BARE SIPS
ABOUT
It’s 2018. And girls are as empowered as ever. We strive for equality and respect, and we want our true beauty to shine no matter what size, color, shape, or background we carry with us. We wanted a wine that embodied the girl of today. Honest, radiant, and like no other. So cheers to feeling comfortable in our own skin and drinking wine that’s just as bare, bold, and beautiful as we are.
GIRLS
GIRLS UP CLOSE Cute, casual, and confident. That’s what it means to be a NUDE girl. Sassy yet well-spoken; holds an executive position but likes to curse; goes out for cosmos on Thursday but stays in for a Netflix binge on Friday; honorary Samantha of the group, or Carrie (we all like to splurge on a pair of Manolo’s here and there.) No matter where we are, we accept our journey. We empower those around us and strive to erase labels of every kind. We only want to be bold, bare, and beautiful. We want to be NUDE.
THE WINE
WHAT REALLY IS
NUDE is a brand of wine like no other. Why? Because it’s entirely naked. Some wines are processed with animal byproducts, use genetically modified yeast and fruits, and come from unsustainable farms. NUDE, however, is entirely vegan, organic, and nongmo. It’s basically naked, and we like it that way. It’s sourced from a farm that utilises organic soils rich in carbon, implements biodynamic farming practices, and believes in 100% organic and sustainable farming. NUDE is honest and pure, just like the girls we make it for.
PACKAGING
LABEL - FREE BOTTLES
IN THE WILD Print: For the prints, we merged images of our girls and our bottles. The overall message: “lose the labels and go NUDE�. We wanted our cheeky attitude to shine through and we did so with copy that was short and to-the-point. It was most important that we stayed true to NUDE, and we think we were pretty successful. Film: A fast-paced 30 second spot, or rather a video montage that encompasses NUDE as a brand, lifestyle, and ultimately as an honest and entirely transparent wine for the bold and beautiful girl of today.
Refer to USB for film.
SEND NUDES WEBSITE
We decided to let our girls take it one sip further. In 4 easy steps, customize the type of wine, the skin tone, and the internal message. Because it’s what’s on the inside that counts. Send them to your best gal-pals, your mom, your boss, even yourself -- you deserve it! Just head over to SENDNUDES.COM to get started.
MESSAGES
THANK
YOU!
PROJECT AND ORIGINAL ARTWORK BY ALEXANDRA DUGARTE AND ISABELLA TRIAS