hot yoga studio
brand guidelines
HotBox, a hot yoga studio in the heart of Los Angeles, is "not your grandmas yoga class.� Flowing to contemporary R&B, rap and hip hop music while sweating away last night's sins, HotBox offers a dope space to discover the benefits of yoga to people who might not have been open to yoga before.
contents
Logo
Fonts
Colors
Patterns
Merch
Studio
Social
the logo main logo
hot
alternate logo
The name HotBox was inspired by hip hop culture and the "yoga high� people experience after a sweaty flow. One class and you'll be addicted.
logo dont's
do not stretch
do not resize elements
do not rotate
do not change color
fonts Dandelion body font
Taken by Vultures
logo
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
abcdefghijklmnopqrstuvwxyz 0123456789
colors C M Y K
holographic green, blue, purple, pink
texture
-0 -0 -0 - 90
C M Y K
-0 -0 -0 -0
rabbit pose
poser
cow pose
low lizard lunge
lions breath
eagle wrap
the anti-poser seal pose
illustrations cat pose
are animals that represent their corresponding yoga pose and are an integral part of HotBox's branding.
frog pose
camel pose updog/downdog happy elephant
cobra pose
business card options
exterior
Located in Downtown Los Angeles, HotBox stands out and is a strong competitor to Soul Cycle, Pure Barre, etc.
interior
The heated studio is lit by candles and blacklights that reveal messages on the mantra wall during class
studio mats
miscellaneous
merchandise
and
social daily mini flows will be posted using the poser illustrations to keep people moving and engaged.
open heart with backbone xx designed by Hayley Buchholz