BRAND GUIDE
ABOUT THE BRAND Calavera CalaveraTaco TacoBar Barisisa aquirky, quirky,colorful colorfulrestaurant restaurantlocated locatedininMiami’s Los El PortalInspired village. by Inspired by the Artartsy DecoLA style found throughout Angeles. the bright and atmosphere, Calavera vintage aspires to hang be known as the best spot eat aspires to be Miami, known Calavera as the best spot to out with your friends, to hang with your friends, eat great enjoy life.end. At great food,out and enjoy life. At Calavera, thefood, goodand times never Calavera, the good times never end.
LOGO
MA I N & A L T.
SYMBOL
LOGO
I MP RO P E R U S E OF LOGO
N o s tret c h i n g o r distortion
No rotating
No changing colors of logo
No elminating of elements
No changing size of el ements
C O LO R PA L E T T E
#fef298
#f4be18
#51c4c9
#f9c7dd
#7fc6ee
#c5bedf
TYPOGRAPHY
LUNA LUNA
ABCDEFGHIJKLMNOPQRSTUVQXYZ ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+=/.,?’;[]{}\|`~<> 1234567890!@#$%^&*()_+=/.,?’;[]{}\|`~<> *Luna is a custom typeface specifically designed with Calavera in mind. Inspired by the strokes and differing weights that comes from writing with brushes, Luna is naturally flowing with playfulness. A perfect compliment to the fun lifestyle at Calavera.
QUICKSAND QUICKSAND
ABCDEFGHIJKLMNOPQRSTUVQXYZ ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+=/.,?’;[]{}\|`~<> 1234567890!@#$%^&*()_+=/.,?’;[]{}\|`~<>
*Can be used in any weight or with a t r a c k i n g of 200 *Can be used in any weight or with a t r a c k i n g of 200
P AI S V TU TE AR L NESL E M E N T S
ICONS
*Colors can be swapped as needed
I NT E R I O R DE S I G N MOOD B OA R D
D E D N A R B S D GOO
B U S I NE S S C A R D S
C EOWA R U PR ODNS CCAARRDDS
TO - G O BAG S
PA P E R & P L A S T I C G O O D S
ME NU S
S OC I A L ME DI A P ROMOT I ON S
S T R AT E G Y In a world, where social media is growing faster and faster, promoting the restaurant online is the perfect way to reach a broad audience with a low budget. “Food porn” will attract customers to visit as well including posts that match the artsy feel of the brand.
CONCEPTS Using Instagram, followers can learn about the brand and it’s offerings through the “#TacoBoutCalavera” campaign. Posts will revolve around the owners, employees, menu items, and the history of the brand. Users can also use the hashtag “#BuenasCalavera” for a chance to be feautured on our page and win discounts.
CALAVERA TACO BAR 305.763.4000 213.763.4000 NE 2nd FL CA 33138 11008291 S Flower St.Ave, LosMiami, Angeles, 90015 calaverataco.bar DE S I G NE D BY L AUR A C A MAC HO