STUDY ABROAD - SYLLABUS
STC 490 SOCIAL MEDIA & PHOTOGRAPHY • SUMMER 2018
PROF. ALEX HERIA a.heria@miami.edu
COURSE DETAILS
June 11, 2018 - June 29, 2018 3 credits LOCATIONS
Berlin and Amsterdam
GRADES
20% Project Development 60% Final Project 20% Attendance and participation COURSE PREREQUISITES
None
MATERIALS REQUIRED
Laptop an external mouse
Smartphone with International Data Plan MATERIALS RECOMMENDED
Access to Adobe Creative Suite DSLR camera
COURSE DESCRIPTION Berlin and Amsterdam are currently two of the most visually rich and diverse cities in modern Europe. While Berlin offers history surrounded by new construction and a huge influx of people from central Europe and Russia, Amsterdam continues as the quaint but creatively bustling center for many advertising firms developing footholds in the European Union. Both cities are renown for their museums and cultural demographic as well. This course offers a unique experience for students: Approaching an exploratory adventure in these cities by developing a visual story, and then promoting that story through social media and other processes will give students the rich opportunity to communicate to others their experience in a phtotgraphically directed way. Projects are considered a personal exploration that focuses on a particular area of interest. With a background in photography, photo manipulation and having developed photographic series specifically for social media, Prof. Heria will guide students to create a body of work fit a social media hungry audience. COURSE OBJECTIVES • Learn how to capture and edit images to be used in a social media context. • Learn how use these images to tell a visually compelling social media story. • Use Berlin and Amsterdam as the backdrop for a visually rich social media-driven project. • Use the influence of travel, and new cultures as a way to communicate a story in a visual way. CLASS PROJECT(s) Each student will be tasked with a project that documents both their group activities with their classmates and their own explorations in these landmark cultural centers, formulating a narrative that is all-inclusive on a variety of digital and social platforms. Perhaps students will develop a YouTube video channel with best practices for first timers in Europe, or an on-going Facebook/ Instagram/ LinkedIn feed that shows other students the wonders of the Old World while documenting agencies and employment leads. Or perhaps a personal project that captures audience appeal on Behance. All projects will have specific deliverables and deadlines which will be agreed upon by the student and professor, but look and feel different based on student backgrounds and proposal. As part of the application process, students will set forth a project proposal with specific goals and outcomes and the professors will work with each student to fine-tune ideas and set expectations. Students will also participate in various brainstorming and concepting exercises. There will be in-class and out-of-class assignments and activities, as well as group discussions evaluating each other’s work. The end result will be a portfolio piece with various executions using a variety of digital platforms for dissemination. Students will present their project on the Final Day of class. ATTENDANCE POLICY Attendance to all class and group activities is mandatory. Classes take the form of workshops, field trips, demonstrations, and lectures where applicable. Missing a day of class will result in reduction of your final grade of one full letter grade. Barring documented illness, students should expect to be present every day class is held.
STUDY ABROAD - SYLLABUS
STC 490 SOCIAL MEDIA & PHOTOGRAPHY • SUMMER 2018
GRADING SCALE The criteria for determining a student’s grade shall be as follows (on a percentage of total points basis): C+ 79-77% A+ 97% AND ABOVE C 74 - 76% A 94-96% C- 73-70% A- 90-93% D+ 69-67% B+ 89-87% D 64-66% B 86-84% F BELOW 60% B- 83-80%
PROCESS FOR EVALUATION Actual points awarded for quality will be determined by: a. Aesthetics, i.e., artistic quality b. Originality and creativity c. Attention to project parameters A = The work has exceptional merit: Work demonstrates superior vision, creativity, initiative in problem solving, thoughtfulness and effort, and fulfills all assignment requirements and goals in an exceptional and significant manner. B = Work is well done technically. Work exhibits good vision, creativity, initiative in problem solving, thoughtfulness and effort, and fulfills assignment requirements and goals in a better-than-average manner; vision, and/or framing, and/or timing, and/or aesthetic quality, however, could be improved. Or, work may have merit but some technical difficulty, but the aesthetic quality of the work is excellent. C = Work is of average quality aesthetically and technically. Work exhibits acceptable but average vision, creativity, initiative in problem solving, thoughtfulness and effort, and fulfills assignment requirements and goals in an average manner. D = Work shows a barely adequate effort. Work demonstrates serious effort to fulfill the assignment requirements and goals but is unacceptable and poorly executed. Or, work shows little effort and does not meet professional standards. The work demonstrates the student tried to fulfill the assignment requirements but had serious technical or aesthetic problems, or did not carry through with enough effort to produce a usable assignment. F = Student turned in something, but the work is unacceptable. Work does not fulfill assignment requirements and goals and demonstrates unacceptable effort and results. Or, work is incomplete technically, aesthetically, in content, or through late submission.
STUDY ABROAD - SYLLABUS
STC 490 SOCIAL MEDIA & PHOTOGRAPHY • SUMMER 2018
STUDENT CONDUCT: Students are expected to abide by University of Miami rules and regulations at all times during the duration of the course. This means that anything that is illegal in the United States, will be deemed as illegal for the duration of the program. You are expected to conduct yourself with respect for others, and with decorum that is fit for a University of Miami student. Unruly behavior, failure to comply with the professor’s requests, and illegal activities shall be grounds for termination for the course and immediate expulsion from the program including, but not limited to: Notification to parents, failing the course, return to the United States with the expenses paid on the student’s behalf, termination of the program (no refund on tuition and program fees will be given), etc. DEADLINES AND KEY DATES: Unless students have a legitimate, written and documented excuse, there will be no make-ups for the exams or extensions for the projects/exercises. HONOR CODE STATEMENT Students enrolled in this course are expected to abide by the University of Miami Honor Code. The purpose of the Honor Code is to protect the academic integrity of the University by encouraging consistent ethical behavior in assigned coursework. Academic dishonesty of any kind, for whatever reason, will not be tolerated. No honest student wants to be guilty of the intellectual crime of plagiarism, even unintentionally. Therefore, guidelines are provided as to ensure no student accidentally falls into the plagiarism trap. Plagiarism is the taking of someone else’s words, work or ideas and passing them off as a product of one’s own effort. Plagiarism may occur when a person fails to place quotation marks around someone else’s exact words, directly rephrasing or paraphrasing someone else’s words while still following the general form of the original, and/or failing to issue the proper citation to one’s source material. In student papers, plagiarism is often due to… • Turning in someone else’s paper as one’s own. • Using another person’s data or ideas without acknowledgement. • Failing to cite a written source (printed or internet) of information that you used to collect data or ideas. • Copying an author’s exact words and putting them in the paper without quotation marks. • Rephrasing an author’s words and failing to cite a source. • Copying, rephrasing or quoting an author’s exact words and citing a source other than where the material was obtained. (For example, using a secondary source which cites the original material, but citing only the primary material. This misrepresents the nature of the scholarship involved in creating the paper. As such, if the original publication has not been read, it should not be cited in the references as if it had.) • Using wording that is very similar to that of the original source, but passing it off as one’s own. The last item is perhaps the most common problem in student writing. It is still plagiarism if the student uses an author’s key phrases or sentences in a way that implies they are his/her own, even if he/she cites the source.
STUDY ABROAD - SYLLABUS
STC 490 PHOTOGRAPHY & SOCIAL MEDIA • SUMMER 2018
COURSE OUTLINE
June 11, 2018 - June 29, 2018
Please note that schedule might change to make the most out of opportunities that will arise. Students accepted into the program will be required to participate in two orientation briefings and class discussions in March and April 2018.
WEEK 1 •
•
Day 11, Wednesday June 7th Travel to Amsterdam
•
Day 12, Thursday June 8th Morning lecture: New Places/Same Voice
Day 1, Sunday, May 28th - Arrive in Berlin
Day 2, Monday, May 29th Morning lecture: Goals for Photography class/ Tools of the trade: DSLR/Simple Digital/iPhone •
Afternoon trip: Orientation and Berlin’s main attractions Day 3, Tuesday, May 30th Morning lecture: Basic Adobe Lightroom mobile for all users, Snapseed and PS mobile for iPhone users •
Afternoon trip: Pergamon Museum/ Museum Island (Altes Museum, Bode Museum) Also, Aquadome & Sealife
Afternoon trip: Orientation and Amsterdam’s main attractions Day 13, Friday June 9th Morning lecture: Looking at Photography in Museums: Understanding intention, meaning & form •
Afternoon trip: Rijks Museum & Van Gogh Museum •
Day 14, Saturday June 10th Day trip: Keukenhof, flower fields & countryside
•
Day 15, Sunday June 11th Day trip: Zaanse Schans Windmills, Marken and Volendam Half-Day Trip from Amsterdam
Day 4, Wednesday, May 31st Morning lecture: How about B&W photography? •
Afternoon trip: Spree River Cruise and Walking tour. Also, Communication Museum & Museum of Photography or Bauhaus archive •
Day 5, Thursday, June 1st Morning trip: Visit Ad agency 1
Afternoon class discussion: Editing images for maximum impact Clarifying the whole project Timeline •
Day 6, Friday, June 2nd Day trip: Facebook Berlin headquarters
Afternoon lecture: Looking at Photos of the Week
WEEK 3 •
Day 16, Monday, June 12th Morning trip: Visit Ad agency 1 (Publicis) Afternoon lecture: Writing about your work
Day 17, Tuesday, June 13th Free morning to work on project Afternoon class: Putting the work together for public consumption and social media •
•
Day 18, Wednesday, June 14th Morning trip: Visit Ad agency 1 (Strawberry Frog)
Afternoon class discussion: 1 on 1 Prep for Final Presentation
•
Day 7, Saturday, June 3rd Day trip: Berlin’s Parliament Reichstag & Government District
•
Day 19, Thursday, June 15th Day Trip: Rotterdam Walking Tour Including Harbor Cruise
•
Day 8, Sunday, June 4th Day trip: Kruezberg Art District & East Side Gallery
•
Day 20, Friday, June 16th Final Presentations of Project Farewell dinner
•
Day 21, Saturday, June 17th Depart Amsterdam Transfer to Schipol Airport
WEEK 2 •
Day 9, Monday June 5th Morning trip: Visit Ad Agency 2
Afternoon lecture: Cropping VS Shooting for Social Media •
Day 10, Tuesday June 6th Free morning to work on project Afternoon class: 1-on-1 feedback with your professors on project development.
STUDY ABROAD - SYLLABUS
STC 493/693 GRAPHIC DESIGN FOR SOCIAL MEDIA • SUMMER 2018
PROF. SARAI NUÑEZ s.nunez1@miami.edu COURSE DETAILS
June 11th - June 29th 3 credits LOCATIONS
Berlin and Amsterdam
GRADES
20% Project Development 60% Final Project 20% Attendance and participation COURSE PREREQUISITES
None
MATERIALS REQUIRED
Laptop an external mouse
Smartphone with International Data Plan BOOKS REQUIRED
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki OTHER REQUIREMENTS
Access to Adobe Creative Suite
COURSE DESCRIPTION Berlin and Amsterdam represent two modern thriving European cities that since the early 2000’s have become teeming meccas of advertising and digital content on the continent. In this course students will examine and analyze the power of visual content in various social media platforms. In addition, students will also acquire design skills to execute an effective and engaging social media campaign. This course is designed to research and strategically analyze visual trends in social media platforms, create visuals to enhance engagement and activation, and finally, to create a brand persona on various social media platform through the development of a project. Projects can be either for a client, or a personal project that focuses on a particular area of interest. With backgrounds in graphic design, advertising, photography and an avid social media user, Prof. Nuñez will guide students to create a body of work fit for communication with the millennial audience. COURSE OBJECTIVES • Learn how to use graphic design to enhance social media communication and campaigns. • Learn social media best practices to drive engagement. • Use Berlin and Amsterdam as the backdrop for a visually rich social media-driven project. • Get to know what advertising, social media and promotional innovations are taking place in both cities by visiting advertising agencies, and communication startups. • Use the influence of travel, and new cultures as a way to communicate a story in a visual way. CLASS PROJECT(s) Each student will be tasked with a project that uses travel as an inspiration to develop a social media campaign using a variety of digital and social platforms. For example, a student may create a lifestyle Instagram page which uses a Youtube channel and a blog to expand upon its content. All projects will have specific deliverables and deadlines which will be agreed upon by the student and professor, but look and feel different based on student backgrounds and proposal. As part of the application process, students will set forth a project proposal with specific goals and outcomes and the professors will work with each student to fine-tune ideas and set expectations. Students will also participate in various brainstorming and concepting exercises. There will be in-class and out-of-class assignments and activities, as well as group discussions evaluating each other’s work. The end result will be a portfolio piece with various executions using a variety of digital platforms for dissemination. Students will present their project on the Final Day of class. ATTENDANCE POLICY Attendance to all class and group activities is mandatory. Classes take the form of workshops, field trips, demonstrations, and lectures where applicable. Missing a day of class will result in reduction of your final grade of one full letter grade. Barring documented illness, students should expect to be present every day class is held.
STUDY ABROAD - SYLLABUS
STC 493/693 GRAPHIC DESIGN FOR SOCIAL MEDIA • SUMMER 2018
GRADING SCALE The criteria for determining a student’s grade shall be as follows (on a percentage of total points basis): C+ 79-77% A+ 97% AND ABOVE C 74 - 76% A 94-96% C- 73-70% A- 90-93% D+ 69-67% B+ 89-87% D 64-66% B 86-84% F BELOW 60% B- 83-80%
PROCESS FOR EVALUATION Actual points awarded for quality will be determined by: a. Aesthetics, i.e., artistic quality b. Originality and creativity c. Attention to project parameters A = The work has exceptional merit: Work demonstrates superior vision, creativity, initiative in problem solving, thoughtfulness and effort, and fulfills all assignment requirements and goals in an exceptional and significant manner. B = Work is well done technically. Work exhibits good vision, creativity, initiative in problem solving, thoughtfulness and effort, and fulfills assignment requirements and goals in a better-than-average manner; vision, and/or framing, and/or timing, and/or aesthetic quality, however, could be improved. Or, work may have merit but some technical difficulty, but the aesthetic quality of the work is excellent. C = Work is of average quality aesthetically and technically. Work exhibits acceptable but average vision, creativity, initiative in problem solving, thoughtfulness and effort, and fulfills assignment requirements and goals in an average manner. D = Work shows a barely adequate effort. Work demonstrates serious effort to fulfill the assignment requirements and goals but is unacceptable and poorly executed. Or, work shows little effort and does not meet professional standards. The work demonstrates the student tried to fulfill the assignment requirements but had serious technical or aesthetic problems, or did not carry through with enough effort to produce a usable assignment. F = Student turned in something, but the work is unacceptable. Work does not fulfill assignment requirements and goals and demonstrates unacceptable effort and results. Or, work is incomplete technically, aesthetically, in content, or through late submission.
STUDY ABROAD - SYLLABUS
STC 493/693 GRAPHIC DESIGN FOR SOCIAL MEDIA • SUMMER 2018
STUDENT CONDUCT: Students are expected to abide by University of Miami rules and regulations at all times during the duration of the course. This means that anything that is illegal in the United States, will be deemed as illegal for the duration of the program. You are expected to conduct yourself with respect for others, and with decorum that is fit for a University of Miami student. Unruly behavior, failure to comply with the professor’s requests, and illegal activities shall be grounds for termination for the course and immediate expulsion from the program including, but not limited to: Notification to parents, failing the course, return to the United States with the expenses paid on the student’s behalf, termination of the program (no refund on tuition and program fees will be given), etc. DEADLINES AND KEY DATES: Unless students have a legitimate, written and documented excuse, there will be no make-ups for the exams or extensions for the projects/exercises. HONOR CODE STATEMENT Students enrolled in this course are expected to abide by the University of Miami Honor Code. The purpose of the Honor Code is to protect the academic integrity of the University by encouraging consistent ethical behavior in assigned coursework. Academic dishonesty of any kind, for whatever reason, will not be tolerated. No honest student wants to be guilty of the intellectual crime of plagiarism, even unintentionally. Therefore, guidelines are provided as to ensure no student accidentally falls into the plagiarism trap. Plagiarism is the taking of someone else’s words, work or ideas and passing them off as a product of one’s own effort. Plagiarism may occur when a person fails to place quotation marks around someone else’s exact words, directly rephrasing or paraphrasing someone else’s words while still following the general form of the original, and/or failing to issue the proper citation to one’s source material. In student papers, plagiarism is often due to… • Turning in someone else’s paper as one’s own. • Using another person’s data or ideas without acknowledgement. • Failing to cite a written source (printed or internet) of information that you used to collect data or ideas. • Copying an author’s exact words and putting them in the paper without quotation marks. • Rephrasing an author’s words and failing to cite a source. • Copying, rephrasing or quoting an author’s exact words and citing a source other than where the material was obtained. (For example, using a secondary source which cites the original material, but citing only the primary material. This misrepresents the nature of the scholarship involved in creating the paper. As such, if the original publication has not been read, it should not be cited in the references as if it had.) • Using wording that is very similar to that of the original source, but passing it off as one’s own. The last item is perhaps the most common problem in student writing. It is still plagiarism if the student uses an author’s key phrases or sentences in a way that implies they are his/her own, even if he/she cites the source.
STUDY ABROAD - SYLLABUS
STC 493/693 GRAPHIC DESIGN FOR SOCIAL MEDIA • SUMMER 2018
COURSE OUTLINE
June 11, 2018 - June 29, 2018
Please note that schedule might change to make the most out of opportunities that will arise. Students accepted into the program will be required to participate in two orientation briefings and class discussions in March and April 2018.
WEEK 1 •
•
Day 11, Wednesday June 21st Travel to Amsterdam
•
Day 12, Thursday June 22nd Morning lecture: How to Visually Enhance your Posts, Optimizing for Individual Platforms
Day 1, Sunday, June 11th - Arrive in Berlin
Day 2, Monday, June 12th Morning lecture: Defining your project, Social Media Design Trends
•
Afternoon trip: Orientation and Berlin’s main attractions Day 3, Tuesday, June 13th Morning lecture: Social Media Brand Guides
•
Afternoon trip: Orientation and Amsterdam’s main attractions •
Final Approval of Project Topic Afternoon trip: Pergamon Museum/ Museum Island (Altes Museum, Bode Museum) Also, Aquadome & Sealife Day 4, Wednesday, June 14th Morning lecture: Using Adobe Illustrator & Freebies
•
Afternoon trip: Spree River Cruise and Walking tour. Also, Communication Museum & Museum of Photography or Bauhaus archive •
•
•
•
Day 14, Saturday June 24th Day trip: Keukenhof, flower fields & countryside
•
Day 15, Sunday June 25th Day trip: Zaanse Schans Windmills, Marken and Volendam Half-Day Trip from Amsterdam
WEEK 3 •
Day 7, Saturday, June 17th Day trip: Berlin’s Parliament Reichstag & Government District Day 8, Sunday, June 18th Day trip: Kruezberg Art District & East Side Gallery
•
Day 17, Tuesday, June 27th Free morning to work on project Afternoon class: The importance of Analytics 1-on-1 feedback with your professors on project development.
•
Day 18, Wednesday, June 28th Morning trip: Visit Ad agency 1 (Strawberry Frog) Afternoon class discussion: How to Put it all Together, Presenting your Social Media Campaign
•
Day 19, Thursday, June 29th Day Trip: Rotterdam Walking Tour Including Harbor Cruise
•
Day 20, Friday, June 30th Final Presentations of Project Farewell dinner
•
Day 21, Saturday, July 1st Depart Amsterdam Transfer to Schipol Airport
WEEK 2 •
Day 9, Monday June 19th Morning trip: Visit Ad Agency 2 Afternoon lecture: Building best practices for Social Media and Creating Content
•
Day 10, Tuesday June 20th Free morning to work on project Afternoon class: 1-on-1 feedback with your professors on project development.
Day 16, Monday, June 26th Morning trip: Visit Ad agency 1 (Publicis) Afternoon lecture: Integrating Social Media & Blogging, Increasing your Followers
Day 6, Friday, June 16th Day trip: Facebook Berlin office Afternoon discussion: Effective Social Media campaigns
•
Afternoon trip: Rijk Museum & Van Gogh Museum
Day 5, Thursday, June 15th Morning trip: Visit Ad agency 1 Afternoon class discussion: Design Hacks: Mobile apps for design Project timeline and deadlines due
Day 13, Friday June 23rd Morning lecture: How to Respond to Comments, Community Management