BRAND IDENTITY GUIDE
Contents
01
MASTER LOGO
02
IMPROPER USAGE
03
B R A N D C O L O R PA L E T T E
04
TYPEFACE & FONTS
05
T H E M E D PAT T E R N S
07
B R A N D M AT E R I A L S
01
L OGO MASTER
Our logo is the touchstone of our
brand. Additional variations ensure that any format will always reflect
t h e e s s e n ce o f Th e W i l d S a n c t u a r y.
OFFICIAL MARK
OTHER VARIATIONS
USAGE IMPROPER
Th e o f f i c i a l m a r k m u s t b e h a n d l e d carefully at all times. Do not do any of the following below and especially not all at once.
DO NOT ROTATE
DO NOT USE ON SIDE
DO NOT ADD DROP SHADOW
DO NOT USE COLOR OUTSIDE PALETTE
DO NOT REMOVE TEXT
DO NOT REPLACE TYPFACE
BRAND
COLOR PAL ETTE Ever y color was handpicked to represent
t h e n a t u r e o f Th e W i l d S a n c t u a r y. P r i m a r y colors are for all uses with secondar y colors as complements when necessar y.
WILD GREEN C30 M8 Y100 K0 R192 G201 B9
WILD YELLOW
WILD PURPLE
C0 M22 Y94 K0 R255 G198 B33
C21 M 100 Y11 K0 R198 G2B 128 WILD BEIGE C100 M85 Y43 K50 R0 G33 B66
WILD CAMO
WILD TEAL
WILD NAVY
C93 M54 Y56 K37 R0 G75 B81
C70 M4 Y54 K0 R67 G181 B148
C100 M85 Y43 K50 R0 G33 B66
WILD GRAY C11 M8 Y9 K0 R224 G224 B224
WILD CORAL C0 M65 Y51 K0 R255 G125 B110
TYPEFACE FONTS AND
Th e W i l d S a n c t u a r y h a s i t s ow n u n i q u e t y p e fa ce to r e p r e s e n t t h e b ra n d . U s e t h i s t y p e fa ce fo r a l l h e a d l i n e s a n d ca l l outs using a complementar y font.
WILD REGULAR - HEADLINES
MONTSERRAT - COMPLEMENTARY
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 !@#$%^&*()-_+=
THEMED
PATTERNS Th e W i l d S a n c t u a r y h o s t s a va r i a t i o n o f different types of animals. Our patterns reflect the diversity of the animals we help and their primal nature.
DESERT ANIMALS
SAHARAN
JUNGLE
ROCKS
WATER
BRAND
MAT ER AL S Below are some essentials to complete
t h e ove ra l l l o o k o f Th e W i l d S a n c t u a r y.
ADMISSION TICKETS
ANNUAL PASS & DONOR CARDS
WRIST BANDS
SHUTTLE
SIGNAGE
ZOO ENTRANCE
ADVERTISING PIECE
#freethewild Visitors and animal conser vationists alike will post social media content using #freethewild to show their support for rehabilitating animals meanwhile not supporting conventional zoos that keep other wise healthy animals caged in.