Social Media Brand Guide
Brand Strategy Susan G. Komen has a bold goal to reduce breast cancer deaths in the U.S. by 50% by 2026. In honor of Komen’s bold goal, this proposed campaign will publish content that raises breast cancer awareness, highlights Susan G. Komen’s research initiatives, and encourages donations. The goals of this social media campaign are to: • Raise breast cancer awareness • To increase following and engagement and • To establish a cohesive digital presence
Content Themes Awareness Goals: • To educate • To raise awareness • Incite diaogue
Progress Goals: • To educate • To raise awareness • To incite people to make donations
Inspiration Goals: • To inspire • To foster a supportive communicty • Incite diaogue
Sample Posts
Awareness
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Every 2 minutes, one case of breast cancer is diagnosed in a woman in the U.S. #JoinTheFight to reduce breast cancer deaths by half by 2026 and donate today.
1 in 8 women in the U.S. will be diagnosed with breast cancer in her lifetime. #JoinTheFight to end breast cancer.
There are more than 3.5 million women in the U.S. with a history of breast cancer. That’s #unacceptable. Let’s work together to end breast cancer. #jointhefight
Progress
Caption Improvements in early detection and treatment have led to a 39% decline in breast cancer deaths. #komenforthecure
Caption Susan G. Komen has invested more than $166 Million in over 400 research grants and more than 40 clinical trials focused on Metastatic Breast Cancer. #komenforthecure #actionbeatsintention
Caption Our research points of interest include: identifying the genes and processes that cause breast cancer cells to metastasize and developing and testing new therapies to prevent and to treat breast cancer. #komenforthecure
Inspiration
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Tag someone who needs to know that you’re there for them. #jointhefight #komenforthecure
Celebrate the beauty in everyday. #komenforthecure
Caption Aspire to inspire. What’s your favorite quote, verse, or song? #komenforthecure
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