Social'Media'Platform'Audit'' ' ' Facebook'' '
The'Surfrider'Foundation'Miami'Chapter'is'easily'found'on'Facebook'as'“Surfrider' Foundation'Miami'Chapter.”'Facebook'has'also'verified'the'page,'so'it'looks'very'official' and'trustworthy'to'a'visitor'who'may'not'be'very'familiar'with'the'organization.'On'its' page,'the'organization'also'features'“@Surfrider.Miami,”'to'type'into'Facebook'or' Messenger'as'a'way'to'find'the'page'more'easily.'On'the'right'side'where'the'information' about'the'organization'is'it'lists'that'it'is'a'nonprofit'organization'located'in'Miami'Beach,' Florida.'This'addition'provides'critical'information'that'people'wanting'to'volunteer'or'get' involved'would'need'to'know.'' The'page'has'a'five'star'rating'out'of'three'reviews,'3,405'people'who'have'liked'the' page'and'one'person'that'checked'in'there.'In'the'“about”'section,'the'same'description'that' is'listed'on'their'website'is'listed,'keeping'things'consistent.'The'information'page'also' includes'the'founding'date,'general'information,'the'mission,'email'and'website.'' The'last'post'was'done'on'Sept.'27.'Regarding'this'past'month'of'September,'posts' were'done'almost'every'day.'Some'days'had'multiple'posts'in'that'one'day.'For'gap' periods,'a'fiveOday'period'of'no'posts'for'the'month'of'September'was'the'largest'noOpost' gap.'I'looked'back'through'the'organization’s'Facebook'post'history'and'this'pattern'was' consistent'through'the'beginning'of'the'year'in'January.'The'posts'consist'of'events' happening,'programs'they'are'working'on,'stories'of'marine'or'trash'laws'being'passed,' posts'on'surfers'and'surf'gear'and'many'other'interesting'and'colorful'photos'and'videos.' 'Via'Facebook,'the'organization'does'a'good'job'of'engaging'the'public'with'pretty' consistent'posting'of'information'that'is'relevant'and'intriguing'for'people'who'enjoy' ocean'recreation'and'are'environmentally'conscious.'Although'they'are'actively'posting,' they'do'not'engage'people'who'comment'on'their'posts,'which'is'something'that'should'be' done'as'it'creates'dialogue'and'helps'to'build'a'relationship'with'the'Facebook'user,'as'we' learned'specifically'with'the'Zappos'account.'It'would'be'incredibly'beneficial'to'them'as' they'could'help'educate'people'who'maybe'have'questions'about'certain'facts'or'even'legal' policies,'and'it'could'help'to'encourage'people'to'make'a'difference'in'their'community.'' '
Instagram'' ' The'organization’s'handle'on'Instagram'is'@surfridermiami.'In'its'bio,'they'list'the' same'description'for'their'organization'that'they'have'on'their'website'and'Facebook'page' as'well.'They'also'have'a'link'to'an'Eventbrite'page'featuring'their'Surf'Movie'Nights.'They' have'a'total'of'373'posts,'1,614'followers'and'415'accounts'that'they'are'following.'' ' ' ' '
They'have'some'posts'in'which'they'utilize'hashtags'properly'such'as'one'that'says,' “Funds'raised'will'support'your'local'#SurfriderFoundation'chapter’s'work'in'protecting' #oceans,'#waves'&'#beaches.”'For'the'most'part'they'do'a'good'job'with'incorporating' them'properly'but'occasionally'adds'one'at'the'end'just'saying'“#PlasticFreeEvent.”'Rarely' they'create'captions'that'only'consist'of'a'hashtag'such'as,'“#protectandenjoy.”'Through' scrolling'through'their'account,'I'also'found'a'hashtag'for'“#plasticfreetuesday,”'reminding' people'to'protect'what'they'love,'which'was'used'throughout'their'account'postings.'They' also'used'the'hashtag'“plasticfreeflorida,”'in'a'few'of'their'posts.'' As'far'as'content'is'concerned'they'use'Instagram'to'post'a'lot'about'their'events' and'antiOplastic'movements'and'programs.'They'also'post'nice'images'of'the'ocean'and' quotes'from'surfers.'On'this'account'there'is'no'real'conversation'because'people'don’t' comment'on'their'posts.''As'far'as'frequency'is'concerned,'there'are'still'many'posts'per' month,'but'fewer'than'on'Facebook'and'the'gaps'between'posts'are'a'bit'bigger'as'well.'It' would'be'a'positive'thing'to'change'to'being'more'frequent.'' '
Twitter' '
The'Surfrider'Miami'handle'on'Twitter'is'@SurfriderMiami,'which'is'good'because'it' is'consistent'with'Instagram.'The'account'is'also'consistent'because'it'uses'the'same' description'of'the'organization'in'the'bio,'the'same'logo'as'the'profile'picture'and'the'same' cover'photo'as'the'Facebook'page.'The'account'is'also'tagged'to'be'located'in'Miami'Beach' and'has'a'link'to'the'website'included'as'well.'The'account'is'following'784'people'and'has' 748'followers.'' The'account'posts'a'lot'of'things'concerning'events,'and'reposts'posts'regarding'the' same'kind'of'marine'issues'from'other'places'such'as'Rosentiel'School.'The'posts'are'more' on'the'sporadic'side'like'on'Instagram,'however,'there'can'be'multiple'on'certain'days.' Everything'that'is'tweeted'and'retweeted'is'relevant'by'either'being'marine'issue'related' or'environmentally'related.'On'International'Coastal'Cleanup'Day,'they'retweeted'posts' from'people'who'came'out'and'tweeted'about'it,'however,'they'were'all'using'the'hashtag' “miamicleanup2016,”'“#coastalcleanup,”'and'“#icc,”'which'would'be'a'good'hashtags,' however,'something'having'to'be'specific'to'and'more'obviously'referencing'International' Coastal'Cleanup'would'have'been'better'to'use'and'to'have'volunteers'use.''' This'platform'can'be'very'powerful'in'regard'to'events'and'each'event'should'have'a' specific'hashtag'that'people'are'encouraged'to'use.'This'could'also'bee'a'good'tool'for'news' updates'for'laws'on'plastic'bans'and'other'issues.''
Weekly&Social&Media&Calendar&&&& &
Monday&&& On&Mondays,&Surfrider&Miami&should&post&inspiring&or&motivational&quotes&from& surfers.&Instead&of&being&a&formal&motivational&Monday,&the&organization&does&not& need&to&hashtag&anything,&but&just&simply&find&quotes&from&surfers&that&will&motivate& people&or&pump&them&up&for&the&week.&These&quotes&can&be&motivational&regarding& marine&issues,&advice&on&being&green,&inspiration&to&follow&your&dreams&or&passions& and&even&ways&to&incorporate&your&love&of&the&ocean&into&a&lifestyle&and&possibly&a& career.&& & Tuesday&& On&Tuesday&Surfrider&should&feature&the&other&types&of&recreation&that&go&on&in&the& ocean.&This&can&include&having&a&picture&and&short&caption&about&a&scuba&diver,&posts& featuring&the&best&places&to&snorkel,&interesting&marine&life,&shark&tagging,& underwater&photography&and&more.&While&the&Surfrider&Foundation&was&started&by& a&group&of&surfers,&the&organization&extends&to&all&lovers&of&the&ocean&whether&or&not& they&surf.&This&day&is&important&to&make&sure&these&groups&are&included&and&a&part&of& the&Surfrider&Miami&community.&& & Wednesday&& On&Wednesdays&the&theme&should&be&#WipeoutWednesday.&This&section&of&the& social&media&platform&is&to&further&engage&social&media&users&to&post,&like,&comment,& share,&tweet&and&retweet&their&or&their&friends&crazy&wipeout&moments.&Wednesdays& are&typically&the&hump&of&the&week&that&people&need&to&get&through&in&order&to&be& closer&to&the&weekend,&and&having&a&lighthearted&series&of&posts&every&week&not&only& gives&followers&something&to&look&forward&to,&but&allows&them&to&get&a&good&laugh&in& the&middle&of&what&may&be&a&stressful&work&week.&& & Thursday& On&Thursday&these&posts&should&be&structured&on&the&gear&of&a&member&of&Surfrider& Miami.&This&can&include&what&type&of&wax,&board,&or&wet&suit&are&new&or&popular&in& the&moment,&but&more&importantly&it&can&also&include&things&such&as&reusable& grocery&bags,&reusable&water&bottles,&or&even&what&Surfrider&Miami&merchandise&is& up&for&grabs.&& & Friday&G&Sunday&& On&any&day,&or&every&day,&from&Friday&through&Sunday,&Surfrider&Miami&should&post& urging&people&to&share&and&comment&their&#Weekendpatrol&on&Facebook&and& Instagram.&The&chapter&should&use&this&hashtag&as&a&way&to&extend&past&the&beloved& dawn&patrol,&and&use&the&whole&weekend&as&a&time&to&take&advantage&of&cleaning&up& our&beaches,&even&in&a&small&way.&When&posting&the&chapter&should&describe& something&they&are&doing&this&weekend&to&wipe&out&plastic,&clean&up&the&beach&or& even&to&inform&others&on&how&they&can&make&a&difference.&&
Social'Media'Content'Samples' ' Blog''
' Blog'#1'–Written'by'Mike'Gibaldi,'Surfrider'Miami'member'' ' ''–To'post'on'Monday,'Sept.'26,'2016' ' ' Our'Rise'Against'Plastic'(RAP)'program'has'always'been'near'and'dear'to'my' heart,'but'this'summer,'it'led'me'to'meet'one'of'my'biggest'heroes,'Kelly'Slater.' During'Miami'Swim'Week,'Jayson'and'I'went'around'South'Beach'to'raise' awareness'about'our'RAP'program'and'give'out'reusable'bags.'We'decided'to'head' toward'the'W'Hotel'where'out'of'the'doors'came'Slater.'I'met'one'of'the'best'surfers' in'the'world,'whom'I'had'idolized'for'many'years.'That'day'we'helped'turn'Slater' and'many'others'against'single'use'plastics.''''' '
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Blog'#2'–Written'by'Jason'Koch,'Surfrider'Miami'Chair'' ' ''–To'post'on'Tuesday,'Oct.'4,'2016' ' Sheila'Rogers'sets'aside'paint'brushes,'pastels'and'pottery'clay'in'exchange' for'plastic.'Rogers'is'an'artist'advocating'for'the'reduction'of'single'use'plastics' through'small'lifestyle'changes.'She'creates'3VD'artwork'pieces'from'debris' collected'along'the'waterfronts'of'South'Texas.'As'an'advocate'for'our'Rise'Against' Plastic'program,'we'proudly'partner'with'her'to'share'her'paintings'and'our'shared' mission'to'spread'awareness'about'the'harm'that'plastics'can'cause'in'our'oceans.''
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Facebook'' ' Post'#1'–To'post'on'Friday,'Sept.'23,'2016'' ' Happy'birthday'to'the'man'that'taught'us'“the'best'surfer'out'there'is'the'one'having' the'most'fun.”'Happy'birthday'Phil'Edwards,'we'hope'you'have'a'surfVfilled'day.'' '
' ' Post'#2'''–To'post'on'Tuesday,'Oct.'11,'2016' ' We'love'the'ocean'and'these'people'love'photographing'it!'Check'out'this'article' featuring'some'of'the'best'surf'photographers'out'there.'' Visit:'http://www.surfertoday.com/surfing/5956VtheVbestVsurfVphotographersVinV theVworld' ' Post'#3'–To'post'on'Friday'Oct.'14,'2016' ' Please'help'us'#RiseAgainstPlastic'by'signing'this'petition'as'part'of'your' #WeekendPatrol'to'ban'plastic'bags'in'Florida.'If'we'all'work'together,'we'can'make' a'huge'impact!' Visit:'http://petitions.moveon.org/sign/banVplasticVbagsVinVflorida'' ' Post'#4'–To'post'on'Thursday,'Oct.'20,'2016' ' Whether'you'have'been'surfing'for'years'or'surfing'for'days,'waxing'and'cleaning' your'board'is'important.'Click'here'for'some'quick'tips'to'treating'your'board'with' love.'' Visit:'http://www.surfinghandbook.com/knowledge/beginnersVsurfingVtips/surfV wax/' ' ' ' '
Post'#5'–To'post'on'Tuesday,'Oct.'25,'2016'' ' For'those'of'us'that'would'rather'be'under'the'sea,'click'the'link'below'to'view'some' of'the'most'amazing'SCUBA'diving'spots'in'Florida!'' Visit:'https://www.thrillist.com/travel/nation/12VbestVplacesVtoVscubaVdiveVinV floridaVkeyVlargoVmiamiVfortVlauderdale' ' ' Post'#6'–To'post'on'Friday,'Oct.'28,'2016' ' This'week,'let'your'#WeekendPatrol'take'you'to'meet'some'amazing'people'fighting' for'great'causes.'Click'on'this'link'for'a'list'of'nonprofits'that'are'definitely'worth' your'love.'Spoiler'alert:'we'are'featured!'' Visit:'http://www.surfermag.com/features/10VnonprofitsVworthVyourV love/#CDeiLVvo5bCoW1PL.97'' ' Post'#7'–To'post'on'Tuesday,'Nov.'1,'2016' ' Some'ocean'lovers'are'more'daring'than'others!'The'University'of'Miami'Shark' Research'Center'allows'young'adults'to'receive'hands'on'experience'tagging'sharks.' Do'you'have'what'it'takes'to'make'this'a'part'of'your'#WeekendPatrol?'' '
' ' Post'#8'–To'post'on'Nov.'3,'2016' ' If'you’re'looking'for'a'new'board'to'spice'up'your'surf'session,'or'looking'for'your' first'board'to'learn'some'basics,'this'article'covers'it'all.'Read'more'to'find'out'what' board'best'matches'your'surf'style.'' Visit:'http://gearpatrol.com/2015/07/21/13VbestVsurfboardsVbeginnersVpros/''
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Twitter' ' Post'#1'''–To'post'on'Monday,'Oct.'17,'2016'' ' Are'you'as'excited'as'we'are'for'the'next'#SurfMovieNight?'Join'us'at'the' @PalmHotelandSpa!'We’ll'bring'the'popcorn,'you'#enjoytheshow' '
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' Post'#2'''–To'post'on'Wednesday,'Oct.'26' ' @BarackObama'is'#WipeoutWednesday'goals!'Even'with'a'face'full'of'water'he' spreads'the'aloha'spirit'while'body'surfing'the'Hawaiian'waves.'Grab'your'board' and'#WipeoutWithObama'and'#WipeoutWithUs' '
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Post'#3'–To'post'on'Monday,'Oct.'31,'2016'' ' We'found'the'most'terrifying'#HalloweenCostume'this'year!'#RiseAbovePlastic'and' don’t'let'single'use'plastic'consume'you!'' '
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' Instagram'' ' Post'#1'–To'post'on'Monday,'Oct.'3,'2016' ' #DukeKahanamoku'said,'“out'of'water,'I'am'nothing.”'If'you'take'care'of'the'ocean,' the'ocean'will'take'care'of'you!'Join'us'in'preserving'our'natural'resources.''' '
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Post'#2'–To'post'on'Thursday,'Oct.'13,'2016' ' Ditch'single'use'plastic'water'bottles!'@Hydroflask'reusable'water'bottles'are'the' perfect'#SurfriderGear'to'keep'your'water'colder'and'help'reduce'the'amount'of' plastic'we'use.'' '
' ' ' ' Post'#3''–To'post'on'Tuesday,'Nov.'15,'2016' ' Our'jaws'drop'every'time'we'see'@ClarkLittle'#photography!'He'never'fails'to' capture'amazing'shots'of'the'#waves'we'can’t'get'enough'of.'' '
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' ' Post'#4'–To'post'on'Thursday,'Nov.'24,'2016' ' Now'this'is'what'you'should'look'like'leaving'the'store'with'your'#Thanksgiving' meal!'Bring'in'a'#ReusableGroceryBag'and'you'can'ditch'those'harmful'plastic'ones!'' '
' ' ' ' Post'#5'–To'post'on'Saturday,'Nov.'26,'2016' ' #DuneRestoration'is'incredibly'important'to'our'real'estate'on'the'shorelines'of' #Miami.'Be'a'part'of'our'team'and'stand'with'us'as'we'work'to'#protect'our'shores.'' '
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Post'#6'–To'post'on'Monday,'Nov.'14,'2016' ' “Motivation'is'temporary,'inspiration'is'permanent,”'said'@KellySlater.'Find'your' inspiration'and'gain'the'power'to'achieve'your'goals!' '
' ' ' Post'#7'–To'post'on'Friday,'Dec.'2,'2016' ' This'photo'breaks'our'hearts.'We'#challenge'you'to'look'for'plastic'lying'on'the' beach'during'your'#WeekendPatrol.'Make'a'difference'in'the'life'of'a'sea'animal!' '
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Post'#8'–To'post'on'Wednesday,'Nov.'16,'2016' ' While'she'may'be'the'star'of'the'#HungerGames,'this'week'@JenniferLawrence'is' the'star'of'our'#WipeoutWednesday.'#Wipeouts'happen'to'the'best'of'us.''' '
' ' ' Post'#9'–To'post'on'Friday,'Dec.'9,'2016' ' Our'#WeekendPatrol'consists'of'cleaning'up'#BillBaggsBeach.'We'want'to'ensure' there'isn’t'any'litter'ruining'our'photos'of'the'lighthouse.'' '
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Post'#10'–To'post'on'Monday,'Dec.'12,'2016' ' @BethanyHamilton'said,'“My'passion'for'surfing'was'more'than'my'fear'of'sharks.”' Remember'her'and'continue'to'#FaceYourFears!'' '
' ' ' Post'#11'–To'post'on'Thursday,'Dec.'8,'2016' ' Check'out'our'SPY'+'Surfrider'Foundation'Frazier'environmentally'friendly,' polarized'and'#UVProtected'sunglasses.'They’re'made'from'plantate,'which'is'100' percent'#biodegradablematerial.'#SaveThePlanet'in'style!' '
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' ' ' Post'#12'–To'post'on'Saturday,'Dec.'31,'2016' ' We'are'so'excited'that'the'@TortugaMusicFestival'is'quickly'approaching!'Jam'out' to'all'of'your'favorite'country'artists'but'don’t'forget'to'find'us'in'the' #ConservationVillage!'' '
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