For this personal project, I designed a visual identity for a wine bar and brunch restaurant based in Sydney, Australia. I was inspired to use a pink elephant as the logo because it is a symbolic for a drunken hallucination: I wanted to create a clean, bright space where people can go and hang out any day of the week, enjoying beautiful pink drinks and gorgeous food that will make you feel like you’re in a whimsical Instagram-worthy dream.
Moodboard
the logo
submarks
pink elephant
title
body
superior title bold abcdefghijklm nopqrstuvwxyz
work sans thin abcdefghijklm nopqrstuvwxyz
colors
menu