FUNDACIÓN SEMILLAS DE AMOR
Brand Guide | Designed by: Mariana Osorio Rubio
Brand overview FUNDACIĂ“N SEMILLAS DE AMOR, is a nonprofit organization with the goal of improving the quality of life of children diagnosed with cancer and other non-infectus diseases. These children come from low income, rural areas and Semillas de Amor gives them a temporary home in the city of Cali, Colombia while they carry out the medical treatments neccesary. They also provide nutritional, recreational, psichological and financial support that help the children and their families through the hard times they are experiencing.
Previous Logo Design
NEW LOGO The new logo design began with the idea of making a more simple, organized and relevant design. Based on the idea that “Semillas de Amor” translates to “Seeds of Love” a simple icon of a leaf and a heart was put together. Along with this, a playful yet organized font was chosen to go apropriately with the design.
BLACK AND WHITE
REVERSED
full color variations
one color variations
horizontal VARIATIONS
SOCIAL MEDIA ICONs
COLOR PALETTE R=236 G=43 B=123 ec2b7b C=1 M=95 Y=20 K=0 PANTONE 213 C
R=103 G=200 B=202 67c8ca C=56 M=0 Y=23 K=0 PANTONE 325 C
R=141 G=199 B=63 8dc73f C=50 M=0 Y=100 K=0 PANTONE 368 C
R=215 G=223 B=33 d7df21 C=20 M=0 Y=99 K=0 PANTONE 388 C
R=0 G=0 B=0 000000 C=75 M=68 Y=67 K=90 PANTONE BLACK 6 C
R=255 G=255 B=255 ffffff C=0 M=0 Y=0 K=0
HEADLINES DK Midnight chalker ABCDEFGHIJKLMNOPQRSTUVWYZ 12 3 567890 !@$(),.?
typography The fonts allowed to used are DK Midnight Chalker and Roboto. Both which are free. DK Midnight Chalker is a playful, handwritten font to be used for Headlines, titles, and other text that needs emphasis. Roboto is a simple sans serif that comes in different weights and styles making it a perfect font to be used as a body copy.
Body Copy Roboto Regular ABCDEFGHIJKLMNOPQRSTUVWYZ 12 34567890 !@$(),.? Roboto Italic ABCDEFGHIJKLMNOPQRSTUVWYZ 12 34567890 !@$(),.? Roboto Bold ABCDEFGHIJKLMNOPQRSTUVWYZ 12 34567890 !@$(),.?
IMPROPER LOGO USE Do not do the following:
FUNDACION SEMILLAS DE AMOR
skew length or width
resize elements
rotate
use non-approved colors
substitute fonts
lower opacity
PATTERNS
BUSINESSOPTION CARD1
STATIONeRY OPTION 1
BUSINESSOPTION CARD2
STATIONeRY OPTION 2
BUSINESSOPTION CARD3
STATIONeRY OPTION 3
children t-shirts
volunteer t-shirts
worker polo shirts
WEBSITE REDESIGN
informative BROCHURE
OTHER PROMOTIONAL ITEMS
Donation Cans
Tote Bags Hand Sanitizer