Open Door Campaign

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SITUATION

War, genocide, and destruction are causing chaos around the middle east. People are forced from their homes, leaving everything behind: families, friends, businesses. They risk their lives on a journey through the unknown, hoping to land in a better place. However, once they finally reach safety after traveling through life-threatening situations

THE DOORS ARE CLOSED


FACTS Nearly 12 million Syrians have been forced from their homes. Over 3,000 have died escaping overseas. Thousands of refugees are applying for asylum in European countries, yet only few are granted.

UK: 7,000 Austria: 18,647 Sweden: 64,685

Asylum applications per country


PUBLIC OPINION

They’re skilled workers. They’re educated businessmen. They’re doctors, chefs, and professors.

The media portrays refugees as hopeless and helpless, but that’s not the whole truth.


The influx of refugees should be seen in a different light. Let’s help the refugees reach their full potential, get back on their feet, and become self-sufficient.

INTRODUCING

OPEN DOOR A service that will connect qualified Syrian refugees with job opportunities.


HOW IT WORKS

Open Door is a match-making service between employer and employee. Through Linkedin profiles, we’d secure talented and intelligent refugees with a way to support themsleves, helping them become contributing members of society, not just charity cases. We will find and encourage employers, small and large, to employ refugees.

Businesses and refugees will make profiles that reflect their specific needs and capabilities. Refugees will identify whether they’ve reached another country or refugee camp. While businesses will indicate their size and nationality. All businesses are welcome, from multinational corporations to the restaurant around the corner.

Open Door will act as the middle man, matching refugee profiles to businesses that would be a good fit.


HOW IT WORKS

Refugees can create profiles with work experience, education, current country of residence, and most importantly, their story.

Small business owners can take action. Local spots would match with nearby and suitable employees, like baristas or construction workers that have settled in a small German town. Big businesses can hire from more distant locations and in larger numbers. For example, we could link a University in Vienna with a professor stuck in a Lebanese camp.


STORIES

The profile is not only resumĂŠ, but provides background and insight into the life of someone personally affected by the armed conflict in Syria.


#OPENDOOR

Through a story-driven social media and ad campaign, #OpenDoor will challenge public prejudice of what a refugee might be like. Success stories will show the potential of refugees and motivate the public to view immigration as an opportunity to enrich the community while helping those in need.


Our story-driven social campaign will extend to print ads in public places, further trying to inspire wide-spread support for the intake of refugees. By juxtaposing who they really are and who they’re assumed to be, Open Door will open minds.



COMMUNITY

Businesses that hire refugees can proudly place a sticker on their door, like they would a Zagat or Michellin sticker.



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