BRAND GUIDE
CON TE NTS
BUSINESS CARDS
THE BRAND CONCEPT LOGO VARIATIONS LOGO NO NO’S FONTS
COLORS
STATIONARY CATALOGUE COUPONS PACKAGING
THE BRAND CONCEPT
PIA aims to provide timeless swimwear collections with functional straps that can be removed, added or adjusted based on the imagination of each woman. A particular swimwear canbe worn several different ways by the use of functional straps.
LOGO VARIATIONS
|
COLOR VARIATIONS
|
LOGO NO NO’S
|
STRETCH, WARP
|
|
CHANGING THE COLOR
|
|
ROTATION
|
COLORS
| DEEP PINK |
| CIMMON |
CMYK
C: 19, M: 100, Y: 72 ,K: 82
CMYK
C: 0, M: 97, Y: 42 ,K: 0
RGB
R: 207, G: 31, B: 66
RGB
R: 238, G: 36, B: 100
TYPEFACES
|
PRIMARY TYPEFACE
|
|
TITLES |
AV E N IR HE AVY
| BODY COPY |
AVE NI R BO O K
BUSINESS CARDS
STATIONARY
COUPONS
CATALOGUE
The different styling options that are available for a particular swimwear can be seen by rotating the back side of the catalogue.
PACKAGING
PAPER BAG