Social Media Guide
Brand Strategy & Goals
The brand strategy for the Miami Book Fair will revolve around its mission of promoting reading, encouraging writing and heightening the awareness of books in our multi-ethnic community. Throughout our social media posts we hope to inspire and foster a passion for reading which can be achieved by promoting and informing the public about literary opportunities in our city.
Our goals are to consistently produce content and engage more with our publics through friendly, fun, and positive posts that are bright, encourage participation, and promote the reading lifestyle. We also hope to increase awareness about events and literary happenings throughout the year and gain more active followers therefore increasing event sales and participation.
Content Themes Event information & Promotions Not just a street fair! These posts will be information based. Providing details on upcoming events and programs offered by the book fair year round. Photos of past events and upcoming event information keep followers informed of all things Miami book fair. These posts will inform the public on how to attend events, participate and ways to help.
Books/Authors: These posts will incorporate recommended books and authors as well as posting favorite or famous quotes to inspire others to take on reading or continue to do so. These posts will keep followers up to date with what’s new and popular in literature. There will also be general images of books, which can include bookstands at the fair, bookshelves at donation sites, libraries, etc. Book & Author posts will be aimed at encouraging engagement by having followers participate and respond to caption questions in the comments as well as introducing follower photo submissions and contests using hashtags to show book collections or recent book hauls, etc.
Literary Advocacy One of the purposes of the book fair is to promote more reading. These posts will be about the programs the book fair has implemented to encourage reading such as their donation program and workshops that assist readers and writers of all ages. These posts will also include facts and/or stats revolving around literacy.
Sample Posts
for Books & Authors
Sample Posts for Event Info & Promos
Sample Posts
for Literary Advocacy
Sample & Feed
Sample Story
Video