Chupa Brand Guidelines

Page 1


BRAND CONCEPT Chupa is a mango-based restaurant highlighting a traditional Ecuadorian fruit, the “Mango de Chupa”. This is a distinct mango in that it is very ripe and sweet, and is eaten by poking a hole at the top and drinking the juice inside. The name “Chupa” comes from the fact that the word means Mango in Quechua, the language of a native Ecuadorian tribe that to this day makes up a significant part of our population.


LOGO VARIATIONS


TYPEFACE S

An original typeface that represents the simplicity of beauty, and shows how even in a minimal way we see the same beauty.

GILL SANS ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijkl mnopqrstuvwxyz 1234567890 !@#$%^&*()_+=-[]\{}|;’:”,./<>?`~


IMPROPER LOGO USAGE



COLOR PALETTE

CMYK: 1 100 92 0 RGB: 233 30 45 e91e2d

CMYK: 82 41 60 24 RGB: 46 102 95 2e665f

CMYK: 68 31 42 4 RGB: 91 142 143 5b8e8f

CMYK: 5 18 96 0 RGB: 244 203 32 f4cb20

CMYK: 4 69 56 0 RGB: 234 113 102 ea7166


BRAND


TO-GO BAGS


DRIED MANGO CHIPS


PRENSADOS


MENU


STORE FRONT


POP-UP FOOD TRUCK


SIGNAGE




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