Chihuahua
Rescue & Rehab BRAND GUIDE
INTRODUCTION
Chihuahua Rescue and Rehab is a division of 4 Paws Pet Rescue who is an all breed non-profit 501(c)3 rescue in Vacaville CA. 4 Paws was established in 1999 by Annette Taylor who is now running CR&R. This division was formed due to the high death rate of Chihuahua’s in our shelters in CA. We felt it needed its own group to focus on the need of saving the lives of Chihuahuas which are the number two breed being euthanized in our shelters today. Many never even make it to the adoption floor because of shelter over crowding of the breed.
PREVIOUS LOGO
NEW LOGO
Chihuahua
Rescue & Rehab 1"x1" Icon
Vertical
Chihuahua
Rescue & Rehab Horizontal
1"x1" Circular Icon
DESIGN CONCEPT 路Turn the bitmap icon into vector icon 路Keep the original logo elements 路Simpler colors, typeface and icon 路More symmetrical
Chihuahua
Rescue & Rehab
LOGO VARIATIONS: SINGLE COLOR
Chihuahua
Rescue & Rehab 1"x1" Icon
Vertical
Chihuahua
Rescue & Rehab Horizontal
1"x1" Circular Icon
LOGO VARIATIONS: B&W/REVERSE
Chihuahua
Rescue & Rehab 1"x1" Icon
Vertical
Chihuahua
Rescue & Rehab Horizontal
1"x1" Circular Icon
IMPROPER USE
a ab u h h
Chihuahua
a Re u hih &
C scue
Chihuahua
Rescue & Rehab
Re
Rescue & Rehab
Change colors
Rotate
Lost Elements
Chihuahua
Rescue & Rehab Rearrange
COLOR PALETTE
Black C0 M0 Y0 K100 R0 G0 B0
White C0 M0 Y0 K0 R255 G255 B255
Pink Light Brown C10 M100 Y50 K0 C25 M40 Y65 K0 R215 G0 B81 R201 G160 B99
Medium Brown Dark Brown C30 M50 Y75 K10 C50 M70 Y80 K70 R178 G130 B71 R64 G34 B15
TYPOGRAPHY OPTIONS Petita Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()<>?
Chihuahua
Rescue & Rehab
Chihuahua
Rescue & Rehab
Petita Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()<>?
PATTERNS
T-SHIRTS Normal
One Color - Pink
One Color - Black
Staff Only
STATIONARY SET 1
STATIONARY SET 2
BUSINESS CARD 1
BUSINESS CARD 2
LETTERHEAD 1
LETTERHEAD 2
DOG SUPPLIES
Pet Bowls
Pet Collar
OTHER PRODUCTS
Fridge Magnets
Tote
OTHER PRODUCTS
Towels