Brand Identity
Introduction Rebel Diving Club is a non-profit springboard and platform diving team located at the University of Nevada, Las Vegas. Their divers represent Las Vegas in local, regional, and national diving competitions. They aim to use the lessons learned in the sport of diving to motivate their athletes to achieve their greatest potential in life. These lessons include self-esteem, physical and mental endurance, respect for others, personal accountability, and working as a team.
This brand book serves as a visual guide for all rebranding components for Rebel Diving Club. This book aims to help guide individuals working with the new logo and the new designs. In this book, you will find logo variations, color variations, headline and body copy typography, logo restrictions, a new pattern, and multiple promotional materials.
Contents Logo Colors Typography Restrictions Pattern Promotional Materials
Original Logo Rebel Diving Club’s previous logo does not capture the unique essence of their nonprofit. There is no reference to diving with the logo itself. The only indication of diving comes from the name. The use of a large “R” as the logo is too simple and unimaginative. The colors red, black, and white do not portray the idea of diving and do not seem relevant.
New Logo Rebel Diving Club’s new logo clearly portrays the idea of diving, which is central to this non-profit organization. The new logo features an illustrated silhouette of a diver in the pike position, which is a common dive position. This position slightly resembles an uppercase “R.” The new colors, specifically the dark navy blue and the light blue, imply the idea of water and swimming and are much more relevant to the non-profit.
Full Color Variations
Landscape
One Color Variations
Landscape
Without Circle
Landscape
Negatives
Social Media Icons
Color Palette
70.98C 1.96M 15.29Y 0K 8R 186G 211B Pantone 3545C
98.43C 83.14M 0Y 0K 26R 74G 159B Pantone 286C
0C 0M 0Y 0K 225R 225G 225B
0C 0M 0Y 100K 35R 31G 32B
Logo Typography Bebas Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Typography
Headlines Gobold Regular
The Gobold Regular typeface should be used for all headlines.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
The Roboto Regular typeface should be used for all body copy. These two typefaces are both available for free and easy download.
Body Copy Roboto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Improper Logo Use
Please avoid altering the logo in any of these ways. Do not rearrange, rotate, distort, recolor, substitute fonts, or lower the opacity of the logo.
Do Not:
Rearrange
Recolor
Lower Opacity
Substitute Fonts
Distort
Pattern
Stationary Option 1
Business Cards Option 1
Stationary Option 2
Business Cards Option 2
T-Shirts
T-Shirts
Bathing Suits
Women
Men
Bathing Suits
Kids
Swim Caps
Towels
Duffle Bag
Diving Board
Thank You Designed by Anya Balsamides