The Gallery

Page 1

CAFE & BISTRO


ABOUT THE GALLERY

The Gallery is a small cafe and bistro located in Wynwood, Florida. The modern, loft style, interior design gives the cafe an art gallery vibe where the art exhibited is nothing more than the food itself. With unique designs, every dish promises food that looks as good as it tastes. In The Gallery, artists work together with our chefs to develop impressive food designs that take the gourmet food concept to a whole new level. The Gallery - Art You Can Eat.


CONTENTS

BRAND IDENTITY

1

LOGO IMPROPER LOGO USAGE TYPOGRAPHY COLORS & PATTERNS ILLUSTRATIONS & SYMBOLS -

BRAND TOUCHPOINTS

2

BUSINESS CARDS MENUS PLATEWARE & COASTERS TO-GO BAGS UNIFORMS INTERIOR DESIGN SOCIAL MEDIA -


BRAND IDENTITY

1


LOGO VARIATIONS

FULL LOGO

CAFE & BISTRO

MONOGRAM

LOGOTYPE


LOGO VARIATIONS

MONOGRAM W/TYPE

HORIZONTAL LOGO

THE GALLERY CAFE & BISTRO

THE GALLERY CAFE & BISTRO


COLOR VARIATIONS

CAFE & BISTRO

CAFE & BISTRO

CAFE & BISTRO

FULL COLOR

ONE COLOR POSITIVE

ONE COLOR INVERTED

CAFE & BISTRO

CAFE & BISTRO

COLOR BACKGROUND


IMPROPER LOGO USAGE

CAFE &

CAFE & BISTRO

DO NOT DISTORT

CAFE & BISTRO

BISTRO

DO NOT ROTATE

CAFE & BISTRO

DO NOT USE COLOR VERSION WITH A COLOR BACKGROUND

DO NOT CHANGE COLOR

CAFE & BISTRO

DO NOT USE GRADIENTS IN THE BACKGROUND

DO NOT ADD SHADOW

CAFE & BISTRO

DO NOT USE OTHER BACKGROUND COLORS


TYPOGRAPHY LOGO

COPY

EMERALD REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

CAFE & BISTRO

CAFE & BISTRO (HORIZONTAL VERSION)

ROBOTO CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ROBOTO LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

HEADLINES

ROBOTO REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

COPY

ROBOTO LIGHT

COPY

ROBOTO THIN

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789


TYPOGRAPHY

CAFE & BISTRO

Emerald is a custom-made font for The Gallery. It offers a design inspired by emerald gemstones. Each letter features serifs and straight lines that vary in weight and resemble natular stone clusters. Serif fonts have a formal and traditional vibe, but when Emerald is used with different ligatures it gives a modern yet rustic air that matches perfectly the design efforts of The Gallery.


COLOR PALETTE

PATTERNS

WEB: #f7d633

WEB: #7f7f7f

WEB: #000000

WEB: #ffffff

R247, G214, B51

R128, G128, B128

R0, G0, B0

R255, G255, B255

C4, M12, Y90, K0

C52, M43, Y43, K8

C0, M0, Y0, K100

C0, M0, Y0, K0

PANTONE: 604C

PANTONE: 9C

PANTONE: 6C

PANTONE: WHITE


ILLUSTRATIONS

ICONS & SYMBOLS

GF

V


BRAND TOUCHPOINTS

2


BUSINESS CARDS



MENU


PLATEWARE


COASTERS


TO-GO BAGS


UNIFORMS


UNIFORMS


RESTROOM SIGNS




SOCIAL MEDIA

#EdibleArt The Gallery has numerous exhibitions of their design dishes on Instagram and other social media platforms. People visiting the Gallery are encouraged to post photos using the #EdibleArt.


BY ALEXANDRA DUGARTE


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