LOGO IDENTITY GUIDELINE
Palm Beach Habilitation Center Client: Contents:
Date:
Palm Beach Habilitation Center 1.0 2.0 2.1 3.0 4.0 5.0
Introduction (page 1) The Logo Design (page 3) The Logo Usage (page 6) Colour Scheme (page 13) Typography (page 16) Contact Details (page 19)
12/12/2018
1.0
Introduction Overview The primary emphasis of all training and programs in Palm Beach Habilitation Center continues to be on maximizing the independence of each person served – vocationally, socially and emotionally. Since 1959, more that 10,000 people with disabilities served by PBHC have achieved community employment . Palm Beach Habilitation Center is a private, nonprofit agency whose primary funding is obtained from the Agency for Persons with Disabilities, Department of Education/Division of Vocational Rehabilitation, Palm Beach County Board of County Commissioners, School District of Palm Beach County, Town of Palm Beach United Way, United Way of Palm Beach County, foundations, and donations from individuals.
1.0 Introduction
STC202 Final Branding Pingting Ji 12. 12, 2018
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Old Logo
1.0 Introduction
STC202 Final Branding Pingting Ji 12. 12, 2018
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2.0
2.0 The Logo Design
The Logo Design
STC202 Final Branding Pingting Ji 12. 12, 2018
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Primary logo - in colour
2.0 The Logo Design
STC202 Final Branding Pingting Ji 12. 12, 2018
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Primary logo - alternative colours
2.0 The Logo Design
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2.1
2.1 The Logo Usage
The Logo Usage
STC202 Final Branding Pingting Ji 12. 12, 2018
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1 cm
Minimum reproduction size 1 cm
2.1 The Logo Usage
STC202 Final Branding Pingting Ji 12. 12, 2018
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Wrong! The logo has become distorted from it’s designed aspect ratio, therefore stretching or squshing the shape and text. If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit.
Correct! The logo’s shape is consistent with the initial design, retaining balance and legibility.
2.1 The Logo Usage
STC202 Final Branding Pingting Ji 12. 12, 2018
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Wrong! The backdrop for the logo’s placement is too similar to the primary colour - it lacks visibilty and contrast. To fix this problem, you can either select a contrasting base colour, or switch to one of the secondary colours assigned to the logo.
Correct! The logo is clear and visible, set in primary colours onto a backdrop which shows contrast. Although the backdrop is not white, the colours have been adjusted accordingly to work with the design.
2.1 The Logo Usage
STC202 Final Branding Pingting Ji 12. 12, 2018
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Wrong! Important elements within the logo have been distorted, enlarged or shrunk, affecting the balance and design. A consistent layout is essential across all media, and by changing key elements it will introduce confusion into the brand.
Correct! The logo has been used in the fashion it was designed. A consistency has been achieved in how it is seen.
2.1 The Logo Usage
STC202 Final Branding Pingting Ji 12. 12, 2018
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Wrong! A colour outside of the selected brand colour scheme has been used. This is not recommended as it confuses the brand image. Replacing the font is a definate no-no. The selected typeface should be used at all times with the presentation of the logo.
Correct! The logo is presented in it’s primary colours using the primary typeface that has been selected for the logotype.
2.1 The Logo Usage
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Content
Content
In most cases, use of one company logo is all that is required. If an advertiment is made by your company then that logo is usually all that is required for recognition by your audience and/or customers.
2.1 The Logo Usage
STC202 Brand-identity Final Branding Guidelines Pingting - January Ji 12. 12, 2018 2013
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3.0
3.0 Colour Scheme
Colour Scheme
STC202 Brand-identity Final Branding Guidelines Pingting - January Ji 12. 12, 2018 2013
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Pantone colour ref.
CMYK
RGB
Primary Brand Colour logo / main background / business cards
Pantone 565 U
44.38 / 0.42 / 26.83 / 0
140 / 207 / 197
Secondary Brand Colour logo text / secondary background / accent
Pantone 577 U
46.16 / 15.39 / 65.82 / 0.32
147 / 179 / 120
Third Brand Colour highlighting / second accent
Pantone 418 U
53.22 / 44.12 / 49.02 / 11.14
122 / 122/ 117
Text / Content Colour
Pantone black
0 / 0 / 0 / 100
35 / 31 /32
Base Colour
Pantone 123 C
0/0/0/0
241 / 242 / 241
3.0 Colour Scheme
STC202 Brand-identity Final Branding Guidelines Pingting - January Ji 12. 12, 2018 2013
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Examples of how the primary logo deals with the alternative colour backgrounds from the suggested scheme.
This also applies to the logo’s placement over a photographic background, pattern, visual graphics or other media.
The only ‘rules’ are that the colours do not clash and that there is a level of contrast (or difference) between logo, typography and it‘s specified backdrop.
3.0 Colour Scheme
STC202 Brand-identity Final Branding Guidelines Pingting - January Ji 12. 12, 2018 2013
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4.0
Typography The primary typeface is [insert name here] with a secondary [insert name here] to complement the primary. These have been carefully selected to best represent the brand image, and must be used to retain consistency - especially within the logo. Replacing fonts with alternatives should not be done under any circumstances.
4.0 Typography
STC202 Brand-identity Final Branding Guidelines Pingting - January Ji 12. 12, 2018 2013
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Primary Typeface Helvetica(Regular)
ABCDEFGHIJKLMNOPQRSTUV W X Y Z abc defghijklmnopqrstuv w x y z 1234 56789 0 !@# $%^ &*()
4.0 Typography
STC202 Brand-identity Final Branding Guidelines Pingting - January Ji 12. 12, 2018 2013
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Secondary Typeface Helvetica Light Tagline / Subheadings
abcdefghijklmnopqrstuv w x yz ABCDEFGHIJKLM NOPQRSTUV W X Y Z 123 4 5678 9 0 !@# $%^&*()
4.0 Typography
STC202 Brand-identity Final Branding Guidelines Pingting - January Ji 12. 12, 2018 2013
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5.0
Contact Details
Designer: Email
5.0 Contact Details
Pingting Ji pxj115@miami.edu
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