brand GUIDE
about us
INTRODUCTION
Children and youth from 6th grade to 17 years old and in school are provided experiences in areas including community service, dance, sports leagues, music production, art classes, homework help and more. Programs are focused on providing youth with positive, engaging experiences that help them to grow into productive and contributing members of our community or any community in which they choose to reside. Their mission is to “inspire and empower children, youth and families to be active responsible members of society while strengthening the connection with the community.�
Children, Youth and Families provides short-term counseling services to help youth and their families assess the issues that are present in the family, set goals, improve communication, mediate conflicts and provide a direction for the future. Services include individual, group and family counseling, assessment and referral follow up, and coordinating of community and school services.
Children and youth are provided experiences that build developmental assets in areas such as communication, teamwork, youth relationships, community service, grant making, political advocacy and improving community. Programs are focused on providing children and youth with key experiences that help them to grow into productive and contributing members of our community or any community in which they choose to reside. This area also includes the coordination of the St. Vrain Valley response to the Youth Risk Behavior Survey.
content logo color scheme typography patterns STATIONARIES appArel/promo
GUIDE TO THE ELEMENTS THAT MAKE UP OUR BRAND
This brand book is a guide that represents our values, services, and ideas. All visual components that make up Longmont Youth Center as a brand will be explored in this guide. I want to guide individuals working with Longmont Youth Center to create put together, and cohesive visual works and incorporate it into any designs made in the future.
old logo
new logo This new logo is simple and easy to recognize. Sticking with the idea of figures made into people-like shapes, I wanted to design something that symbolized youth, an adult figure, and the Twin Peaks because that is what Longmont is most known for. The typeogrpahy is different, daring, and distinctive, so people will recognize it the second they see it. While the old logo has some of these aspects, it lacks a strong, simply, unifying symbol of the brand. The colors used are good because they stand out, but I was a bit confused as to why there were stars, maybe because there was some sort of symbolic meaning behind it that Longmont Youth Center will push students and youth to aim for the stars? I’m not exactly sure, but the meaning behind it gets lost, so I created a new logo.
logo variations
For APPS and Social media
LONGMONT
YOUTH CENTER
Reverse
LONGMONT
YOUTH CENTER
Knockout
LONGMONT
YOUTH CENTER
logo variations LANDSCAPE
what not to do These are just a few examples of what NOT to do when designing for Longmont Youth Center. I want to ensure that the logo is always legible and remains consistent for the rest of the brand and the public. If you change the way a logo looks, people will get confused and won’t know that it’s Longmont Youth Center.
NT R O GMCENTE N LO TH
DISTORT
ROTATE
LONGMONT
YOUTH CENTER
U YO
RECOLOR
CHANGE FONT
LONGMONT
YOUTH CENTER
LONGMONT
YOUTH CENTER
LONGMONT
YOUTH CENTER
RESIZE ELEMENTS
REARRANGE
logo variations
LONGMONT
YOUTH CENTER
LONGMONT
YOUTH CENTER
LONGMONT
YOUTH CENTER
LONGMONT
YOUTH CENTER
The logo fonts I chose are stylish, noticeable, and easy to use. They are also free online. Anyone can go to dafont.com and download all of these fonts for free. On the next page we will further explore the fonts that can be used for specifically the logo, headlines, and the body of whatever you are designing.The following fonts are the only fonts that you should be using.
Typography LOGO
BODY
lemon/milk regular
GRAVITY ULTRA LIGHT
ABCDEFGHIJKLMNOPQRSTU VWXYZ123456789!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef ghijklmnopqrstvwxyz123456789!@#$%^&*() GRAVITY LIGHT
HEADLINES
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef ghijklmnopqrstvwxyz123456789!@#$%^&*() GRAVITY BOOK
BITSTREAM VERA SANS ROMAN ABCDEFGHIJKLMNOPQRSTUV WXYZabcdefghijklmnopqrstv wxyz123456789!@#$%^&*() BITSTREAM VERA SANS BOLD ABCDEFGHIJKLMNOPQRSTUV WXYZabcdefghijklmnopqrstv wxyz123456789!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef ghijklmnopqrstvwxyz123456789!@#$%^&*() GRAVITY ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef ghijklmnopqrstvwxyz123456789!@#$%^&*() GRAVITY REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef ghijklmnopqrstvwxyz123456789!@#$%^&*()
color scheme C: 14 R: 218 M: 0 G: 237 Y: 17 B: 218 K: 0
C: 19 M: 7 Y: 15 K: 0
R: 205 G: 218 B: 212
Pantone: 621C
Pantone: 621C
C: 36 M: 12 Y: 28 K: 25
R: 131 G: 155 B: 148
Pantone: 5565 C
C: 22 M: 7 Y: 17 K: 15
R: 173 G: 188 B: 183
Pantone: 5585 C
C: 18 M: 6 Y: 14 K: 63
R: 100 G: 109 B: 107
Pantone: 425 C
C: 8 M: 1 Y: 1 K: 75
R: 89 G: 95 B: 100
Pantone: 445 C
When it comes to a brand, the colors are everything. I specifically chose various shades of earth tones and greens because it is neutral, relaxing, and represents the mountains and Colorado. This color palette should be used when designing anything having to do with Longmont Youth Center. Any other colors should not be incorporated or used.
C: 15 M: 9 Y: 6 K: 75
R: 82 G: 86 B: 91
Pantone: 7540 C
PATTERNS
PATTERNS
PATTERNS
stationery
business cards
business cards
letterhead
letterhead
apparel
apparel
apparel
items
items
items
items
items
items
THANK YOU by ali goebel