00 Sun 14.00-21.00 Kitchen open - 00.45
POnT 13 restaurant
Haparandadam 50 T. 020 - 770 27 22 www.pont13.nl info@pont13.nl Restaurant Pont 13 is housed on an old ferry (pont=ferry) built in 1927. Until the 1990s, it used to travel back and forth across the IJ lake. When it was declared ready for the scrap heap, René Langendijk bought it to turn it into his dream restaurant. Since 2005, Pont 13 has its anchorage at the romantic postindustrial Westelijke Houthavens, characterized by a great deal of cultural development. A beautiful place to be, with a wonderful skyline – the Amsterdam harbor, interesting new architecture, and numerous boats of all kinds. The European cuisine of Pont 13 has an original character, with the Italian slow food tradition as inspirational starting-point. On an open fire organic dishes are prepared. The combination of the décor of the rebuilt
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ferry, the impressive view, and last but not at all least the slow food kitchen makes this a place where you just love to be. Distinctive are the relaxed, homely atmosphere and the delicious food. Pont 13 imports wines, meat and home-canned fruit from the beautiful Italian region Le Marche, where owner Rene has a little farm.
Open during Christmas holiday and serving a festive multi-course dinner Lunch daily from 12.00 - 16.00 Dinner daily from 18.30 - 22.00
maPPa restaurant
Nes 59 T. 020 – 528 91 70 www.mappa.nl In the very heart of the city on the historical street Nes, Mappa is situated in a former coffee house opened in 1810 by the Frascati brothers who became famous for their very popular Frascati Café (from 1940 on). Later, the building was used as a theater with Frascati Café as a part of it. Since 2001, however, restaurant Mappa is the happy occupant. Mappa offers Italian cuisine and “everything is home-made and made with love.” Authentic Italian food is what Mappa offers, and the restaurant is proud of the fact that all its home-made dishes are made from fresh, biological products. Mappa is mainly known for its variety of pasta dishes, but besides the pastas it also has some beautiful antipasti (starters) and a few fish and meat specialties. The menu at Mappa is changed regularly to ensure creativity and quality in the kitchen. Needless to say, good Italian food goes hand in hand with beautiful wines. The wine list at Mappa is predominantly Italian, from small vineyards in Puglia to great wine masters such as Walter Massa. The interior of Restaurant Mappa is stylish in a timeless way; 60 people can be seated here. The staff at Mappa is friendly and always ready to help. As hospitality is very important to Mappa, you are guaranteed a wonderful evening out at the restaurant.
l’inviTe restaurant
Bloemgracht 47 T. 020 – 570 20 10 www.linvitelerestaurant.nl L’invite is an extraordinary Amsterdam restaurant in the heart of the the Jordaan in Old West. Located on one of the most beautiful canals in the Jordaan: the Bloemgracht in a historic canalhouse from 1628. While entering L’invite le Restaurant you will receive a warm welcome by Chef Richenel and Restaurant Maître Sjeng. Chef Richenel provides guests with a small à la carte menu of French classics with a modern twist. His challenge is to keep the menu up to date and make the best suitable dishes in every season.He uses less fat and less sugar and here and there a fresh hint of acidity. This creates a richer taste experience that matches this time. Maître Sjeng provides a relaxed atmosphere and recommends beautiful matching wines to the different dishes. You are more than welcome for lunch and dinner. There is a small but very nice à la carte menu or a 3 course Menu du Jour for only € 32,50. At the site www.linvitelerestaurant.nl you will find the current à la carte menu, a photo impression of the restaurant and you can instantly book a table.
Open : Tue - Sun for lunch and dinner Lunch : 12.00 - 15.00 and Dinner from 18.00
Mappa is happy to welcome you. Opening times kicthen: Monday - Wednesday from 18.00 - 22.00. Thursday - Saturday from 18.00 - 23.00. Reservations recommended.
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HIP & HOT
VOOGES SOciÉtÉ wundErbar
OpEn
SuppErclub
nEVy
walEm 64 I Rush on Amsterdam
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HIP & HOT
Société Wunderbar bar / restaurant
Corner: Rokin 84–Enge Kapelsteeg 3 T 020-3703448 www.societewunderbar.nl info@societewunderbar.nl I Wonder……….. Is it a bar? A restaurant? A cocktailbar? A club? It’s Société Wunderbar. A place with a cozy, stylish and metropolitan ambiance, where you will be surprised by great food and drinks. The chef, Frits Berends, created a menu based on his international experiences, using authentic, fresh and organic Dutch products. The bar serves all kind of drinks like different kind of gin tonics, aperetivo’s from all over the world, specially developed cocktails, a very distinctive wine list and our unique collection of Grand Cru Champagnes. Société Wunderbar is located on a prime location in the heart of the city, the Rokin. The beautifully restored building used to be the residence and office of Prince Hendrik, husband of Queen Wilhelmina, around 1910. The somewhat hidden entrance is in the Enge Kapelsteeg, connecting the Kalverstraat and the Rokin with on that side also a very nice open air terrace. Come and enjoy food and drinks, mingle with the cosmopolitan Dutch and international crowd and let yourself be entertained by the enthousiastic staff. Please note the very special artwork by street artist Max Zorn, who specially made this piece for Société Wunderbar. Enjoy
Open: Sunday to Thursday 12.00 till 01.00 Friday & Saturday 12.00 till 03.00
open cafe / restaurant
Westerdoksplein 20 1013 AZ Amsterdam T. 020 – 620 1010 reserveren@open.nl www.open.nl Café Restaurant Open, a great example of modern architecture on the railroad swing bridge “19S” dating from 1920. You imagine yourself on the water with a panoramic view over the IJ, surrounded by the architecture of the new Amsterdam where both the crisp daylight as the atmospheric
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evening light have free reign. In warm weather, the special window construction opens via a unique fan system and both inside and on the terrace you can enjoy the beautiful transparent and open character. Open is for everyone - business or private from the city or neighborhood or visiting - for coffee, lunch, dinner or a glass of wine. The open kitchen is characterized by passion for fair and fresh seasonal products. You can enjoy well balanced and pleasantly priced modern style European lunch menu or go more extensive in the evening. Open is situated on the edge of the Jordaan, within walking distance from Central Station and by car, public transport and even for small cruise ships within easy reach. OPEN is accessible to everyone via elevator or stairs via the terrace.
2 course lunch menu € 18,00 3 course dinner menu € 45,00 Open: Mon – Sat 12.00 – 22.00 Sun closed
nevy restaurant
Westerdoksdijk 40 T. 020 344 64 09 info@nevy.nl www.nevy.nl True fish lovers have known it for quite some time now: Nevy is thé place to be if you want to enjoy the taste of the fruits of the sea. From perfectly fried sole to exquisite salmon risotto: the chef knows his fishes! Bright colors, transparency through the many windows and the unique panoramic view over the IJ River provide an extra dimension to your visit. With a big terrace and in the midst of the up-and-coming IJ dock area Nevy is a perfect spot to enjoy a glass of wine, a beautiful dish and soak up the sun in good company.
M0 - thu 12.00 – 01.00 fri & sat 12.00 – 02.00 sun 12.00 – 01.00
Supperclub restaurant/cocktailbar/club/ Gallery
Jonge Roelensteeg 21 T. 020 3446400 amsterdam@supperclub.com www.supperclub.com supperclub is a restaurant, cocktailbar, club, gallery and experimental free state all rolled into one. At supperclub everything revolves around stimulating your senses and releasing your creativity.” You don’t sit at a table, but enjoy your food lying down on oversized white beds with your shoes off. Cozy, informal and the perfect way to forget about table etiquette and simply indulge in the good vibes! Expect exquisite cuisine from all over the world. There is nothing conventional about the supperclub. Instead, we serve you an all-night experience. You will get a culinary journey through different dishes, countries, flavours, savours and top-notch entertainment.
Open Mon - SUN 19:30 - 01:00
Walem restaurant
Keizersgracht 449 T. 020 - 625 35 44 www.cafewalem.nl walem@diningcity.com With a choice between the canalside terrace and the garden courtyard at the back, eating outdoors at Walem is an absolute delight during the summer. But this enduringly trendsetting cafe has much to recommend it year round – including the innovative, surprisingly affordable menu. Amongst the first designer cafes in Amsterdam, Walem features a 1930’s facade (plus interior details) designed by renowned architect Gerrit Rietveld. A visit to Walem is about eating excellent food in a most stylish setting; the delicious dishes on the menu are all homemade daily using strictly fresh, often organic ingredients. Walem is famous for its quick, utterly friendly service – as well as for the best capuccino in town.
open: Sun - Thu 09.30 - 01.00 Fri - sat 09.30 - 02.00 Reservations recommended.
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Arts & Culture Text Wilag Kater Photography With thanks to contributors
FOAM AMSTERDAM Travelling through a universe of imagery 13 September - 13 December In his ‘Handbook to the Stars’ (2012) the Hungarian artist Peter Puklus (1980) sketches an image of his own pictorial universe. There, collected images hang together as galaxies, relatively close to each other, held together by their own force of gravity, with their own mutual connections. In the equally named Foam exposition, ‘Handbook to the Stars’, Puklus tries to gain insight into his pictorial universe while drawing us in as viewers. Puklus’ images connect with each other, follow their own patterns and function next to and through each other. Still, they have no particular order or chronology. The images
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stand alone. Without regard for photographic conventions, Puklus follows his own logic and interests in his work. While doing that, he uses different genres, themes and media in a natural way. Puklus’ form studies are fragile constructions and objects. With a sharp eye for the composition of lines and geometric shapes, he sometimes adds modest and sometimes radical changes. He seems to be in search of the formal and threedimensional aspects found in his studio work and nature/city photography. Where necessary, he combines still with moving images, positive with negative and black-and-white with colour. The exhibition shows how all of these aspects come together. www.foam.org
CAPITAL A Art, a second nature in Amsterdam 29 November - 1 December Capital A, established in 2011, directs what happens in the Amsterdam world of modern art and shows the results in a wide variety of ways: through its website, the Capital A app, the Amsterdam Gallery Program and intensive use of social media. Annually, around the end of November and beginning of December, this results in the Amsterdam Art Weekend. In this effort, Amsterdam galleries, artists’ workshops and museums offer a range of activities. At the same time, the participating galleries and institutes in Amsterdam reflect the development of the individual careers of their art-
ists. That way, you as a visitor, will literally get a ‘state of the art’ overview of modern art in the lively city of Amsterdam. The 2013 Amsterdam Art Weekend offers you a programme with art routes, special exhibitions, performances, lectures and ‘artist talks’ spread out over the entire city. The participating galleries will be open from 12.00 to 20.00 hours on 29 November, from 10.00 to 20.00 hours on 30 November, and from 12.00 to 18.00 hours on 1 December. www.capitala.nl
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ARTS & CULTURE
1. In his ‘Handbook to the Stars’ (2012) the Hungarian artist Peter Puklus (1980) sketches an image of his own pictorial universe. 2. Puklus’ images connect with each other, follow their own patterns and function next to and through each other. 3. With ‘ Capital A’ and the Amsterdam Art Weekend the city literally opens its doors.
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ARTS & CULTURE
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VAN GOGH MUSEUM How did he do it within ten years?
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AMSTERDAM MUSEUM
include original sketchbooks, paint tubes and the only surviving pallet from the Musée d’Orsay.
2 August 2013 - 2 August 2015
Besides plenty to see, there is also plenty to do. You can see and feel which materials Van Gogh used, under what conditions he worked, who influenced him, which artists he exchanged ideas with, and where he purchased his materials. You can also view paint samples through a microscope and examine x-rays. For the time being, there will not be a better opportunity to become acquainted with Van Gogh’s work.
The Amsterdam Museum has a work on loan from the National Gallery of Art in Washington: Rembrandt’s portrait of Saskia van Uylenburgh. Her portrait can be viewed at the Amsterdam Museum for two years starting from 2 August (Saskia’s date of birth). Never before has it been shown in the Netherlands, and now it will hang in ‘Amsterdam DNA’, the museum’s permanent exhibition.
www.vangoghmuseum.nl
The portrait of Saskia van Uylenburgh shows both the skillfulness and the personal story of Rembrandt. He most likely started working on the portrait in 1634/1635, shortly after his marriage to Saskia. It
Saskia van Uylenburgh, wife of Rembrandt
1 May 2013 - 12 January 2014 Van Gogh is one of the most famous and acclaimed Dutch artists of the 19th century. But how did he develop that skillfulness in under ten years? The Van Gogh Museum in Amsterdam has been researching this question for the past eight years. The exhibition ‘Van Gogh at Work’, will give museum visitors the chance to take a unique, riveting journey inside the mind of the painter. The more than 200 works featured at the exhibition provide insight into Van Gogh’s way of working. Besides paintings, works on paper and letters, some of Van Gogh’s personal items can also be seen. These
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was finished several years later, toward 1640. Since its recent restoration, the special qualities of this intimate portrait can be fully enjoyed once again. In Europe, the painting was last exhibited in Paris in 1894. This is the first time that it will appear in a museum setting in the Netherlands. Saskia van Uylenburgh (16121642) was the first wife of Rembrandt van Rijn (16061669). Born to an affluent, Frisian family, she married Rembrandt in 1634. Together, they had four children, only one of whom survived: Titus. Saskia died in 1642, aged 29. She is buried in Amsterdam’s Oude Kerk (Old Church). The loan is part of a cooperation between the American and Dutch museums. In 2012, the National Gallery of Art
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ARTS & CULTURE
1.Bedroom, Vincent van Gogh 1889. 2. Saskia van Uylenburgh, painted by Rembrandt around 1635-1640. 3. The adventurous group L-E-V in action. ‘L-E-V’ is Hebrew for ‘heart’.
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received a major group portrait by Bartholomeus van der Helst. This painting, which is part of the Amsterdam Museum’s collection, will be on loan at the National Gallery of Art for a period of five years. www.amsterdammuseum.nl
STADSSCHOUWBURG (CITY THEATRE) Dance taken to its limits of imagination 14 October, 15 December In the coming months, the Stadsschouwburg (City Theatre) will be dominated by unprecedented dance performances. On 14 October, the talented Israeli dance group L-E-V will perform. Two months later, it is the turn of the Belgian top choreographer Wim Vandekeybus. The Israelis Sharon Eyal and Gai Behar are two of the most talked about innovators in the international dance world. As a dancer and choreographer, Sharon has won many prestigious prizes. Gai is a phenomenon both as DJ and producer of art and dance events. Both gained recognition through their cooperative productions
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at, among others, the Batsheva Dance Company and the Nederlands Dans Theater (Dutch Dance Theatre). Now, together with seven top dancers, they have established their own, adventurous group: L-E-V (Hebrew for ‘heart’). ‘House’ is L-E-V’s debut: a provoking choreography full of hypnotic sensuality and raw power. The Belgian choreographer Wim Vandekeybus is one of the biggest names in the international dance world. His debut ‘What the Body Does Not Remember’ was immediately astounding. It earned him the prestigious Bessie Award in New York in 1987. “Rough, brutal, playful, ironic, amazing.” It seemed as though the New York Times did not have enough adjectives to praise the innovative choreographer. The exciting dance classic travels
the world once again with a new cast of dancers. The dance piece is and shall remain an explosive performance about aggression, fear and surrender. The piece balances on the edge of drawing into and pushing away. Sometimes the individual dancers engage in confrontation directly with each other, while at other times, groups go face to face. The danger is palpable. Especially if the dancers throw bricks into the air only to catch them at the last minute. Or, if they launch each other and have to trust someone else to give them a safe landing. www.ssba.nl
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ARTS & CULTURE
1. ‘Mill in Sunlight’, Piet Mondrian, 1908. 2. Does this girl belong to the 21st or 17th century? The exposition ‘Suspended Histories’ may shed some light on this question.
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AMSTERDAM MUSEUM Piet Mondrian, also a Dutch master 11 October 2013 - 5 January 2014 The Amsterdam Museum reveals an unknown side of the world-famous artist Piet Mondrian. In his younger years, this pioneer of abstract art lived and worked in the Dutch capital for a long period of time. The exhibition ‘Mondrian in Amsterdam 1892-1912’ shows how the artist discovered his own style in and around the city. From the dark, realistic landscapes of his early period, to the almost abstract rendition of a radiant ‘Mill in Sunlight’ (1908). For the first time, the exposition brings more than 60 of Mondrian’s works (most of them rarely shown) back to the city where they were painted some 100 years ago.
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In October of 1892, Piet Mondrian (1872-1944) enrolled as a student at the Amsterdam Rijksacademie van Beeldende Kunsten (Royal Academy of Visual Arts). This launched a period of 20 years in which his artistic talent reached its full potential. The city of Amsterdam, with its blossoming cultural climate, was an important source of inspiration. When the work of Vincent van Gogh started to gain more recognition in 1905, this also became apparent in Mondrian’s oeuvre. Both Van Gogh’s daring use of colour and his virtuous treatment of paint are discernible in one of the masterpieces of the exposition, ‘Mill in Sunlight’ (1908). www.amsterdammuseum.nl
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MUSEUM VAN LOON Suspended Histories 4 October 2013 - 20 January 2014 From 4 October 2013 until 20 January 2014, the Asian modern art exposition Suspended Histories will take place at the Museum Van Loon. It is the first time that the Van Loon family devotes an exhibition to its colonial past. Guest curator of this much-talked about exposition is Thomas Berghuis (1973, Amsterdam). Berghuis is specialised in Asian art and until recently, had worked at the University of Sydney. From July, he was appointed curator of Chinese art at the Guggenheim Museum in New York. The starting point of the exposition is the relationship between the Van Loon fam-
ily and the United East India Company (abbreviated in Dutch as ‘VOC’). For generations, the VOC was governed by members of the family. Internationally renowned artists from areas where the Netherlands once traded, have been invited to create works for the exposition. The artists research how history continues and can be made visible in relation to the museum, their own heritage and their background. Themes closely connected to the artists and the museum (such as homeland, migration, assimilation and cultural identity) will be the underlying focus of the exposition. Also highlighted are the sensitive aspects that are inextricably connected to the VOC (and therefore, to the Van Loon family): colonialism and slavery. www.museumvanloon.nl
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www.CityRush.nl a new website for Rush on Amsterdam
RUSH ON AMSTERDAM IS LAUNCHING ITS NEW WEBSITE: WWW.CITYRUSH.NL. THE SITE WILL BE THE PRIMARY REFERENCE FOR TOURISTS WHO WANT TO BECOME FAMILIAR WITH EVERYTHING THE DUTCH CAPITAL HAS TO OFFER.
HOTSPOTS The website offers visitors all kinds of possibilities, and includes the city’s top hotspots. This is the place to be whether you are looking for a certain type of restaurant, a nice hotel, a well-known museum (or maybe a less well-known museum), and much more. After choosing a hotspot, a city map will appear which will be useful when you plan a route to the relevant destination in the city of Amsterdam (and, when applicable, beyond). An easy-to-use search engine will bring you anywhere in no time. EVENTS A list of hotspots is not the only service CityRush.nl offers visitors. The site also features a calendar of upcoming events. If there is time to spare for something special, the site will not disappoint you. Especially because all of these events are chosen by the editors of Rush on Amsterdam.
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ARTICLES Those who want background information on any of the well-known places in Amsterdam, will also be at the right address. Whether they’re interested in the Rijksmuseum (the ‘Night Watch’!), the Van Gogh Museum or the Heineken Museum... The archive of Rush on Amsterdam As is the corresponding archive of CityRush.nl. Should you have an endless curiosity for everything that the Dutch capital has in store, then a visit to www.CityRush.nl is highly recommended.
CityRush CityRus Rush
TOGETHER The site will make one other thing clear. CityRush.nl is an initiative of both Rush on Amsterdam and YOU in Amsterdam (the other famous hotel magazine in Amsterdam). Both magazines are published by EHAM Publications. Together, the two magazines are available at about 80 % of the capital’s hotels. Both Rush on Amsterdam and YOU in Amsterdam are renowned for their quality and their completeness. You will not miss a thing.
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If you love flowers, visit the zoo.
175 years of Artis Royal Zoo in Amsterdam
FEATURE
‘Walking along in Mokum’
Locals help you discover the city sTRolling ThRoUgh ThE ciTy wiTh An AmsTERdAm nATivE who knows ‘mokUm’ (AmsTERdAm’s nicknAmE) likE ThE bAck oF his hAnd – ThERE cAn bE no bETTER wAy To gET To know ThE ciTy. Text Carla van Splunteren Photography Jan van Veen et al.
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matter how professional your guide may sound, he or she is an enthusiastic volunteer, someone who gladly does this free of charge (you pay an administration fee only). The guide will take all the time required to show you the most beautiful and remarkable things Amsterdam has to offer. He will tell you all about the history of the city in his own, personal way.
2013 is a year of celebrations for Amsterdam, the most important being the beginning of the construction of the city’s ring of canals 400 years ago. For ‘Mee in Mokum’, the occasion has prompted the development of three special walks covering the areas between Leidsegracht and Westermarkt, between Westermarkt and Brouwersgracht and between Leidsegracht and the River Amstel.
During the walking tours organised by ‘Mee in Mokum’ (‘Walking along in Mokum’), you will discover wellknown and lesser-known places of Amsterdam in the company of a very small, friendly group. You’ll truly be able to say that you’ve never seen Amsterdam like this before!
Each of these areas of the canal ring has its own specific character, as you will discover for yourself during these interesting and entertaining walks. Here is a brief description of one of them to whet your appetite: from Leidsegracht to Westermarkt.
Among the tours you can choose from are Binnenstad, the historical inner city centre; Jordaan, the legendary working-class neighbourhood; Joodse geschiedenis, Amsterdam’s Jewish history; Route Maritiem, the history of a city on the water, and Grachtengordel: three areas of the Amsterdam ring of canals – North, South and Centre.
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A wAlk ThRoUgh hisToRy The walk between Leidsegracht and Westermarkt is not limited to the three main canals Herengracht, Keizersgracht and Prinsengracht, dug at the beginning of the 17th century. It includes the Singel, too, which is much older than the other canals, but part of the ring nevertheless.
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FEATURE
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1. On Herengracht 380-382, you’ll find the house of the rich tobacco planter Nienhuys, who had architect Abraham Salm build and design the exterior as well as the interior of his luxurious abode.
RomAnTic illUsTRATions The walk between Leidsegracht and Westermarkt first takes you via the Sint Luciënsteeg, Nieuwezijds Voorburgwal, Rosmarijnsteeg (Rosemary alley – rosemary was a symbol of love and loyalty) and Spuistraat to Vliegendesteeg.
2. Do you know how they made paper in the17th century? Take a look at the gable stone adorning Herengracht/corner Blauwburgwal.
You are now on the Singel canal. Its many attractions include two lovely tile tableaux with romantic illustrations at number 361 and at number 367, a tablet showing Adam and Eve in paradise.
3. Our walk ends at Westermarkt with its Westertoren (Wester Tower), which got its original colours back after extensive renovation in 2007. The church, dating from 1631, is still in use.
ping quarter characterised by a multitude of delightful, specialist shops. No time for shopping yet, though. You first return to the even-numbered side of Herengracht to take in some more beautiful canal houses. At numbers 380-382, you’ll find the house of the rich tobacco planter Nienhuys, who had architect Abraham Salm (you can see his name on the gable) build and design the exterior as well as the interior of this luxurious abode.
United States president John Adams lived here
Now you enter Beulingstraat (‘beuling’ used to be the name for sausage), offering a number of beautiful gables, and head to Herengracht. Look out for a remarkable canal house a little further on, which has all the characteristics of a French castle. Also, look at the particular variation in apexes of the gables at numbers 361-369. ninE liTTlE sTREETs Arriving at Huidenstraat, you have now entered the ‘Nine Little Streets’, an extremely popular and fashionable shop-
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The stately house at number 386 is now home to the Grachtenhuis – a museum that is definitely worth a visit! It is one of the buildings visited by future United States president John Adams in 1781. He came looking for financial support in the struggle for independence against the British – and he found it! At Herengracht 388, you’ll see a large building with three different pilasters: one Ionic, one composite and one Corinthian (at the top). On to the corner house at 394, a tiny place compared to the stately mansions you will
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FEATURE
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have seen before. It is one of the most attractive spots in the city because the bend in the Herengracht provides a splendid view.
number 319, stands another Vingboons house, white with red shutters and a remarkable variation in decorations and ornaments.
mosT bEAUTiFUl On the corner of Keizersgracht you’ll find a house worth taking an extra-good look at. Note the leaded windows at the top and the five golden illustrations above them. Across the canal, you’ll notice more impressive façades. Notice, too, the Vingboons residence, with one of the most beautiful and tall neck-gables of the city, dating from 1668.
shARp conTRAsT To ThE FRivoliTy You simply cannot walk past Keizersgracht 324 without noticing it: the building Felix Méritis (Happy through Merits) was completed in 1788 and dominates this part of the canal. The neo-classical building presents a sharp contrast to the frivolity of the architecture in the period before, Rococo, as demonstrated by the house next door at number 322. These days, Felix Meritis presents political performances and debates.
lovE is ThE FoUndATion From Keizersgracht 370 onwards, the house numbers are suddenly out of order. That’s because there is a court of almshouses here, originally meant for Catholic women. It dates back to 1618 and is called ‘Liefde is het fundament’ (‘Love is the foundation’). Across the canal you see a red house, once inhabited by Han van Meegeren (1889-1947), the forger of works by great painters, most notably Vermeer. Next to it, at
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1. 2013 is a year of celebrations for Amsterdam, the most important being the beginning of the construction of the city’s ring of canals 400 years ago. This occasion has prompted the development of three special walks. Enjoy! 2. This beautiful house was built by Dutchman Philip Vingboons (1607-1678), an architect in the Dutch Classicist tradition.
Our walk ends at Westermarkt with its Westertoren (Wester Tower), which got its original colours back after extensive renovation in 2007. The church, dating from 1631, is still in use. The square is also known for the homo monument on Keizersgracht and at its other side, around the corner on Prinsengracht, is the Anne Frank House. With thanks to Don Remkes. www.gildeamsterdam.nl
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Arts & Culture Listing An overview of most of the city’s culturAl estAblishments. PleAse cAll to check for sPecific oPening hours. keeP in mind thAt mAny museums Are closed on mondAys. for generAl informAtion, PleAse diAl 0900 4004040. for tickets to events, PleAse contAct ‘de uitlijn’, telePhone 0900 0191. ALLARD PIERSON MUSEUM
Oude Turfmarkt 127 T 020 525 25 56 www.uba.uva.nl/apm AMSTELKRING MUSEUM
Oudezijds Voorburgwal 40 T 020 624 66 04 AMSTERDAM MUSEUM
Nieuwezijds Voorburgwal 359 T 020 523 18 22 www.amsterdammuseum.nl
CARRÉ KONINKLIJK THEATER (ROYAL THEATRE CARRÉ)
Amstel 115-125 T 0900-252 52 55 www.theatercarre.nl
CAT’S MUSEUM - SEE KATTENKABINET
FOAM (PHOTOGRAPHY MUSEUM)
COBRA MUSEUM OF MODERN ART
AMSTERDAMSE SCHOOL - SEE MUSEUM HET SCHIP
Sandbergplein 1 Amstelveen (= near Amsterdam) T 020 547 50 50
ANNE FRANK HOUSE
CONCERTGEBOUW
Prins Hendrikkade 600 T 020 620 48 78 www.arcam.nl ARTIS ZOO
Plantage Kerklaan 40 T 020 523 34 00 www.artis.nl BIMHUIS
Piet Heinkade 3 T 020 788 21 50 www.bimhuis.nl BIJBELS MUSEUM (MUSEUM OF THEBIBLE)
Herengracht 366 T 020 624 24 36
Keizersgracht 324 T 020 623 13 11 www.felix.meritis.nl
CINEMA RIALTO
Nwe. Jonkerstraat 8 T 020 620 80 27
ARCAM CENTER FOR ARCHITECTURE
FELIX MERITIS
FILMMUSEUM
AMSTERDAMS
Prinsengracht 263 T 020 556 71 00 www.annefrank.nl
IJpromenade 1 T 020 5891400 www.eyefilm.nl
CHILDREN’S MUSEUM - SEE KINDERMUSEUM
Ceintuurbaan 338 T 020 662 34 88 www.rialtofilm.nl
MARIONETTEN THEATER
EYE THE NEW FILMMUSEUM
Concertgebouwplein 10 T 020 0900 671 83 45 www.concertgebouw.nl CULTUREEL CENTRUM AMSTELVEEN
Plein 1960 Amstelveen (= near Amsterdam) T 020 547 51 75
DELAMAR THEATER
Marnixstraat402 T 0900 - 3352627 www.delamar.nl
DUTCH RESISTANCE MUSEUM
(VERZETSMUSEUM)
Plantage Kerklaan 61 T 020 620 25 35 www.verzetsmuseum.org ENGELSE KERK (THE ENGLISH CHURCH)
Begijnhof 48 T 020 624 96 65
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- See Eye
Keizersgracht 609 T 020 551 65 00 www.foam.nl HASH MARIHUANA & HEMP MUSEUM
Oudezijds Achterburgwal 130 www.hashmuseum.com JOODS HISTORISCH MUSEUM (JEWISH HISTORICAL MUSEUM)
Nieuwe Amstelstraat 1 T 020 626 99 45 www.jhm.nl
HEINEKEN EXPERIENCE
Stadhouderskade 78 T 020 523 96 66
HERMITAGE
AMSTERDAM
Nieuwe Herengracht 14 T 020 530 87 55 www.hermitage.nl HOLLAND EXPERIENCE 3D MOVIE THEATER
Waterlooplein 17 T 020 422 22 33 www.holland-experience.nl
HORTUS BOTANICUS (BOTANICAL GARDEN)
Plantage Middenlaan 2A T 020 625 84 11 www.hortus-botanicus.nl
MADAME TUSSAUDS
Dam 20 T 020 5221010 www.madametussauds.com
HOUSEBOAT MUSEUM - SEE WOONBOOTMUSEUM
MUSEUM FOR SPECTACLES/GLASSES (BRILMUSEUM AMSTERDAM)
HUIS MARSEILLE (FOUNDATION FOR PHOTOGRAPHY)
MUSEUM HET SCHIP
Keizersgracht 401 T 020 531 89 89 JAZZ - SEE BIMHUIS
KATTENKABINET (CAT’S MUSEUM)
Herengracht 497 T 020 626 53 78 www.kattenkabinet.nl KINDERMUSEUM (CHILDREN’S MUSEUM)
Linnaeusstraat 2 T 020 568 82 33
KIT TROPENMUSEUM (TROPICS MUSEUM)
Linnaeusstraat 2 T 020 568 82 00
KIT TROPENTHEATER
Mauritskade 63/ Linneausstraat 2 T 020 568 85 00
KLEINE KOMEDIE
Amstel 56 T 020 624 05 34
KONINKLIJK PALEIS (ROYAL PALACE)
Dam Square T 020 620 40 60 KUNSTFABRIEK
Haarlemmerweg 315d T 020 488 94 30
www.brilmuseumamsterdam.nl T 020 418 28 85 www.hetschip.nl
MUSEUM VAN DER TOGT
Dorpsstraat 50 Amstelveen (= near Amsterdam) T 020 641 57 54
MUSEUM VAN LOON
Keizersgracht 672 T 020 624 52 55
MUSEUM VINDINGRIJK THEATER
Utrechtse Dwarsstraat 13 T 020 428 63 68 MUSEUM WILLET HOLTHUYZEN
Herengracht 605/ Nieuwezijds Voorburgwal 359 T 020 523 18 22 MUZIEKGEBOUW AAN ‘T IJ
Piet Heinkade 1 T 020 788 20 00 www.muziekgebouw.nl MUZIEKTHEATER
Amstel 3 T 020 625 54 55 www.het muziektheater.nl
NATIONAL MARITIME MUSEUM (SCHEEPVAARTMUSEUM)
Kattenburgerplein 1 T 020 523 22 22 www.hetscheepvaartmuseum.nl NEMO/ NEW METROPOLIS
Oosterdok 2 T 0900 919 11 00 www.e-nemo.nl
NIEUWE KERK (THE NEW CHURCH)
Dam Square T 020 626 81 68 www.nieuwekerk.nl
OUDE KERK (THE OLD CHURCH)
Oudekerksplein 23 T 020 625 82 84 www.oudekerk.nl PARADISO
Weteringschans 6-8 T 020 626 45 21 www.paradiso.nl PIANOLA AND PIANO MUSEUM
Westerstraat 106 T 020 627 96 24 www.pianola.nl
REMBRANDTHUIS (REMBRANDT’S HOUSE MUSEUM)
Jodenbreestraat 4 T 020 520 04 00 www.rembrandthuis.nl RODE HOED
Keizersgracht 102 T 020 638 56 06 ROYAL PALACE - SEE KONINKLIJK PALEIS RIJKSMUSEUM
Museumplein Jan Luykenstraat 1 T 020 674 70 00 www.rijksmuseum.nl
STADSSCHOUWBURG (CITY THEATRE)
Leidseplein 26 T 020 624 23 11
STEDELIJK MUSEUM AMSTERDAM www.stedelijk.nl THEATER FABRIEK AMSTERDAM Czaar Peterstraat 213 T 020 522 52 60 www.theaterfabriek.nl THEATERMUSEUM Herengracht 168-174 T 020 551 33 00 www.tin.nl TRADE UNION MUSEUM Henri Polaklaan 9 T 020 624 11 66 TROPICS MUSEUM - SEE KIT TROPENMUSEUM VAN GOGH MUSEUM Paulus Potterstraat 7 T 020 570 52 00 www.vangoghmuseum.nl VERZETSMUSEUM - SEE DUTCH RESISTANCE MUSEUM WAALSE KERK (WALLOON CHURCH) Oudezijds Achterburgwal 159 T 020 623 20 74 WESTERKERK Prinsengracht 281 T 020 624 77 66 WOONBOOTMUSEUM Prinsengracht opposite nr. 296 T 020 427 07 50
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www.lovelyladies.nl
(for adults only)
Fast Facts AMSTERDAM TOURIST INFORMATION Besides providing tourist information such as hotel reservations, excursions and theatre tickets, the Amsterdam Tourism & Convention Board (ATCB) provides information on excursions, guided walking tours, attractions, restaurants, shops, parking facilities and public transport. The information offices of the ATCB can be found at several locations: opposite Central Station, on platform 2 inside the station, on Leidseplein and at the Schiphol arrival hall. ATCB – T 0900 4004040 (40 eurocents p.m.)
and, among other things, a free guided tour of the Amsterdam Diamond Group. You can buy the card for 24, 48 or 72 hours. ATCB – T 0900 4004040 (40 eurocents p.m.), also: www.iamsterdam.com
INTERNET Internet stalls of the telephone booth type can be found all over the city centre. The WiFi identifcation ‘Hotspot Amsterdam’ allows you to connect to the internet from various locations with a wireless enabled desktop, laptop or smartphone within range of a hotspot zone. www.hotspotamsterdam.com
MAKING PHONE cALLS I AMSTERDAM cITy cARD In addition to public transport and a roundtrip of the canals, almost all the Amsterdam museums can be visited free of charge with the electronic I Amsterdam City Card. You’ll also receive a 25 % discount at restaurants and tourist attractions, free admission to the Holland Casino,
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To call abroad from the Netherlands, dial 00 followed by country code, area code and number. For the country codes, please see the Tele Info section in the Amsterdam phone book. The Netherlands country code is 31. For most public phones you need a phone card, available from post offices, ATCB offices (= tourist offices),
tobacconists, some supermarkets and department stores.
T 020 677 77 77 (or 777 77 77) Electric Taxi Company Taxi-E – T 881 00 44 44
USEFUL PHONE NUMBERS • Central emergency: 112 • Doctor’s service: 0900 503 2042 • KPN telecom information: national 0900 8008 international 0900 8418
BANKS Banks are open on weekdays from 09:00 through 16:00 or 17:00 hrs. Most banks are closed on Monday mornings. Some larger branches stay open later on Thursday evenings.
cHANGING MONEy Money and traveller’s checks can be changed at banks, some hotels and specialised exchange offices such as GWK (at Central Station) and SUNRO Change.
TAXIS There are fewer taxi stands than there used to be, but these days it is much easier than before to hail a cab on the street. TCA Amsterdam Taxi Centrale –
HIRING BIcycLES Bicycling is a wonderful way to get around Amsterdam. To hire a bike, look in the phone book under ‘Fietsen-verhuur’. A word of warning: always lock up your bike, as bike theft is rife. There is a free bicycle parking area at Central Station.
BIcycLE TAXIS An environmentally-friendly means of transportation in the city centre is offered by the bicycle taxi. You can hail them on the street or reserve one by telephone. www.wielertaxi.nl – T 06 1859 5153 (or 06 2824 7550) www.amsterdambiketaxi.info – T 06 454 13 725
TRAVELLING By WATER In Amsterdam, travelling by water can be done in all sorts of ways.
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FAST FACTS
Canal Bus stops near all the major museums, shopping areas and attractions. T 020 626 55 74, address Weteringschans 26, www.canal.nl/bus Lovers Museum Boat leaves at the front of Central Station and stops at all the major museums. T 020 530 54 12, address Prins Hendrikkade 25, www.lovers.nl Meyer’s Rondvaarten offers canal cruises and special arrangements on request. T 020 623 42 08, address Damrak jetty
clamping is too, at least € 64. You also run the chance of having your car towed due to illegal parking. It will cost you a minimum of € 180 to get you car back! Paid parking in the city centre applies Monday through Saturday 09:00-24:00 and Sunday from 12:00-24:00 hrs. Car parks can be found at ‘de Bijenkorf ’ (department store near Beursplein, off Damrak), Byzantium (near Leidseplein), Europarking (Marnixstraat 250), Heinekenplein, Museumplein, Prinsengracht 540-542, Waterlooplein and Central Station. Stadstoezicht / Parking Authority – T 020 553 03 00
PUBLIC TRANSPORT Water Taxis are not cheap, but offer an enjoyable means of transportation. T 020 535 63 63, address Stationsplein 8, www.watertaxi.nl
PARKING You are strongly advised not to take your car into the inner city. Parking is expensive and wheelAutumn 2013
GVB, Amsterdam’s public transportation company, provides integrated metro, tram and bus service throughout the city and its surrounding areas. Since 2010, a comprehensive chipcard ticket system allows you to travel on the metro, trams and buses, using just one card. The so-called ‘OV chip card’ is available at the GVB office in front of Central Station,
at railway station ‘Amsterdam Lelylaan’ and at railway station ‘Amsterdam Zuid’. The chip card is also available at the ATCB tourist offices, many supermarkets and most tobacconists. When travelling by tram, single-trip chip cards are available from the conductor (please walk to the rear end of the tram). GVB travel info – T 0900 9292, also: www.gvb.nl
SCHIPHOL AIRPORT How do you travel to Amsterdam Schiphol International Airport? By car: Schiphol Airport is only 20 minutes by car from the centre of Amsterdam. The airport is centrally located on the motorway network in the country’s urban agglomeration of Amsterdam, The Hague, Rotterdam and Utrecht. All these cities are rather close at hand, while the rest of the country is easily accessible via the A1, A2, A4 and A9 motorways.
By train: Schiphol can be reached by train from the city centre in 10-15 minutes. There are also excellent rail connections to the airport from the rest of the Netherlands and from abroad. Schiphol has a stop for the high-speed train, too, taking you to Antwerp, Brussels and Paris. Train tickets are sold at the Netherlands Railways counters and ticket machines at Schiphol Plaza. There are money changing machines here if you need coins.
BUSINESS CENTRE SCHIPHOL All business and secretarial services are available at Schiphol Airport, including offices and meeting rooms – T 020 653 24 80. Also: Schiphol Information – T 0900 0141
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De Tafel van Twaalfhoven Dutch design at its best www.tafelvantwaalfhoven.nl T 0031 (0) 6 263 469 42
Birkenstock Store You can find the biggest choice of sandals, slippers, clogs and collectors items specially made for the Birkenstock Store Amsterdam here.
The Birkenstock Store Amsterdam 1e Constantijn Huygenstraat 76 and Westermarkt 19 T. (020) 689 1267
SHOPPING AREAS
Amsterdam’s Shopping Areas CITY CEnTrE Two of the city’s most popular shopping streets can be found near Dam Square. Running from Central Station to the Dam, Nieuwendijk has a misleading name - it means ‘new dike’ - for it is actually the oldest dike in the city. This shopping area with numerous clothing stores, boutiques, shoe stores, souvenir shops, fast-food restaurants, etcetera, bustles with tourists. Kalverstraat runs from the other side of the square to the Munt. Named after the calf market that was held here in the 15th century, it is teeming with fashionable clothing, footwear and gift stores. The boulevard Rokin also starts at Dam Square. Just ignore the construction going on (for the NorthSouth Line metro) and stroll along the stores with women’s wear, gorgeous shoes, art, cigars, diamonds and jewellry. The short but very busy shopping street Heiligeweg crosses Kalverstraat just before the Munt and leads to Koningsplein where you’ll find the world-famous floating Flower Market and Leidsestraat, ending up in renowned Leidseplein.
9 STrAATJES
north from Rozengracht as far as Brouwersgracht are what original Jordaaners consider to be the Jordaan proper, but the Jordaan actually extends south from Rozengracht to Elandsgracht and includes indoor market De Looier, which is the largest permanent indoor Art and Antiques Centre in the country.
UTrECHTSESTrAAT To the east of the city, between famous Rembrandtplein and Frederiksplein lies Utrechtsestraat,
SPIEGELKWArTIEr Spiegelkwartier, a shopping area in the eastern part of the city centre, has an international reputation for fine art and antiques. Concentrated in and around Nieuwe Spiegelstraat, this district close to the Rijksmuseum boasts over 80 antique shops and galleries. An area that’s a must for lovers of art and antiques!
MUSEUMKWArTIEr
Endless ideas for events
Hobbemastraat, Van Baerlestraat and the Byzantium plus chic P.C. Hooftstraat are part of the Museum Quarter in the south of the city and famous for its designer boutiques. Shoppers will find virtually every famous label and fashion house here, among them Armani, Tommy Hilfiger, René Lezard, Chanel, Gucci, Hugo Boss, Louis Vuitton, Roberto Botticelli and Tod’s, to name just a few.
APOLLOKWArTIEr
Are you looking for a venue for your event, product launch or company party? Of course there is plenty of choice, until you start looking for an inspiring environment as well. Thatís when it is worth considering the Amsterdam Beurs van Berlage. Its unique history and impressive ambiance will turn your event into something truly special. We offer 21 different rooms for 50 to 1,200 persons, and our very own catering company Maison van den Boer can make sure your guests want for nothing. Have we given you any ideas?
(The Nine little streets) This lively and picturesque neighbourhood encompassing the cross streets between Singel and Prinsengracht, in the area between Raadhuisstraat and Leidsestraat, offers a great variety of shopping, OLD WEST restaurants and cafés. The area is Not far from the Jordaan lies1 also fascinating for its architec- BvB.adv_Evenementen_148x105_ENGELS.indd Old West with, among others, ture: indeed, the 9 Straatjes is a Kinkerstraat and the Ten Kate microcosm of canal-belt architecMarket. Close to the Vondelpark, tural styles. parallel to Overtoom (these days JOrDAAn known for its great number of inThis district (to the West of the terior decorating shops as well as center) may be Amsterdam’s most variety of restaurants) and within famous neighbourhood besides a stone’s throw of the city’s centre the ‘Walletjes’ (Red Light District). is Kinkerstraat, a cozy shopping The streets and canals extending area characterised by an interestAutumn 2013
ing mix of people and cultures, a great variety of shops, a busy but friendly atmosphere and the pleasant Ten Kate market which crosses Kinkerstraat.
Beautiful villas and luxury hotels abound in the chic, elegant district known as the Apollokwartier (Apollo Quarter). Go and have a look at Cornelis Schuytstraat, and be sure to leave yourself some time for a leisurely stroll along Beethovenstraat.
DE PIJP
The De Pijp district, roughly rectangular in shape, is located to the Endless ideas southeast of the city centre, just beyond the girdle of canals, close a popular shopping street rich to Leidseplein en Rembrandtplein. 14:43:30 in history. Undulating over16-07-2010 the Its perimeters are demarcated by bridges that cross the HerenStadhouderskade and the Amstel. gracht, Keizersgracht and PrinsenIt has become a very popular gracht canals, Utrechtsestraat is neighbourhood, a true cultural renowned for its many speciality melting pot and boasts, among stores and boutiques and a great others, a great variety of (ethnic) variety of (international) restaurestaurants and the Albert Cuyp rants. Market.
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Listing Hotel
Listing 2- STAR HOTELS Acostar Hotel Alp Hotel Amistad Hotel Amsterdam Wiechmann Hotel Armada Hotel Art Gallery Hotel Asterisk Hotel Budget Hotel Barbacan Budget Hotel Flipper City Hotel Cordial Hotel Family Hotel Verdi Hoksbergen Hotel Hotel 83 Hotel Adolesce Hotel de Gerstekorrel Hotel de Munck Hotel Diann Hotel Freeland Hotel Hegra Amsterdam Centre Hotel Hermitage Amsterdam Hotel Iris Hotel Kap Hotel Max Hotel Monopole&Appartementen Hotel old Quarter Hotel Parkzicht Hotel Plantage Hotel Rembrandt Hotel Sipermann Hotel Washington ITC Hotel Koopermoolen Poet Hotel Amsterdam Water Front
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3-STAR HOTELS In the lobby of the following hotels Sphinx Hotel
Amstel Botel Best Western Dam Square Inn Best western Leidse Square Hotel Bellevue Hotel Borgmann Villa Hotel Boutique Hotel Maxime Delta Hotel City Centre Floris France Hotel Hampshire Hotel Beethoven Hampshire Hotel Theatre District Amsterdam Hampshire Hotel Prinsengracht Hem Hotel Hotel Aalders Hotel Alexander Hotel Alfa Plantage Hotel Amstelzicht Hotel Arena Hotel Blyss Hotel Bronckhorst Hotel Casa 400 Amsterdam Hotel CC Hotel Central Park Hotel Citadel Hotel D’Amsterdam Hotel Europa 92 Hotel Luxer Hotel Nes Hotel Nieuw Slotania Hotel V Hotel van Gogh Hotel Zandbergen Ibis Amsterdam Airport Jupiter Hotel Meiniger Hotel Amsterdam City West NL-Hotel Museumplein NL-Hotel district Leidseplein Nova Hotel Amsterdam Owl Hotel
Park Inn by Radisson Amsterdam Airport Prins Hendrik Prinsenhotel Qbic Hotel WTC Amsterdam Rembrandt Classic RobertRamon Remco Hotel Amsterdam City West Sandton Hotel de Filosoof Singel Hotel The Bridge Hotel The Concert Hotel The Times Hotel Tulip Inn Amsterdam Centre Tulip Inn Amsterdam Riverside
In the lobby of the following hotels Amsterdam House Hotel Eureka Bastion Hotel Amsterdam Centrum - Southwest Campanile Hotel & Restaurant Amsterdam South - East Hampshire Hotel - Lancaster Amsterdam Hotel Sint Nicolaas Hotel the Exchange Ibis Amsterdam Centre Ibis Amsterdam City Stopera Ibis Amsterdam City West Lloyd Hotel
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造 329,-
DELIVERY WITHIN 120 MINUTES
T. +31 611 61 55 55
PaYaBLE ON DELIVERY
E. ERIc@OTUMM-NEDERLaND.NL
(caSH OR cREDIT caRD) www.CityRush.nl
World of Brands
De Bijenkorf department store. A truely inspirational and luxurious shopping experience since 1870.
The premium department store offers the worlds most exclusive brands, such as Louis Vuitton, Hermès and Gucci. Visit our flagshipstore in Amsterdam on Dam Square or at deBijenkorf.nl/english