THIS IS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP OUR BRAND. GET TO KNOW US BETTER. What is a brand guide?
This guide represents the values, services, ideas, and personality of Born Free Pet Shelter. It is designed to increase recognition for the organization - and mainly for our furry friends!
Why use these guidelines?
Born Free Pet Shelter needs to manage how its represented everywhere. This guide explains how to correctly embody the brand across all platforms and situations.
Contents LOGO COLOR TYPOGRAPHY PATTERNS RESTRICTIONS PROMO MATERIALS
OUT WITH THE OLD, IN WITH THE CUTE Born Free Pet Shelter dedicates all its time to rescuing and finding fur-ever homes for every dog. It’s only right that the logo is as cute as the animals you save! The inspiration is quite clear - a dog within a heart shape. Awww! This will act as the main logo that will represent Born Free Pet Shelter. The script type and lowercase letters is used to depict a softer feel to the brand, making it fresh, delicate, endearing, and - most of all - adorable.
volunteer
BF Red 4C 84M 96Y 0K 231R 80G 42B Pantone 7416C
BF Blue 6C1 22M 18Y 0K 101R 165G 190B Pantone 549C
BF Green
BF White
BF Beige Secondary Color
24C 3M 93Y 0K 204R 213G 59B Pantone 381C
0C 0M 0Y 0K 255R 255G 255B
6C 0M 31Y 0K 241R 243G 192B Pantone 607C
Lobster Regular
Arimo Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2345678 9 0!()@#$&
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!()@#$&
Lobster Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
THE ONLY FONTS YOU’RE ALLOWED TO USE The logo fonts are stylish to use and they are also free for commercial purposes. For that reason, use these same fonts found on the right hand side for all of your branding. In the case that you cannot attain these fonts and/or don’t know where to download them, don’t fret! Alternative fonts are included to ensure the brand remains looking good at all times. Designer or not, the brand must always be represented well! The bold text is for headlines or emphasis of certain words ONLY. Do not overuse the bold or it is rendered useless!
12345678 9 0!()@#$&
Avenir Black
ALTERNATIVE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!()@#$&
Arimo Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!()@#$&
Avenir Regular ALTERNATIVE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!()@#$&
Avenir Medium ALTERNATIVE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!()@#$&
PATTERN ONE // GRAPHICS
PATTERN TWO // TEXT
WITH GREAT POWER COMES GREAT RESPONSIBLITY Following this guide shows you a plethora of ways to use the new logo and how to incorporate the new brand. There is a lot of freedom so that you can adjust to specific branding needs.
REARRANGE
SKEW LENGTH OR WIDTH
We’d just like to mention a couple of things you CANNOT do to the logo to ensure that the brand will remain consistent and legible for the public.
ROTATE
BORN FREE PET SHELTER
Please follow this guide for appropriate logo usage! Don’t do any of the following and definitely don’t do them all at once.
LOWER OPACITY
RESIZE ELEMENTS
SUBSTITUTE FONTS
Stationary
Letterheads
Envelopes
Business Cards
Website
NEW WEBSITE Born Free Pet Shelter needs a complete overhaul of its existing website. It needs an update to match websites being created today in order to maximize functionality. The easier it is to navigate, the easier it will be for people to adopt a dog! The main concept of the website is to provide a place where someone can log in and see all the dogs available for adoption. They can also donate money to the new GoFund Me campaign or directly to the shelter. There is also a section for people to donate food or other items instead of money!
Social Media
Banner
Banner
Postcards
Dog Bowls
Dog Treats
T-Shirts
THANK YOU! The animals at Born Free Pet Shelter will thank you too!
Bandana