Backgrounder
Paula & Gabi Sweet Design: A Backgrounder Who we are: Paula & Gabi Sweet Design is a candy company based in São Paulo, Brazil, and Miami that specializes in typical Brazilian desserts. Our sweets are made with Brazilian ingredients, to bring out traditional flavors and with Callibout a premium Belgium chocolate. Our goal is to deliver the most personalized and flavorful products to our clients. We believe in offering constant assistance by helping our customers select a theme and type of product they desire, and by ensuring we deliver them a perfect final product. Our history: Gabi Francini and Paula Ruiz founded Paula & Gabi Sweet Design in 1999. From initially selling only cookies and cupcakes, the company has greatly increased the amount of products offered over the past years. Nowadays, Paula & Gabi Sweet Design sells decorated cakes, bonbons, “brigadeiros” and “pão de mel.” In addition to expanding their menu, in 2000 Francini and Ruiz bought a kitchen and atelier where they welcome all of their clients to sweet tastings. Our sweets: The sweets that we offer include typical Brazilian desserts, made from Brazilian ingredients, such as “pão de mel” and “brigadeiros,” decorated cakes, bonbons, chocolate truffles, cookies and cupcakes, all of which can be personalized and ordered by phone, email and by visiting our atelier. Our prices: The chocolate candy, such as “brigadeiros,” costs $1,80 -‐ $5 per piece. We also sell candy boxes with “brigadeiros” or bonbons. The boxes with 10 pieces of candies cost $25 and with 25 pieces costs $60. Our others sweets such as cupcakes and “pão de mel” cost $5. The price of the decorated cakes range from $50 to $100 depending on the size and decorations that the customer desires. Every Christmas and Easter holiday, our company a gives a 10 percent discount on orders of more than eighty candies and orders of 3 Easter Eggs or more. Why purchase?
Paula & Gabi Sweet Design is the only sweet shop in Sunny Isles that sells typical Brazilian desserts such as “brigadeiro” or “pão de mel.” We offer the unique opportunity for Brazilians that live in Miami to still be able to savor traditional Brazilian sweets and for Americans to embrace Brazilian traditions. Francini brings all the ingredients from Brazil to ensure the highest quality and most authentic Brazilian flavors. We are the only sweet shop that guarantees traditional and personalized deserts and that offer free sweet tasting to clients. As part of our services, the company also makes delivery and helps customers to set up at events. Our events: During Easter and Christmas holidays Paula & Gabi Sweet Design throws a weekly open house, where our customers can get to know and taste the new holiday sweets. Also, as part of our holiday tradition our company throws every Easter many cooking events for kids called “Mini Chef”! At our atelier, our skilled cooks teach kids how to bake and decorate cookies and bonbons, and take them on a tour of our “Easter Egg Factory”. We hold our holiday events in our atelier located at Rua Armando Lombardi, 449, São Paulo, Brazil. We plan on keeping this tradition and throwing events in Miami as soon as our store opens. To subscribe to our events email us at paulaegabi@uol.com.br or call us at +55(11) 3742-‐2570. How to order: Our clients can call us and schedule a free sweet tasting at our atelier in Brazil and Miami, to decide which sweets they will purchase, or they call us at +55 (11) 3742-‐ 2570 or at +1 (305) 319-‐9493 and order by phone. Where are we? Our headquarters is located at Rua Dom Armando Lombardi, 449, São Paulo, Brazil and in the United States is located at 2128 NE 123rd St., North Miami. For more information: Check our website at www.paulaegabichocolate.com.br and Instagram account @paulaegabichocolate. Call us ate +55 (11) 3742-‐2570 or at +1 (305) 319-‐9493. Visit our atelier.
News Release Final Draft
For Immediate Release News Release
Paula & Gabi Sweet Design to open store in Miami MIAMI (Sept. 13, 2016) – Paula & Gabi Sweet Design will open the first Brazilian candy store in Sunny Isles, Florida. At the store opening, every customer will be welcomed to purchase and taste typical Brazilian candies. The event will take place on Nov. 26, 2016, from 2-6 p.m. at 2128 NE 123rd St., North Miami, FL 33181. At the launch, the owner, Gabriela Francini, will give a 10 percent discount to the first 10 customers. As courtesy, free samples of candies, such as “brigadeiro” and cakes, will be offered to clients along with Nespresso coffee. “I am very excited about the store opening,” said Francini. “A Brazilian candy store will make it possible for Brazilians who live abroad to experience a part of their culture, even far away from their country, and also allow Americans to savor Brazilian culture as well.” The handmade cakes and sweets, including Brazilian deserts, such as “pão de mel” and the traditional chocolate “brigadeiro,” will be for sale. More unique flavors of “brigadeiro,” such as churros, crème brulee, Oreo, almond and Nutella, will also be available. All the chocolate sweets are made form Belgian chocolate and the store will also sell truffled bonbons. The “brigadeiro” candy will cost $1,80 - $5 per piece. Chocolate boxes with 10 candies will cost $25, while with 25 pieces of candy will cost $60. Cakes will also be for sale, prices ranging from $50 up to $100 for decorated cakes. The event is open to the public and free of admission. Paula & Gabi Sweet Design welcomes anyone who loves sweets! For further information, visit our website www.paulaegabi.com.br and follow us on Instagram at @paulaegabichocolate. ### Media Contact: Anna Luisa Mendes 305.888.6262 annalmcr@paulaegabi.com
News Advisory
For Immediate Release News Advisory Oct. 12, 2016
Paula & Gabi Sweet Design to open store in Miami What: Paula & Gabi Sweet Design, a Brazilian candy company, will open its first store in Miami. When: Saturday, Nov. 26 from 2-6 p.m. Where: 2128 NE 123rd St., North Miami, FL, 33181 Sweets: There will be free sweet tasting of Brazilian candies and decorated cakes with Nespresso coffee as a courtesy to our clients. Parking: Free parking at the store parking lot. Admission: Free for the public; the first 10 customers admitted into the store will receive a 10 percent off their first purchase. For more information, please visit www.paulaegabi.com.br. ### Media Contact: Anna Luisa Mendes 305.888.6262 annalmcr@paulaegabi.com
Pitch Final
To: lydia@miamiherald.com From: annalmcr@gmail.com Subject: Paula & Gabi Sweet Design Special Event Hi Lydia, I am a great admirer of your work, especially the article you wrote discussing the opening of Dylan’s Candy store in Miami Beach. Because you are the local authority on covering gourmet sweets, you might be interested in a story about exotic candies in Miami, and it all starts with Brazilian sweets. Paula & Gabi Sweet Design is an innovative candy store that focuses on producing typical and personalized Brazilian sweets made exclusively from Brazilian products. The owner, Gabriela Francini, exports every ingredient from Brazil, so clients can taste an original Brazilian candy. We will hold a sweet tasting for only our exclusive clients at our new store in Sunny Isles, on December 2nd, 2016 and we would love if you could come and taste the exotic new candy flavors. At the event we will have a free tasting of our new “Brazilian Roots” sweets collection, which are candies called brigadeiros that are made from Brazilian nut, acai, “pacoquinha,” among other typical Brazilian ingredients. Also, we will serve a tasting of our cakes and bonbons, which are also made exclusively with Brazilian condensed milk, “Leite Moca.” I would love if you could come and check out our event because I would be able to show you how our sweets are made and give you a tour of our atelier. You will be able to learn more about the Brazilian food culture and taste all of our sweets for free. In addition, you will be given full media access and be allowed to bring in video and photo cameras. We hope not only to create a unique event that will give people a lot to talk about, but to also raise awareness to local customers and Brazilians of where they can find authentic Brazilian sweets in Miami! Please let me know if you are interested. You can contact me at this very email address (annalmcr@gmail.com) or call me at 786-‐311-‐1204. Thank you Lydia! -‐-‐-‐-‐-‐ Anna Luisa Mendes Caldeira Public Relations Paula & Gabi Sweet Design
Who Are We?
A Sweet Company! • Who are we: Candy company based in São Paulo, Brazil, and Miami that specializes in typical Brazilian desserts.
• Our sweets: are made with Brazilian ingredients, to bring out traditional flavors and with Callibout a premium Belgium chocolate.
• Goal: Deliver the most personalized and flavorful products to our clients.
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Our History
Since 1999… • Gabi Francini and Paula Ruiz founded Paula & Gabi Sweet Design in 1999. • They initially sold only cookies and cupcakes. • Nowadays, Paula & Gabi Sweet Design sells decorated cakes, bonbons, “brigadeiros” and “pão de mel.” • In 2000, Francini and Ruiz bought a kitchen and atelier where they welcome all of their clients to sweet tastings. 5
Our Sweets
So many Flavors! • The sweets we offer include typical Brazilian desserts, made from Brazilian ingredients:
o Brigadeiros
§ Flavors: Ø Oreo Ø Traditional Ø Crème Brulee Ø Paçoquinha Ø White Chocolate Ø Nutella Ø And many more!
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More Sweets! • Our sweets include:
o Pão De Mel o Decorated Cakes o Bonbons o Cupcakes o Lollipops 8
Our Prices
the sweets • Chocolate candy o Brigadeiro § Price: • $1,80 - $5 per piece
• Candy boxes with brigadeiros or bonbons o Price: § 10 pieces of candies cost $25 § 25 pieces costs $60
• Other sweets o Cupcakes and Pão de Mel § Price: $5 per piece
• Decorated cakes o Price: § Ranges from $50 to $100 depending on the size and decorations that the customer desires. 1 0
How To Order
You order is on its way… • Order by phone • Call us to schedule a free sweet tasting and to order • Our numbers: • Brazil: call us at +55 (11) 3742-2570 • Miami: call us at +1 (305) 319-9493
• Order at our store • Come by our store to order! • Our address • Brazil: Rua Dom Armando Lombardi, 449, São Paulo, • Miami: 2128 NE 123rd St., North Miami.
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For More Information
Visit our social Media! • Find us online at:
• Website • www.paulaegabichocolate.com.br
• Instagram account • @paulaegabichocolate.
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We Hope to hear more from you at Paula & Gabi Sweet Design! Thank you!