felt A WINE FOR MILLENIALS
WHO WE ARE. We like to envision our brand to be the one that everyone wants to put on their instagram stories because it’s fun. We like to stand out and help people have a good time and put a smile on their face.
OUR AUDIENCE we aim to target college students and young adults starting their career; an audience between 18 (worldwide) / 21(U.S) and 30 years old.
HOW YOU WILL RECOGNIZE US. We don’t like to blend in. We like to be recognizable by our unique aesthetic. Our approach to getting our name out there is to do so in a fun and interactive way. We will expand our market by digital and physical advertising; from billboards and print ads to social media campaigns and interactive media. We will also install promotional pieces in supermarkets to expose our new product.
Manifesto We can experience a change in emotion in the blink of an eye. Sometimes, it’s like a volcanic eruption, others a blissful paradise. We get it, emotions and the rollercoasters they take us on can be unpredictable, and when they creep up, we may not know what to do with them. How about we let those emotions be FELT? FELT is the brand of wine with a sense of humour; it reflects people’s #currentmood, no matter what it is. We want people to see FELT on the market shelf and hear the bottle whisper “I can relate”. Because at the end of the day, we all love a fun wine; one that aesthetically reminds us to take life with a grain of salt
WINE guide
CARBERNET SAUVIGNON RED Ever hear someone say something so stupid, almost like complete non-sense? Or even better, experience a utterly ridiculous moment that makes you re-question a lot of things? We’re talking about those moments where you catch yourself needing a minute or two just to understand what’s going on, almost questioning if you’re the one going insane or if you’re just caught in a complete mind-f**king moment. We feel you. this dry and dark tinted wine will help you unwind and clear up the confused thoughts.
PINOT NOIR RED Alright, stop bragging...we know you’ve had a productive and ass-kicking week full of checked tasks, while also having a fun time doing so. And to make us even more envious, you’ve been able to keep up with a *decent* social life, as well as balancing out family. Nevertheless, you worked your butt off and are living life to maximum speed. Now, all hard work deserves a reward...and by a reward we mean a nice bottle of pinot noir. Go get it, you deserve it. This fresh, tangy red will help you reach the highest state of relaxation that you so well deserve and need.
PINOT GRIGIO white Perhaps it’s the PMS kicking in, or maybe it’s just your boss treating you like a sh*t at work. It’s a tough time. We all hate that feeling of burning anger within us, and we hate it even more when we don’t know how to deal with it. Put on your comfiest pair of pj’s, turn on your favorite show on Netflix, and more importantly, get yourself some Grigio. We got you, fam. This dry and zesty wine will guarantee to flush out anger. So drink up, and pay no mind to the haters.
SAUVIGNON BLANC WHITE Feeling overjoyed, euphoric, ridiculously happy? Whether it’s feeling the blissfull air on a sunny spring day, or celebrating an important moment in life, the range of happiness isn’t one to be calculated. It’s one to be acknowledged. We got you. Joy in liquid form...who wouldn’t want it? Bring out the snacks, friends, dogs, cats, whatever else you want to have around you, but don’t forget your FELT Sauvignon! This bright and crisp white wine will enhance the good vibes and keep away the bad ones, allowing to celebrate life the way it should be celebrated.
GRENACHE Rose Dear anxiety, not today please. When the stress kicks in and starts to bubble to the surface and you just feel like you’re about to loose it. Too much to do, too little time. Stressfull surroundings don’t help either. Ever heard of the expression “a glass a day keeps the doctor away?” No? Ok, well, we have. The way to go about stress and anxiety according to us is to inhale the good vibes (aka drink this rose), exhale the bad ones (ditto). You know what to do. Bring out your delicious and fruity Grenache rose. Sit back, relax, and let the wine work its magic.
ZINDANFEL Rose Oulalaaa. Feeling the #love tonight! Lust is here and everywhere. Are the vibes sexy or romantic? Both? That works too. Lust is timeless and lust is good. From the cold wintery nights to the hot summer days, love is present all around. (And if that’s not your sentiment, well then...we prescribe watching Love Actually.) Our drink of choice to feel sexy and daring; Zinfandel. This juicy rose will quench your thirst, to say the least.
MOCKUPS
S TA N D A R D W I N E & B O T T L E P R E S E N TAT I O N
CLOSE-UP
VA R I E T Y O F B O T T L E S
PACKAGING wine bag wooden box wrapping paper
PHONE APP
FIRST FEATURE product recognition Yes, we made it easier for you to read about your selection of wine. You’re welcome. Our visual recognition integrated app helps with recognizing each face and tells you a little more about them. All you have to do is open the app, hold your phone straight towards the bottle of your choice, and the face will automatically recognize itself and appear on the screen. From there, you will be able to read about your wine, making sure this is the right purchase of your choice.
SECOND FEATURE
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Step 1: - open app - take selfie with current felt emotion expression OPEN APP, TAKE SELFIE WITH CURRENT FELT EMOTION EXPRESSION.
face recognition
2 emotion detected. swipe DOWN for more wine information.
3 shop online or order through ubereats
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