AMERICAN CHILDREN’S ORCHESTRAS FOR PEACE
PRADDY AWARDS 2016
BRAND EXPLANATION
“If we are to reach real peace in this world, we shall have to begin with the children.” - Mahatma Gandhi
American Children's Orchestras for Peace, Inc. is a non- profit organization that provides music lessons to under privileged children in inner city public schools, parks, and community centers to break the cycle of poverty and hopelessness that often leads to juvenile violence.”
INSPIRATION
PREVIOUS LOGO
Complicated | Bad typeface | Old, Messy
NEW LOGO
LOGO USAGE
3— COLOR
ALTERNATE COLOR
BLACK AND WHITE
COLOR REVERSED
GREYSCALE
ALTERNATE BLACK AND WHITE
ac op
IMPROPER LOGO USAGE
DO NOT ROTATE LOGO
acop DO NOT USE COLORS OUTSIDE BRAND GUIDE
acop DO NOT FLIP OR REFLECT THE DOVE
acop
ACOP
DO NOT REARRANGE LOGO ELEMENTS
DO NOT DISTORT LOGO
DO NOT USE FONTS NOT IN BRAND GUIDE (OR CAPITALIZE ACOP)
COLOR PALETTE
R: 37 G: 95 B:122 C: 78% M: 38% Y: 21% K: 36% Web: #255f7a Pantone: 7699 C
R: 150 G: 179 B: 193 C: 42% M: 20% Y: 19% K: 0% Web: #96b3c1 Pantone: 5435 C
R: 109 G: 110 B: 113 C: 0% M: 0% Y: 0% K: 70% Web: #6d6e71 Pantone: 424 C
R: 206 G: 236 B: 243 C: 18% M: 0% Y: 3% K: 0% Web: #ceecf3 Pantone: 7457 C
R:51 G: 49 B: 50 C: 0% M: 0% Y: 0% K: 95% Web: #333132 Pantone: Black C
R: 163 G:30 B: 34 C: 24% M: 100% Y: 100% K: 19% Web: #a31e22 Pantone: 7628 C
TYPEFACE BODONI LOGO
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
FUTURA HEADLINE BODY COPY
BUSINESS CARDS
BUSINESS CARDS
BUSINESS CARDS
STATIONARY OPTION 1
STATIONARY OPTION 2
VOLUNTEER POLO
KID’S T-SHIRTS
TOTE BAG
TOTE BAG
BAND FOLDER
OLD WEBSITE
WEBSITE
WEBSITE
4 — COLOR
BLACK AND WHITE
ALTERNATE COLOR
COLOR REVERSED
GREYSCALE
ALTERNATE BLACK AND WHITE
THANK YOU.