BRAND BOOK
THE BRAND Koe Karaoke is a Japanese-style karaoke venue located in Los Angeles, California. Since its opening in 2016, Koe Karaoke has been providing the ultimate private singing experience to its customers, delivering a quintessential Tokyo pasttime across the Pacific. The name “Koe” comes from the Japanese word for voice, as Koe Karaoke helps everyone find their voice, so to speak. The contrasting visuals of bright, bold colors on dark backgrounds takes inspiration from the neon-lit streets of Kabukicho, Tokyo’s nightlife district.
BRAND ATTRIBUTES
LOGO VARIATIONS The Koe Karaoke logo is based on the Japanese character for koe, or voice, taking the original character and reshaping it in a circular design.
Primary Logotype Secondary Logotype
Horizontal Logotype
COLOR VARIATIONS
REVERSED VARIATIONS
I MPROPER LOGO USAGE
Do not stretch or distort the logo
Do not rotate the logo
Do not use colors outside the color palette
Do not add drop shadow to the logo
Do not use multiple colors within the logo
Do not add a stroke to the logo
COLOR PALETTE
GINZA YELLOW CMYK: 6 27 90 0 RGB: 239 186 55 PANTONE: 7408 C
KEIO PINK CMYK: 0 81 16 0 RGB: 240 88 140 PANTONE: 1915 C
SKY BLUE CMYK: 53 7 3 0 RGB: 108 192 229 PANTONE: 2905 XGC
NIGHT BLUE CMYK: 96 89 44 62 RGB: 12 19 51 PANTONE: 533 C
OFF-WHITE CMYK: 5 0 2 0 RGB: 239 248 248 PANTONE: P 115-1 U
LOGO Takamori ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+[]{}:;’”,.<>/?
HEADLINES
TYPEFACES The feature typeface for Koe Karaoke, Takamori, is a humanist typeface designed specifically for the brand. It is based on the rounded, sans serif shapes often used in Japanese graphic design, with the added characteristic of curly serifs, available in both English and Japanese hiragana characters.
COCOGOOSE ULTRALIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ !#$%^&*()_+[]{}:;’”,.<>/?
BODY Europa Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+[]{}:;’”,.<>/?
BODY Europa Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+[]{}:;’”,.<>/?
PATTERNS
BRAND ELEMENTS
BUSINESS CARDS
SONGBOOK
FOOD & DRINK MENUS
DISHES & DRINKS
Tokubetsu Chicken & Egg Rice Bowl
Sakura Sake
PLATES
MICROPHONES & PENS
MEMBERSHIP CARDS
WEBSITE
MOBILE APP
Using the Koe Karaoke mobile app, visitors can schedule singing sessions, extend their time, select songs, change the lighting, order food and drinks, and record sessions to listen to and enjoy again later.
STORE DESIGN
KARAOKE ROOMS
Mood Lighting
Normal Lighting
KARAOKE BOX To promote Koe Karaoke, a pop-up karaoke box will be placed at LAâ&#x20AC;&#x2122;s most crowded hubs, allowing passerby to sample a taste of the karaoke experience. The box features only the top two most popular karaoke songs and records usersâ&#x20AC;&#x2122; sessions on videos that can then be shared to social media using the hashtag #findyourkoe
DESIGNED BY NIKKI WONG