1
BRAND GUIDE BOOK
2
Brand Book / Content
Brand Book / Content
Content About FFI
COLLATERAL
Mission
5
Stationery
16
Target audience
5
Business card
17
Business card-- detailed
18
Letterhead
19
Envelope
20
THE LOGO New logo
7
Food truck
21
Protection area
8
Package
22
Reverse & Horizontal One option color
COLOR
9
Apparel
9
Cup
24
Website
25
11
TYPOGRAPHY Avenir Next
13
Courier
14
23
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4
Brand Book/ About the FFI
MISSION
Brand Book/ About the FFI
1
MISSION FFI’s Cinematographers in Education and Media Arts (CINEMA) enriches the educational experience for young adults by providing a hands-on learning experience that teaches the art, business and science of filmmaking.
2
TARGET AUDIENCE FFI works with selected students countywide with the encouragement to spark an interest in the field of Media Arts. High school teens have an opportunity to explore the creative process of cinema and television through a detailed sequence of activities which culminate in the production of their own music video and short film projects.
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6
Brand Book/ The Logo
THE LOGO
Brand Book/ The Logo
OLD VERSION
NEW VERSION FLORIDA FLIM INC is prepared for high school students who are young energetic and creative, thus revising the original typograhpy of the brand into a more energetic one , at the same time, try to make it creative. Simultaneously, using video camera to replace film tape in order to better fit with the type.
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8
Brand Book/ The Logo
PROTECTION AREA
USAGE
The size of logo icon could be adjusted as needed, but the protection area should as wide as letter C in the logo.
Brand Book/ The Logo
ONE COLOR OPTION
REVERSE & HORIZONTAL
LOGO PROHIBITION
No roation
No distort
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10
Brand Book/ Color
COLOR
Brand Book/ Color
Rose pink
PMS 215C C 28% M 97% Y48% K10% R170 G39 B88 #aa2758
Black PMS 6C C 75% M 68% Y67% K90% R0 G0 B0 #000000
WHITE PMS 6C C 0% M 0% Y0% K0% R255 G255 B255 #ffffff
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12
Brand Book/ Typography
TYPOGRAPHY
Brand Book/ Typography
Avenir Next
REGULAR ULTRA LIGHT (REGULAR)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz (ULTRA LIGHT)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
13
14 Brand Book/ Typography
Courier(secondary)
REGULAR Aa Gg Mm Ss Yy
Bb Hh Nn Tt Zz
Cc Ii Oo Uu
Dd Jj Pp Vv
Ee Kk Qq Ww
Ff Ll Rr Xx
Brand Book/ Collateral
COLLATERAL
15
16
Brand Book/ Collateral
STATIONERY
Brand Book/ Collateral
BUSINESS CARD
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18
Brand Book/ Collateral
Brand Book/ Collateral
19
20
Brand Book/ Collateral
Brand Book/ Collateral
21
FOOD TRUCK
22
Brand Book/ Collateral
PACKAGE
Brand Book/ Collateral
Apparel
23
24
Brand Book/ Collateral
CUP
Brand Book/ Collateral
WEBSITE
25
26