Hey there Our brand is about adding a fun spin to the traditional flight and hotel booking experience. We ask how you want to feel, and tell you where you want to go. We sent out travel experts to our locations and collected tons of data to find the hidden gems that make people feel bliss, excitement, and serenity. We believe that travel is unifying, that’s why when you book with us you become part of our club and receive a special care package of essentials that kick off the start of your journey.
Logo Our logo takes into account Virgin’s typical format of placing the Virgin logo inside of a relevant icon. In this case, a location pin is indicative of arriving to a destination. Exclusion zone Please allow a minimum clear space all around the logotype and red pin equal to the ‘x’ height of the logo type (shown here by the height of the pin).
Colors In keeping with Virgin Atlantic’s brand, we have maintained the same colors and simply adapted their use cases. We have removed the gradient aspect and use multiple colors together to create playful and bold brand elements.
Primary
HEX EB143A
Secondary
HEX 4F145B
Typography To keep the Virgin brands consistent, Virgin Journey follows the same typography guidelines as Virgin Atlantic.
Gotham Book headings only -20 tracking
Gotham light body only -20 tracking
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890?!@£%&*
Patterns Traveler’s Path Inspired by the unique paths travelers take on their trips. For use on general brand and Club products.
Sweet Dreams Inspired by the good night’s rest that comes with booking through us. For use on comfort products on board.
Website Travelers looking for adventure don’t want to search the Internet for hours planning a vacation. They want the security of knowing any trip they book is guaranteed to be fulfilling, of both their soul and Instagram feed.
The App Filling out this non-traditional profile quiz gives us a good idea of the vacation options we should provide. This simple and reliable system is the fastest way for travelers to put in some personal information and get a travel plan that speaks to their desires.
Club Welcome Package After signing up and booking their trip, members receive a care package leading up to their vacation as a bonus for flying Virgin Journey. Its always good to have some essentials at hand when anticipating an adventurous trip.
More Welcome Package Goodies These branded elements create a more personalized touch when travelers interact with the brand.
On board goodies Charging up for an adventure should always feel comfortable. Every seat on board has a plush blanket, pillow, and sleeping mask waiting to help our travelers catch some Zzz’s.
See you soon When travelers book with Virgin Journey, they’re getting more than a flight and hotel, they are becoming part of a club that understands their needs and knows what to do in order to guarantee that their dreams are realized.
Thank you